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Web and BeyondCast

Ray Sidney-Smith

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Web and BeyondCast
Web and BeyondCast

Web and BeyondCast

Ray Sidney-Smith

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The podcast show about helping Small Business market and manage on the Web and beyond

Latest Episodes

012 Do I Really Need a Business Plan?

Hello there, Small Business owners, entrepreneurs, and community! Welcome to Episode 12, of Web and BeyondCast. This episode is part of our new Business Startup Series on Web and BeyondCast, where we’ll discuss issues specifically related to small business startup and management issues. To do that, I’ll be bringing on startup experts from around the world to discuss issues that are pertinent to startup entrepreneurs. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/012 for clickable links and the full show notes and transcript of this cast.) As an SBDC consultant, I hear clients ask the question all the time, do I really need a business plan? And, the answer is always the same: yes. But, many resist for all kinds of reasons. They don't understand what a business plan is and how it's constructed, they're concerned it's going to take too much time (instead of simply getting started on it), and they believe it's a do-it-and-done document y...

39 MIN2018 OCT 16
Comments
012 Do I Really Need a Business Plan?

011 GDPR for Small Business

Welcome to Season 1, Episode 011, of Web and BeyondCast, "GDPR for Small Business." (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/011 for clickable links and the full show notes and transcript of this cast.) According to Verizon’s 2018 Data Breach Investigations Report, “58% of malware attack victims are categorized as small businesses.” And, in the 2017 Cybercrime Report by Cybersecurity Ventures, they note that “cybercrime damages will cost the world $6 trillion annually by 2021.” It’s with this general risk in mind that the European Union started the process of updating its already-existing Data Protection Directive from 1995, and enacted the General Data Protection Regulation. Or, as some of you might have heard it as its acronym, GDPR. I’ll call it GDPR for the rest of this episode. I’ve gotten many questions about this topic, so in today’s episode, I’m going to do a deep-dive into: What is GDPR? Who Does GDPR Apply to? ...

22 MIN2018 OCT 10
Comments
011 GDPR for Small Business

010 Small Business Marketing Video Production on a Budget

Welcome to Season 1, Episode 010, of Web and BeyondCast. On this cast, we will be discussing marketing video production--what it takes to get the marketing videos you need for your business created. And, to do that, I've brought in my go-to expert on video production, Sharon Sobel of Picture This Video. We are going to learn about what questions you should ask when starting a video project, who you're hiring, and what platforms you should use to get the word out there about your videos once they're made...and much more. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/010 for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. In this Cast Ray Sidney-Smith, Host Sharon Sobel, of Picture This Video, has been producing video...

47 MIN2018 OCT 2
Comments
010 Small Business Marketing Video Production on a Budget

009 The State of Small Business Technology, September 2018 Edition

This is the first episode of our new monthly series,The State of Small Business Technology,September 2018 Edition. During the last week of each month, I’m dedicating a whole episode to news and happenings in small business technologies. This will lend heavily on the side of Web, Mobile and Social Media marketing content for Small Business, but I’ll also touch on other small business management technologies, such as IT and cybersecurity, as well economic development news and more, when appropriate. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/009 for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. Next week, I have a great conversation with Sharon Sobel of Picture This Video, a video production expert, to talk abo...

44 MIN2018 SEP 27
Comments
009 The State of Small Business Technology, September 2018 Edition

008 Branding 101 for Small Business

Branding 101 for Small Business Welcome to Season 1, Episode 8, Branding 101 for Small Business, of Web and BeyondCast.What is Branding? Why Should Small Business owners care? That's the goal of this episode. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/008 for clickable links and the full show notes and transcript of this cast.) To help answer this question, I have with me today, Reggie Holmes, the owner and Creative Director at Enthuse Creative, a branding and design studio based in the Washington DC metropolitan area. Enthuse Creative specializes in brand strategy, design and management for services-oriented startups, small businesses and professional organizations. Reggie brings 9+ years of strategic thinking and creative talent to the plate for his clients, developing award-winning visual solutions for print and digital media. If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you t...

36 MIN2018 SEP 18
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008 Branding 101 for Small Business

007 Business Case for Podcasting

On this episode, we are going to be discussing a topic near and dear to my heart, and a little bit meta, podcasting for Small Business; more specifically, the business case for podcasting. And, more importantly, why should you start a podcast for your business? And, to do that, I’m letting the cat out of the bag here with my co-author of our forthcoming book, Podcasting for Small Business, Steve Orr. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/007 for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, Business Case for Podcasting, please click here to leave a comment down below (this jumps you to the bottom of the post), or contact us. In this Cast | Business Case for Podcasting Ray Sidney-Smith, Host Steve Orr is the founder of Steve Orr Media, which helps clients create and produce podcasts, as well as become more effective speakers. He has worked with a variety of small an...

25 MIN2018 SEP 11
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007 Business Case for Podcasting

006 How to Build a Website, Part 5 – Search Engine Optimization – Web and BeyondCast

Welcome to Season 1, Episode 6, Search Engine Optimization, of Web and BeyondCast. We have an exciting season in store for you, so I hope you enjoy the time we'll be spending together. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/006 for clickable links and the full show notes and transcript of this cast.) This is just the beginning of Web and BeyondCast, but you have reached the end of our initial series, How to Build a Website. If you haven’t yet listened to the first four episodes on How to Build a Website, I highly recommend that you hop back to the Episode 002 in the podcast feed (which is part 1 in the series) and give those a listen. In this episode, I’m going solo here to explain to you the importance of making your site friendly and accessible to Search Engines (namely Google), so that you can get human eyes on your fledgling Small Business website. I’m going to cover general Search Engine Optimization techniques, then tou...

29 MIN2018 SEP 8
Comments
006 How to Build a Website, Part 5 – Search Engine Optimization – Web and BeyondCast

005 How to Build a Website, Part 4 – WordPress Design – Web and BeyondCast

How to Build a Website, Part 4 --WordPress Design & Development On this episode, we discuss my favorite website publishing platform for Small Business, WordPress. And, to do that, I had the pleasure of having on Web and BeyondCast with me WordPress developer Rene Morozowich, and Kevin W. Hoffman, WordPress Engineer at WordImpress, both of which I met through WordPress Pittsburgh. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/005 for clickable links and the full show notes and transcript of this cast.) Questions we discussed on this episode: What is WordPress? Why would a Small Business owner use WordPress over another CMS or website builder, or straight code? What is a WordPress theme? What are theme frameworks? What should business owners know about themes? How do you choose the best theme for your business? What is a WordPress plugin? What WordPress plugins do you typically recommend, in general, for business owners to have on their ...

59 MIN2018 SEP 6
Comments
005 How to Build a Website, Part 4 – WordPress Design – Web and BeyondCast

004 How to Build a Website, Part 3: Using the Squarespace Website Builder – Web and BeyondCast

How to Build a Website, Part 3: Using the Squarespace Website Builder Welcome, Small Business owners, entrepreneurs and community, to episode 004, which is part three in our five-part series for the Web and BeyondCast launch, on how to build a website for business. I'm Ray Sidney-Smith and so far, I’ve chatted with with experts on the principles of good website design and development, and getting your content together for your website launch. On today’s show, I have a panel of Web experts for building a website completely using a website builder called Squarespace. Let’s see what Squarespace is all about and if they’re the right choice for your business website. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/004 for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), orcontact us. In th...

56 MIN2018 SEP 5
Comments
004 How to Build a Website, Part 3: Using the Squarespace Website Builder – Web and BeyondCast

003 How to Build a Website, Part 3 – Website Content Is King

Getting Your Website Content Together for Launch; Website Content Growth Welcome back everybody to episode 003, which is part two of a five-part series on building a website for your small business, kicking off Web and BeyondCast. I'm Ray Sidney-Smith and if you haven’t yet listened to episode 002, which is part one in this series, with Ryan Cleland of W Street Design, I highly recommend that you hop back an episode and check it out. I’m pleased to bring the voices and intellect of this expert panel of content writing specialists on the show today, to discuss getting your website content together for launch and planning your website’s content growth. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/003 for clickable links and the full show notes and transcript of this cast.) On this episode, we discussed and answered the following questions: When approaching a new website, what are some good suggestions for getting organized to write y...

35 MIN2018 SEP 4
Comments
003 How to Build a Website, Part 3 – Website Content Is King

Latest Episodes

012 Do I Really Need a Business Plan?

Hello there, Small Business owners, entrepreneurs, and community! Welcome to Episode 12, of Web and BeyondCast. This episode is part of our new Business Startup Series on Web and BeyondCast, where we’ll discuss issues specifically related to small business startup and management issues. To do that, I’ll be bringing on startup experts from around the world to discuss issues that are pertinent to startup entrepreneurs. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/012 for clickable links and the full show notes and transcript of this cast.) As an SBDC consultant, I hear clients ask the question all the time, do I really need a business plan? And, the answer is always the same: yes. But, many resist for all kinds of reasons. They don't understand what a business plan is and how it's constructed, they're concerned it's going to take too much time (instead of simply getting started on it), and they believe it's a do-it-and-done document y...

39 MIN2018 OCT 16
Comments
012 Do I Really Need a Business Plan?

011 GDPR for Small Business

Welcome to Season 1, Episode 011, of Web and BeyondCast, "GDPR for Small Business." (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/011 for clickable links and the full show notes and transcript of this cast.) According to Verizon’s 2018 Data Breach Investigations Report, “58% of malware attack victims are categorized as small businesses.” And, in the 2017 Cybercrime Report by Cybersecurity Ventures, they note that “cybercrime damages will cost the world $6 trillion annually by 2021.” It’s with this general risk in mind that the European Union started the process of updating its already-existing Data Protection Directive from 1995, and enacted the General Data Protection Regulation. Or, as some of you might have heard it as its acronym, GDPR. I’ll call it GDPR for the rest of this episode. I’ve gotten many questions about this topic, so in today’s episode, I’m going to do a deep-dive into: What is GDPR? Who Does GDPR Apply to? ...

22 MIN2018 OCT 10
Comments
011 GDPR for Small Business

010 Small Business Marketing Video Production on a Budget

Welcome to Season 1, Episode 010, of Web and BeyondCast. On this cast, we will be discussing marketing video production--what it takes to get the marketing videos you need for your business created. And, to do that, I've brought in my go-to expert on video production, Sharon Sobel of Picture This Video. We are going to learn about what questions you should ask when starting a video project, who you're hiring, and what platforms you should use to get the word out there about your videos once they're made...and much more. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/010 for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. In this Cast Ray Sidney-Smith, Host Sharon Sobel, of Picture This Video, has been producing video...

47 MIN2018 OCT 2
Comments
010 Small Business Marketing Video Production on a Budget

009 The State of Small Business Technology, September 2018 Edition

This is the first episode of our new monthly series,The State of Small Business Technology,September 2018 Edition. During the last week of each month, I’m dedicating a whole episode to news and happenings in small business technologies. This will lend heavily on the side of Web, Mobile and Social Media marketing content for Small Business, but I’ll also touch on other small business management technologies, such as IT and cybersecurity, as well economic development news and more, when appropriate. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/009 for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. Next week, I have a great conversation with Sharon Sobel of Picture This Video, a video production expert, to talk abo...

44 MIN2018 SEP 27
Comments
009 The State of Small Business Technology, September 2018 Edition

008 Branding 101 for Small Business

Branding 101 for Small Business Welcome to Season 1, Episode 8, Branding 101 for Small Business, of Web and BeyondCast.What is Branding? Why Should Small Business owners care? That's the goal of this episode. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/008 for clickable links and the full show notes and transcript of this cast.) To help answer this question, I have with me today, Reggie Holmes, the owner and Creative Director at Enthuse Creative, a branding and design studio based in the Washington DC metropolitan area. Enthuse Creative specializes in brand strategy, design and management for services-oriented startups, small businesses and professional organizations. Reggie brings 9+ years of strategic thinking and creative talent to the plate for his clients, developing award-winning visual solutions for print and digital media. If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you t...

36 MIN2018 SEP 18
Comments
008 Branding 101 for Small Business

007 Business Case for Podcasting

On this episode, we are going to be discussing a topic near and dear to my heart, and a little bit meta, podcasting for Small Business; more specifically, the business case for podcasting. And, more importantly, why should you start a podcast for your business? And, to do that, I’m letting the cat out of the bag here with my co-author of our forthcoming book, Podcasting for Small Business, Steve Orr. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/007 for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, Business Case for Podcasting, please click here to leave a comment down below (this jumps you to the bottom of the post), or contact us. In this Cast | Business Case for Podcasting Ray Sidney-Smith, Host Steve Orr is the founder of Steve Orr Media, which helps clients create and produce podcasts, as well as become more effective speakers. He has worked with a variety of small an...

25 MIN2018 SEP 11
Comments
007 Business Case for Podcasting

006 How to Build a Website, Part 5 – Search Engine Optimization – Web and BeyondCast

Welcome to Season 1, Episode 6, Search Engine Optimization, of Web and BeyondCast. We have an exciting season in store for you, so I hope you enjoy the time we'll be spending together. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/006 for clickable links and the full show notes and transcript of this cast.) This is just the beginning of Web and BeyondCast, but you have reached the end of our initial series, How to Build a Website. If you haven’t yet listened to the first four episodes on How to Build a Website, I highly recommend that you hop back to the Episode 002 in the podcast feed (which is part 1 in the series) and give those a listen. In this episode, I’m going solo here to explain to you the importance of making your site friendly and accessible to Search Engines (namely Google), so that you can get human eyes on your fledgling Small Business website. I’m going to cover general Search Engine Optimization techniques, then tou...

29 MIN2018 SEP 8
Comments
006 How to Build a Website, Part 5 – Search Engine Optimization – Web and BeyondCast

005 How to Build a Website, Part 4 – WordPress Design – Web and BeyondCast

How to Build a Website, Part 4 --WordPress Design & Development On this episode, we discuss my favorite website publishing platform for Small Business, WordPress. And, to do that, I had the pleasure of having on Web and BeyondCast with me WordPress developer Rene Morozowich, and Kevin W. Hoffman, WordPress Engineer at WordImpress, both of which I met through WordPress Pittsburgh. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/005 for clickable links and the full show notes and transcript of this cast.) Questions we discussed on this episode: What is WordPress? Why would a Small Business owner use WordPress over another CMS or website builder, or straight code? What is a WordPress theme? What are theme frameworks? What should business owners know about themes? How do you choose the best theme for your business? What is a WordPress plugin? What WordPress plugins do you typically recommend, in general, for business owners to have on their ...

59 MIN2018 SEP 6
Comments
005 How to Build a Website, Part 4 – WordPress Design – Web and BeyondCast

004 How to Build a Website, Part 3: Using the Squarespace Website Builder – Web and BeyondCast

How to Build a Website, Part 3: Using the Squarespace Website Builder Welcome, Small Business owners, entrepreneurs and community, to episode 004, which is part three in our five-part series for the Web and BeyondCast launch, on how to build a website for business. I'm Ray Sidney-Smith and so far, I’ve chatted with with experts on the principles of good website design and development, and getting your content together for your website launch. On today’s show, I have a panel of Web experts for building a website completely using a website builder called Squarespace. Let’s see what Squarespace is all about and if they’re the right choice for your business website. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/004 for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), orcontact us. In th...

56 MIN2018 SEP 5
Comments
004 How to Build a Website, Part 3: Using the Squarespace Website Builder – Web and BeyondCast

003 How to Build a Website, Part 3 – Website Content Is King

Getting Your Website Content Together for Launch; Website Content Growth Welcome back everybody to episode 003, which is part two of a five-part series on building a website for your small business, kicking off Web and BeyondCast. I'm Ray Sidney-Smith and if you haven’t yet listened to episode 002, which is part one in this series, with Ryan Cleland of W Street Design, I highly recommend that you hop back an episode and check it out. I’m pleased to bring the voices and intellect of this expert panel of content writing specialists on the show today, to discuss getting your website content together for launch and planning your website’s content growth. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/003 for clickable links and the full show notes and transcript of this cast.) On this episode, we discussed and answered the following questions: When approaching a new website, what are some good suggestions for getting organized to write y...

35 MIN2018 SEP 4
Comments
003 How to Build a Website, Part 3 – Website Content Is King
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