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What2Know - a Marketing and Communications Podcast

W2O Group

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What2Know - a Marketing and Communications Podcast

What2Know - a Marketing and Communications Podcast

W2O Group

2
Followers
0
Plays
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About Us

Our "What 2 Know" podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead in digital marketing and communications. Popular Guests include: celebrity chef, Tyler Florence,

Latest Episodes

Encouraging Clinical Trial Participation: Ken Getz, Deputy Director & Research Professor at Tufts Center for the Study of Drug Development

Conducting clinical trials properly is essential for participation. Ken Getz, Deputy Director & Research Professor at Tufts Center for the Study of Drug Development, discusses how to design clinical trials well and he shares how technology has changed the industry.

27 MIN3 w ago
Comments
Encouraging Clinical Trial Participation: Ken Getz, Deputy Director & Research Professor at Tufts Center for the Study of Drug Development

Confronting Racial Bias and Disparities in Healthcare: Nikole Hannah-Jones, Investigative Reporter of The New York Times Magazine and Creator of The 1619 Project

Nikole Hannah Jones, Investigative Reporter at The New York Times Magazine and Creator of The 1619 Project, discusses racial inequities within healthcare and shares her perspective on what it will take to reverse these biases.

37 MIN2019 DEC 19
Comments
Confronting Racial Bias and Disparities in Healthcare: Nikole Hannah-Jones, Investigative Reporter of The New York Times Magazine and Creator of The 1619 Project

Investing in Medical Devices: Dennis McWilliams, Venture Partner of Santé Ventures & Managing Director of SparkMed Advisors

Investing in medical devices involves a critical eye for innovation and a passion for making the world a healthier place. Dennis McWilliams of Santé Ventures and SparkMed Advisors dives into this, he predicts the future of healthcare, plus he gives his 6,200-page book recommendation.

30 MIN2019 DEC 12
Comments
Investing in Medical Devices: Dennis McWilliams, Venture Partner of Santé Ventures & Managing Director of SparkMed Advisors

Building Inclusive Workplaces for Women: Brooke Bullen, Group Director of W2O, Abby Hayes, Managing Director of W2O and Jennifer Shaugnessy, Managing Director of W2O

WSJ Women in the Workplace is an event that brings together business leaders to have a real conversation about how managers, executives and companies can be better at building inclusive workplaces. Brooke Bullen, Group Director of W2O, Abby Hayes, Managing Director of W2O and Jennifer Shaugnessy, Managing Director of W2O, share key learnings from the event.

36 MIN2019 NOV 21
Comments
Building Inclusive Workplaces for Women: Brooke Bullen, Group Director of W2O, Abby Hayes, Managing Director of W2O and Jennifer Shaugnessy, Managing Director of W2O

Meet the Man Behind the Mic: Aaron Strout, Chief Marketing Officer of W2O and Host of What2Know

Ready to get to know the man behind the mic? Host of What2Know and W2O CMO, Aaron Strout is this week's guest. He chats with Lisa Kalfus, VP of Marketing at Wente, about all things marketing and about the mentors who have impacted him profoundly. Plus, he shares two stellar book recs.

64 MIN2019 NOV 14
Comments
Meet the Man Behind the Mic: Aaron Strout, Chief Marketing Officer of W2O and Host of What2Know

Marching For Our Lives: Ariel Hobbs, Board Member of March For Our Lives, Lauren Hogg, Co-Founder of March For Our Lives & Delaney Tarr, Co-Founder of March For Our Lives

Delaney Tarr, Lauren Hoggs, Co-Founders of March For Our Lives, and Board Member, Ariel Hobbs join us this week. They chat about leveraging social media to create a movement, they open up about the challenges of activism, plus share some of their favorite albums.

32 MIN2019 NOV 7
Comments
Marching For Our Lives: Ariel Hobbs, Board Member of March For Our Lives, Lauren Hogg, Co-Founder of March For Our Lives & Delaney Tarr, Co-Founder of March For Our Lives

Making Space for Diversity & Inclusion: Dr. Michael Lomax, President & CEO, United Negro College Fund

Making space for diversity and inclusion is critical in every industry. Dr. Michael Lomax, President & CEO of the United Negro College Fund, discusses this, the impact of UNCF’s work, and his affinity for bel canto-style opera.

25 MIN2019 OCT 31
Comments
Making Space for Diversity & Inclusion: Dr. Michael Lomax, President & CEO, United Negro College Fund

Delivering an Actionable & Personalized Healthcare Experience: Carina Edwards, CEO, Quil Health

Meeting patients where they are, through actionable and personalized healthcare experiences, is essential for both them and their caregivers. Carina Edwards, CEO of Quil Health, dives into this, the power of tech within health, and her life as a secret introvert.

21 MIN2019 OCT 17
Comments
Delivering an Actionable & Personalized Healthcare Experience: Carina Edwards, CEO, Quil Health

Empowering Girls: Diana Kapp, Writer, Journalist & Author of Girls Who Run the World

This week's guest, Diana Kapp, discusses her book "of Girls Who Run the World", unpacks how we all can contribute to real progress for women, and delves into the purpose behind her recent open-letter to Forbes.

46 MIN2019 OCT 10
Comments
Empowering Girls: Diana Kapp, Writer, Journalist & Author of Girls Who Run the World

Establishing Health Citizenship: Jane Sarasohn-Kahn, Author, Health Economist & Advisor of THINK-Health

Establishing health citizenship is critical for better health outcomes, according to this week’s guest. Jane Sarasohn-Kahn, Author, Health Economist & Advisor of THINK-Health discusses key trends in health consumerism, health economics, and her latest book.

25 MIN2019 SEP 19
Comments
Establishing Health Citizenship: Jane Sarasohn-Kahn, Author, Health Economist & Advisor of THINK-Health

Latest Episodes

Encouraging Clinical Trial Participation: Ken Getz, Deputy Director & Research Professor at Tufts Center for the Study of Drug Development

Conducting clinical trials properly is essential for participation. Ken Getz, Deputy Director & Research Professor at Tufts Center for the Study of Drug Development, discusses how to design clinical trials well and he shares how technology has changed the industry.

27 MIN3 w ago
Comments
Encouraging Clinical Trial Participation: Ken Getz, Deputy Director & Research Professor at Tufts Center for the Study of Drug Development

Confronting Racial Bias and Disparities in Healthcare: Nikole Hannah-Jones, Investigative Reporter of The New York Times Magazine and Creator of The 1619 Project

Nikole Hannah Jones, Investigative Reporter at The New York Times Magazine and Creator of The 1619 Project, discusses racial inequities within healthcare and shares her perspective on what it will take to reverse these biases.

37 MIN2019 DEC 19
Comments
Confronting Racial Bias and Disparities in Healthcare: Nikole Hannah-Jones, Investigative Reporter of The New York Times Magazine and Creator of The 1619 Project

Investing in Medical Devices: Dennis McWilliams, Venture Partner of Santé Ventures & Managing Director of SparkMed Advisors

Investing in medical devices involves a critical eye for innovation and a passion for making the world a healthier place. Dennis McWilliams of Santé Ventures and SparkMed Advisors dives into this, he predicts the future of healthcare, plus he gives his 6,200-page book recommendation.

30 MIN2019 DEC 12
Comments
Investing in Medical Devices: Dennis McWilliams, Venture Partner of Santé Ventures & Managing Director of SparkMed Advisors

Building Inclusive Workplaces for Women: Brooke Bullen, Group Director of W2O, Abby Hayes, Managing Director of W2O and Jennifer Shaugnessy, Managing Director of W2O

WSJ Women in the Workplace is an event that brings together business leaders to have a real conversation about how managers, executives and companies can be better at building inclusive workplaces. Brooke Bullen, Group Director of W2O, Abby Hayes, Managing Director of W2O and Jennifer Shaugnessy, Managing Director of W2O, share key learnings from the event.

36 MIN2019 NOV 21
Comments
Building Inclusive Workplaces for Women: Brooke Bullen, Group Director of W2O, Abby Hayes, Managing Director of W2O and Jennifer Shaugnessy, Managing Director of W2O

Meet the Man Behind the Mic: Aaron Strout, Chief Marketing Officer of W2O and Host of What2Know

Ready to get to know the man behind the mic? Host of What2Know and W2O CMO, Aaron Strout is this week's guest. He chats with Lisa Kalfus, VP of Marketing at Wente, about all things marketing and about the mentors who have impacted him profoundly. Plus, he shares two stellar book recs.

64 MIN2019 NOV 14
Comments
Meet the Man Behind the Mic: Aaron Strout, Chief Marketing Officer of W2O and Host of What2Know

Marching For Our Lives: Ariel Hobbs, Board Member of March For Our Lives, Lauren Hogg, Co-Founder of March For Our Lives & Delaney Tarr, Co-Founder of March For Our Lives

Delaney Tarr, Lauren Hoggs, Co-Founders of March For Our Lives, and Board Member, Ariel Hobbs join us this week. They chat about leveraging social media to create a movement, they open up about the challenges of activism, plus share some of their favorite albums.

32 MIN2019 NOV 7
Comments
Marching For Our Lives: Ariel Hobbs, Board Member of March For Our Lives, Lauren Hogg, Co-Founder of March For Our Lives & Delaney Tarr, Co-Founder of March For Our Lives

Making Space for Diversity & Inclusion: Dr. Michael Lomax, President & CEO, United Negro College Fund

Making space for diversity and inclusion is critical in every industry. Dr. Michael Lomax, President & CEO of the United Negro College Fund, discusses this, the impact of UNCF’s work, and his affinity for bel canto-style opera.

25 MIN2019 OCT 31
Comments
Making Space for Diversity & Inclusion: Dr. Michael Lomax, President & CEO, United Negro College Fund

Delivering an Actionable & Personalized Healthcare Experience: Carina Edwards, CEO, Quil Health

Meeting patients where they are, through actionable and personalized healthcare experiences, is essential for both them and their caregivers. Carina Edwards, CEO of Quil Health, dives into this, the power of tech within health, and her life as a secret introvert.

21 MIN2019 OCT 17
Comments
Delivering an Actionable & Personalized Healthcare Experience: Carina Edwards, CEO, Quil Health

Empowering Girls: Diana Kapp, Writer, Journalist & Author of Girls Who Run the World

This week's guest, Diana Kapp, discusses her book "of Girls Who Run the World", unpacks how we all can contribute to real progress for women, and delves into the purpose behind her recent open-letter to Forbes.

46 MIN2019 OCT 10
Comments
Empowering Girls: Diana Kapp, Writer, Journalist & Author of Girls Who Run the World

Establishing Health Citizenship: Jane Sarasohn-Kahn, Author, Health Economist & Advisor of THINK-Health

Establishing health citizenship is critical for better health outcomes, according to this week’s guest. Jane Sarasohn-Kahn, Author, Health Economist & Advisor of THINK-Health discusses key trends in health consumerism, health economics, and her latest book.

25 MIN2019 SEP 19
Comments
Establishing Health Citizenship: Jane Sarasohn-Kahn, Author, Health Economist & Advisor of THINK-Health
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