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MicroFamous

Matt Johnson

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MicroFamous

MicroFamous

Matt Johnson

1
Followers
0
Plays
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About Us

Become Famously Influential to the Right People

Latest Episodes

Richard Matthews on Self-Liquidating Funnels: THE secret to Accelerating Growth

EThe biggest expense we have in this business is our customer acquisition costs, and one of the smartest things we can do is build funnels that pay for themselves; funnels that convert cold traffic into buyers without losing money. What kind of offers do we need to have in our funnel for them to be self-liquidating? How do we use the New Media Machine to generate attention, and then turn it into a sustainable business? On this episode, I’m joined by professional marketing, technology, & business growth consultant, Richard Mattews, who shares how we can use self-liquidating funnels to sustainably grow our businesses.

61 MIN1 d ago
Comments
Richard Matthews on Self-Liquidating Funnels: THE secret to Accelerating Growth

Destroying Imposter Syndrome

EFor a lot of people, even successful ones, there’s a feeling that never goes away. It’s imposter syndrome, not feeling like the true expert that you are. For years, I let that feeling hold me back from getting featured on podcasts or launching my first solo podcast. The conventional advice didn't work for me. I never bought the idea that if I just knew a little more than my clients, I was now an "expert." But I remembered something from my musician background that really helped me. What lesson can we learn from the most talented musicians, and how can we apply it to business? Why is that the people with the highest skill level, the biggest bag of tricks, are the most humble? The best musicians in the world are often the most humble. Why is that the people with the highest skill level, the biggest bag of tricks, are the most humble? How can we balance humility, and confidence? What does WHO we serve have to do with imposter syndrome? On this episode, I talk about how to overcome imposter syndrome, the power of skipping the many to connect to the FEW, and why the twinge of imposter syndrome is only temporary.

8 MIN1 w ago
Comments
Destroying Imposter Syndrome

Nicky Billou on the Thought Leader Revolution

EIn the coaching realm, group programs have often been seen as a lesser choice, and that individual coaching is the best option. The truth is, group coaching is actually more powerful and effective when it comes to effecting behavioral change. What are the reasons that make group coaching more effective in this way? How can we expand our reach and grow bigger within coaching programs? On this episode, group coaching advocate and founder of the eCircle Academy, Nicky Bilou, shares his perspective on the value of group coaching programs.

37 MIN2 w ago
Comments
Nicky Billou on the Thought Leader Revolution

BONUS: 3 Insider Tactics to Become More “Pitch-Able”

ENot sure if you're ready to be pitched as a podcast guest? You'd be surprised to find that even super successful coaches, consultants and speakers feel the same way. In this short, content-packed episode we share the perspective of the podcast host, the difference between "name" and "content" guests and how to know which one you are, plus 3 tactics to make yourself more pitch-able. So podcast hosts can easily say YES to you!

5 MIN2 w ago
Comments
BONUS: 3 Insider Tactics to Become More “Pitch-Able”

How to Upgrade Your Relationships [and net-worth] with Podcast Interviews

EA lot of podcast hosts today are successful business owners, experts, coaches, consultants and thought leaders in their own right. That makes them great people to be connected with. They can help us build powerful relationships, send us a stream of clients, and get more people interested in what we do. How do we turn the interviews we get featured on from one-time conversations into lasting relationships? On this episode, you’ll learn about 4 insider tactics for turning podcast interviews into opportunities and relationships with high level people.

10 MIN2 w ago
Comments
How to Upgrade Your Relationships [and net-worth] with Podcast Interviews

3 Tactics to Turn Podcast Interviews into Clients

EGetting featured on podcasts is a great way for us to gain exposure and get in front of more of the right people. What systems do we need to have in place in order to potentially turn the people listening to the interview into clients? On this episode, you’ll learn about 3 insider tactics that will create a direct and straight line from you being on an interview to someone in the listening audience reaching out or buying our product or service.

7 MIN2 w ago
Comments
3 Tactics to Turn Podcast Interviews into Clients

David Finkel on Applying the Freedom Formula to Your Thought Leader Business

EOne of the things that make an impact on our ability to have freedom while we run a business is focusing on our highest leverage points. How do we identify the activities and processes that produce quick and valuable results? How do we narrow down to the one or two things in our businesses that actually move the needle? How do we limit ourselves to a one-page strategic plan? On this episode, author, coach and CEO and Founder of Maui Mastermind, David Finkel returns to talk about his Freedom Formula and how we can use it to increase the strategic depth of our businesses.

32 MIN2019 DEC 26
Comments
David Finkel on Applying the Freedom Formula to Your Thought Leader Business

Chris Bruno on Why Growth Hacking is Nonsense

EThe term growth hacking is one that’s become synonymous with innovative marketing and social media. The problem is, it has also led to people thinking there’s a shortcut or cheat code to going viral and becoming Microfamous. Why is it flawed to believe we can just hack our way to growth? On this episode, SocialInk founder and CEO, and social media marketing coach and consultant, Chris Bruno, shares on why we need to move away from the term growth hacking, how to build quality relationships at scale; and tips for building and running a solid remote team.

31 MIN2019 DEC 12
Comments
Chris Bruno on Why Growth Hacking is Nonsense

Dr Pele Raymond on Becoming MicroFamous for ONE Word

EAs thought leaders, our goal is always to become MicroFamous around that one problem we solve for people. It’s even more powerful when we can become so focused that people associate us with one word or phrase. How does packaging ourselves this way make it easier for people to buy from us? How can we articulate the problem behind the one word or phrase we want to be associated with in a way that relates to the market? On this episode, author, and organizational culture consultant, Dr. Pele Raymond shares on the mindset and strategy behind how he’s making himself MicroFamous for happiness.

29 MIN2019 DEC 5
Comments
Dr Pele Raymond on Becoming MicroFamous for ONE Word

MicroFamous – 3 Stages of Influence

EWelcome back to MicroFamous podcast! We're talking today about influence. After all, that's what leadership is - influence. And MicroFamous is about being famously influential to the right people. So I want to dig into HOW that level of influence is built. I believe it happens in 3 stages. Get seen. Get noticed. Get KNOWN. Here’s what these stages looks like in real life. First, we start by being seen. We put ourselves and our message into the world by talking about the problem we solve and by sharing what we’re learning and doing along the way. We share personal experiences, stories and anecdotes, focusing on the frustrations of our ideal clients.

10 MIN2019 NOV 27
Comments
MicroFamous – 3 Stages of Influence

Latest Episodes

Richard Matthews on Self-Liquidating Funnels: THE secret to Accelerating Growth

EThe biggest expense we have in this business is our customer acquisition costs, and one of the smartest things we can do is build funnels that pay for themselves; funnels that convert cold traffic into buyers without losing money. What kind of offers do we need to have in our funnel for them to be self-liquidating? How do we use the New Media Machine to generate attention, and then turn it into a sustainable business? On this episode, I’m joined by professional marketing, technology, & business growth consultant, Richard Mattews, who shares how we can use self-liquidating funnels to sustainably grow our businesses.

61 MIN1 d ago
Comments
Richard Matthews on Self-Liquidating Funnels: THE secret to Accelerating Growth

Destroying Imposter Syndrome

EFor a lot of people, even successful ones, there’s a feeling that never goes away. It’s imposter syndrome, not feeling like the true expert that you are. For years, I let that feeling hold me back from getting featured on podcasts or launching my first solo podcast. The conventional advice didn't work for me. I never bought the idea that if I just knew a little more than my clients, I was now an "expert." But I remembered something from my musician background that really helped me. What lesson can we learn from the most talented musicians, and how can we apply it to business? Why is that the people with the highest skill level, the biggest bag of tricks, are the most humble? The best musicians in the world are often the most humble. Why is that the people with the highest skill level, the biggest bag of tricks, are the most humble? How can we balance humility, and confidence? What does WHO we serve have to do with imposter syndrome? On this episode, I talk about how to overcome imposter syndrome, the power of skipping the many to connect to the FEW, and why the twinge of imposter syndrome is only temporary.

8 MIN1 w ago
Comments
Destroying Imposter Syndrome

Nicky Billou on the Thought Leader Revolution

EIn the coaching realm, group programs have often been seen as a lesser choice, and that individual coaching is the best option. The truth is, group coaching is actually more powerful and effective when it comes to effecting behavioral change. What are the reasons that make group coaching more effective in this way? How can we expand our reach and grow bigger within coaching programs? On this episode, group coaching advocate and founder of the eCircle Academy, Nicky Bilou, shares his perspective on the value of group coaching programs.

37 MIN2 w ago
Comments
Nicky Billou on the Thought Leader Revolution

BONUS: 3 Insider Tactics to Become More “Pitch-Able”

ENot sure if you're ready to be pitched as a podcast guest? You'd be surprised to find that even super successful coaches, consultants and speakers feel the same way. In this short, content-packed episode we share the perspective of the podcast host, the difference between "name" and "content" guests and how to know which one you are, plus 3 tactics to make yourself more pitch-able. So podcast hosts can easily say YES to you!

5 MIN2 w ago
Comments
BONUS: 3 Insider Tactics to Become More “Pitch-Able”

How to Upgrade Your Relationships [and net-worth] with Podcast Interviews

EA lot of podcast hosts today are successful business owners, experts, coaches, consultants and thought leaders in their own right. That makes them great people to be connected with. They can help us build powerful relationships, send us a stream of clients, and get more people interested in what we do. How do we turn the interviews we get featured on from one-time conversations into lasting relationships? On this episode, you’ll learn about 4 insider tactics for turning podcast interviews into opportunities and relationships with high level people.

10 MIN2 w ago
Comments
How to Upgrade Your Relationships [and net-worth] with Podcast Interviews

3 Tactics to Turn Podcast Interviews into Clients

EGetting featured on podcasts is a great way for us to gain exposure and get in front of more of the right people. What systems do we need to have in place in order to potentially turn the people listening to the interview into clients? On this episode, you’ll learn about 3 insider tactics that will create a direct and straight line from you being on an interview to someone in the listening audience reaching out or buying our product or service.

7 MIN2 w ago
Comments
3 Tactics to Turn Podcast Interviews into Clients

David Finkel on Applying the Freedom Formula to Your Thought Leader Business

EOne of the things that make an impact on our ability to have freedom while we run a business is focusing on our highest leverage points. How do we identify the activities and processes that produce quick and valuable results? How do we narrow down to the one or two things in our businesses that actually move the needle? How do we limit ourselves to a one-page strategic plan? On this episode, author, coach and CEO and Founder of Maui Mastermind, David Finkel returns to talk about his Freedom Formula and how we can use it to increase the strategic depth of our businesses.

32 MIN2019 DEC 26
Comments
David Finkel on Applying the Freedom Formula to Your Thought Leader Business

Chris Bruno on Why Growth Hacking is Nonsense

EThe term growth hacking is one that’s become synonymous with innovative marketing and social media. The problem is, it has also led to people thinking there’s a shortcut or cheat code to going viral and becoming Microfamous. Why is it flawed to believe we can just hack our way to growth? On this episode, SocialInk founder and CEO, and social media marketing coach and consultant, Chris Bruno, shares on why we need to move away from the term growth hacking, how to build quality relationships at scale; and tips for building and running a solid remote team.

31 MIN2019 DEC 12
Comments
Chris Bruno on Why Growth Hacking is Nonsense

Dr Pele Raymond on Becoming MicroFamous for ONE Word

EAs thought leaders, our goal is always to become MicroFamous around that one problem we solve for people. It’s even more powerful when we can become so focused that people associate us with one word or phrase. How does packaging ourselves this way make it easier for people to buy from us? How can we articulate the problem behind the one word or phrase we want to be associated with in a way that relates to the market? On this episode, author, and organizational culture consultant, Dr. Pele Raymond shares on the mindset and strategy behind how he’s making himself MicroFamous for happiness.

29 MIN2019 DEC 5
Comments
Dr Pele Raymond on Becoming MicroFamous for ONE Word

MicroFamous – 3 Stages of Influence

EWelcome back to MicroFamous podcast! We're talking today about influence. After all, that's what leadership is - influence. And MicroFamous is about being famously influential to the right people. So I want to dig into HOW that level of influence is built. I believe it happens in 3 stages. Get seen. Get noticed. Get KNOWN. Here’s what these stages looks like in real life. First, we start by being seen. We put ourselves and our message into the world by talking about the problem we solve and by sharing what we’re learning and doing along the way. We share personal experiences, stories and anecdotes, focusing on the frustrations of our ideal clients.

10 MIN2019 NOV 27
Comments
MicroFamous – 3 Stages of Influence
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