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say-the-write-things podcast

Paul Patzloff Content Strategist, Podcaster & Writ

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say-the-write-things podcast
say-the-write-things podcast

say-the-write-things podcast

Paul Patzloff Content Strategist, Podcaster & Writ

1
Followers
0
Plays
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About Us

If you’re career depends on creating messages that matter, this podcast is for you. As content marketing moves front and center, this podcast focuses on the strategies along with the tactics you'll need for content and digital marketing transformation now taking place.With original insights and relevant references from noted digital dignitaries like Seth Godin, Gary Vaynerchuk, Neil Patel and even old school Mad Men like David Ogilvy, each bite-size episode is loaded with high-value ideas, logical approaches and some candid observations.Say the Write Things covers issues like copywriting, time management, branding , content creation, email, drip campaigns, content strategy, marketing automation, online digital marketing, social media and more.Join the fun on the podcast and the community at paulpatzloff.com

Latest Episodes

How to Make Your Email More Profitable: Part 1

Learn how to build your email strategy around defining a solid purpose and how to reverse engineer your email campaigns for the best, most profitable results. From the emaillistto the call-to-action to landing page strategies -- it's all front and center in this episode. Listen in for a special high-value tip at the end!

15 MINFEB 10
Comments
How to Make Your Email More Profitable: Part 1

Social Media Methods of Success

Don't spin your wheels with aimless posts, get focused on three specific methods that will help you create meaningful messages for your social media channels. Also learn about social media advocacy programs that are creating exiciting new forms of influencer marketing. Whether you're seeking lead generation or webinar registration or just want a better way to handle customer service, this episode is for you.

15 MIN2018 SEP 16
Comments
Social Media Methods of Success

3 Video Production Styles That Do More

Before you pick up a camera or your smartphoneor hire someone to, let's have a basic conversation on creating videos that do more. In this episode, you 'll learn how to tell a meaningful story with video scripting techniques, how to make certain you're on target with strategy prep tips and three ways to produce your video for maximum cost- and time-effectiveness. Lights, camera, action-based insights for your next video.

15 MIN2018 SEP 13
Comments
3 Video Production Styles That Do More

The Slow Death Waltz of Advertising

The decline of traditional advertising and the ad agency has been asad, sorry event unfolding for nearly 20 years now. And it's just that a slow, death waltz, a bit clumsy and uncouth. Yet there are plenty of folks who refuse to let go, still clinging to the ideas of traditional, big brand awareness that just don't work today. Unprepped and raw, with a stream of consciousnessstyle, I do hope you'll listen and share your thoughts on iTunes.

15 MIN2018 AUG 7
Comments
The Slow Death Waltz of Advertising

The FAQ: The original Artificial Intelligence device?

Frequently Asked Questions are one of the oldest copywriting tools I know of, yet they are so perfect for today's digital and content marketing. Discover how to make the most of FAQs online and off. This episode is loaded with useful tips and tricks.Plus you'll learn how they work much like the artificial intelligence tools of today!

15 MIN2018 JUN 21
Comments
The FAQ: The original Artificial Intelligence device?

What Seth Godin Taught me about Personas

Content marketers use personas to develop a profile of an ideal customer and an understanding of their emotional needs and pain points. Learn how Seth Godin helped me take this to a new level and why you need to look deep to discover what’s really affecting your personas.

13 MIN2018 MAY 20
Comments
What Seth Godin Taught me about Personas

Content Writing & Copywriting - Why you should know the difference.

It's a big mistake to think content writing and copywritingare the same thing because each has a distinct purpose and outcome. So learn the differenceand how they actually work together in an ingenious codependent way to make your marketing messages successful.

13 MIN2018 MAY 20
Comments
Content Writing & Copywriting - Why you should know the difference.

Be Authentic

Learn about the 4th theme in the Say The Write Things thesis - Be Authentic. And get some basic insights on persona development, SEO tricks and an importantconcept I picked up from Gary Vaynerchuk. Most importantly listento Oscar Wilde, be yourself, everyoneelse is taken.

13 MIN2018 MAY 14
Comments
Be Authentic

Have a Plan

There’s a method to the madness of content and digital marketing, and having a purpose is a good strategy. Learn tips on how to keep your content strategies moving along with a clear and purposeful plan.

13 MIN2018 APR 24
Comments
Have a Plan

Be Compelling

In today's content and digital marketing environment, the stakes are high. Awareness is a prime asset and the competition is ruthless. It's why you need to stand out by being unique. Explore techniques to help your brand and social media make an impact. Because today different beats better. Also discover Seth Godin's philosophical approach to being amazing.

11 MIN2018 APR 8
Comments
Be Compelling

Latest Episodes

How to Make Your Email More Profitable: Part 1

Learn how to build your email strategy around defining a solid purpose and how to reverse engineer your email campaigns for the best, most profitable results. From the emaillistto the call-to-action to landing page strategies -- it's all front and center in this episode. Listen in for a special high-value tip at the end!

15 MINFEB 10
Comments
How to Make Your Email More Profitable: Part 1

Social Media Methods of Success

Don't spin your wheels with aimless posts, get focused on three specific methods that will help you create meaningful messages for your social media channels. Also learn about social media advocacy programs that are creating exiciting new forms of influencer marketing. Whether you're seeking lead generation or webinar registration or just want a better way to handle customer service, this episode is for you.

15 MIN2018 SEP 16
Comments
Social Media Methods of Success

3 Video Production Styles That Do More

Before you pick up a camera or your smartphoneor hire someone to, let's have a basic conversation on creating videos that do more. In this episode, you 'll learn how to tell a meaningful story with video scripting techniques, how to make certain you're on target with strategy prep tips and three ways to produce your video for maximum cost- and time-effectiveness. Lights, camera, action-based insights for your next video.

15 MIN2018 SEP 13
Comments
3 Video Production Styles That Do More

The Slow Death Waltz of Advertising

The decline of traditional advertising and the ad agency has been asad, sorry event unfolding for nearly 20 years now. And it's just that a slow, death waltz, a bit clumsy and uncouth. Yet there are plenty of folks who refuse to let go, still clinging to the ideas of traditional, big brand awareness that just don't work today. Unprepped and raw, with a stream of consciousnessstyle, I do hope you'll listen and share your thoughts on iTunes.

15 MIN2018 AUG 7
Comments
The Slow Death Waltz of Advertising

The FAQ: The original Artificial Intelligence device?

Frequently Asked Questions are one of the oldest copywriting tools I know of, yet they are so perfect for today's digital and content marketing. Discover how to make the most of FAQs online and off. This episode is loaded with useful tips and tricks.Plus you'll learn how they work much like the artificial intelligence tools of today!

15 MIN2018 JUN 21
Comments
The FAQ: The original Artificial Intelligence device?

What Seth Godin Taught me about Personas

Content marketers use personas to develop a profile of an ideal customer and an understanding of their emotional needs and pain points. Learn how Seth Godin helped me take this to a new level and why you need to look deep to discover what’s really affecting your personas.

13 MIN2018 MAY 20
Comments
What Seth Godin Taught me about Personas

Content Writing & Copywriting - Why you should know the difference.

It's a big mistake to think content writing and copywritingare the same thing because each has a distinct purpose and outcome. So learn the differenceand how they actually work together in an ingenious codependent way to make your marketing messages successful.

13 MIN2018 MAY 20
Comments
Content Writing & Copywriting - Why you should know the difference.

Be Authentic

Learn about the 4th theme in the Say The Write Things thesis - Be Authentic. And get some basic insights on persona development, SEO tricks and an importantconcept I picked up from Gary Vaynerchuk. Most importantly listento Oscar Wilde, be yourself, everyoneelse is taken.

13 MIN2018 MAY 14
Comments
Be Authentic

Have a Plan

There’s a method to the madness of content and digital marketing, and having a purpose is a good strategy. Learn tips on how to keep your content strategies moving along with a clear and purposeful plan.

13 MIN2018 APR 24
Comments
Have a Plan

Be Compelling

In today's content and digital marketing environment, the stakes are high. Awareness is a prime asset and the competition is ruthless. It's why you need to stand out by being unique. Explore techniques to help your brand and social media make an impact. Because today different beats better. Also discover Seth Godin's philosophical approach to being amazing.

11 MIN2018 APR 8
Comments
Be Compelling