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The DigitalMarketer Podcast

DigitalMarketer

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The DigitalMarketer Podcast
The DigitalMarketer Podcast

The DigitalMarketer Podcast

DigitalMarketer

3
Followers
0
Plays
0
Raised
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About Us

The DigitalMarketer Podcast is a weekly show produced by DigitalMarketer and hosted by Garrett Holmes and Jenna Snavely. The duo will take you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. Along the way, they will be interviewing the key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

Latest Episodes

Episode 51: Building a Discoverable Brand & Agency with Garrett Mehrguth

This episode we’re getting real about what it’s really like to start an agency and the intense emotional ride we are on as marketers (we’re not crying, you’re crying!!). Jenna sits down with Garrett Mehrguth, CEO of Directive Consulting, and talks about how easy it is to lose our joy when we fail as marketers, why we need to have more patience, and what strategy to use to grow brand awareness for a small agency. IN THIS EPISODE YOU’LL LEARN: How Garrett started on Fiverr selling $5 deliverables, and how he progressed to owning an agency with 3 global locations Garrett’s hiring strategy and how he focuses on 2 things—being smart with his finances and strategic with his onboarding timeline The “compare and despair” mindset entrepreneurs and marketers are getting trapped in A realistic timeline and growth rate for real-time marketing scenarios What to ask yourself to become a “Discoverable Agency” and why you need to focus all of your attention on your brand NOT your search results The marketing strategies working right now—obvious, simple, unscalable, and things that create delight How to optimize content for SEO without having to rewrite it just by redoing the title tags to align with the keyword the content is actually ranking for Why every marketer should run CPM campaigns for their brand What marketers or agencies need to do if they want to scale their company LINKS AND RESOURCES MENTIONED IN THIS EPISODE: SEMRush Directive Consulting Garrett on Twitter Garrett on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

37 MIN2 days ago
Comments
Episode 51: Building a Discoverable Brand & Agency with Garrett Mehrguth

Episode 50: The Secret to Ecommerce Conversions with Jens Nicolaysen

What’s driving conversions in the ecommerce world? Community, authenticity, and a sense of humor. Garrett talks with Jens Nicolaysen, Co-Founder and CMO of Shinasty, about what it takes to stand out in the ecommerce world in 2019. Jens spills his secrets on building brand awareness, selling products in 1–3 touchpoints, and his bold marketing strategies—like sending an email with 10 of Shinasty’s 1-star reviews. IN THIS EPISODE YOU’LL LEARN: Shinesty’s marketing philosophy of entertain first, sell second How Jens’ marketing team decided to start using copy in the email address sending each newsletter Shinesty’s social media approach to staying top-of-mind—even when customers aren’t ready to buy yet How Shinesty started their monthly subscription service and their strategy to retain their subscribers to grow their MRR How to keep your community engaged and excited The metrics Jens focuses on as CMO—cost of sale, open rates, click rates, spam and abuse rates, etc. LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Shinesty Shinesty on Instagram Jens on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

21 MIN1 weeks ago
Comments
Episode 50: The Secret to Ecommerce Conversions with Jens Nicolaysen

Episode 49: Building Skyscraper Content Part 2 with Amanda Powell

Our name and our game is digital marketing. But even for us, it’s taken months of hard work from our on staff SEO expert, Amanda Powell, for DigitalMarketer to rank for the keyword “digital marketing.” How are we able to rank for a keyword that is searched over 40,000 times a month? In this episode, Amanda lifts the hood on the DigitalMarketer SEO strategy and tells us what the DM staff meeting was like when we strategized how to snag the ultimate keyword for DM and increase our organic search traffic. IN THIS EPISODE YOU’LL LEARN: Behind-the-scenes of DigitalMarketer’s SEO team The tool to use to see the relevant keywords your competitors are ranking—SEMRush’s Domain Analytics How to define the size of a business by their volume of keywords How to identify the keyword advantages and gaps of your competitors and how to build on top of it What ranking factors are improving content and making it hard to beat by competitors—root keyword (and/or variation) in the title tag, URL, H1 headline, and an internal linking strategy What DigitalMarketer is adding to older content to improve ranking—like infographics Amanda’s upcoming DigitalMarketer SEO Workshop LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Domain Analytics | SEMRush The Ultimate Guide to Digital Marketing Episode 25: Amanda Powell, SEO Manager @ DigitalMarketer on Building Skyscraper Content Amanda on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

27 MIN2 weeks ago
Comments
Episode 49: Building Skyscraper Content Part 2 with Amanda Powell

Latest Episodes

Episode 51: Building a Discoverable Brand & Agency with Garrett Mehrguth

This episode we’re getting real about what it’s really like to start an agency and the intense emotional ride we are on as marketers (we’re not crying, you’re crying!!). Jenna sits down with Garrett Mehrguth, CEO of Directive Consulting, and talks about how easy it is to lose our joy when we fail as marketers, why we need to have more patience, and what strategy to use to grow brand awareness for a small agency. IN THIS EPISODE YOU’LL LEARN: How Garrett started on Fiverr selling $5 deliverables, and how he progressed to owning an agency with 3 global locations Garrett’s hiring strategy and how he focuses on 2 things—being smart with his finances and strategic with his onboarding timeline The “compare and despair” mindset entrepreneurs and marketers are getting trapped in A realistic timeline and growth rate for real-time marketing scenarios What to ask yourself to become a “Discoverable Agency” and why you need to focus all of your attention on your brand NOT your search results The marketing strategies working right now—obvious, simple, unscalable, and things that create delight How to optimize content for SEO without having to rewrite it just by redoing the title tags to align with the keyword the content is actually ranking for Why every marketer should run CPM campaigns for their brand What marketers or agencies need to do if they want to scale their company LINKS AND RESOURCES MENTIONED IN THIS EPISODE: SEMRush Directive Consulting Garrett on Twitter Garrett on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

37 MIN2 days ago
Comments
Episode 51: Building a Discoverable Brand & Agency with Garrett Mehrguth

Episode 50: The Secret to Ecommerce Conversions with Jens Nicolaysen

What’s driving conversions in the ecommerce world? Community, authenticity, and a sense of humor. Garrett talks with Jens Nicolaysen, Co-Founder and CMO of Shinasty, about what it takes to stand out in the ecommerce world in 2019. Jens spills his secrets on building brand awareness, selling products in 1–3 touchpoints, and his bold marketing strategies—like sending an email with 10 of Shinasty’s 1-star reviews. IN THIS EPISODE YOU’LL LEARN: Shinesty’s marketing philosophy of entertain first, sell second How Jens’ marketing team decided to start using copy in the email address sending each newsletter Shinesty’s social media approach to staying top-of-mind—even when customers aren’t ready to buy yet How Shinesty started their monthly subscription service and their strategy to retain their subscribers to grow their MRR How to keep your community engaged and excited The metrics Jens focuses on as CMO—cost of sale, open rates, click rates, spam and abuse rates, etc. LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Shinesty Shinesty on Instagram Jens on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

21 MIN1 weeks ago
Comments
Episode 50: The Secret to Ecommerce Conversions with Jens Nicolaysen

Episode 49: Building Skyscraper Content Part 2 with Amanda Powell

Our name and our game is digital marketing. But even for us, it’s taken months of hard work from our on staff SEO expert, Amanda Powell, for DigitalMarketer to rank for the keyword “digital marketing.” How are we able to rank for a keyword that is searched over 40,000 times a month? In this episode, Amanda lifts the hood on the DigitalMarketer SEO strategy and tells us what the DM staff meeting was like when we strategized how to snag the ultimate keyword for DM and increase our organic search traffic. IN THIS EPISODE YOU’LL LEARN: Behind-the-scenes of DigitalMarketer’s SEO team The tool to use to see the relevant keywords your competitors are ranking—SEMRush’s Domain Analytics How to define the size of a business by their volume of keywords How to identify the keyword advantages and gaps of your competitors and how to build on top of it What ranking factors are improving content and making it hard to beat by competitors—root keyword (and/or variation) in the title tag, URL, H1 headline, and an internal linking strategy What DigitalMarketer is adding to older content to improve ranking—like infographics Amanda’s upcoming DigitalMarketer SEO Workshop LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Domain Analytics | SEMRush The Ultimate Guide to Digital Marketing Episode 25: Amanda Powell, SEO Manager @ DigitalMarketer on Building Skyscraper Content Amanda on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

27 MIN2 weeks ago
Comments
Episode 49: Building Skyscraper Content Part 2 with Amanda Powell

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