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twogether Marketing Podcast

Twogether

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twogether Marketing Podcast
twogether Marketing Podcast

twogether Marketing Podcast

Twogether

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About Us

This isn’t a podcast to learn the “top ten ways to use Facebook to promote your small business.”This is a podcast featuring some of the best minds in B2B marketing, talking about the things that matter now. With a wide range of guests, we will explore everything from martech and new media to content marketing, ABM and the creative process itself, always with a focus on technology. And we'd love to add your voice to the mix. Get in touch now if you'd like to take part or just want to comment on what you hear. https://www.wearetwogether.com

Latest Episodes

What Does Your Brand Sound Like?

In this episode, our audio producer Harry gets a little too excited about sonic identity. How do sounds affect us? What can B2B learn from 20th century fox and its trumpets? What does your brand sound like? Listen to this week’s episode to learn about all this and more.

11 MIN2 weeks ago
Comments
What Does Your Brand Sound Like?

twogether perspective - Kate Skinner from Hitachi Vantara

Kate Skinner is the Senior Global Marketing Manager at Hitachi Vantara. On today's podcast, she talks with Minaz Tejani about her journey to the role, as well as the state of the marketing landscape today. With a special focus on Global System Integrators (GSIs)

35 MINSEP 2
Comments
twogether perspective - Kate Skinner from Hitachi Vantara

Confluence of Physical and Digital Worlds

In this episode of the podcast Jon Busby (CTO) and Alex Norbury (Commercial Director) discuss the best way to combine physical and digital marketing for maximum cut through and ROI.

34 MINAUG 19
Comments
Confluence of Physical and Digital Worlds

The Future of The Channel

In this incredibly insightful conversation on the channel, our CTO, Jon busby, and our commercial director, Alex Norbury, talk to Karen Harstel from Intuit. Karen is group manager of Intuit Developer Partner Programs, and, as you are about to find out, she is also a channel guru for the ages.

54 MINAUG 6
Comments
The Future of The Channel

Insight or out of sight? - ABM

In this episode of the twogether B2B marketing podcast Minaz and Sara reflect on their recent successes and the lessons they have learned using customer insight towards their ABM strategy.

30 MINJUL 22
Comments
Insight or out of sight? - ABM

AI in Marketing

Season two has arrived! For our grand opening, Jon Busby (CTO) will be talking to Katie King about her new book Using AI in marketing.

44 MINJUL 8
Comments
AI in Marketing

twogether perspective - Nick Laurence of Hitachi Vantara

In this podcast Minaz Tejani our client services director talks to Nick Laurence of Hitachi Vantara about the science of marketing and understanding your customer.

26 MINJUN 4
Comments
twogether perspective - Nick Laurence of Hitachi Vantara

What Is a Brand In 2019?

What is a brand in 2019? Who decides what your brand means and how much control do you have over it? In this discussion our audio producer Harry Radcliffe probes our Head of Copy and Content Stuart Constable and Senior Account Director Mike Singleton for answers. After this podcast you will have plenty to think about until out return on the 3rd of July.

28 MINMAY 6
Comments
What Is a Brand In 2019?

What Happened To Digital Marketing?

EWe are pretty sure we know what digital marketing WAS... but not so sure we know what it IS.In this episode, our head of Copy & Content Stuart Constable and Chief Technology Officer Jon Busby find themselves questioning the very existence of digital marketing. Hasn't everything just blurred into one mass of channels? And if that's true, how do you make them work for you? This is essential listening if you care about your audience, analytics and John Lewis adverts

32 MINAPR 29
Comments
What Happened To Digital Marketing?

The Importance Of Channel Engagement

Engagement. Empowerment. Strategy. You’ve heard all the buzzwords, but what do they mean, and why are we throwing them around? In this seven-minute podcast, Uzma Ullah, our Senior account manager at Partnermarketing.com, unpacks channel engagement. (which by the way is certainly NOT a dark art).

7 MINAPR 22
Comments
The Importance Of Channel Engagement

Latest Episodes

What Does Your Brand Sound Like?

In this episode, our audio producer Harry gets a little too excited about sonic identity. How do sounds affect us? What can B2B learn from 20th century fox and its trumpets? What does your brand sound like? Listen to this week’s episode to learn about all this and more.

11 MIN2 weeks ago
Comments
What Does Your Brand Sound Like?

twogether perspective - Kate Skinner from Hitachi Vantara

Kate Skinner is the Senior Global Marketing Manager at Hitachi Vantara. On today's podcast, she talks with Minaz Tejani about her journey to the role, as well as the state of the marketing landscape today. With a special focus on Global System Integrators (GSIs)

35 MINSEP 2
Comments
twogether perspective - Kate Skinner from Hitachi Vantara

Confluence of Physical and Digital Worlds

In this episode of the podcast Jon Busby (CTO) and Alex Norbury (Commercial Director) discuss the best way to combine physical and digital marketing for maximum cut through and ROI.

34 MINAUG 19
Comments
Confluence of Physical and Digital Worlds

The Future of The Channel

In this incredibly insightful conversation on the channel, our CTO, Jon busby, and our commercial director, Alex Norbury, talk to Karen Harstel from Intuit. Karen is group manager of Intuit Developer Partner Programs, and, as you are about to find out, she is also a channel guru for the ages.

54 MINAUG 6
Comments
The Future of The Channel

Insight or out of sight? - ABM

In this episode of the twogether B2B marketing podcast Minaz and Sara reflect on their recent successes and the lessons they have learned using customer insight towards their ABM strategy.

30 MINJUL 22
Comments
Insight or out of sight? - ABM

AI in Marketing

Season two has arrived! For our grand opening, Jon Busby (CTO) will be talking to Katie King about her new book Using AI in marketing.

44 MINJUL 8
Comments
AI in Marketing

twogether perspective - Nick Laurence of Hitachi Vantara

In this podcast Minaz Tejani our client services director talks to Nick Laurence of Hitachi Vantara about the science of marketing and understanding your customer.

26 MINJUN 4
Comments
twogether perspective - Nick Laurence of Hitachi Vantara

What Is a Brand In 2019?

What is a brand in 2019? Who decides what your brand means and how much control do you have over it? In this discussion our audio producer Harry Radcliffe probes our Head of Copy and Content Stuart Constable and Senior Account Director Mike Singleton for answers. After this podcast you will have plenty to think about until out return on the 3rd of July.

28 MINMAY 6
Comments
What Is a Brand In 2019?

What Happened To Digital Marketing?

EWe are pretty sure we know what digital marketing WAS... but not so sure we know what it IS.In this episode, our head of Copy & Content Stuart Constable and Chief Technology Officer Jon Busby find themselves questioning the very existence of digital marketing. Hasn't everything just blurred into one mass of channels? And if that's true, how do you make them work for you? This is essential listening if you care about your audience, analytics and John Lewis adverts

32 MINAPR 29
Comments
What Happened To Digital Marketing?

The Importance Of Channel Engagement

Engagement. Empowerment. Strategy. You’ve heard all the buzzwords, but what do they mean, and why are we throwing them around? In this seven-minute podcast, Uzma Ullah, our Senior account manager at Partnermarketing.com, unpacks channel engagement. (which by the way is certainly NOT a dark art).

7 MINAPR 22
Comments
The Importance Of Channel Engagement
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