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Adding Value | New Breed

New Breed

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Adding Value | New Breed
Adding Value | New Breed

Adding Value | New Breed

New Breed

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Plays
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Generating leads, conquering SEO and optimizing your sales strategy are essential to expanding your business. Join demand generation marketer Guido Bartolacci as he discusses actionable tips and tricks that will enhance your strategy and strengthen your marketing.

Latest Episodes

Website UX: Building a House for Your Content

With plenty of websites and apps to choose from, if users can’t easily navigate your website, they’re going to leave. Join Guido Bartolacci and New Breed’s Senior Web Strategist Kelly Molloy as they discuss the role UX plays in the inbound methodology.

19 MIN1 weeks ago
Comments
Website UX: Building a House for Your Content

Creating and Communicating with Your Buyer Personas | S01 E14

Connecting your buyer personas with their goals gives you a better understanding of how your solution can help them drive growth. Join Guido Bartolacci and New Breed’s Growth Strategist Nick Frigo as they discuss the benefits of persona-tailored content and why input from outside of the marketing team is essential for identifying high and low fit prospects.

39 MIN3 weeks ago
Comments
Creating and Communicating with Your Buyer Personas | S01 E14

Customer-Centric Marketing with Ryan Deiss | S01 E13

In order for your marketing to contribute to your company’s growth, you need to be actively communicating with your customers. Join Guido Bartolacci and Digital Marketer’s Founder/CEO Ryan Deiss as they discuss how marketers can separate themselves from the pack by developing a strategy that resonates with their audience.

43 MINSEP 7
Comments
Customer-Centric Marketing with Ryan Deiss | S01 E13

Navigating Sales and Sales Operations | S01 E12

Understanding other departments within your company can provide valuable insight into the obstacles your colleagues face day to day. Join Guido Bartolacci and New Breed’s Senior Revenue Operations Strategist Pat Buono as they discuss how working in both sales and sales operations taught Pat empathy for the unique challenges of each role.

31 MINAUG 24
Comments
Navigating Sales and Sales Operations | S01 E12

Building Community with Drift's Mark Kilens | S01 E11

Building a community is essential to raising awareness about your brand. Join Guido Bartolacci and Drift's VP of Content and Community Mark Kilens as they discuss the importance of sharing free knowledge and helping people connect so they can learn together.

30 MINAUG 10
Comments
Building Community with Drift's Mark Kilens | S01 E11

The Rise of HubSpot with Dan Tyre | S01 E10

HubSpot changed the world of marketing and sales forever. Hear insights into the beginning of this incredible company from a man who has been there since the beginning. Join Guido Bartolacci and his guest Dan Tyre — Director (and employee number six) at HubSpot and author of Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles — as they discuss his journey to HubSpot.

28 MINJUL 27
Comments
The Rise of HubSpot with Dan Tyre | S01 E10

Overcoming Imposter Syndrome | S01 E09

Imposter syndrome can affect anyone, and if we're not careful, it will keep us from achieving our goals and reaching our full potential. Join Guido Bartolacci and New Breed's Partner Marketing Strategist Amanda Nielsen as they discuss Amanda's experience with imposter syndrome, how she overcame it and how you can too.

29 MINJUL 13
Comments
Overcoming Imposter Syndrome | S01 E09

Inbound PR with HubSpot's Illyana Stareva | S01 E08

The inbound methodology is changing how professionals are approaching public relations. It focuses on content creation while overcoming one of the industry’s greatest challenges, measuring ROI. Join Guido Bartolacci and his guest Illyana Stareva — Global Partner Program Manager at HubSpot & author of Inbound PR — as they discuss her professional journey, book and the role of inbound PR.

31 MINJUN 21
Comments
Inbound PR with HubSpot's Illyana Stareva | S01 E08

The Importance of Marketing and Sales Alignment | S01 E07

The way we do business has changed dramatically in the past decade, and the relationship between marketing and sales has changed along with it. Join Guido Bartolacci and New Breed’s CEO Patrick Biddiscombe as they discuss the importance of aligning your marketing and sales team to optimize growth.

21 MINJUN 7
Comments
The Importance of Marketing and Sales Alignment | S01 E07

Embracing Change | S01 E06

Fearing the unknown can hold us back professionally, but overcoming those fears and embracing change can propel our careers to new heights. Join Guido Bartolacci and New Breed’s own Manager of Inside Sales Beth Abbot as they discuss Beth’s journey from marketing intern to sales manager and what she learned along the way.

18 MINMAY 24
Comments
Embracing Change | S01 E06

Latest Episodes

Website UX: Building a House for Your Content

With plenty of websites and apps to choose from, if users can’t easily navigate your website, they’re going to leave. Join Guido Bartolacci and New Breed’s Senior Web Strategist Kelly Molloy as they discuss the role UX plays in the inbound methodology.

19 MIN1 weeks ago
Comments
Website UX: Building a House for Your Content

Creating and Communicating with Your Buyer Personas | S01 E14

Connecting your buyer personas with their goals gives you a better understanding of how your solution can help them drive growth. Join Guido Bartolacci and New Breed’s Growth Strategist Nick Frigo as they discuss the benefits of persona-tailored content and why input from outside of the marketing team is essential for identifying high and low fit prospects.

39 MIN3 weeks ago
Comments
Creating and Communicating with Your Buyer Personas | S01 E14

Customer-Centric Marketing with Ryan Deiss | S01 E13

In order for your marketing to contribute to your company’s growth, you need to be actively communicating with your customers. Join Guido Bartolacci and Digital Marketer’s Founder/CEO Ryan Deiss as they discuss how marketers can separate themselves from the pack by developing a strategy that resonates with their audience.

43 MINSEP 7
Comments
Customer-Centric Marketing with Ryan Deiss | S01 E13

Navigating Sales and Sales Operations | S01 E12

Understanding other departments within your company can provide valuable insight into the obstacles your colleagues face day to day. Join Guido Bartolacci and New Breed’s Senior Revenue Operations Strategist Pat Buono as they discuss how working in both sales and sales operations taught Pat empathy for the unique challenges of each role.

31 MINAUG 24
Comments
Navigating Sales and Sales Operations | S01 E12

Building Community with Drift's Mark Kilens | S01 E11

Building a community is essential to raising awareness about your brand. Join Guido Bartolacci and Drift's VP of Content and Community Mark Kilens as they discuss the importance of sharing free knowledge and helping people connect so they can learn together.

30 MINAUG 10
Comments
Building Community with Drift's Mark Kilens | S01 E11

The Rise of HubSpot with Dan Tyre | S01 E10

HubSpot changed the world of marketing and sales forever. Hear insights into the beginning of this incredible company from a man who has been there since the beginning. Join Guido Bartolacci and his guest Dan Tyre — Director (and employee number six) at HubSpot and author of Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles — as they discuss his journey to HubSpot.

28 MINJUL 27
Comments
The Rise of HubSpot with Dan Tyre | S01 E10

Overcoming Imposter Syndrome | S01 E09

Imposter syndrome can affect anyone, and if we're not careful, it will keep us from achieving our goals and reaching our full potential. Join Guido Bartolacci and New Breed's Partner Marketing Strategist Amanda Nielsen as they discuss Amanda's experience with imposter syndrome, how she overcame it and how you can too.

29 MINJUL 13
Comments
Overcoming Imposter Syndrome | S01 E09

Inbound PR with HubSpot's Illyana Stareva | S01 E08

The inbound methodology is changing how professionals are approaching public relations. It focuses on content creation while overcoming one of the industry’s greatest challenges, measuring ROI. Join Guido Bartolacci and his guest Illyana Stareva — Global Partner Program Manager at HubSpot & author of Inbound PR — as they discuss her professional journey, book and the role of inbound PR.

31 MINJUN 21
Comments
Inbound PR with HubSpot's Illyana Stareva | S01 E08

The Importance of Marketing and Sales Alignment | S01 E07

The way we do business has changed dramatically in the past decade, and the relationship between marketing and sales has changed along with it. Join Guido Bartolacci and New Breed’s CEO Patrick Biddiscombe as they discuss the importance of aligning your marketing and sales team to optimize growth.

21 MINJUN 7
Comments
The Importance of Marketing and Sales Alignment | S01 E07

Embracing Change | S01 E06

Fearing the unknown can hold us back professionally, but overcoming those fears and embracing change can propel our careers to new heights. Join Guido Bartolacci and New Breed’s own Manager of Inside Sales Beth Abbot as they discuss Beth’s journey from marketing intern to sales manager and what she learned along the way.

18 MINMAY 24
Comments
Embracing Change | S01 E06