title

Marketing School - Digital Marketing and Online Marketing Tips

Neil Patel & Eric Siu.

128
Followers
617
Plays
Marketing School - Digital Marketing and Online Marketing Tips
Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips

Neil Patel & Eric Siu.

128
Followers
617
Plays
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About Us

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Latest Episodes

Are Joint Webinars Worth It? | Ep. #1141

In episode #1141, we discuss whether joint webinars are worth the effort. The answer to this question depends on the audience; you do not want to collaborate with someone whose audience is not suited to you and your business. Tune in to hear how you can make the most of joint webinars, reasons that we avoid online summits, and simple strategies for setting up great value exchanges. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Are Joint Webinars Worth It? [00:35] The basic premise for a joint webinar. [00:58] The answer to the question depends on audience overlap. [01:29] Avoiding uneven exchanges and dangerous privacy concerns. [03:45] Hosting a summit; pre-recorded online conferences. [04:50] Why featuring on someone else's summit can be fruitless. [06:21] That’s it for today! [06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: MobileMonkey Leave Some Feedback: What should we talk about next?Please let us know in the comments below Did you enjoy this episode?If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

7 MIN11 hours ago
Comments
Are Joint Webinars Worth It? | Ep. #1141

How Spotify’s New Dashboard Can Help Podcasters | Ep. #1140

In episode #1132, we look at the new podcast dashboard from Spotify and the data it provides. This allows you to see who is listening to you and how often, some information on the users and what other media they are streaming. Tune in to hear all about these new features and the ways in which it can benefit your podcast! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Using Spotify's New Podcast Dashboard to Grow Faster. [00:40] More about these new features on Spotify. [01:10] The difference between 'streams', 'starts', and listener and follower counts. [02:12] Should be extend the format length of podcast? [02:22] Podcast data and stats can be really misleading! [02:55] The demographic stats for our show compared with our YouTube channels. [03:21] Who else our listeners are tuning into! [03:39] That’s it for today! [03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Spotify Drake The Chainsmokers Ed Sheeran Leave Some Feedback: What should we talk about next?Please let us know in the comments below Did you enjoy this episode?If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

4 MIN1 days ago
Comments
How Spotify’s New Dashboard Can Help Podcasters | Ep. #1140

Advanced SEO Todo List For Sites | Ep. #1139

In episode #1139, we give you an advanced SEO to-do list for 2020! Following our episode on the basic steps to optimize searchability and traffic for your new website, this episode is about how to get rolling for next year since we are already in September! Tune in to hear about page speed, power pages, and more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Advanced SEO To-do List for 2020. [00:34] What does advanced SEO mean? [01:15] Using the FAQ schema smartly to occupy more real estate. [02:06] Speed is an important factor, load your HTML from CDN's! [03:22] Infographics, data-driven posts and product led growth. [04:02] Focus on your brand; Google looks at how many people are searching. [05:40] Power pages and making your landing pages as comprehensive as possible. [06:32] Assess similar, existent content and update and add to that. [07:22] Optimizing titles and descriptions to increase click-through rates. [07:52] Translation and transcription, expanding beyond English. [0...

9 MIN2 days ago
Comments
Advanced SEO Todo List For Sites | Ep. #1139

How to Convert Live Viewers Into Customers | Ep. #1138

In episode #1138, we discuss the conversion of live-stream viewers into paying customers. With so many strategic ways to use the live-streaming format for building an audience and generating revenue, it is important to master the basics from the get-go. Tune in to hear how you can use this easy opportunity to get more eyes on your product or service. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Convert Live Viewers into Customers. [00:30] The big thing about conversion from live-streaming across platforms. [01:40] Bad timing for advertising your offer! [01:55] Sending a live video to your audience after its streaming time. [02:15] Giving your audience what they want: the next thing! [02:40] Keeping everyone engaged and mixing things up. [02:55] It is important to relate a video to your product or service. [03:16] That’s it for today! [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentio...

4 MIN3 days ago
Comments
How to Convert Live Viewers Into Customers | Ep. #1138

The Essential SEO Todo List For Brand New Sites | Ep. #1137

In episode #1137, we discuss the most important things on your to-do list when launching a new website. That's right, we are breaking down the most fundamental parts of SEO and how to get your site ranked higher and receiving more traffic. Tune in to hear all about the simple steps you can take to get your website off to a flying start. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Essential SEO To-do List for Brand New Websites. [00:38] First up, clean URL structures from the beginning. [01:20] Using the most highly reviewed CMS plugins. [01:56] Regular content creation in order to rank higher. [02:13] Building relationships with people, guest blogging and offering other value adds. [03:12] Going beyond text-based content and Google. [04:00] Local SEO and occupying more real estate on the search page. [04:24] Getting the basics right; analytics and helpful information provided by Google. [04:46] That’s it for today! [04:50] To stay updated with events and learn more about o...

5 MIN4 days ago
Comments
The Essential SEO Todo List For Brand New Sites | Ep. #1137

7 Tips on Live Streaming and Podcast at The Same Time | Ep. #1136

In episode #1136, we share several helpful tips for live streaming and podcasting at the same time. Frequently engaging with your audience, promoting your session ahead of time and being consistent in showing up with new content are just some of the ways in which you can optimize this marketing strategy. Tune in to hear what you can do to activate your discoverability. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Tips on Live Streaming and Podcasting at The Same Time. [00:36] Engage with your community by making time to answer questions. [01:23] Livestream with the help of all the social channels out there. [01:42] Promote ahead of time to get people prepared. [02:09] Try to be consistent with the frequency of your sessions. [02:34] Don’t forget to add hashtags and to tag the right people. [03:06] Ask for comments to boost virality. [03:36] Don’t forget to include a clear call to action. [04:15] That’s it for today! [03:24] To stay updated and learn additional ways to get m...

4 MIN5 days ago
Comments
7 Tips on Live Streaming and Podcast at The Same Time | Ep. #1136

Neil and Eric’s Secret Marketing Tools | Ep. #1135

In episode #1135, we share with listeners each of our favorite tools for marketing. There is a range of different data that is invaluable for optimizing your marketing efforts, while the Outreach tool has several great useful features that enable marketers to personalize their approach to clients. Tune in to hear what you must do to get the most out of these strategies and tools. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Eric and Neil’s Secret Marketing Tools. [00:39] How having a ton of clickstream and click-through data is helpful for marketers. [01:00] Paying fees for data, the kind of data that could be gathered and using it optimally. [01:33] Using .io as a data platform and employing it to identify B2B IP addresses. [01:51] How Clearbit contributes by enriching leads and checking their Alexa scores. [02:14] What the Outreach tool offers and checking the performance of sequences. [02:29] Outreach’s feature that allows for a more personalized approach to clients. [03:04...

4 MIN6 days ago
Comments
Neil and Eric’s Secret Marketing Tools | Ep. #1135

What's The Difference Between a Short 10 Minute Podcast Versus 45 Minute One? | Ep. #1134

In episode #1134, we share the key differences between short 10-minute and long 45-minute podcast episodes. While longer episodes are great for running ads, they are much more time-consuming than the shorter episodes that require far less preparation. Tune in to hear the pros and cons of each. TIME-STAMPED SHOW NOTES: [00:26] Today’s topic: The Difference Between A Short 10-Minute and Long 45-Minute Podcast. [00:36] The characteristics of a long and short podcast. [00:58] The primary factors to consider when choosing between the two. [01:45] Why longer episodes are best for ads and an example of someone who does it right. [02:11] Being ready to do much more prep work with 45-minute podcasts. [02:53] How we get topic ideas for this podcast. [03:13] Considering your audience and presenting them with a choice between the two. [03:43] Why you should not change the format of your existing podcast. [04:05] That’s it for today! [04:10] To stay updated with events and learn a new way to g...

4 MIN1 weeks ago
Comments
What's The Difference Between a Short 10 Minute Podcast Versus 45 Minute One? | Ep. #1134

Tumblr sold for $3M - Here’s What You Need to Know as a Marketer | Ep. #1133

In episode #1133, we discuss how the once-great Tumblr sold for a significantly lower price than before. After selling for a whopping $1.1 billion to Yahoo in 2013, it was recently acquired by Automattic for a mere $3 million. Tune in to hear all about the new opportunities it might hold for marketers. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Tumblr Sold For 3 Million Bucks. [00:30] Some context about what Tumblr was initially sold for and its acquisition history. [00:55] A possible reason why the company might have been sold at such a low price. [01:17] Why Automattic is the best fit for Tumblr from a business perspective. [01:37] The amazing new opportunities for Automattic to control the web. [01:56] WordPress’s venture into e-commerce and how they might do the same with Tumblr. [02:15] The many benefits of WordPress for marketers and entrepreneurs. [02:56] Why you should start engaging on Tumblr right now. [03:12] That’s it for today! [03:17] For a new way to grow ...

3 MIN1 weeks ago
Comments
Tumblr sold for $3M - Here’s What You Need to Know as a Marketer | Ep. #1133

How to Set Up Effective Channel Partnerships | Ep. #1132

In episode #1132, we talk about setting up effective channel partnerships and the benefit that can be garnered from this. We look at different types of partnerships, how to reach out, and the patience it takes to allow them to grow naturally. Listen in to get the best advice on building the most beneficial partnerships for your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Set Up Effective Channel Partnerships. [00:40] What is the definition of a 'channel partnership'. [01:12] Different ways to make use of this idea. [01:49] Reaching out, offering value and starting a relationship on the right foot. [02:50] The best kind of partnerships are based on mutual value adds. [03:25] Most of the best channel partnerships are cheap and effective! [04:19] Partnership generation; conferences and reaching out through email. [04:37] Patience through the slow building nature of relationships. [05:01] Partnerships do not rely on algorithms and are a great source of diversificat...

6 MIN1 weeks ago
Comments
How to Set Up Effective Channel Partnerships | Ep. #1132

Latest Episodes

Are Joint Webinars Worth It? | Ep. #1141

In episode #1141, we discuss whether joint webinars are worth the effort. The answer to this question depends on the audience; you do not want to collaborate with someone whose audience is not suited to you and your business. Tune in to hear how you can make the most of joint webinars, reasons that we avoid online summits, and simple strategies for setting up great value exchanges. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Are Joint Webinars Worth It? [00:35] The basic premise for a joint webinar. [00:58] The answer to the question depends on audience overlap. [01:29] Avoiding uneven exchanges and dangerous privacy concerns. [03:45] Hosting a summit; pre-recorded online conferences. [04:50] Why featuring on someone else's summit can be fruitless. [06:21] That’s it for today! [06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: MobileMonkey Leave Some Feedback: What should we talk about next?Please let us know in the comments below Did you enjoy this episode?If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

7 MIN11 hours ago
Comments
Are Joint Webinars Worth It? | Ep. #1141

How Spotify’s New Dashboard Can Help Podcasters | Ep. #1140

In episode #1132, we look at the new podcast dashboard from Spotify and the data it provides. This allows you to see who is listening to you and how often, some information on the users and what other media they are streaming. Tune in to hear all about these new features and the ways in which it can benefit your podcast! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Using Spotify's New Podcast Dashboard to Grow Faster. [00:40] More about these new features on Spotify. [01:10] The difference between 'streams', 'starts', and listener and follower counts. [02:12] Should be extend the format length of podcast? [02:22] Podcast data and stats can be really misleading! [02:55] The demographic stats for our show compared with our YouTube channels. [03:21] Who else our listeners are tuning into! [03:39] That’s it for today! [03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Spotify Drake The Chainsmokers Ed Sheeran Leave Some Feedback: What should we talk about next?Please let us know in the comments below Did you enjoy this episode?If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

4 MIN1 days ago
Comments
How Spotify’s New Dashboard Can Help Podcasters | Ep. #1140

Advanced SEO Todo List For Sites | Ep. #1139

In episode #1139, we give you an advanced SEO to-do list for 2020! Following our episode on the basic steps to optimize searchability and traffic for your new website, this episode is about how to get rolling for next year since we are already in September! Tune in to hear about page speed, power pages, and more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Advanced SEO To-do List for 2020. [00:34] What does advanced SEO mean? [01:15] Using the FAQ schema smartly to occupy more real estate. [02:06] Speed is an important factor, load your HTML from CDN's! [03:22] Infographics, data-driven posts and product led growth. [04:02] Focus on your brand; Google looks at how many people are searching. [05:40] Power pages and making your landing pages as comprehensive as possible. [06:32] Assess similar, existent content and update and add to that. [07:22] Optimizing titles and descriptions to increase click-through rates. [07:52] Translation and transcription, expanding beyond English. [0...

9 MIN2 days ago
Comments
Advanced SEO Todo List For Sites | Ep. #1139

How to Convert Live Viewers Into Customers | Ep. #1138

In episode #1138, we discuss the conversion of live-stream viewers into paying customers. With so many strategic ways to use the live-streaming format for building an audience and generating revenue, it is important to master the basics from the get-go. Tune in to hear how you can use this easy opportunity to get more eyes on your product or service. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Convert Live Viewers into Customers. [00:30] The big thing about conversion from live-streaming across platforms. [01:40] Bad timing for advertising your offer! [01:55] Sending a live video to your audience after its streaming time. [02:15] Giving your audience what they want: the next thing! [02:40] Keeping everyone engaged and mixing things up. [02:55] It is important to relate a video to your product or service. [03:16] That’s it for today! [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentio...

4 MIN3 days ago
Comments
How to Convert Live Viewers Into Customers | Ep. #1138

The Essential SEO Todo List For Brand New Sites | Ep. #1137

In episode #1137, we discuss the most important things on your to-do list when launching a new website. That's right, we are breaking down the most fundamental parts of SEO and how to get your site ranked higher and receiving more traffic. Tune in to hear all about the simple steps you can take to get your website off to a flying start. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Essential SEO To-do List for Brand New Websites. [00:38] First up, clean URL structures from the beginning. [01:20] Using the most highly reviewed CMS plugins. [01:56] Regular content creation in order to rank higher. [02:13] Building relationships with people, guest blogging and offering other value adds. [03:12] Going beyond text-based content and Google. [04:00] Local SEO and occupying more real estate on the search page. [04:24] Getting the basics right; analytics and helpful information provided by Google. [04:46] That’s it for today! [04:50] To stay updated with events and learn more about o...

5 MIN4 days ago
Comments
The Essential SEO Todo List For Brand New Sites | Ep. #1137

7 Tips on Live Streaming and Podcast at The Same Time | Ep. #1136

In episode #1136, we share several helpful tips for live streaming and podcasting at the same time. Frequently engaging with your audience, promoting your session ahead of time and being consistent in showing up with new content are just some of the ways in which you can optimize this marketing strategy. Tune in to hear what you can do to activate your discoverability. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Tips on Live Streaming and Podcasting at The Same Time. [00:36] Engage with your community by making time to answer questions. [01:23] Livestream with the help of all the social channels out there. [01:42] Promote ahead of time to get people prepared. [02:09] Try to be consistent with the frequency of your sessions. [02:34] Don’t forget to add hashtags and to tag the right people. [03:06] Ask for comments to boost virality. [03:36] Don’t forget to include a clear call to action. [04:15] That’s it for today! [03:24] To stay updated and learn additional ways to get m...

4 MIN5 days ago
Comments
7 Tips on Live Streaming and Podcast at The Same Time | Ep. #1136

Neil and Eric’s Secret Marketing Tools | Ep. #1135

In episode #1135, we share with listeners each of our favorite tools for marketing. There is a range of different data that is invaluable for optimizing your marketing efforts, while the Outreach tool has several great useful features that enable marketers to personalize their approach to clients. Tune in to hear what you must do to get the most out of these strategies and tools. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Eric and Neil’s Secret Marketing Tools. [00:39] How having a ton of clickstream and click-through data is helpful for marketers. [01:00] Paying fees for data, the kind of data that could be gathered and using it optimally. [01:33] Using .io as a data platform and employing it to identify B2B IP addresses. [01:51] How Clearbit contributes by enriching leads and checking their Alexa scores. [02:14] What the Outreach tool offers and checking the performance of sequences. [02:29] Outreach’s feature that allows for a more personalized approach to clients. [03:04...

4 MIN6 days ago
Comments
Neil and Eric’s Secret Marketing Tools | Ep. #1135

What's The Difference Between a Short 10 Minute Podcast Versus 45 Minute One? | Ep. #1134

In episode #1134, we share the key differences between short 10-minute and long 45-minute podcast episodes. While longer episodes are great for running ads, they are much more time-consuming than the shorter episodes that require far less preparation. Tune in to hear the pros and cons of each. TIME-STAMPED SHOW NOTES: [00:26] Today’s topic: The Difference Between A Short 10-Minute and Long 45-Minute Podcast. [00:36] The characteristics of a long and short podcast. [00:58] The primary factors to consider when choosing between the two. [01:45] Why longer episodes are best for ads and an example of someone who does it right. [02:11] Being ready to do much more prep work with 45-minute podcasts. [02:53] How we get topic ideas for this podcast. [03:13] Considering your audience and presenting them with a choice between the two. [03:43] Why you should not change the format of your existing podcast. [04:05] That’s it for today! [04:10] To stay updated with events and learn a new way to g...

4 MIN1 weeks ago
Comments
What's The Difference Between a Short 10 Minute Podcast Versus 45 Minute One? | Ep. #1134

Tumblr sold for $3M - Here’s What You Need to Know as a Marketer | Ep. #1133

In episode #1133, we discuss how the once-great Tumblr sold for a significantly lower price than before. After selling for a whopping $1.1 billion to Yahoo in 2013, it was recently acquired by Automattic for a mere $3 million. Tune in to hear all about the new opportunities it might hold for marketers. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Tumblr Sold For 3 Million Bucks. [00:30] Some context about what Tumblr was initially sold for and its acquisition history. [00:55] A possible reason why the company might have been sold at such a low price. [01:17] Why Automattic is the best fit for Tumblr from a business perspective. [01:37] The amazing new opportunities for Automattic to control the web. [01:56] WordPress’s venture into e-commerce and how they might do the same with Tumblr. [02:15] The many benefits of WordPress for marketers and entrepreneurs. [02:56] Why you should start engaging on Tumblr right now. [03:12] That’s it for today! [03:17] For a new way to grow ...

3 MIN1 weeks ago
Comments
Tumblr sold for $3M - Here’s What You Need to Know as a Marketer | Ep. #1133

How to Set Up Effective Channel Partnerships | Ep. #1132

In episode #1132, we talk about setting up effective channel partnerships and the benefit that can be garnered from this. We look at different types of partnerships, how to reach out, and the patience it takes to allow them to grow naturally. Listen in to get the best advice on building the most beneficial partnerships for your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Set Up Effective Channel Partnerships. [00:40] What is the definition of a 'channel partnership'. [01:12] Different ways to make use of this idea. [01:49] Reaching out, offering value and starting a relationship on the right foot. [02:50] The best kind of partnerships are based on mutual value adds. [03:25] Most of the best channel partnerships are cheap and effective! [04:19] Partnership generation; conferences and reaching out through email. [04:37] Patience through the slow building nature of relationships. [05:01] Partnerships do not rely on algorithms and are a great source of diversificat...

6 MIN1 weeks ago
Comments
How to Set Up Effective Channel Partnerships | Ep. #1132

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