title

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

179
Followers
533
Plays
Online Marketing Made Easy with Amy Porterfield
Online Marketing Made Easy with Amy Porterfield

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

179
Followers
533
Plays
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About Us

How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. In addition to mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amy’s specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.

Latest Episodes

How to Plan Your First (or Next) Photoshoot

I've never loved having my picture taken. But eventually, I learned to at least get comfortable with it. It's so important that people see the real you. That your audience can connect with you and see you. Plus, you can use professional photos in soooo many places beyond just social media. Today, I'm taking the guesswork out of planning your next photo shoot and sharing my top tips on how to show up feeling good, even if you feel nervous about having your photo taken. I also created an extensive photoshoot guide that you can use to plan your first or next photoshoot like a total pro. Click here to download it now! You’ll need these images for social media, guest posts, ads, sales pages, webinars, and more. When you know how to plan and organize a photoshoot, you'll not only end up with a bunch of amazing images to use, but you'll also save time and money by not having to hunt all over the place for your next image. [10:06] I want you to show up for yourself, even when it's way out ...

46 MIN2 days ago
Comments
How to Plan Your First (or Next) Photoshoot

How to Do a "Course Call" to Validate Your Digital Course Idea with Jamie Trull

One of the best ways to know if anyone wants to spend time and money on your digital course is to ask them. One of the best ways to ask them is to have a course validation call with your potential customer avatar. These calls are so valuable, because they not only tell you if your course will be in demand, but they tell you exactly what needs to be in the course, the best ways to set it up, and how to market it. These calls can be intimidating and people are often reluctant to have them, but the information gleaned is so valuable. Course validation calls are a game changer. In my The Digital Course Academy, I teach you the exact questions to ask in these calls and how to find your ideal customer avatar ICA to have the calls with. This is important, because you want to make sure you have the call with someone who really is your ICA. Today’s show has a fun twist, instead of me telling you how to make a course call, I actually make one and let you listen in. It’s true that I already ...

54 MIN1 weeks ago
Comments
How to Do a "Course Call" to Validate Your Digital Course Idea with Jamie Trull

Student Spotlight: Lauren Kilgore

I’m so excited to share this digital course success story with you today. Lauren Kilgore, a wreath maker extraordinaire and accidental Etsy marketing superstar, turned her part-time hobby into $35k in revenue. Unbelievable, right?! Here’s the reason I’m sharing this with you today. We are all good at something that we could teach others how to do. For Lauren, it was selling her crafts on Etsy. If there is something you’re good at, something that people consistently come to you asking for help with, guess what? You might just be able to create a course around it. You don’t need to have it all figured out. Lauren is proof of that. Tune in to this special bonus episode and find out exactly howa part-time wreath making mama went from making a bit of extra cash with a fun hobby to getting 93 students into her digital course and over five figures in revenue. Ready to create your own Digital Course success story? Learn how to build, launch and grow a thriving Digital Course business w...

32 MIN1 weeks ago
Comments
Student Spotlight: Lauren Kilgore

Should I Create a Digital Course?

Today I want to help you answer a very important question. And that question is… should you create a digital course? More than likely, my answer to you will be yes. Now I know what you’re thinking. What in the world would I create a course on? The market is saturated. There are so many people selling courses online. But I promise that no one is teaching what YOU would teach the way that YOU would teach it. So here’s what I want you to do: Step 1:Listen to this episodeand learn about the five main types of profitable digital courses. Step 2: Take myfree quizand find out which of those types is best for you (or if you should hold off on creating your course for now!). My team and I put a lot of work (and love) into creating this quiz and I hope it helps you get the clarity you need to take the next step forward. Already took the quiz and want to learn more about each course type? Here are the highlights: [08:59]The Workshop Course. This is a two hourish training that promises insta...

58 MIN2 weeks ago
Comments
Should I Create a Digital Course?

A Week in the Life (7 Days Behind-the-Scenes with Amy)

This year, I promised to let you my listener’s in more. I promised to be more vulnerable. So today, I’m shaking things up a bit. I'm going to do another “week in the life,” where I'm going to take you on a journey with me throughout my entire next week. I'm going to share with you what I'm working on, what I'm focused on right now, and a lot of behind the scenes, action items, and thoughts, and anything that happens, basically, I'm going to share with you. I know it’s fun to see how other entrepreneurs navigate their week. I’m always curious about routines and how other people set up their day. We all want success and to be productive, and it’s fun to see what other people are working on, and how they choose to set up their day. So I thought you might be curious to know how I set up my day and what I focus on and how I navigate through many, many, many action items. But also, I'm going to share some thoughts and feelings along the way that come up throughout the week. I hope ...

101 MIN2 weeks ago
Comments
A Week in the Life (7 Days Behind-the-Scenes with Amy)

Case Study: How an Accidental Course Creator Generated Over $200K with Just One Launch

Would you believe me if I told you that one of my star students generated well over 6 figures on her very first launch? Would you believe me if I also told you that student was an elementary school teacher? How about a mother of five? Well, friend, I’m here to tell you that Jamie Sears did just that. It all started when Jamie’s hubby listened to a podcast episode about courses and nudged his wife to have a go at creating one. Jamie resisted at first. At that point, she didn’t even have a solid course idea. What really lights me up about this story is that Jamie didn’t let uncertainty or lack of clarity stop her from taking action. She saw the possibilities a course would offer and she moved forward one step at a time. Tune and and learn all about… [05:16] The grassroots origins of how Jamie created online resources for her students, and other teachers started asking her for help [07:02] There were so many questions that Jamie felt like she should make a course about writing. He...

56 MIN3 weeks ago
Comments
Case Study: How an Accidental Course Creator Generated Over $200K with Just One Launch

Everything is Figureoutable with Marie Forleo

I recently sat down with Marie Forleo to talk about her book and I picked out topics that I thought would be especially helpful for you to hear. Marie held nothing back and shared some gems that I know you're going to love. This episode will have you feeling like everything really is figureoutable.

58 MIN3 weeks ago
Comments
Everything is Figureoutable with Marie Forleo

3 BIG Decisions I Wish I Had Made Sooner (and Why You Should Make Them Now)

Mistakes are a part of life, but in my book the fewer things you have to learn the hard way, the better. When it comes to sharing my blunders while building an online business, I’m an open book. This is the stuff that I WISH someone would’ve shared with me when I was just getting started. There are a lot of mistakes that I’ve made that I’m grateful for. Mistakes that helped me learn pivotal lessons that I wouldn’t trade for the world. But lately, I’ve been reflecting on some of the big decisions that I’m making now that I wish I would have made sooner. Wanna know the 3 decisions I wish I’d made sooner in my business? I’m digging into the details onthis week’s podcast episode… here are the highlights: [02:15] The first decision that I waited to make until I was making good money was to hire someone to help me manage it. Plus, I’ll tell you how Hobie and I picked an advisor to help us. [07:00] I waited way too long to grow my team to match the big vision I have. [13:45] Th...

24 MINAUG 22
Comments
3 BIG Decisions I Wish I Had Made Sooner (and Why You Should Make Them Now)

How to Overcome the Most Common Objections When Selling Online

I’ll never forget my first webinar. But not for the reasons you might be thinking. There I was, confident and ready to rock it, when suddenly the objections started pouring in. I felt defeated and disappointed. I want to save you the pain I experienced on that webinar with today’s episode. Believe it or not, it’s absolutely not necessary to let objections get the better of you. They’re not scary when you know how to handle them.When you know what’s holding people back from saying heck yes to your offer, you can address their hesitation head on. You don’t have to tiptoe around it — instead, you can have a conversation. Here’s a sneak peek at what you’ll learn from this episode: [05:11] The best place to address objections (hint: it’s not necessarily on your webinar or sales page) [07:32] What to do on the front end of your offer so that common objections never even make an appearance. [11:20] The truth about money objections [17:11] The key differences between features and ...

41 MINAUG 15
Comments
How to Overcome the Most Common Objections When Selling Online

10 Ways to Get Your Students to the Finish Line

Research shows that only 1 in 5 people who purchase online courses complete them. As a course creator, that stat keeps me up at night and more importantly, compels me to take action. Over the years, I’ve become obsessed with finding ways to beat those odds. And I’m sure if you’re reading this, you want every single person who buys your course to cross that finish line as well. If you want amazing case studies and testimonials (the best marketing fuel there is), you’ve gotta do everything in your power to not just create the best course you can — but to ensure you’re helping your students get the results they signed up for. Now if you’re freaking out reading that, don’t panic. I’ve done a lot of the legwork for you and I’m sharing everything I’ve got today to help you get your students from point A to point B. Haven’t created your course yet? Even better! Thinking about these strategies before you develop your course puts you ahead of the curve. So grab your notebook and ...

47 MINAUG 8
Comments
10 Ways to Get Your Students to the Finish Line

Latest Episodes

How to Plan Your First (or Next) Photoshoot

I've never loved having my picture taken. But eventually, I learned to at least get comfortable with it. It's so important that people see the real you. That your audience can connect with you and see you. Plus, you can use professional photos in soooo many places beyond just social media. Today, I'm taking the guesswork out of planning your next photo shoot and sharing my top tips on how to show up feeling good, even if you feel nervous about having your photo taken. I also created an extensive photoshoot guide that you can use to plan your first or next photoshoot like a total pro. Click here to download it now! You’ll need these images for social media, guest posts, ads, sales pages, webinars, and more. When you know how to plan and organize a photoshoot, you'll not only end up with a bunch of amazing images to use, but you'll also save time and money by not having to hunt all over the place for your next image. [10:06] I want you to show up for yourself, even when it's way out ...

46 MIN2 days ago
Comments
How to Plan Your First (or Next) Photoshoot

How to Do a "Course Call" to Validate Your Digital Course Idea with Jamie Trull

One of the best ways to know if anyone wants to spend time and money on your digital course is to ask them. One of the best ways to ask them is to have a course validation call with your potential customer avatar. These calls are so valuable, because they not only tell you if your course will be in demand, but they tell you exactly what needs to be in the course, the best ways to set it up, and how to market it. These calls can be intimidating and people are often reluctant to have them, but the information gleaned is so valuable. Course validation calls are a game changer. In my The Digital Course Academy, I teach you the exact questions to ask in these calls and how to find your ideal customer avatar ICA to have the calls with. This is important, because you want to make sure you have the call with someone who really is your ICA. Today’s show has a fun twist, instead of me telling you how to make a course call, I actually make one and let you listen in. It’s true that I already ...

54 MIN1 weeks ago
Comments
How to Do a "Course Call" to Validate Your Digital Course Idea with Jamie Trull

Student Spotlight: Lauren Kilgore

I’m so excited to share this digital course success story with you today. Lauren Kilgore, a wreath maker extraordinaire and accidental Etsy marketing superstar, turned her part-time hobby into $35k in revenue. Unbelievable, right?! Here’s the reason I’m sharing this with you today. We are all good at something that we could teach others how to do. For Lauren, it was selling her crafts on Etsy. If there is something you’re good at, something that people consistently come to you asking for help with, guess what? You might just be able to create a course around it. You don’t need to have it all figured out. Lauren is proof of that. Tune in to this special bonus episode and find out exactly howa part-time wreath making mama went from making a bit of extra cash with a fun hobby to getting 93 students into her digital course and over five figures in revenue. Ready to create your own Digital Course success story? Learn how to build, launch and grow a thriving Digital Course business w...

32 MIN1 weeks ago
Comments
Student Spotlight: Lauren Kilgore

Should I Create a Digital Course?

Today I want to help you answer a very important question. And that question is… should you create a digital course? More than likely, my answer to you will be yes. Now I know what you’re thinking. What in the world would I create a course on? The market is saturated. There are so many people selling courses online. But I promise that no one is teaching what YOU would teach the way that YOU would teach it. So here’s what I want you to do: Step 1:Listen to this episodeand learn about the five main types of profitable digital courses. Step 2: Take myfree quizand find out which of those types is best for you (or if you should hold off on creating your course for now!). My team and I put a lot of work (and love) into creating this quiz and I hope it helps you get the clarity you need to take the next step forward. Already took the quiz and want to learn more about each course type? Here are the highlights: [08:59]The Workshop Course. This is a two hourish training that promises insta...

58 MIN2 weeks ago
Comments
Should I Create a Digital Course?

A Week in the Life (7 Days Behind-the-Scenes with Amy)

This year, I promised to let you my listener’s in more. I promised to be more vulnerable. So today, I’m shaking things up a bit. I'm going to do another “week in the life,” where I'm going to take you on a journey with me throughout my entire next week. I'm going to share with you what I'm working on, what I'm focused on right now, and a lot of behind the scenes, action items, and thoughts, and anything that happens, basically, I'm going to share with you. I know it’s fun to see how other entrepreneurs navigate their week. I’m always curious about routines and how other people set up their day. We all want success and to be productive, and it’s fun to see what other people are working on, and how they choose to set up their day. So I thought you might be curious to know how I set up my day and what I focus on and how I navigate through many, many, many action items. But also, I'm going to share some thoughts and feelings along the way that come up throughout the week. I hope ...

101 MIN2 weeks ago
Comments
A Week in the Life (7 Days Behind-the-Scenes with Amy)

Case Study: How an Accidental Course Creator Generated Over $200K with Just One Launch

Would you believe me if I told you that one of my star students generated well over 6 figures on her very first launch? Would you believe me if I also told you that student was an elementary school teacher? How about a mother of five? Well, friend, I’m here to tell you that Jamie Sears did just that. It all started when Jamie’s hubby listened to a podcast episode about courses and nudged his wife to have a go at creating one. Jamie resisted at first. At that point, she didn’t even have a solid course idea. What really lights me up about this story is that Jamie didn’t let uncertainty or lack of clarity stop her from taking action. She saw the possibilities a course would offer and she moved forward one step at a time. Tune and and learn all about… [05:16] The grassroots origins of how Jamie created online resources for her students, and other teachers started asking her for help [07:02] There were so many questions that Jamie felt like she should make a course about writing. He...

56 MIN3 weeks ago
Comments
Case Study: How an Accidental Course Creator Generated Over $200K with Just One Launch

Everything is Figureoutable with Marie Forleo

I recently sat down with Marie Forleo to talk about her book and I picked out topics that I thought would be especially helpful for you to hear. Marie held nothing back and shared some gems that I know you're going to love. This episode will have you feeling like everything really is figureoutable.

58 MIN3 weeks ago
Comments
Everything is Figureoutable with Marie Forleo

3 BIG Decisions I Wish I Had Made Sooner (and Why You Should Make Them Now)

Mistakes are a part of life, but in my book the fewer things you have to learn the hard way, the better. When it comes to sharing my blunders while building an online business, I’m an open book. This is the stuff that I WISH someone would’ve shared with me when I was just getting started. There are a lot of mistakes that I’ve made that I’m grateful for. Mistakes that helped me learn pivotal lessons that I wouldn’t trade for the world. But lately, I’ve been reflecting on some of the big decisions that I’m making now that I wish I would have made sooner. Wanna know the 3 decisions I wish I’d made sooner in my business? I’m digging into the details onthis week’s podcast episode… here are the highlights: [02:15] The first decision that I waited to make until I was making good money was to hire someone to help me manage it. Plus, I’ll tell you how Hobie and I picked an advisor to help us. [07:00] I waited way too long to grow my team to match the big vision I have. [13:45] Th...

24 MINAUG 22
Comments
3 BIG Decisions I Wish I Had Made Sooner (and Why You Should Make Them Now)

How to Overcome the Most Common Objections When Selling Online

I’ll never forget my first webinar. But not for the reasons you might be thinking. There I was, confident and ready to rock it, when suddenly the objections started pouring in. I felt defeated and disappointed. I want to save you the pain I experienced on that webinar with today’s episode. Believe it or not, it’s absolutely not necessary to let objections get the better of you. They’re not scary when you know how to handle them.When you know what’s holding people back from saying heck yes to your offer, you can address their hesitation head on. You don’t have to tiptoe around it — instead, you can have a conversation. Here’s a sneak peek at what you’ll learn from this episode: [05:11] The best place to address objections (hint: it’s not necessarily on your webinar or sales page) [07:32] What to do on the front end of your offer so that common objections never even make an appearance. [11:20] The truth about money objections [17:11] The key differences between features and ...

41 MINAUG 15
Comments
How to Overcome the Most Common Objections When Selling Online

10 Ways to Get Your Students to the Finish Line

Research shows that only 1 in 5 people who purchase online courses complete them. As a course creator, that stat keeps me up at night and more importantly, compels me to take action. Over the years, I’ve become obsessed with finding ways to beat those odds. And I’m sure if you’re reading this, you want every single person who buys your course to cross that finish line as well. If you want amazing case studies and testimonials (the best marketing fuel there is), you’ve gotta do everything in your power to not just create the best course you can — but to ensure you’re helping your students get the results they signed up for. Now if you’re freaking out reading that, don’t panic. I’ve done a lot of the legwork for you and I’m sharing everything I’ve got today to help you get your students from point A to point B. Haven’t created your course yet? Even better! Thinking about these strategies before you develop your course puts you ahead of the curve. So grab your notebook and ...

47 MINAUG 8
Comments
10 Ways to Get Your Students to the Finish Line