Early Edition with Kate Hawkesby
An expert is shedding some light on why loyal rugby fans might be struggling with a potential name change.The Crusaders are wrestling with the issue of their name, and the imagery around it, in the wake of the Christchurch mosque shootings.There are concerns the name is divisive because of the connection with the Crusades of the Middle Ages,aimed at turning back Muslim expansion.AUT marketing expert Mark Hutcheson told Kate Hawkesby people typically don't like change - and there are four reasons why."One, they may not see the need for it, two, for whatever reason, don't feel they were consulted, three, it wasn't their idea in the first place, and four, they don't like the new idea or the name it will be changed to."He says this is a normal reaction, but once it happens they usually get on with it."In Paris in the 1860s, when the Eiffel Tower was built, all the leading writers and artists of Paris objected to this obscene tower. You don't see them objecting to it now."