2020 Social Media Marketing Motivation

Today, the podcast dives into 2020 social media trends - the stats and facts you need to know, where you might need to shift your emphasis and what things you can let go of in the coming year. Turn social media into one of the brightest, best and most versatile tools in your marketing toolkit for 2020! Plus we’ll talk about some recent changes in Facebook and Instagram that you should be aware of right now.

How To Launch and Market a New Major Donor Society

What you can do to successfully start a new major donor society or club and generate interest for others to join at higher giving levels.

5 Marketing Tips To Keep Major Donors

Like many other things in life, fundraising tends to follow the 80/20 rule. The top 20% of your donors are probably contributing close to 80% of all your fundraising. And not only are your major donors writing the largest checks, they are also some of the most consistent supporters of your organization. Today’s podcast focuses on the specific marketing efforts your organization can do to keep these special donors engaged.

Increase Your Nonprofit's Search Engine Ranking

How to use alternative descriptions or ‘alt tags’ on website images to increase your websites search engine rankings.

Why Your Nonprofit Needs SEO

There’s no denying that Google is most everyone’s guide when it comes to finding what they want and need online. And when people are thinking about a particular cause - like the one your nonprofit focuses on - you want your website to be one of the first pages that comes up when they do a Google search. But to do that you have to optimize your website for search engines, i.e., practice good SEO.

Is the Problem Your Donation Page?

There’s no denying that Google is most everyone’s guide when it comes to finding what they want and need online. And when people are thinking about a particular cause - like the one your nonprofit focuses on - you want your website to be one of the first pages that comes up when they do a Google search. But to do that you have to optimize your website for search engines, i.e., practice good SEO.

Nonprofit Guide to Event Marketing

Marketing to get attendees to your event requires a different type of communication strategy than your regular outreach for fundraising. While your mission is still front and center,there is a big difference because you’re selling an experience as much as a cause. Today’s podcast dives into how and where to promote your gala, sporting event or other occasion to generate buzz - and ticket sales.

How Your Nonprofit Can Leverage Content

In the nonprofit world, content is king. It's what emotionally connects your cause to your audience, helping you retain current supporters - and find new ones. In today's episode, Cindy covers three key aspects of your nonprofit's content: how to audit what you have to make sure it is current and fresh; how to create new content (even if you feel there are no new ways to tell your story); and how to leverage that content throughout all your platforms to make sure you reach your target audiences and continue the process of building trust and credibility.

What You Need To Know NOW For Your Nonprofit To Run Facebook Ads

This week’s episode includes a rundown of the latest changes Facebook has made to the process of running ads, including changes you need to be made aware of and follow in order to run “social issue” ads that many nonprofits will bump up against sooner or later.

Giving Tuesday Success Stories - You Can Do It Too!

Giving Tuesday could very well be a donation driving force for your organization. And you don’t have to have a big team, big budget or huge marketing plan of action to make it happen. Tune in for a bundle of Giving Tuesday ideas, motivation and inspiration.