title

The Smart Communications Podcast

Big Duck

32
Followers
32
Plays
The Smart Communications Podcast
The Smart Communications Podcast

The Smart Communications Podcast

Big Duck

32
Followers
32
Plays
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About Us

The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

Latest Episodes

Episode 44: How should you work with freelancers?

Sandy Zimmerman, Big Duck’s Art Director, shares her experiences freelancing for nonprofits and managing new freelancers at Big Duck. She offers tips for organizations looking for freelance designers and writers, including where to find them, how to vet them, and logistics around hiring.

15 MIN1 weeks ago
Comments
Episode 44: How should you work with freelancers?

Episode 43: How do you let your community speak for you?

Michael Hoffman, CEO and founder of Gather Voices, shares his perspective on how nonprofits can harness community-made video to create more engaging, honest, and diverse content. His new tool allows nonprofit communications teams, large or small, to collect, manage, edit, and publish videos submitted by the communities they serve.

14 MIN3 weeks ago
Comments
Episode 43: How do you let your community speak for you?

Episode 42: How do you use the media for advocacy?

Vince Warren is the Executive Director of the Center for Constitutional Rights and a frequent guest on MSNBC, Democracy Now, CNN, and other news channels. He joins us to talk about communications as a tool to advocate more effectively. He shares an example of how CCR leveraged the media to shift public views about stop-and-frisk in New York City, tales from appearing on FOX News, and recommendations for media relations rookies.

12 MINAUG 14
Comments
Episode 42: How do you use the media for advocacy?

Episode 41: How can interviews help you get better insights?

Laura Fisher, Big Duck’s Senior Strategist, chats with Sarah Durham about how interviews can help you understand audience behavior and motivation.

21 MINJUL 31
Comments
Episode 41: How can interviews help you get better insights?

Episode 40: How can you be a better writer?

Dan Gunderman was Big Duck’s Creative Director and Senior Copywriter for over 12 years. Before moving to Scotland, he sat down with us for a conversation about writing for nonprofits. He shares two simple rules for nonprofit writing, key differences between writing and editing (and how to do both well), and simple tips busy people can put into action right away.

21 MINJUL 17
Comments
Episode 40: How can you be a better writer?

Episode 39: How can you get your team to stop fighting like cats and dogs?

Farra Trompeter, Big Duck’s Vice President, and Chris Tuttle, digital engagement strategist, bring their respective love for cats and dogs to the analogy of fighting communications and development teams. Hear how they create cross-departmental alignment and collaboration.

20 MINJUL 3
Comments
Episode 39: How can you get your team to stop fighting like cats and dogs?

Episode 38: Can chatbots improve donor experiences?

Alice Hendricks is the CEO of Jackson River, a firm that helps nonprofits harness the power of technologies to achieve their goals. In this mind-blowing conversation, she shares how the consumer marketing space is using technology (chatbots, artificial intelligence, and more) and outlines how nonprofits can apply those tools to create more personalized and relevant experiences for supporters.

19 MINJUN 19
Comments
Episode 38: Can chatbots improve donor experiences?

Episode 37: Are your internal communications values-driven?

Elizabeth Toledo, President of Camino Group and former Vice President of Communications at Planned Parenthood, is a crisis communications expert. She discusses the biggest internal communications challenges she’s seen and how strong values alignment can help nonprofits communicate more effectively internally and externally, especially about social issues and controversial topics. Plus, she shares recommendations for nonprofits looking to advance diversity, equity, and inclusion in the workplace.

18 MINJUN 5
Comments
Episode 37: Are your internal communications values-driven?

Episode 36: Do you need a capital campaign consultant?

We sat down with Andrea Kihlstedt and Amy Eisenstein, capital campaign experts with over 50 years of collective experience in the fundraising space, to talk about their new project: the Capital Campaign Toolkit. They discuss how the model of capital campaign development is changing—from nonprofits relying on consultants to lead the process to embracing online resources and tools staff can use themselves. Listen to learn more about what kinds of nonprofits can benefit from the toolkit and when calling a campaign consultant will be an organization’s best course of action.

12 MINMAY 22
Comments
Episode 36: Do you need a capital campaign consultant?

Episode 35: Does your nonprofit need a new logo?

Claire Taylor Hansen, Big Duck’s Creative Director, helps nonprofits answer the age-old question: Do we need a new logo? She discusses signs that a logo might need to change, the power of using visual elements—typography, colors, patterns, and more—consistently and well, and shares a simple exercise in-house teams can do to assess whether their nonprofit’s materials align with communications goals. If you want more resources to help you ensure your nonprofit’s brand is understood and applied consistently, download our free ebook, Brand stickiness: Building, integrating, and managing your nonprofit’s voice so it succeeds.

14 MINMAY 8
Comments
Episode 35: Does your nonprofit need a new logo?

Latest Episodes

Episode 44: How should you work with freelancers?

Sandy Zimmerman, Big Duck’s Art Director, shares her experiences freelancing for nonprofits and managing new freelancers at Big Duck. She offers tips for organizations looking for freelance designers and writers, including where to find them, how to vet them, and logistics around hiring.

15 MIN1 weeks ago
Comments
Episode 44: How should you work with freelancers?

Episode 43: How do you let your community speak for you?

Michael Hoffman, CEO and founder of Gather Voices, shares his perspective on how nonprofits can harness community-made video to create more engaging, honest, and diverse content. His new tool allows nonprofit communications teams, large or small, to collect, manage, edit, and publish videos submitted by the communities they serve.

14 MIN3 weeks ago
Comments
Episode 43: How do you let your community speak for you?

Episode 42: How do you use the media for advocacy?

Vince Warren is the Executive Director of the Center for Constitutional Rights and a frequent guest on MSNBC, Democracy Now, CNN, and other news channels. He joins us to talk about communications as a tool to advocate more effectively. He shares an example of how CCR leveraged the media to shift public views about stop-and-frisk in New York City, tales from appearing on FOX News, and recommendations for media relations rookies.

12 MINAUG 14
Comments
Episode 42: How do you use the media for advocacy?

Episode 41: How can interviews help you get better insights?

Laura Fisher, Big Duck’s Senior Strategist, chats with Sarah Durham about how interviews can help you understand audience behavior and motivation.

21 MINJUL 31
Comments
Episode 41: How can interviews help you get better insights?

Episode 40: How can you be a better writer?

Dan Gunderman was Big Duck’s Creative Director and Senior Copywriter for over 12 years. Before moving to Scotland, he sat down with us for a conversation about writing for nonprofits. He shares two simple rules for nonprofit writing, key differences between writing and editing (and how to do both well), and simple tips busy people can put into action right away.

21 MINJUL 17
Comments
Episode 40: How can you be a better writer?

Episode 39: How can you get your team to stop fighting like cats and dogs?

Farra Trompeter, Big Duck’s Vice President, and Chris Tuttle, digital engagement strategist, bring their respective love for cats and dogs to the analogy of fighting communications and development teams. Hear how they create cross-departmental alignment and collaboration.

20 MINJUL 3
Comments
Episode 39: How can you get your team to stop fighting like cats and dogs?

Episode 38: Can chatbots improve donor experiences?

Alice Hendricks is the CEO of Jackson River, a firm that helps nonprofits harness the power of technologies to achieve their goals. In this mind-blowing conversation, she shares how the consumer marketing space is using technology (chatbots, artificial intelligence, and more) and outlines how nonprofits can apply those tools to create more personalized and relevant experiences for supporters.

19 MINJUN 19
Comments
Episode 38: Can chatbots improve donor experiences?

Episode 37: Are your internal communications values-driven?

Elizabeth Toledo, President of Camino Group and former Vice President of Communications at Planned Parenthood, is a crisis communications expert. She discusses the biggest internal communications challenges she’s seen and how strong values alignment can help nonprofits communicate more effectively internally and externally, especially about social issues and controversial topics. Plus, she shares recommendations for nonprofits looking to advance diversity, equity, and inclusion in the workplace.

18 MINJUN 5
Comments
Episode 37: Are your internal communications values-driven?

Episode 36: Do you need a capital campaign consultant?

We sat down with Andrea Kihlstedt and Amy Eisenstein, capital campaign experts with over 50 years of collective experience in the fundraising space, to talk about their new project: the Capital Campaign Toolkit. They discuss how the model of capital campaign development is changing—from nonprofits relying on consultants to lead the process to embracing online resources and tools staff can use themselves. Listen to learn more about what kinds of nonprofits can benefit from the toolkit and when calling a campaign consultant will be an organization’s best course of action.

12 MINMAY 22
Comments
Episode 36: Do you need a capital campaign consultant?

Episode 35: Does your nonprofit need a new logo?

Claire Taylor Hansen, Big Duck’s Creative Director, helps nonprofits answer the age-old question: Do we need a new logo? She discusses signs that a logo might need to change, the power of using visual elements—typography, colors, patterns, and more—consistently and well, and shares a simple exercise in-house teams can do to assess whether their nonprofit’s materials align with communications goals. If you want more resources to help you ensure your nonprofit’s brand is understood and applied consistently, download our free ebook, Brand stickiness: Building, integrating, and managing your nonprofit’s voice so it succeeds.

14 MINMAY 8
Comments
Episode 35: Does your nonprofit need a new logo?