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The Sold Out Run Podcast: Theatre Marketing / Promotions

Clay Mabbitt: Arts Marketing Consultant and Blogge

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The Sold Out Run Podcast: Theatre Marketing / Promotions
The Sold Out Run Podcast: Theatre Marketing / Promotions

The Sold Out Run Podcast: Theatre Marketing / Promotions

Clay Mabbitt: Arts Marketing Consultant and Blogge

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Followers
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Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

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About Us

Theatre Marketing, Promote a Show

Latest Episodes

SOR 73: Janice Hibbard Discovers What Works To Market Her Show From the Ground Up

If you ever feel like arts marketing is something that only an expert can tackle, this episode is for you. I’ll be the first to admit there are very smart people who have a thorough understanding of how to build an audience. A few of them like Alli Houseworth and... Read More »

51 MIN2015 SEP 17
Comments
SOR 73: Janice Hibbard Discovers What Works To Market Her Show From the Ground Up

SOR 72: Promoting In a Fringe Festival As an Out-Of-Towner

The Indy Fringe Festival starts up this week. There are a lot of shows that I’ve been hearing about for weeks now, and some of them really have me chomping at the bit to see them. The kicker here for someone in Tim’s position, though, is: all of the shows... Read More »

11 MIN2015 AUG 11
Comments
SOR 72: Promoting In a Fringe Festival As an Out-Of-Towner

SOR 71: Shara Ashley Zeiger Shares the Secrets to Selling Out Her Extended Off-Broadway Run

It feels very appropriate to have Shara Ashley Zeiger as my guest on the Sold Out Run podcast because in this episode we talk about her recent… sold out run. In fact it was an extended run that sold out, and she was kind enough to share a little about... Read More »

37 MIN2015 MAY 21
Comments
SOR 71: Shara Ashley Zeiger Shares the Secrets to Selling Out Her Extended Off-Broadway Run

SOR 70: How Ken Davenport Tests and Why This Broadway Producer Is Jealous of Regional Theatres

Afew weeks ago, I got a notice through Twitter that someone mentioned me in a tweet. That’s not at all unusual, that happens fairly regularly. But what was unusual was that I was mentioned by Ken Davenport. I’m guessing many of you listening recognize that name, but in case you... Read More »

33 MIN2015 MAY 13
Comments
SOR 70: How Ken Davenport Tests and Why This Broadway Producer Is Jealous of Regional Theatres

SOR 69: Why William Rader Got Into the Online Ticket Space and What You Can Get Out Of It

You’re probably already familiar with some of the major players in the online ticket space. Vendini. Brown Paper Tickets. My guest today is William Rader, and none of the available ticket services were doing exactly what he wanted them to do. So he got to work creating one that did.... Read More »

38 MIN2015 APR 29
Comments
SOR 69: Why William Rader Got Into the Online Ticket Space and What You Can Get Out Of It

SOR 68: Thom Britton Talks About Failing To Plan For Success

Thom Britton reached out to me recently to talk about a problem that is usually overlooked here at Sold Out Run. Almost everything I create here is about growing your audience larger and larger. The assumption is that we always want more people. Well, after many years of dedication Thom... Read More »

50 MIN2015 APR 17
Comments
SOR 68: Thom Britton Talks About Failing To Plan For Success

SOR 67: Arts Journalists Tell You How To Send Them Press Releases

A few weeks back I wrote a post on the blog about exactly when I send press releases to media outlets, and what I say when I’m reaching out to them. Almost immediately after I hit publish on that post, I started wondering how actual arts journalists would grade this... Read More »

21 MIN2015 APR 4
Comments
SOR 67: Arts Journalists Tell You How To Send Them Press Releases

SOR 66: Krista Layfield Manages a Theatre That Exists Exclusively Inside a Parent Organization

I had the pleasure a little over a year ago of appearing in a show at the Lilly Theatre here in Indianapolis, which is a theatre that is contained within The Children’s Museum – a very large, well-respected… children’s museum… here in Indianapolis. It was a great experience for me... Read More »

31 MIN2015 MAR 10
Comments
SOR 66: Krista Layfield Manages a Theatre That Exists Exclusively Inside a Parent Organization

SOR 65: What Show Sponsors Get and How Much Money That’s Worth

This episode I want to talk about a question that was sent in by a listener. (Thanks, Jaco!) He asks about what to offer… he calls them investors, I use the word sponsors a lot… but these people that give you some money for the purposes of putting on a... Read More »

26 MIN2015 FEB 26
Comments
SOR 65: What Show Sponsors Get and How Much Money That’s Worth

SOR 64: Excerpts From the Big List of Theatre Marketing Tactics

If you’re new to Sold Out Run, I make a marketing calendar available to download for free on the website. It’s a spreadsheet that lets you plan out when all the marketing activity for a show needs to be done. You can see how all the pieces fit together in... Read More »

16 MIN2015 FEB 10
Comments
SOR 64: Excerpts From the Big List of Theatre Marketing Tactics

Latest Episodes

SOR 73: Janice Hibbard Discovers What Works To Market Her Show From the Ground Up

If you ever feel like arts marketing is something that only an expert can tackle, this episode is for you. I’ll be the first to admit there are very smart people who have a thorough understanding of how to build an audience. A few of them like Alli Houseworth and... Read More »

51 MIN2015 SEP 17
Comments
SOR 73: Janice Hibbard Discovers What Works To Market Her Show From the Ground Up

SOR 72: Promoting In a Fringe Festival As an Out-Of-Towner

The Indy Fringe Festival starts up this week. There are a lot of shows that I’ve been hearing about for weeks now, and some of them really have me chomping at the bit to see them. The kicker here for someone in Tim’s position, though, is: all of the shows... Read More »

11 MIN2015 AUG 11
Comments
SOR 72: Promoting In a Fringe Festival As an Out-Of-Towner

SOR 71: Shara Ashley Zeiger Shares the Secrets to Selling Out Her Extended Off-Broadway Run

It feels very appropriate to have Shara Ashley Zeiger as my guest on the Sold Out Run podcast because in this episode we talk about her recent… sold out run. In fact it was an extended run that sold out, and she was kind enough to share a little about... Read More »

37 MIN2015 MAY 21
Comments
SOR 71: Shara Ashley Zeiger Shares the Secrets to Selling Out Her Extended Off-Broadway Run

SOR 70: How Ken Davenport Tests and Why This Broadway Producer Is Jealous of Regional Theatres

Afew weeks ago, I got a notice through Twitter that someone mentioned me in a tweet. That’s not at all unusual, that happens fairly regularly. But what was unusual was that I was mentioned by Ken Davenport. I’m guessing many of you listening recognize that name, but in case you... Read More »

33 MIN2015 MAY 13
Comments
SOR 70: How Ken Davenport Tests and Why This Broadway Producer Is Jealous of Regional Theatres

SOR 69: Why William Rader Got Into the Online Ticket Space and What You Can Get Out Of It

You’re probably already familiar with some of the major players in the online ticket space. Vendini. Brown Paper Tickets. My guest today is William Rader, and none of the available ticket services were doing exactly what he wanted them to do. So he got to work creating one that did.... Read More »

38 MIN2015 APR 29
Comments
SOR 69: Why William Rader Got Into the Online Ticket Space and What You Can Get Out Of It

SOR 68: Thom Britton Talks About Failing To Plan For Success

Thom Britton reached out to me recently to talk about a problem that is usually overlooked here at Sold Out Run. Almost everything I create here is about growing your audience larger and larger. The assumption is that we always want more people. Well, after many years of dedication Thom... Read More »

50 MIN2015 APR 17
Comments
SOR 68: Thom Britton Talks About Failing To Plan For Success

SOR 67: Arts Journalists Tell You How To Send Them Press Releases

A few weeks back I wrote a post on the blog about exactly when I send press releases to media outlets, and what I say when I’m reaching out to them. Almost immediately after I hit publish on that post, I started wondering how actual arts journalists would grade this... Read More »

21 MIN2015 APR 4
Comments
SOR 67: Arts Journalists Tell You How To Send Them Press Releases

SOR 66: Krista Layfield Manages a Theatre That Exists Exclusively Inside a Parent Organization

I had the pleasure a little over a year ago of appearing in a show at the Lilly Theatre here in Indianapolis, which is a theatre that is contained within The Children’s Museum – a very large, well-respected… children’s museum… here in Indianapolis. It was a great experience for me... Read More »

31 MIN2015 MAR 10
Comments
SOR 66: Krista Layfield Manages a Theatre That Exists Exclusively Inside a Parent Organization

SOR 65: What Show Sponsors Get and How Much Money That’s Worth

This episode I want to talk about a question that was sent in by a listener. (Thanks, Jaco!) He asks about what to offer… he calls them investors, I use the word sponsors a lot… but these people that give you some money for the purposes of putting on a... Read More »

26 MIN2015 FEB 26
Comments
SOR 65: What Show Sponsors Get and How Much Money That’s Worth

SOR 64: Excerpts From the Big List of Theatre Marketing Tactics

If you’re new to Sold Out Run, I make a marketing calendar available to download for free on the website. It’s a spreadsheet that lets you plan out when all the marketing activity for a show needs to be done. You can see how all the pieces fit together in... Read More »

16 MIN2015 FEB 10
Comments
SOR 64: Excerpts From the Big List of Theatre Marketing Tactics