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At the Coalface Podcast - Hosted by Jason Greenwood

Jason Greenwood

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At the Coalface Podcast - Hosted by Jason Greenwood
At the Coalface Podcast - Hosted by Jason Greenwood

At the Coalface Podcast - Hosted by Jason Greenwood

Jason Greenwood

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About Us

At the Coalface is hosted by Jason Greenwood and covers all things digital, social media, business & marketing related. Jason has worked in the digital space for over 15 years and is based in Auckland, New Zealand.

Latest Episodes

Jason Greenwood - Online Retailer NZ Conference 2018 Panel Discussion - Marketplace Strategy

In this Podcast episode, Jason is speaking on a panel at the Online Retailer NZ Conference 2018. This was held FRIDAY 9 MARCH | GRAND MILLENIUM, AUCKLAND, New Zealand. This panel is all about Amazon and wider marketplace strategy for businesses. A lot of organisations are terrified of Amazon but with the right strategy you cannot only survive but thrive on Amazon and other marketplaces such as eBay, Catch Marketplace, TMall and TradeMe.

9 MIN2018 MAR 11
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Jason Greenwood - Online Retailer NZ Conference 2018 Panel Discussion - Marketplace Strategy

At the Coalface Episode 58: The Sexy Side of ERP Software

In this episode, we cover how to select the right ERP and how ERP plays a crucial role in both digital transformation and omnichannel commerce. ERP is heartbeat of medium/large scale enterprises and it's a make or break decision for many organisations. |Jason brings his many years of experience with commerce systems to the discussion and helps set you up to make the best choice for your business. |# TIMESTAMPS |0:45 - Jason's Back & The Morning Hustle! | 2:20 - What is ERP & why is it so important? | 4:50 - The Power of ERP + CRM | 5:35 - BIG names in ERP | 7:00 - What should you look for in an ERP System? | 8:15 - SaaS/Cloud ERP & NetSuite | 13:35 - Jcurve | 15:30 - Technology Search and Select/Vetting - the power of partnership |

18 MIN2017 AUG 12
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At the Coalface Episode 58: The Sexy Side of ERP Software

At the Coalface Episode 57: Digital Transformation Series | Selecting the Right Email Platform

In this episode in the Digital Transformation mini-series, Jason discusses the pro's and cons of various omni-channel email marketing, eDM and marketing automation platforms. He also explains how these should fit within the wider context of your commerce and omni-channel stack.# TIMESTAMPS1:00 - eDM Defined3:05 - MailChimp3:40 - Segmentation7:30 - Advanced Enterprise eDM & Marketing Automation Platforms8:35 - eDM Platform Integrations9:40 - Email ROI# LINKSMusic:https://soundcloud.com/ybmuzik/the-feast

12 MIN2017 MAY 18
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At the Coalface Episode 57: Digital Transformation Series | Selecting the Right Email Platform

At the Coalface Episode 56: Digital Transformation Series | How to Select the Right POS System

This is episode 2 in the Digital Transformation Mini-Series of At the Coalface. In this episode, we talk POS (Point of Sale) systems and how to select the right one for your business. We also cover the gotchas and key considerations relating to POS within the broader context of business wide digital transformation. Enjoy! | # TIMESTAMPS | 1:20 - POS - what's that? |3:40 - Key POS Selection Criteria - Integration Capability |7:30 - The POS Experience - Payment Systems etc. |8:35 - POS Systems and Loyalty/Rewards Platforms |9:35 - Rewards/Loyalty - Online vs Offline |12:40 - Cloud First POS | # LINKS |Music: https://soundcloud.com/ybmuzik/hip-hop-beats-instrumental-mos

16 MIN2017 MAY 13
Comments
At the Coalface Episode 56: Digital Transformation Series | How to Select the Right POS System

At the Coalface Episode 55: How to Kick off a Successful Digital Transformation Journey

In this episode Jason gets into the specifics of how to start down a path of digital transformation. From assessing existing systems & processes, to stakeholder interviews and technology search and select, Jason dives deep into how to set yourself up for success.| # TIMESTAMPS| 1:40 - The Goals of Digital Transformation| 3:10 - Existing Systems Assessment| 5:00 - Stakeholder Interviews| 6:50 - Automation & the Red Flag of Paper| 8:50 - Can We Optimise?| 10:00 - Constant Improvement & the Journey

11 MIN2017 MAY 4
Comments
At the Coalface Episode 55: How to Kick off a Successful Digital Transformation Journey

At the Coalface Episode 54: Dynamic Pricing & eCommerce

# THIS EPISODE |Always wondered how the big boys like Amazon ensure their prices are always competitive? |In this episode, Jason discusses the future of eCommerce pricing models and technology: dynamic pricing. This allows eCommerce businesses to adapt in near real time to market volatility to ensure they remain competitive from a pricing perspective. This allows them to maximise profits without over, or under discounting. | # TIMESTAMPS |2:00 - Automated Pricing Optimisation |4:30 - Rule Based Pricing |6:20 - The Technology Behind Pricing Intelligence |8:00 - Automated Pricing Updates |10:00 - The Importance of Integration |10:50 - Next Level Customer Specific Pricing |12:20 - Market Dynamics & Excess Discounting |13:10 - Price Split Testing |14:00 - Brand Differentiation & Discounting |

14 MIN2017 MAR 5
Comments
At the Coalface Episode 54: Dynamic Pricing & eCommerce

At the Coalface Episode 53: LinkedIn - Beyond the Online CV

Want to get more out of LinkedIn? Of coure you do! If you want to become a LinkedIn power user this episode is for you. ----------------------------- # TIMESTAMPS 2:30 - Platform Basics | 3:30 - Connecting on LinkedIn | 4:35 - Missing Out | 7:05 - Brand Pages | 8:55 - Evergreen Content | 10:00 - Profile Use/Editing | 11:20 - LinkedIn Recommendations | 14:30 - 'Who's Viewed My Profile' |

15 MIN2017 FEB 23
Comments
At the Coalface Episode 53: LinkedIn - Beyond the Online CV

At the Coalface Episode 52: Why & How You MUST Do Live Streaming in 2017

Live Streaming started to take off in 2016. For 2017 expect it to be where your audience spends a lot of its time consuming content. Live is raw and authentic. It doesn't require post production and for those capable of it, it sets your content apart from the highly polished content being spread across social media.In short - live content stands out better among all the social media noise. The upshot is the major platforms favour this content in terms of organic reach too. Win-win!In this episode we discuss the major live streaming platforms and how you can leverage them to build your brand and audience.# TIMESTAMPS1:45 - THE year of Live Streaming2:55 - Twitter/Periscope6:10 - YouTube Live7:40 - 3rd Party YouTube Live Apps9:00 - Benefits of Live Streaming9:55 - Instagram Live13:40 - Facebook Live16:45 - 'Fake' Live Streams via Facebook API18:55 - Live Streaming and Copyrighted Content Grey Area20:30 - Live Streaming and Reach

22 MIN2017 FEB 1
Comments
At the Coalface Episode 52: Why & How You MUST Do Live Streaming in 2017

At the Coalface Episode 51: Magento Trailblazer Award Winner Peter Ratcliffe Stops By

In this episode we have Peter Ratcliffe on the show. Peter is a longstanding digital expert and Head of Digital for Retail Apparel Group in Australia. He manages omni-channel operations for RAG and offers his advice on how to organise digital teams and drive digital transformation within organisations.Peter won the Trailblazer award from Magento at Magento Live in late 2016 in recognition of his contribution to eCommerce innovation & leadership.# TIMESTAMPS1:20 - Background in IT3:00 - Digital Teams5:00 - Digital Skillsets8:35 - Who Owns the Data?10:25 - Importance of Business Skills11:50 - Advice for Young Guns of Digital14:40 - Practical Skills17:00 - Merchant Side Experience20:00 - A Passion for Fashion23:30 - Magento Trailblazer26:30 - Magento 2 & Large Scale Project Management31:00 - Selecting the Right Technology & Partners40:10 - Who Stands Out?44:00 - Change Management & The C Suite46:00 - Staying on the Cutting Edge49:35 - Gray Hairs vs Young Guns55:20 - Goals & Aspirations

57 MIN2017 JAN 26
Comments
At the Coalface Episode 51: Magento Trailblazer Award Winner Peter Ratcliffe Stops By

At the Coalface Episode 50: 250M Invested in Magento - What Does it Mean?

In this episode we discuss the recent investment of 250M dollars made in Magento by a Chinese venture capital fund. What does this mean for you if you run Magento now or are considering it? What does this mean for the eCommerce ecosystem in general and what will Magento use the funds for? These and other questions answered in episode 50 of At the Coalface.# TIMESTAMPS2:35 - Drinking the Kool-Aid3:40 - eComm Platforms and the Ecosystem5:20 - The Great Firewall of China6:30 - Self Hosted and Localisation7:30 - Marketplaces & Opportunity8:05 - Commercial Savvy & Connections in China8:30 - Benefits to Magento Merchants

9 MIN2017 JAN 21
Comments
At the Coalface Episode 50: 250M Invested in Magento - What Does it Mean?

Latest Episodes

Jason Greenwood - Online Retailer NZ Conference 2018 Panel Discussion - Marketplace Strategy

In this Podcast episode, Jason is speaking on a panel at the Online Retailer NZ Conference 2018. This was held FRIDAY 9 MARCH | GRAND MILLENIUM, AUCKLAND, New Zealand. This panel is all about Amazon and wider marketplace strategy for businesses. A lot of organisations are terrified of Amazon but with the right strategy you cannot only survive but thrive on Amazon and other marketplaces such as eBay, Catch Marketplace, TMall and TradeMe.

9 MIN2018 MAR 11
Comments
Jason Greenwood - Online Retailer NZ Conference 2018 Panel Discussion - Marketplace Strategy

At the Coalface Episode 58: The Sexy Side of ERP Software

In this episode, we cover how to select the right ERP and how ERP plays a crucial role in both digital transformation and omnichannel commerce. ERP is heartbeat of medium/large scale enterprises and it's a make or break decision for many organisations. |Jason brings his many years of experience with commerce systems to the discussion and helps set you up to make the best choice for your business. |# TIMESTAMPS |0:45 - Jason's Back & The Morning Hustle! | 2:20 - What is ERP & why is it so important? | 4:50 - The Power of ERP + CRM | 5:35 - BIG names in ERP | 7:00 - What should you look for in an ERP System? | 8:15 - SaaS/Cloud ERP & NetSuite | 13:35 - Jcurve | 15:30 - Technology Search and Select/Vetting - the power of partnership |

18 MIN2017 AUG 12
Comments
At the Coalface Episode 58: The Sexy Side of ERP Software

At the Coalface Episode 57: Digital Transformation Series | Selecting the Right Email Platform

In this episode in the Digital Transformation mini-series, Jason discusses the pro's and cons of various omni-channel email marketing, eDM and marketing automation platforms. He also explains how these should fit within the wider context of your commerce and omni-channel stack.# TIMESTAMPS1:00 - eDM Defined3:05 - MailChimp3:40 - Segmentation7:30 - Advanced Enterprise eDM & Marketing Automation Platforms8:35 - eDM Platform Integrations9:40 - Email ROI# LINKSMusic:https://soundcloud.com/ybmuzik/the-feast

12 MIN2017 MAY 18
Comments
At the Coalface Episode 57: Digital Transformation Series | Selecting the Right Email Platform

At the Coalface Episode 56: Digital Transformation Series | How to Select the Right POS System

This is episode 2 in the Digital Transformation Mini-Series of At the Coalface. In this episode, we talk POS (Point of Sale) systems and how to select the right one for your business. We also cover the gotchas and key considerations relating to POS within the broader context of business wide digital transformation. Enjoy! | # TIMESTAMPS | 1:20 - POS - what's that? |3:40 - Key POS Selection Criteria - Integration Capability |7:30 - The POS Experience - Payment Systems etc. |8:35 - POS Systems and Loyalty/Rewards Platforms |9:35 - Rewards/Loyalty - Online vs Offline |12:40 - Cloud First POS | # LINKS |Music: https://soundcloud.com/ybmuzik/hip-hop-beats-instrumental-mos

16 MIN2017 MAY 13
Comments
At the Coalface Episode 56: Digital Transformation Series | How to Select the Right POS System

At the Coalface Episode 55: How to Kick off a Successful Digital Transformation Journey

In this episode Jason gets into the specifics of how to start down a path of digital transformation. From assessing existing systems & processes, to stakeholder interviews and technology search and select, Jason dives deep into how to set yourself up for success.| # TIMESTAMPS| 1:40 - The Goals of Digital Transformation| 3:10 - Existing Systems Assessment| 5:00 - Stakeholder Interviews| 6:50 - Automation & the Red Flag of Paper| 8:50 - Can We Optimise?| 10:00 - Constant Improvement & the Journey

11 MIN2017 MAY 4
Comments
At the Coalface Episode 55: How to Kick off a Successful Digital Transformation Journey

At the Coalface Episode 54: Dynamic Pricing & eCommerce

# THIS EPISODE |Always wondered how the big boys like Amazon ensure their prices are always competitive? |In this episode, Jason discusses the future of eCommerce pricing models and technology: dynamic pricing. This allows eCommerce businesses to adapt in near real time to market volatility to ensure they remain competitive from a pricing perspective. This allows them to maximise profits without over, or under discounting. | # TIMESTAMPS |2:00 - Automated Pricing Optimisation |4:30 - Rule Based Pricing |6:20 - The Technology Behind Pricing Intelligence |8:00 - Automated Pricing Updates |10:00 - The Importance of Integration |10:50 - Next Level Customer Specific Pricing |12:20 - Market Dynamics & Excess Discounting |13:10 - Price Split Testing |14:00 - Brand Differentiation & Discounting |

14 MIN2017 MAR 5
Comments
At the Coalface Episode 54: Dynamic Pricing & eCommerce

At the Coalface Episode 53: LinkedIn - Beyond the Online CV

Want to get more out of LinkedIn? Of coure you do! If you want to become a LinkedIn power user this episode is for you. ----------------------------- # TIMESTAMPS 2:30 - Platform Basics | 3:30 - Connecting on LinkedIn | 4:35 - Missing Out | 7:05 - Brand Pages | 8:55 - Evergreen Content | 10:00 - Profile Use/Editing | 11:20 - LinkedIn Recommendations | 14:30 - 'Who's Viewed My Profile' |

15 MIN2017 FEB 23
Comments
At the Coalface Episode 53: LinkedIn - Beyond the Online CV

At the Coalface Episode 52: Why & How You MUST Do Live Streaming in 2017

Live Streaming started to take off in 2016. For 2017 expect it to be where your audience spends a lot of its time consuming content. Live is raw and authentic. It doesn't require post production and for those capable of it, it sets your content apart from the highly polished content being spread across social media.In short - live content stands out better among all the social media noise. The upshot is the major platforms favour this content in terms of organic reach too. Win-win!In this episode we discuss the major live streaming platforms and how you can leverage them to build your brand and audience.# TIMESTAMPS1:45 - THE year of Live Streaming2:55 - Twitter/Periscope6:10 - YouTube Live7:40 - 3rd Party YouTube Live Apps9:00 - Benefits of Live Streaming9:55 - Instagram Live13:40 - Facebook Live16:45 - 'Fake' Live Streams via Facebook API18:55 - Live Streaming and Copyrighted Content Grey Area20:30 - Live Streaming and Reach

22 MIN2017 FEB 1
Comments
At the Coalface Episode 52: Why & How You MUST Do Live Streaming in 2017

At the Coalface Episode 51: Magento Trailblazer Award Winner Peter Ratcliffe Stops By

In this episode we have Peter Ratcliffe on the show. Peter is a longstanding digital expert and Head of Digital for Retail Apparel Group in Australia. He manages omni-channel operations for RAG and offers his advice on how to organise digital teams and drive digital transformation within organisations.Peter won the Trailblazer award from Magento at Magento Live in late 2016 in recognition of his contribution to eCommerce innovation & leadership.# TIMESTAMPS1:20 - Background in IT3:00 - Digital Teams5:00 - Digital Skillsets8:35 - Who Owns the Data?10:25 - Importance of Business Skills11:50 - Advice for Young Guns of Digital14:40 - Practical Skills17:00 - Merchant Side Experience20:00 - A Passion for Fashion23:30 - Magento Trailblazer26:30 - Magento 2 & Large Scale Project Management31:00 - Selecting the Right Technology & Partners40:10 - Who Stands Out?44:00 - Change Management & The C Suite46:00 - Staying on the Cutting Edge49:35 - Gray Hairs vs Young Guns55:20 - Goals & Aspirations

57 MIN2017 JAN 26
Comments
At the Coalface Episode 51: Magento Trailblazer Award Winner Peter Ratcliffe Stops By

At the Coalface Episode 50: 250M Invested in Magento - What Does it Mean?

In this episode we discuss the recent investment of 250M dollars made in Magento by a Chinese venture capital fund. What does this mean for you if you run Magento now or are considering it? What does this mean for the eCommerce ecosystem in general and what will Magento use the funds for? These and other questions answered in episode 50 of At the Coalface.# TIMESTAMPS2:35 - Drinking the Kool-Aid3:40 - eComm Platforms and the Ecosystem5:20 - The Great Firewall of China6:30 - Self Hosted and Localisation7:30 - Marketplaces & Opportunity8:05 - Commercial Savvy & Connections in China8:30 - Benefits to Magento Merchants

9 MIN2017 JAN 21
Comments
At the Coalface Episode 50: 250M Invested in Magento - What Does it Mean?