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Beyond the Surface with Alonso Chehade

Alonso Chehade

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Beyond the Surface with Alonso Chehade

Beyond the Surface with Alonso Chehade

Alonso Chehade

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About Us

Beyond the Surface is an award-winning business and personal development podcast.Every month experts from different industries share their best strategies, tactics, and biggest life lessons to give you the smallest dose to build a business and life you love.Beyond the Surface is the first media program in the Northwest to commit to a 50-50 gender balance for guests.

Latest Episodes

034 | Chris Walker on going all-in on LinkedIn to grow his new agency

Chris Walker is a former Director of Marketing turned Marketing agency owner and LinkedIn micro-influencer. As of the recording of this podcast, he's nine months in ramping up his business, and he's a prolific LinkedIn user. His daily posts and videos get over 4k views, over 130 reactions, and over 40 comments. In this episode, I ask Chris about his transition to entrepreneurship. The current state of his new agency and how he's growing it. We also dive into the top revenue drivers he sees on his business and with his clients. Finally, we'll also cover the behind the scenes of his content and LinkedIn strategy.

35 MIN2 w ago
Comments
034 | Chris Walker on going all-in on LinkedIn to grow his new agency

033 | Jon Staenberg on becoming a VC and owning a wine business

He's one of the most experienced VCs in the Pacific Northwest with over $300M total in funds raised. Back in college, he hired a friend and me to help him with a moving job. Ten years later, I was able to spend an hour with him to learn more about his journey. His story is a case study on how to combine your skills and passions, and having a clear vision. Listen as we dive into how he became a VC, what he looks in entrepreneurs before investing, his wine business, how he works, and more.

55 MIN2019 SEP 1
Comments
033 | Jon Staenberg on becoming a VC and owning a wine business

032 | Becoming a profitable micro-influencer with Nelson Yong

Nelson Yong is a brand marketing strategist and lifestyle influencer. He has over 100k followers on Instagram and companies like Delta Airlines, Stella, Lexus, and many luxury hotels and restaurants, partner with Nelson to promote their brands. In this episode, I ask Nelson to take me behind the scenes of his social media influencer business, how he got started, his best tactics to gain new followers and increase engagement, how he gets new ad partners, and what it's like to live the life of an influencer.

58 MIN2019 JUL 15
Comments
032 | Becoming a profitable micro-influencer with Nelson Yong

031 | Five years in, meditation insights and best practices

In this episode, I share all the lessons learned from five years into my meditation practice. I talk about what led me to meditation, how I got started, the benefits I’ve experienced, and the best practices and insights I’ve learned along the way. Full show notes:http://bit.ly/btsep031

19 MIN2019 JUN 16
Comments
031 | Five years in, meditation insights and best practices

030 | Digital decluttering and organization with Debbie Rosemont

Debbie Rosemont is a Certified Professional Organizer and Productivity Consultant and founder of Simply Placed—a professional organizing company whose clients include Microsoft, Comcast, Verizon, Wells Fargo, and Cosco. In this episode, we talk about how to take control of your digital life to become more productive and less distracted. I ask Debbie for advice on how to deal with digital clutter and best practices for naming and organizing digital files. Full show notes:http://bit.ly/btsep030

28 MIN2019 APR 1
Comments
030 | Digital decluttering and organization with Debbie Rosemont

029 | Being & Keeping Others Engaged at Work with Dr. Laura Hamill

Dr. Laura Hamill is an expert on employee engagement. She's been featured in Fast Company, Forbes, SELF, Seattle Magazine, and top HR publications. Laura is the Chief People Officer & Science Officer of the Limeade Institute. Her research team includes organizational psychologists, business insights experts, and data scientists. Laura and her team help 100+ large companies to better engage their employees.They do that by turning their research into actionable strategies and workshops. But in this episode, we flip the script. Ask not what your company can do for you—ask what you can do for your company. Full show notes:http://bit.ly/btsep029

53 MIN2018 DEC 23
Comments
029 | Being & Keeping Others Engaged at Work with Dr. Laura Hamill

028 | From A Mid-Career Crisis to $1M in Funding with Nick Martin

Nick Martin, is a Marketing Vet turned Entrepreneur. He is the Co-Founder of the Joe Coffee App--a mobile ordering app for independent coffee shops. Nick started Joe with his brother Brenden a couple of years ago. As with every startup, they had their fair share of ups and downs to get the company off the ground. Finally in late August of 2018, Joe Coffee raised $1 million in their first funding round. In this episode, Nick talks about how a mid-career crisis led him to pursue doing meaningful work and entrepreneurship. We dive into his entrepreneurial journey from building a startup while working full time and finding a CTO, to learning about the importance of getting business advisors and managing family expectations. Full show notes:http://bit.ly/btsep028

50 MIN2018 OCT 7
Comments
028 | From A Mid-Career Crisis to $1M in Funding with Nick Martin

027 | Digital Minimalism: A Journey from Procrastination to Meditation

During my early childhood, I was diagnosed with ADHD. A condition I was able to overcome until my 20s. But after the proliferation of social media sites, mobile apps, and advanced content recommendation algorithms, my ADHD symptoms started to make a comeback. In this short solo round, I talk about my struggles with procrastination, and how digital minimalism and meditation have helped me take a stand against the distracted mind. Full show notes:http://bit.ly/btsep027

12 MIN2018 SEP 16
Comments
027 | Digital Minimalism: A Journey from Procrastination to Meditation

026 | Vision, Mission, Purpose, and Values with Laura Espriu

Laura Espriu, is an executive coach, consultant, and speaker who helps women find clarity and confidence by connecting with their strengths. In the past, Laura has led women’s initiatives at a coaching firm in New York called Beck Global Consulting, she’s served as a Mexican delegate on issues of Gender Equality and Education at a Youth Assembly of the United Nations. Earlier in her career, in Mexico, she’s held different HR roles running talent development initiatives for companies such as American Express, Dannon, and Televisa. In this episode,I ask Laura about popular concepts to find and gain more clarity in life such as vision, mission, purpose, and values. How do these all fit together? Do we even need all of them? And what are some tactical ways to implement these on an ongoing basis to living our full potential? Full show notes: http://bit.ly/btsep026

47 MIN2018 AUG 14
Comments
026 | Vision, Mission, Purpose, and Values with Laura Espriu

025 | Rand Fishkin on Becoming an Influencer and Startup Founder

My guest Rand Fishkin has been called the Pope of SEO. He’s is the founder of a new startup called SparkToro, and co-founder and former CEO of Moz, a startup he grew into a $47m per year profitable marketing software company. In his new book Lost & Founder, Rand shares a painfully honest memoir of his experience as a startup founder. He talks about depression, layoffs, failure, growth hacks, how much $$ founders actually make, and more. In this episode, I ask Rand about his beginnings, his blogging and social media practice, how he got started in public speaking, his approach to product development, and his vision for influencer marketing. Those among other skills, habits, and values that have catapulted Rand's career into starting and growing a startup over the past 14 years—and why he’s doing it all over again. Full show notes: http://bit.ly/btsep025

57 MIN2018 JUL 4
Comments
025 | Rand Fishkin on Becoming an Influencer and Startup Founder

Latest Episodes

034 | Chris Walker on going all-in on LinkedIn to grow his new agency

Chris Walker is a former Director of Marketing turned Marketing agency owner and LinkedIn micro-influencer. As of the recording of this podcast, he's nine months in ramping up his business, and he's a prolific LinkedIn user. His daily posts and videos get over 4k views, over 130 reactions, and over 40 comments. In this episode, I ask Chris about his transition to entrepreneurship. The current state of his new agency and how he's growing it. We also dive into the top revenue drivers he sees on his business and with his clients. Finally, we'll also cover the behind the scenes of his content and LinkedIn strategy.

35 MIN2 w ago
Comments
034 | Chris Walker on going all-in on LinkedIn to grow his new agency

033 | Jon Staenberg on becoming a VC and owning a wine business

He's one of the most experienced VCs in the Pacific Northwest with over $300M total in funds raised. Back in college, he hired a friend and me to help him with a moving job. Ten years later, I was able to spend an hour with him to learn more about his journey. His story is a case study on how to combine your skills and passions, and having a clear vision. Listen as we dive into how he became a VC, what he looks in entrepreneurs before investing, his wine business, how he works, and more.

55 MIN2019 SEP 1
Comments
033 | Jon Staenberg on becoming a VC and owning a wine business

032 | Becoming a profitable micro-influencer with Nelson Yong

Nelson Yong is a brand marketing strategist and lifestyle influencer. He has over 100k followers on Instagram and companies like Delta Airlines, Stella, Lexus, and many luxury hotels and restaurants, partner with Nelson to promote their brands. In this episode, I ask Nelson to take me behind the scenes of his social media influencer business, how he got started, his best tactics to gain new followers and increase engagement, how he gets new ad partners, and what it's like to live the life of an influencer.

58 MIN2019 JUL 15
Comments
032 | Becoming a profitable micro-influencer with Nelson Yong

031 | Five years in, meditation insights and best practices

In this episode, I share all the lessons learned from five years into my meditation practice. I talk about what led me to meditation, how I got started, the benefits I’ve experienced, and the best practices and insights I’ve learned along the way. Full show notes:http://bit.ly/btsep031

19 MIN2019 JUN 16
Comments
031 | Five years in, meditation insights and best practices

030 | Digital decluttering and organization with Debbie Rosemont

Debbie Rosemont is a Certified Professional Organizer and Productivity Consultant and founder of Simply Placed—a professional organizing company whose clients include Microsoft, Comcast, Verizon, Wells Fargo, and Cosco. In this episode, we talk about how to take control of your digital life to become more productive and less distracted. I ask Debbie for advice on how to deal with digital clutter and best practices for naming and organizing digital files. Full show notes:http://bit.ly/btsep030

28 MIN2019 APR 1
Comments
030 | Digital decluttering and organization with Debbie Rosemont

029 | Being & Keeping Others Engaged at Work with Dr. Laura Hamill

Dr. Laura Hamill is an expert on employee engagement. She's been featured in Fast Company, Forbes, SELF, Seattle Magazine, and top HR publications. Laura is the Chief People Officer & Science Officer of the Limeade Institute. Her research team includes organizational psychologists, business insights experts, and data scientists. Laura and her team help 100+ large companies to better engage their employees.They do that by turning their research into actionable strategies and workshops. But in this episode, we flip the script. Ask not what your company can do for you—ask what you can do for your company. Full show notes:http://bit.ly/btsep029

53 MIN2018 DEC 23
Comments
029 | Being & Keeping Others Engaged at Work with Dr. Laura Hamill

028 | From A Mid-Career Crisis to $1M in Funding with Nick Martin

Nick Martin, is a Marketing Vet turned Entrepreneur. He is the Co-Founder of the Joe Coffee App--a mobile ordering app for independent coffee shops. Nick started Joe with his brother Brenden a couple of years ago. As with every startup, they had their fair share of ups and downs to get the company off the ground. Finally in late August of 2018, Joe Coffee raised $1 million in their first funding round. In this episode, Nick talks about how a mid-career crisis led him to pursue doing meaningful work and entrepreneurship. We dive into his entrepreneurial journey from building a startup while working full time and finding a CTO, to learning about the importance of getting business advisors and managing family expectations. Full show notes:http://bit.ly/btsep028

50 MIN2018 OCT 7
Comments
028 | From A Mid-Career Crisis to $1M in Funding with Nick Martin

027 | Digital Minimalism: A Journey from Procrastination to Meditation

During my early childhood, I was diagnosed with ADHD. A condition I was able to overcome until my 20s. But after the proliferation of social media sites, mobile apps, and advanced content recommendation algorithms, my ADHD symptoms started to make a comeback. In this short solo round, I talk about my struggles with procrastination, and how digital minimalism and meditation have helped me take a stand against the distracted mind. Full show notes:http://bit.ly/btsep027

12 MIN2018 SEP 16
Comments
027 | Digital Minimalism: A Journey from Procrastination to Meditation

026 | Vision, Mission, Purpose, and Values with Laura Espriu

Laura Espriu, is an executive coach, consultant, and speaker who helps women find clarity and confidence by connecting with their strengths. In the past, Laura has led women’s initiatives at a coaching firm in New York called Beck Global Consulting, she’s served as a Mexican delegate on issues of Gender Equality and Education at a Youth Assembly of the United Nations. Earlier in her career, in Mexico, she’s held different HR roles running talent development initiatives for companies such as American Express, Dannon, and Televisa. In this episode,I ask Laura about popular concepts to find and gain more clarity in life such as vision, mission, purpose, and values. How do these all fit together? Do we even need all of them? And what are some tactical ways to implement these on an ongoing basis to living our full potential? Full show notes: http://bit.ly/btsep026

47 MIN2018 AUG 14
Comments
026 | Vision, Mission, Purpose, and Values with Laura Espriu

025 | Rand Fishkin on Becoming an Influencer and Startup Founder

My guest Rand Fishkin has been called the Pope of SEO. He’s is the founder of a new startup called SparkToro, and co-founder and former CEO of Moz, a startup he grew into a $47m per year profitable marketing software company. In his new book Lost & Founder, Rand shares a painfully honest memoir of his experience as a startup founder. He talks about depression, layoffs, failure, growth hacks, how much $$ founders actually make, and more. In this episode, I ask Rand about his beginnings, his blogging and social media practice, how he got started in public speaking, his approach to product development, and his vision for influencer marketing. Those among other skills, habits, and values that have catapulted Rand's career into starting and growing a startup over the past 14 years—and why he’s doing it all over again. Full show notes: http://bit.ly/btsep025

57 MIN2018 JUL 4
Comments
025 | Rand Fishkin on Becoming an Influencer and Startup Founder
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