title

The Bringing Business to Retail Show

Salena Knight

6
Followers
2
Plays
The Bringing Business to Retail Show
The Bringing Business to Retail Show

The Bringing Business to Retail Show

Salena Knight

6
Followers
2
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

Details

About Us

Grow your retail business and blitz your competition by learning business strategies from outside the retail industry. Whether your just thinking about opening a boutique, or if you already have a successful retail store, Salena Knight will introduce you to new concepts you can implement into your business.

Latest Episodes

Pricing For Profit - Adam Lean

Adam Lean knows exactly how it feels to be under financial pressure; following a short career as an Accountant he started a sporting goods enterprise. A few years in he realised he was in significant financial trouble, despite having the background to have seen the warning signs. Adam has combined his accounting and entrepreneurial experience to create the 4 Step Process; Path To Profitability, where he works with other independent business owners to ensure their business financially healthy. For more click here

59 MIN3 days ago
Comments
Pricing For Profit - Adam Lean

The Dark Secret Haunting Retail & Ecommerce Store owners

Starting a retail or e-commerce business often unleashes a whole raft of secrets you wish you knew before you went into business. None seems to hit quite as hard as discovering working for yourself can be a very isolating and lonely experience. As humans we're hard wired to connect with other people - even if we actually really like our own company. But sometimes that's easier said than done. Today I'm throwing some light on one of the dark secrets haunting retailers and getting serious about how you can find business and personal connections that will help you thrive and prosper as an independent retailer. For more click here

26 MIN1 weeks ago
Comments
The Dark Secret Haunting Retail & Ecommerce Store owners

How To Write Emails That Actually Get Opened - Megan O'Leary

With your customers inboxes bulging with everything from invoices to out and out junk mail, how do you send emails that not only connect and generate sales but actually get opened in the first place? In this episode professional copywriter Megan O'Leary shares her experiences writing copy for some of the biggest names in the marketing business, including why email marketing is still one of the best investments you can make in your business. How to maximise your email subject line to get your emails to stand out from the crowd. And how you can ensure your brand voice is communicated if you outsource your social media or copywriting to a professional. For more click here

53 MIN2 weeks ago
Comments
How To Write Emails That Actually Get Opened - Megan O'Leary

The Email Marketing Secrets No One Else Is Telling You

Even with massive advances in online and social media advertising, email marketing remains the strongest and highest returning method of communicating directly with your customers. In this episode I'm busing open the top three email marketing secrets no one else is telling you. Tune in to find out how you can use these secrets to increase the traffic to your store AND start making money with every every email you send. For more click here

25 MIN3 weeks ago
Comments
The Email Marketing Secrets No One Else Is Telling You

The Missing Link That's Costing You Sales & Customers - Louise Griffiths

How much thought do you give the entire journey your customer passes through - from attraction and acquisition, through to purchase and retention? In this episode Digital Marketer Louise Griffith shines a new light on what she refers to as the eco-system of the customer journey. Tune in and discover how you can increase your sales and retain customers by focusing on a more holistic version of online marketing and meeting your customers where they are with the information they're looking for. Louise generously shares; - the importance of having a well planned digital strategy - where to focus your energy - knowing what stops your customers from buying - why empowered staff are your strongest retention tool - how to develop, manage & nurture online communities For more click here

46 MINAUG 16
Comments
The Missing Link That's Costing You Sales & Customers - Louise Griffiths

What Retail Success In 2020 Looks Like

Economies have a cycle, and it doesn't take much to see the world is perched on the edge of a downturn. As a retailer this means more than ever, you need to be constantly innovating, surveying your customers, analysing your product mix and keeping on top of your cash flow. But what exactly are customers looking for and what will you need to do to stay on top of your game moving into the future? In this episode I'm sharing my top predictions moving towards 2020, based on the take-home messages being shared at the recent Online Retailer. For more click here

30 MINAUG 8
Comments
What Retail Success In 2020 Looks Like

Using Brand Archetypes to Stand Out & Sell - Brooke Lawson

If you've ever worked with me 1:1 you'll know I love Brand Archetyping AND I love Brooke Lawson!! Which is why I'm super excited to have her on the show with me this week. Former graphic designer turned branding expert Brooke is now director of Filament Branding, where she helps entrepreneurs not only discover their unique voice but helps them use it to attract customers to their business. In this episode Brooke and I explore how you can unlock your brand archetype from the 12 set out by Carl Jung, begin to understand draws people to you and your business, and why being your amazing, unique, kickarse self is the very best branding strategy you can use. For more click here

56 MINAUG 1
Comments
Using Brand Archetypes to Stand Out & Sell - Brooke Lawson

My Weightloss Journey

Losing weight isn’t something I often talk about but after shifting about 9kg (20lbs) in the past six months I’m ready to share how what I’ve learnt through this journey has impacted on a series of other aspects of my life and business. This is a lesson in how doing ‘all the things you’re supposed to do’ is sometimes the least effective way of reaching your goals. Listen in to find out how my weight loss lessons can translate into your business. For more click here

25 MINJUL 24
Comments
My Weightloss Journey

How To Cash In On The Billion Dollar Wedding Industry - Meghan Ely

Have you ever considered pitching your brand at the billion dollar wedding industry? Join me as I chat to wedding and events PR expert Meghan Ely. With more than a decade in the bridal industry Meghan opens up about what makes brides tick, what makes them buy and how you can get a piece of the action. Listen in to catch Meghan's inside tips on packaging your products and promoting your brand, even if you're not selling a front line wedding product. Listen here

41 MINJUL 18
Comments
How To Cash In On The Billion Dollar Wedding Industry - Meghan Ely

Are You Geo-Blaming Your Stores Performance?

Do the locals high tail it to the big city to do their shopping, passing your store on the way out of town? Would your customers prefer to pay higher shipping costs than support your small town store? Tearing your hair out trying to keep stock your entire town will like? It's time to stop 'geo-blaming' and start making it big in your small town. In this episode, I'll walk you through the fundamentals of running a successful business in a country town or regional center. We'll chat all things financial planning, why the whole town isn't your ideal customer, why embracing change isn't optional, how to get out of towners into your store (even if you're not a tourist destination) and how to grow through collaboration. For more click here

29 MINJUL 12
Comments
Are You Geo-Blaming Your Stores Performance?

Latest Episodes

Pricing For Profit - Adam Lean

Adam Lean knows exactly how it feels to be under financial pressure; following a short career as an Accountant he started a sporting goods enterprise. A few years in he realised he was in significant financial trouble, despite having the background to have seen the warning signs. Adam has combined his accounting and entrepreneurial experience to create the 4 Step Process; Path To Profitability, where he works with other independent business owners to ensure their business financially healthy. For more click here

59 MIN3 days ago
Comments
Pricing For Profit - Adam Lean

The Dark Secret Haunting Retail & Ecommerce Store owners

Starting a retail or e-commerce business often unleashes a whole raft of secrets you wish you knew before you went into business. None seems to hit quite as hard as discovering working for yourself can be a very isolating and lonely experience. As humans we're hard wired to connect with other people - even if we actually really like our own company. But sometimes that's easier said than done. Today I'm throwing some light on one of the dark secrets haunting retailers and getting serious about how you can find business and personal connections that will help you thrive and prosper as an independent retailer. For more click here

26 MIN1 weeks ago
Comments
The Dark Secret Haunting Retail & Ecommerce Store owners

How To Write Emails That Actually Get Opened - Megan O'Leary

With your customers inboxes bulging with everything from invoices to out and out junk mail, how do you send emails that not only connect and generate sales but actually get opened in the first place? In this episode professional copywriter Megan O'Leary shares her experiences writing copy for some of the biggest names in the marketing business, including why email marketing is still one of the best investments you can make in your business. How to maximise your email subject line to get your emails to stand out from the crowd. And how you can ensure your brand voice is communicated if you outsource your social media or copywriting to a professional. For more click here

53 MIN2 weeks ago
Comments
How To Write Emails That Actually Get Opened - Megan O'Leary

The Email Marketing Secrets No One Else Is Telling You

Even with massive advances in online and social media advertising, email marketing remains the strongest and highest returning method of communicating directly with your customers. In this episode I'm busing open the top three email marketing secrets no one else is telling you. Tune in to find out how you can use these secrets to increase the traffic to your store AND start making money with every every email you send. For more click here

25 MIN3 weeks ago
Comments
The Email Marketing Secrets No One Else Is Telling You

The Missing Link That's Costing You Sales & Customers - Louise Griffiths

How much thought do you give the entire journey your customer passes through - from attraction and acquisition, through to purchase and retention? In this episode Digital Marketer Louise Griffith shines a new light on what she refers to as the eco-system of the customer journey. Tune in and discover how you can increase your sales and retain customers by focusing on a more holistic version of online marketing and meeting your customers where they are with the information they're looking for. Louise generously shares; - the importance of having a well planned digital strategy - where to focus your energy - knowing what stops your customers from buying - why empowered staff are your strongest retention tool - how to develop, manage & nurture online communities For more click here

46 MINAUG 16
Comments
The Missing Link That's Costing You Sales & Customers - Louise Griffiths

What Retail Success In 2020 Looks Like

Economies have a cycle, and it doesn't take much to see the world is perched on the edge of a downturn. As a retailer this means more than ever, you need to be constantly innovating, surveying your customers, analysing your product mix and keeping on top of your cash flow. But what exactly are customers looking for and what will you need to do to stay on top of your game moving into the future? In this episode I'm sharing my top predictions moving towards 2020, based on the take-home messages being shared at the recent Online Retailer. For more click here

30 MINAUG 8
Comments
What Retail Success In 2020 Looks Like

Using Brand Archetypes to Stand Out & Sell - Brooke Lawson

If you've ever worked with me 1:1 you'll know I love Brand Archetyping AND I love Brooke Lawson!! Which is why I'm super excited to have her on the show with me this week. Former graphic designer turned branding expert Brooke is now director of Filament Branding, where she helps entrepreneurs not only discover their unique voice but helps them use it to attract customers to their business. In this episode Brooke and I explore how you can unlock your brand archetype from the 12 set out by Carl Jung, begin to understand draws people to you and your business, and why being your amazing, unique, kickarse self is the very best branding strategy you can use. For more click here

56 MINAUG 1
Comments
Using Brand Archetypes to Stand Out & Sell - Brooke Lawson

My Weightloss Journey

Losing weight isn’t something I often talk about but after shifting about 9kg (20lbs) in the past six months I’m ready to share how what I’ve learnt through this journey has impacted on a series of other aspects of my life and business. This is a lesson in how doing ‘all the things you’re supposed to do’ is sometimes the least effective way of reaching your goals. Listen in to find out how my weight loss lessons can translate into your business. For more click here

25 MINJUL 24
Comments
My Weightloss Journey

How To Cash In On The Billion Dollar Wedding Industry - Meghan Ely

Have you ever considered pitching your brand at the billion dollar wedding industry? Join me as I chat to wedding and events PR expert Meghan Ely. With more than a decade in the bridal industry Meghan opens up about what makes brides tick, what makes them buy and how you can get a piece of the action. Listen in to catch Meghan's inside tips on packaging your products and promoting your brand, even if you're not selling a front line wedding product. Listen here

41 MINJUL 18
Comments
How To Cash In On The Billion Dollar Wedding Industry - Meghan Ely

Are You Geo-Blaming Your Stores Performance?

Do the locals high tail it to the big city to do their shopping, passing your store on the way out of town? Would your customers prefer to pay higher shipping costs than support your small town store? Tearing your hair out trying to keep stock your entire town will like? It's time to stop 'geo-blaming' and start making it big in your small town. In this episode, I'll walk you through the fundamentals of running a successful business in a country town or regional center. We'll chat all things financial planning, why the whole town isn't your ideal customer, why embracing change isn't optional, how to get out of towners into your store (even if you're not a tourist destination) and how to grow through collaboration. For more click here

29 MINJUL 12
Comments
Are You Geo-Blaming Your Stores Performance?

Listen Now On Himalaya