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Heads In The Cloud

Star2Star Communications

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Heads In The Cloud
Heads In The Cloud

Heads In The Cloud

Star2Star Communications

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About Us

Join three telecom industry leaders as they discuss tips and tricks in the Unified Communications world. Plus, meet their expert guests who share their own unique perspectives on the industry.

Latest Episodes

001: If You Build It, Will They Come?

In our inaugural episode, we chat with President and Principal Analyst at COMMfusion LLC, Blair Pleasant. We discuss user adoption in the rapidly expanding UC space. Blair shares her six-step strategy for engaging customers before a new service rolls out, and how to achieve the best ROI.

36 MIN2017 JUL 7
Comments
001: If You Build It, Will They Come?

002: Mobile Killed The Desktop Star (Maybe)?

In this episode, we chat with VTech’s Director of Sales Service Providers North America, Matt Hickey. We debate whether the deskphone is truly “dead” as sales remain steady and smartphone integration continues to grow. Matt shares how companies like VTech innovate in the device market while addressing mobility.

36 MIN2017 JUL 7
Comments
002: Mobile Killed The Desktop Star (Maybe)?

003: We Like To Merge It, Merge It

In this episode, we chat with VP of Digital Transformation at Frost & Sullivan, Elka Popova. We discuss changes in the UCaaS space including the Mitel/ShoreTel merger and hypotheses for future M&As. Elka shares her insights regarding churn in the partner community, embedded communications, and the factors driving these industry changes.

29 MIN2017 AUG 11
Comments
003: We Like To Merge It, Merge It

004: Digital Transformers, More Than Meets The Eye

In this episode, we chat with leading UC analyst and strategic consultant, Sheila McGee-Smith. Having covered the industry since 1990, Sheila provides storied insight into how contact centers address digital transformation. She describes the importance of tracking the customer journey, and how a younger demographic has changed that path with new technology. We share great examples of companies using artificial intelligence to better serve the consumer. Graham also gives a sneak peek into Star2Star’s new contact center experience.

38 MIN2017 AUG 25
Comments
004: Digital Transformers, More Than Meets The Eye

005: Collaboration Innovation, What's Your Implication?

In this episode, we chat with Shawn Puddester, VP of Global Service Providers at Polycom. Star2Star has a long-standing relationship with Polycom and Shawn going back to our founding in 2006. Since then, the market has seen many shifts and game-changing developments. Shawn shares his experience with Polycom and how they have handled these developments in terms of innovation and staying competitive in an increasingly commoditized marketplace. Among our discussion points: Shawn's marketplace analysis of the communications space, tips for staying ahead of the competition curve, and Area 51...

36 MIN2017 SEP 6
Comments
005: Collaboration Innovation, What's Your Implication?

006: Keep True To The Dreams Of Your Youth (Pumpkin)

In this episode, we chat with Evan Kirstel, renowned social media influencer and 5th most influential B2B marketer in the US. Evan shares his expertise in digital communications to shed light on some of the most forward-thinking trends in UC. We discuss the fortunes and futures of today's groundbreaking UC developments, including voice-first, mobile-first, cloud-first, and omnichannel technologies that are reshaping how we communicate. And if we're lucky, these industry changes will fulfill the dreams of our youth. Post-script: we also discuss everything pumpkin spice.

31 MIN2017 SEP 19
Comments
006: Keep True To The Dreams Of Your Youth (Pumpkin)

007: Chaos Is A Ladder

In this episode, we talk shop with one of our very own--a first for the Heads In The Cloud podcast. As our first ever in-studio guest, John Roth, VP of Established Channel Sales at Star2Star, discusses what we do and how we do it. John's career has focused exclusively on the channel, from selling door-to-door in the 80s to when he first heard about our one-of-a-kind Hybrid Architecture in 2009. Industry developments and the exciting dynamics of a 100% Channel Partner sales model await in this installment!

29 MIN2017 OCT 3
Comments
007: Chaos Is A Ladder

008: This One's All About Marsha, Marsha, Marsha--And Media Management

In this episode, we interview one of our very first customers, Marsha Friedman from Event Management Services (EMSI), the guaranteed media firm. Marsha's relationship with Star2Star goes back to September of 2007, when she first met our Chief Knowledge Officer, Graham Potter. She describes her experience with Star2Star since day one and why she has stayed our customer for the last 10 years. Our hosts also get the inside scoop on what it takes to get noticed by the media, how the Heads In The Cloud podcast can "celebritize" itself, and the professional profile of EMSI's furry Chief Security Officer.

32 MIN2017 OCT 17
Comments
008: This One's All About Marsha, Marsha, Marsha--And Media Management

009: The Wheel, The Telephone & 5G: The World's Greatest Inventions

In this episode, we discuss the latest advancement in wireless technology, 5G, with Gregory H. Collins, Founder & Principal Analyst at Exact Ventures. Exact Ventures is an independent market intelligence firm who focuses on developments in technologies such as telecom, wireless, and networking. In our discussion, we touch on the advantages of 5G, how it will roll out, and what that means for current networks and the future of wireless technologies. But the real question we want answered: will 5G finally improve airplane wi-fi? Gregory has all these answers and more. Plus, we also discuss Session Border Control (SBC) and how it relates to our new platform, Hybrid Connect. Episode 9 of Heads In The Cloud has much to offer!

32 MIN2017 NOV 1
Comments
009: The Wheel, The Telephone & 5G: The World's Greatest Inventions

010: We're Not Here For A Long Time, But A Real-Time

In this episode, we switch bodies to greet HITC's first international guest--but only one part of that is true. Our guest, Tsahi Levent-Levi, calls in from Israel to discuss his passion, Web Real-Time Communications (WebRTC). Tsahi is an Independent Analyst and Consultant for WebRTC with over 15 years of experience in the telecommunications space. He discusses the advantages of WebRTC and how it accomplishes so much with all the things it doesn't have. Tune in to hear about how WebRTC touches every aspect of the communications space and what new and exciting developments to expect in the near future!

40 MIN2017 NOV 15
Comments
010: We're Not Here For A Long Time, But A Real-Time

Latest Episodes

001: If You Build It, Will They Come?

In our inaugural episode, we chat with President and Principal Analyst at COMMfusion LLC, Blair Pleasant. We discuss user adoption in the rapidly expanding UC space. Blair shares her six-step strategy for engaging customers before a new service rolls out, and how to achieve the best ROI.

36 MIN2017 JUL 7
Comments
001: If You Build It, Will They Come?

002: Mobile Killed The Desktop Star (Maybe)?

In this episode, we chat with VTech’s Director of Sales Service Providers North America, Matt Hickey. We debate whether the deskphone is truly “dead” as sales remain steady and smartphone integration continues to grow. Matt shares how companies like VTech innovate in the device market while addressing mobility.

36 MIN2017 JUL 7
Comments
002: Mobile Killed The Desktop Star (Maybe)?

003: We Like To Merge It, Merge It

In this episode, we chat with VP of Digital Transformation at Frost & Sullivan, Elka Popova. We discuss changes in the UCaaS space including the Mitel/ShoreTel merger and hypotheses for future M&As. Elka shares her insights regarding churn in the partner community, embedded communications, and the factors driving these industry changes.

29 MIN2017 AUG 11
Comments
003: We Like To Merge It, Merge It

004: Digital Transformers, More Than Meets The Eye

In this episode, we chat with leading UC analyst and strategic consultant, Sheila McGee-Smith. Having covered the industry since 1990, Sheila provides storied insight into how contact centers address digital transformation. She describes the importance of tracking the customer journey, and how a younger demographic has changed that path with new technology. We share great examples of companies using artificial intelligence to better serve the consumer. Graham also gives a sneak peek into Star2Star’s new contact center experience.

38 MIN2017 AUG 25
Comments
004: Digital Transformers, More Than Meets The Eye

005: Collaboration Innovation, What's Your Implication?

In this episode, we chat with Shawn Puddester, VP of Global Service Providers at Polycom. Star2Star has a long-standing relationship with Polycom and Shawn going back to our founding in 2006. Since then, the market has seen many shifts and game-changing developments. Shawn shares his experience with Polycom and how they have handled these developments in terms of innovation and staying competitive in an increasingly commoditized marketplace. Among our discussion points: Shawn's marketplace analysis of the communications space, tips for staying ahead of the competition curve, and Area 51...

36 MIN2017 SEP 6
Comments
005: Collaboration Innovation, What's Your Implication?

006: Keep True To The Dreams Of Your Youth (Pumpkin)

In this episode, we chat with Evan Kirstel, renowned social media influencer and 5th most influential B2B marketer in the US. Evan shares his expertise in digital communications to shed light on some of the most forward-thinking trends in UC. We discuss the fortunes and futures of today's groundbreaking UC developments, including voice-first, mobile-first, cloud-first, and omnichannel technologies that are reshaping how we communicate. And if we're lucky, these industry changes will fulfill the dreams of our youth. Post-script: we also discuss everything pumpkin spice.

31 MIN2017 SEP 19
Comments
006: Keep True To The Dreams Of Your Youth (Pumpkin)

007: Chaos Is A Ladder

In this episode, we talk shop with one of our very own--a first for the Heads In The Cloud podcast. As our first ever in-studio guest, John Roth, VP of Established Channel Sales at Star2Star, discusses what we do and how we do it. John's career has focused exclusively on the channel, from selling door-to-door in the 80s to when he first heard about our one-of-a-kind Hybrid Architecture in 2009. Industry developments and the exciting dynamics of a 100% Channel Partner sales model await in this installment!

29 MIN2017 OCT 3
Comments
007: Chaos Is A Ladder

008: This One's All About Marsha, Marsha, Marsha--And Media Management

In this episode, we interview one of our very first customers, Marsha Friedman from Event Management Services (EMSI), the guaranteed media firm. Marsha's relationship with Star2Star goes back to September of 2007, when she first met our Chief Knowledge Officer, Graham Potter. She describes her experience with Star2Star since day one and why she has stayed our customer for the last 10 years. Our hosts also get the inside scoop on what it takes to get noticed by the media, how the Heads In The Cloud podcast can "celebritize" itself, and the professional profile of EMSI's furry Chief Security Officer.

32 MIN2017 OCT 17
Comments
008: This One's All About Marsha, Marsha, Marsha--And Media Management

009: The Wheel, The Telephone & 5G: The World's Greatest Inventions

In this episode, we discuss the latest advancement in wireless technology, 5G, with Gregory H. Collins, Founder & Principal Analyst at Exact Ventures. Exact Ventures is an independent market intelligence firm who focuses on developments in technologies such as telecom, wireless, and networking. In our discussion, we touch on the advantages of 5G, how it will roll out, and what that means for current networks and the future of wireless technologies. But the real question we want answered: will 5G finally improve airplane wi-fi? Gregory has all these answers and more. Plus, we also discuss Session Border Control (SBC) and how it relates to our new platform, Hybrid Connect. Episode 9 of Heads In The Cloud has much to offer!

32 MIN2017 NOV 1
Comments
009: The Wheel, The Telephone & 5G: The World's Greatest Inventions

010: We're Not Here For A Long Time, But A Real-Time

In this episode, we switch bodies to greet HITC's first international guest--but only one part of that is true. Our guest, Tsahi Levent-Levi, calls in from Israel to discuss his passion, Web Real-Time Communications (WebRTC). Tsahi is an Independent Analyst and Consultant for WebRTC with over 15 years of experience in the telecommunications space. He discusses the advantages of WebRTC and how it accomplishes so much with all the things it doesn't have. Tune in to hear about how WebRTC touches every aspect of the communications space and what new and exciting developments to expect in the near future!

40 MIN2017 NOV 15
Comments
010: We're Not Here For A Long Time, But A Real-Time