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WPcast.fm - The Professional WordPress Podcast

David Hehenberger and Doug Yuen

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WPcast.fm - The Professional WordPress Podcast
WPcast.fm - The Professional WordPress Podcast

WPcast.fm - The Professional WordPress Podcast

David Hehenberger and Doug Yuen

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Followers
0
Plays
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The Professional WordPress Podcast

Latest Episodes

The Benefits of the Plugin Extension Model, with Barry Kooij – WPCAST045

In this episode, we talk toBarry Kooij about building your own products vs. working for a company, delivering quality customer support as a solo developer, and the benefits of the plugin extension model. The Core * Barry Kooij from the Netherlands, develops and sells hispremium plugins on Never5 * Organizer of WordCamp Netherlands * Used to work for WooThemes (on WooCommerce) * Left to focus on his own projects when WooThemes was acquired by Automattic * 4 premium products: * Related Posts for WordPress – caches related posts, works with custom post types * Download Manager – monitors file downloads, uses the extension model * Post Connector – connects post types to each other * WP Car Manager – for managing vehicles * Handles everything himself, with remarkably fast support response times * 70-80% of sales come via wordpress.org or the free plugins * Benefits of extension model (Download Monitor) * Can add features without cluttering the original product * Easier to get repeat ...

27 MIN2015 SEP 16
Comments
The Benefits of the Plugin Extension Model, with Barry Kooij – WPCAST045

Pain-Free GitHub to WP Deployment Using WP Pusher – WPCAST044

In this episode, we talk to Peter Suhm, creator of the WP Pusher plugin. We cover a lot of topics: GitHub, version control, deployment strategies, how Doug and David use WP Pusher on their own sites, and alternative traction channels to WordPress.org. The Core * Peter Suhm from Copenhagen, Denmark * PHP and WordPress developer, met David at WordCamp Europe * WP Pusher originally designed as a SaaS, later turned into a plugin * Git is a version control system for code, and not just for teams * GitHub and BitBucket are the common platforms * WP Pusher allows youto deploy directly from GitHub or BitBucket to WordPress * Makes it easier for agencies with lots of customer sites * 5-day Git crash course on http://wppusher.com * Case studies: * Doug: using it for his iTunes review plugin – one install for the free plugin version in the WordPress.org repository, one install for the SaaS stable, and one install for the SaaS feature testing, using push-to-deploy * David: using it for theme d...

26 MIN2015 SEP 3
Comments
Pain-Free GitHub to WP Deployment Using WP Pusher – WPCAST044

The Importance of Quality Content with Troy Dean of WP Elevation – WPCAST043

In this episode, Doug and guest Troy Dean discuss the importance of quality and keeping your content up to date, the origins of WP Elevation, and more. Join WP Elevation’s $10K WordPress proposal challenge, and win a MacBook Air and StudioPress Pro theme package! It starts on August 18. The Core * Troy Dean ofWP Elevation and Video User Manuals * New changes to WP Elevation membership * Revamped from the ground up * Structured courses * Classmates going through at the same time * Gamification * You get a certificate (unofficial) * Accountability buddies * Refreshed content – new and up to date * Frequent speaker at WordCamps in Australia (and in other countries) * New WP Elevation podcast format coming later this year or early next year … details under wraps, so stay tuned! * WP Elevation episode with Seth Godin * The WP Elevation competition * Starts August 18 * Giving away their $10k proposal template * Helping people write their proposals * Win a MacBook Air and the StudioPres...

17 MIN2015 AUG 17
Comments
The Importance of Quality Content with Troy Dean of WP Elevation – WPCAST043

WordCamp Europe 2015, Fatcat Apps & EfficientWP Updates And Other Random Ramblings – WPCAST042

This week, Doug and David discuss WordCamp Europe 2015 and share howtheir businesses have been progressing over the last few months. The Core * How To Get the Most Out of WordCamps or Other Conferences – WPCAST003 * WordCamp Europe * David’s WordCamp Europe 2015 Writeup * Shouts * Barry Kooij from Never5 * Check out his plugins: * https://www.download-monitor.com/ * https://www.post-connector.com/ * https://www.relatedpostsforwp.com/ * Peter Suhm from WPPusher * Pietro from http://www.mobiloud.com/. Check out our Episode with Pietro: Building Mobile Apps for WordPress with Pietro Saccomani of Mobiloud * Mark Forrester talked about the Automattic acquisition of WooThemes (click for video) * Caught up with the “WPMayor” (Jean Galea) – check out our podcast, “A Conversation with Jean Galea, WP Mayor” * Matt Mullenweg’s WordCamp Europe talk * WordCamp Europe Swag * Swag from #wceu: @WCEurope t-shirt, @yoast socks, @jetpack bag and notebook pic.twitter.com/UUu2a3Tdm5 — David Heh...

26 MIN2015 JUL 16
Comments
WordCamp Europe 2015, Fatcat Apps & EfficientWP Updates And Other Random Ramblings – WPCAST042

Balancing an Agency and a Premium Plugin (Beaver Builder), with Robby McCullough – WPCAST041

Our guest for this episode is Robby McCullough, one of the co-founders of the Beaver Builder plugin and the FastLine Media agency. Beaver Builder is a great drag and drop page builder, whichwe’ve used ourselves. The Core * Available as either aplugin ortheme * Free version: https://wordpress.org/plugins/beaver-builder-lite-version/ * Pro and agency versions: https://www.wpbeaverbuilder.com * Better than hacking together a combination of shortcodes, widgets, and custom HTML * Especially useful for clients, who can make edits visually without understanding code FastLine Media:The Company Behind Beaver Builder * The company is primarily a design agency * Located near San Francisco in Campbell, CA * Beaver Builder started as a “scratch your own itch” project, launched in April 2014 WordPress Networking * WordPress meetups at meetup.com * WordCamps at central.wordcamp.org * In the news: Automattic acquired WooThemes, could mean big changes to WordPress.com and WooCommerce Connect with...

27 MIN2015 JUN 8
Comments
Balancing an Agency and a Premium Plugin (Beaver Builder), with Robby McCullough – WPCAST041

Our Goals for 2015 (Q1 Progress) – WPCAST040

Now that the first quarter of 2015 is over, we talk about our progress on our goals for the year. The Core We previously discussed our 2015 goals in episode 30. This is our progress so far, after Q1: * Business financial * Doug: Double revenue, recurring revenue, and profit * Status: Revenue is currently on track to be less, but recurring revenue and profit are up * Plan: Concentrate on website in a day packages, new SaaS * David: Double Easy Pricing Tables revenue * Significantly increase LTV by experimenting with pricing, info products * Figure out additional channels for Easy Pricing Tables (affiliates, biz dev) * Status: Done (big difference was v2.0, not much going on in terms of channels and LTV) * Plan: Later this year, release v3.0: new UI, better shopping cart integrations (and opportunities for cross promotions), more designs * Business development * Doug: Launch at least 2 premium plugins * Premium version of iTunes podcast review plugin? * Audio player styling plugin? * ...

17 MIN2015 APR 15
Comments
Our Goals for 2015 (Q1 Progress) – WPCAST040

Building Mobile Apps for WordPress with Pietro Saccomani of Mobiloud – WPCAST039

In this episode, our guest Pietro Saccomani discusses how his business, Mobiloud, builds mobile apps for WordPress sites. The Core What Is Mobiloud? * Mobiloud builds great looking, native mobile apps for your WordPress site. * Full service solution (iOS and Android developer licenses taken care of). * Most used as a retention tool for publishers with existing audiences. * Push notifications for content, including categories and custom post types. * The free WordPress plugin allows you to design, configure, preview, and test it. * Pricing: subscriptions from $69-199/month, or lifetime licenses. About the Business * Started out as a consultancy, and this service evolved from a client’s project. * Over 2 million downloads across all customer apps. * Marketing channels: content marketing, email course, SEO, WP plugin directory. * Future plans: expand to platforms outside of WordPress. Connect with Mobiloud * Mobiloud.com * Blog * Twitter * Facebook

23 MIN2015 APR 1
Comments
Building Mobile Apps for WordPress with Pietro Saccomani of Mobiloud – WPCAST039

How To Handle Refunds & Quick Update on WPcast – WPCAST038

In this episode, wewe answer a listener question about refunds and discuss the future of WPcast. The Changelog * Zapier t-shirtsreceived, pictures on Twitter: * David:Easy Pricing Tables 2.0 is now out * Doug: returning to the US for a while The Core Listener Question: How To Handle Refunds for a Premium WordPress Plugin Part 1: “In your business, how do you handle customers who take a few hours of your (of your assistants) time and then ask for a refund?” * Support should be built into the price of the plugin * Sometimes you need to write it off as the cost of doing business * Some people will be a lot of trouble, but most people will probably never require support * Consider refunding people if they seem like they will require a lot of support work * See Episode 36 with Brad Touesnard Part 2: “I am thinking I am going to separate the plugin from the support, so two products. The support will be optional. This way for people who don’t need support, I can offer a lower price. Fo...

11 MIN2015 FEB 25
Comments
How To Handle Refunds & Quick Update on WPcast – WPCAST038

Get More Email Subscribers With Optin Cat – WPCAST037

This week we discuss David’s new product, Optin Cat. Optin Cat is a powerful WordPress Pluginthat helps businesses and bloggers get more email subscribers. The Core * Use coupon codeWPCAST to get 35% off Optin Cat(valid until March 4). * Optincat = List Building Plugin For WordPress * Free & paid version * Easy to use – one page app * 4 Major Optin Types: * Post Boxes, Sidebar Widgets, Popups, Two-Step Optins * How is it different? * Compared to other free WP plugins: * easy to use, nice designs, WYSIWYG editor * Compared to SaaS Solutions: * Tight WP Integration * Post Boxes, Widgets, etc… * Everything hosted on your site (plugin) * Free version lets you remove footer credit * Compared to other WordPress Popup / Email Optin Plugins * Advanced Popup Targeting * Two Step Optins * Offers * Eliminated: * A/B testing (mostpeople don’t use it / people serious about it use Optimizely or VWO) * Analytics (Google Analytics is better) * Slide-ins (I believe it’s more annoying than popup...

18 MIN2015 FEB 18
Comments
Get More Email Subscribers With Optin Cat – WPCAST037

Building a Distributed Software Development Team with Brad Touesnard – WPCAST036

This week, Brad Touesnard joins us to discuss hiring developers, building and managing a distributed team, and more. The Core * Brad TouesnardofDelicious Brains * WP Migrate DB Pro– for migrating WordPress databases, for freelance developers and agencies * Apply Filters – WordPress development podcast, discussing what they’re working on and their challenges * Big Snow Tiny Conf – ski getaway and conference for web business founders * Hiring developers, from a developer standpoint * Having another developer improves code quality, and allows you to focus on user experience * UsesAuthentic Jobs for findingdevelopers * Prefers to do interviews via instant message * Now gives them access to current codebase and issues, as opposed to independent test projects * Developers in New Zealand, UK, Canada * Difficult to communicate in real-time, but can offer 24 hour support * Tools:Trello, Slack, GitHub,HelpScout * Twitter: @bradt

31 MIN2015 FEB 11
Comments
Building a Distributed Software Development Team with Brad Touesnard – WPCAST036

Latest Episodes

The Benefits of the Plugin Extension Model, with Barry Kooij – WPCAST045

In this episode, we talk toBarry Kooij about building your own products vs. working for a company, delivering quality customer support as a solo developer, and the benefits of the plugin extension model. The Core * Barry Kooij from the Netherlands, develops and sells hispremium plugins on Never5 * Organizer of WordCamp Netherlands * Used to work for WooThemes (on WooCommerce) * Left to focus on his own projects when WooThemes was acquired by Automattic * 4 premium products: * Related Posts for WordPress – caches related posts, works with custom post types * Download Manager – monitors file downloads, uses the extension model * Post Connector – connects post types to each other * WP Car Manager – for managing vehicles * Handles everything himself, with remarkably fast support response times * 70-80% of sales come via wordpress.org or the free plugins * Benefits of extension model (Download Monitor) * Can add features without cluttering the original product * Easier to get repeat ...

27 MIN2015 SEP 16
Comments
The Benefits of the Plugin Extension Model, with Barry Kooij – WPCAST045

Pain-Free GitHub to WP Deployment Using WP Pusher – WPCAST044

In this episode, we talk to Peter Suhm, creator of the WP Pusher plugin. We cover a lot of topics: GitHub, version control, deployment strategies, how Doug and David use WP Pusher on their own sites, and alternative traction channels to WordPress.org. The Core * Peter Suhm from Copenhagen, Denmark * PHP and WordPress developer, met David at WordCamp Europe * WP Pusher originally designed as a SaaS, later turned into a plugin * Git is a version control system for code, and not just for teams * GitHub and BitBucket are the common platforms * WP Pusher allows youto deploy directly from GitHub or BitBucket to WordPress * Makes it easier for agencies with lots of customer sites * 5-day Git crash course on http://wppusher.com * Case studies: * Doug: using it for his iTunes review plugin – one install for the free plugin version in the WordPress.org repository, one install for the SaaS stable, and one install for the SaaS feature testing, using push-to-deploy * David: using it for theme d...

26 MIN2015 SEP 3
Comments
Pain-Free GitHub to WP Deployment Using WP Pusher – WPCAST044

The Importance of Quality Content with Troy Dean of WP Elevation – WPCAST043

In this episode, Doug and guest Troy Dean discuss the importance of quality and keeping your content up to date, the origins of WP Elevation, and more. Join WP Elevation’s $10K WordPress proposal challenge, and win a MacBook Air and StudioPress Pro theme package! It starts on August 18. The Core * Troy Dean ofWP Elevation and Video User Manuals * New changes to WP Elevation membership * Revamped from the ground up * Structured courses * Classmates going through at the same time * Gamification * You get a certificate (unofficial) * Accountability buddies * Refreshed content – new and up to date * Frequent speaker at WordCamps in Australia (and in other countries) * New WP Elevation podcast format coming later this year or early next year … details under wraps, so stay tuned! * WP Elevation episode with Seth Godin * The WP Elevation competition * Starts August 18 * Giving away their $10k proposal template * Helping people write their proposals * Win a MacBook Air and the StudioPres...

17 MIN2015 AUG 17
Comments
The Importance of Quality Content with Troy Dean of WP Elevation – WPCAST043

WordCamp Europe 2015, Fatcat Apps & EfficientWP Updates And Other Random Ramblings – WPCAST042

This week, Doug and David discuss WordCamp Europe 2015 and share howtheir businesses have been progressing over the last few months. The Core * How To Get the Most Out of WordCamps or Other Conferences – WPCAST003 * WordCamp Europe * David’s WordCamp Europe 2015 Writeup * Shouts * Barry Kooij from Never5 * Check out his plugins: * https://www.download-monitor.com/ * https://www.post-connector.com/ * https://www.relatedpostsforwp.com/ * Peter Suhm from WPPusher * Pietro from http://www.mobiloud.com/. Check out our Episode with Pietro: Building Mobile Apps for WordPress with Pietro Saccomani of Mobiloud * Mark Forrester talked about the Automattic acquisition of WooThemes (click for video) * Caught up with the “WPMayor” (Jean Galea) – check out our podcast, “A Conversation with Jean Galea, WP Mayor” * Matt Mullenweg’s WordCamp Europe talk * WordCamp Europe Swag * Swag from #wceu: @WCEurope t-shirt, @yoast socks, @jetpack bag and notebook pic.twitter.com/UUu2a3Tdm5 — David Heh...

26 MIN2015 JUL 16
Comments
WordCamp Europe 2015, Fatcat Apps & EfficientWP Updates And Other Random Ramblings – WPCAST042

Balancing an Agency and a Premium Plugin (Beaver Builder), with Robby McCullough – WPCAST041

Our guest for this episode is Robby McCullough, one of the co-founders of the Beaver Builder plugin and the FastLine Media agency. Beaver Builder is a great drag and drop page builder, whichwe’ve used ourselves. The Core * Available as either aplugin ortheme * Free version: https://wordpress.org/plugins/beaver-builder-lite-version/ * Pro and agency versions: https://www.wpbeaverbuilder.com * Better than hacking together a combination of shortcodes, widgets, and custom HTML * Especially useful for clients, who can make edits visually without understanding code FastLine Media:The Company Behind Beaver Builder * The company is primarily a design agency * Located near San Francisco in Campbell, CA * Beaver Builder started as a “scratch your own itch” project, launched in April 2014 WordPress Networking * WordPress meetups at meetup.com * WordCamps at central.wordcamp.org * In the news: Automattic acquired WooThemes, could mean big changes to WordPress.com and WooCommerce Connect with...

27 MIN2015 JUN 8
Comments
Balancing an Agency and a Premium Plugin (Beaver Builder), with Robby McCullough – WPCAST041

Our Goals for 2015 (Q1 Progress) – WPCAST040

Now that the first quarter of 2015 is over, we talk about our progress on our goals for the year. The Core We previously discussed our 2015 goals in episode 30. This is our progress so far, after Q1: * Business financial * Doug: Double revenue, recurring revenue, and profit * Status: Revenue is currently on track to be less, but recurring revenue and profit are up * Plan: Concentrate on website in a day packages, new SaaS * David: Double Easy Pricing Tables revenue * Significantly increase LTV by experimenting with pricing, info products * Figure out additional channels for Easy Pricing Tables (affiliates, biz dev) * Status: Done (big difference was v2.0, not much going on in terms of channels and LTV) * Plan: Later this year, release v3.0: new UI, better shopping cart integrations (and opportunities for cross promotions), more designs * Business development * Doug: Launch at least 2 premium plugins * Premium version of iTunes podcast review plugin? * Audio player styling plugin? * ...

17 MIN2015 APR 15
Comments
Our Goals for 2015 (Q1 Progress) – WPCAST040

Building Mobile Apps for WordPress with Pietro Saccomani of Mobiloud – WPCAST039

In this episode, our guest Pietro Saccomani discusses how his business, Mobiloud, builds mobile apps for WordPress sites. The Core What Is Mobiloud? * Mobiloud builds great looking, native mobile apps for your WordPress site. * Full service solution (iOS and Android developer licenses taken care of). * Most used as a retention tool for publishers with existing audiences. * Push notifications for content, including categories and custom post types. * The free WordPress plugin allows you to design, configure, preview, and test it. * Pricing: subscriptions from $69-199/month, or lifetime licenses. About the Business * Started out as a consultancy, and this service evolved from a client’s project. * Over 2 million downloads across all customer apps. * Marketing channels: content marketing, email course, SEO, WP plugin directory. * Future plans: expand to platforms outside of WordPress. Connect with Mobiloud * Mobiloud.com * Blog * Twitter * Facebook

23 MIN2015 APR 1
Comments
Building Mobile Apps for WordPress with Pietro Saccomani of Mobiloud – WPCAST039

How To Handle Refunds & Quick Update on WPcast – WPCAST038

In this episode, wewe answer a listener question about refunds and discuss the future of WPcast. The Changelog * Zapier t-shirtsreceived, pictures on Twitter: * David:Easy Pricing Tables 2.0 is now out * Doug: returning to the US for a while The Core Listener Question: How To Handle Refunds for a Premium WordPress Plugin Part 1: “In your business, how do you handle customers who take a few hours of your (of your assistants) time and then ask for a refund?” * Support should be built into the price of the plugin * Sometimes you need to write it off as the cost of doing business * Some people will be a lot of trouble, but most people will probably never require support * Consider refunding people if they seem like they will require a lot of support work * See Episode 36 with Brad Touesnard Part 2: “I am thinking I am going to separate the plugin from the support, so two products. The support will be optional. This way for people who don’t need support, I can offer a lower price. Fo...

11 MIN2015 FEB 25
Comments
How To Handle Refunds & Quick Update on WPcast – WPCAST038

Get More Email Subscribers With Optin Cat – WPCAST037

This week we discuss David’s new product, Optin Cat. Optin Cat is a powerful WordPress Pluginthat helps businesses and bloggers get more email subscribers. The Core * Use coupon codeWPCAST to get 35% off Optin Cat(valid until March 4). * Optincat = List Building Plugin For WordPress * Free & paid version * Easy to use – one page app * 4 Major Optin Types: * Post Boxes, Sidebar Widgets, Popups, Two-Step Optins * How is it different? * Compared to other free WP plugins: * easy to use, nice designs, WYSIWYG editor * Compared to SaaS Solutions: * Tight WP Integration * Post Boxes, Widgets, etc… * Everything hosted on your site (plugin) * Free version lets you remove footer credit * Compared to other WordPress Popup / Email Optin Plugins * Advanced Popup Targeting * Two Step Optins * Offers * Eliminated: * A/B testing (mostpeople don’t use it / people serious about it use Optimizely or VWO) * Analytics (Google Analytics is better) * Slide-ins (I believe it’s more annoying than popup...

18 MIN2015 FEB 18
Comments
Get More Email Subscribers With Optin Cat – WPCAST037

Building a Distributed Software Development Team with Brad Touesnard – WPCAST036

This week, Brad Touesnard joins us to discuss hiring developers, building and managing a distributed team, and more. The Core * Brad TouesnardofDelicious Brains * WP Migrate DB Pro– for migrating WordPress databases, for freelance developers and agencies * Apply Filters – WordPress development podcast, discussing what they’re working on and their challenges * Big Snow Tiny Conf – ski getaway and conference for web business founders * Hiring developers, from a developer standpoint * Having another developer improves code quality, and allows you to focus on user experience * UsesAuthentic Jobs for findingdevelopers * Prefers to do interviews via instant message * Now gives them access to current codebase and issues, as opposed to independent test projects * Developers in New Zealand, UK, Canada * Difficult to communicate in real-time, but can offer 24 hour support * Tools:Trello, Slack, GitHub,HelpScout * Twitter: @bradt

31 MIN2015 FEB 11
Comments
Building a Distributed Software Development Team with Brad Touesnard – WPCAST036
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