title

The Instagram Stories

Daniel Hill - DanielHillMedia.com

3
Followers
22
Plays
The Instagram Stories
The Instagram Stories

The Instagram Stories

Daniel Hill - DanielHillMedia.com

3
Followers
22
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

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About Us

Instagram Education for Small Business Owners

Latest Episodes

Episode #22 – How to always have new content for Instagram with Sarah Wallace of Sarah Lynn Co

Sarah Wallace helps coaches and consultants launch their businesses using Instagram. She’s been helping brands on Instagram over the past 5 years in health and wellness industry, but recently pivoted to helping individuals. Do you get caught up in building your logo, your website domain name, your website design, or all the other millions of things when trying to start your business? Sarah explains her strategy – rather than focus on all those little things, focus on the content and value you’re going to provide to your customers. Using Instagram intentionally – with purpose – eliminates so many of those barriers. Giving value through meaningful content prepares you to one day be able to offer something your audience would want to buy. When you start to post, make sure you’re telling your story. Show yourself in a photo or video, explaining your WHY – that will draw your audience into your story and make them want to follow you. Your WHY is the reason you get out of bed in th...

23 MINJUL 16
Comments
Episode #22 – How to always have new content for Instagram with Sarah Wallace of Sarah Lynn Co

Episode #21 – Getting the Instagram Results You Want with Jenn Hermann of Jenn’s Trends

Have you not gotten the results you’ve wanted from Instagram? There’s a reason. And you might not be doing anything wrong. Jenn is the author of Instagram for Business for Dummies plus the Director of Marketing and Communications at an Aerospace company in San Diego. On the side, she’s been speaking about Instagram for the past 6 years. I learned from Jenn how Instagram traffic is tracked. I didn’t know this. When someone clicks on a link in your profile, it opens up a new browser window. Therefore it’s not considered traffic referral traffic from Instagram, it’s considered direct traffic – meaning it’s lumped in with all the people who have gone directly to your website, so you don’t know where the traffic is coming from. If you’re looking at Google Analytics as seeing a very low amount of traffic to your website coming from Instagram, this is the reason why. To address this, you can create an individual landing page that your profile points directly to, or use URL shorte...

36 MINJUN 24
Comments
Episode #21 – Getting the Instagram Results You Want with Jenn Hermann of Jenn’s Trends

Episode #20 – Instagram Ads and IG-EZ with Alex Branning of the Branning Group

Alex Branning owns a digital marketing agency and hosts a podcast giving advice about marketing to entrepreneurs. Alex is very focused on Instagram Ads directly on Stories, and teaches his clients 2 things – first, how to grow their audience and then to monetize that audience. He teaches his clients that video quality needs to be just “good enough” – just handheld, then adding stickers. He explains on this episode why (“good enough” videos get better results than the high quality videos). Have you tried ads on Facebook or Instagram before, but didn’t get the success you were wanted? In Alex’s experience, most campaigns have not been given enough time or budget to get leads from ads (on both Instagram and Facebook). One major recent addition to Instagram ads is Conditional Lead Ad forms, which shows a form to someone who clicks on the ad and provides the potential client qualifying questions, to ensure that each lead is an exact match for the required specific criteria you wa...

24 MINMAY 21
Comments
Episode #20 – Instagram Ads and IG-EZ with Alex Branning of the Branning Group

Episode #19 – Selling a Product or Service on Instagram with Mats David Awesome Goldberg of The Instagram Agency

If you want to sell a product or service on Instagram, you can’t just start by posting pictures of your product or service. You need to give value, because Instagram does not exist just so you have a platform to sell your product or service on. Mats David Awesome Goldberg is the owner of The Instagram Agency. Mats explains the most important thing is to give value in every single post. The value could be educational, or it could be entertaining, or it could be inspiring. Whatever time and effort you put into giving value will come back to you eventually – it could be in the form of relationships, or some other method, but you can’t sell to people unless you build trust by providing free value. Whatever you communicate, it needs to be in a manner that’s open, honest, and authentic. Showing the struggle and where you’ve failed helps people to understand who you are and what you’re dealing with, giving evidence that you are a real person trying your best. Mats also breaks down hi...

26 MINAPR 23
Comments
Episode #19 – Selling a Product or Service on Instagram with Mats David Awesome Goldberg of The Instagram Agency

Episode #18 – Tips on Hashtags and Customer Personas with Megan Van Groll

Did you ever think of niching as a marketing tool? Being incredibly specific is the best way, because it lets you weed out the potential clients who are not a good fit, and gets your ideal customer excited. Megan Van Groll gained her experience in social media by volunteering at a local non-profit, joined the executive team, and using that opportunity to build her skills. Megan recommends different approaches and strategies for Instagram based on whether or not a company is service-based or product-based. The principles are the same, regardless of company size. She recommends making sure the Instagram presence is visually curated and looks thoughtfully planned out. It’s important to be proactive by engaging with other people on the platform – interacting with them, liking their content, leaving meaningful comments, and being social. Megan’s tips on hashtags: 1. Using hashtags with millions of posts is not going to help you get found. 2. Make sure your hashtags are actually releva...

29 MINMAR 24
Comments
Episode #18 – Tips on Hashtags and Customer Personas with Megan Van Groll

Episode #17 – Finding the Balance Between Aspirational and Relatable with Malvika of Style By Malvika

Malvika is the founder and digital content creator behind the platform “Style by Malvika”, focused on creating content in the luxury fashion world. According to Malvika, the key to Instagram is finding the balance between aspirational and relatable. Those can be contradictory, so it’s important to meet somewhere in the middle. Small business owners can do that by asking themselves : “in what way does my small business give value to consumers? How through pictures can I capture the value my customers are looking for?” Start off by posting captivating images. This can be done by flagging, saving, and pinning images Tumblr, Pinterest, and Instagram, where you like just one part of the image, then make your own version. Building a community is also key. If someone has taken the time to write a comment or send you a message, it’s to your detriment to not respond. Whoever comments, make sure they feel valued and part of the conversation. Think about the future, because one day it wi...

16 MINJAN 29
Comments
Episode #17 – Finding the Balance Between Aspirational and Relatable with Malvika of Style By Malvika

Episode #16 – How to Market a Podcast Using Instagram with Aaron Render of the Uncontained Podcast

Aaron Render hosts a podcast called “Uncontained” where he interviews people in the entertainment industry – actors, musicians, comedians – about their roots, what advice they’d give, how they promote themselves, and what’s kept them going when others tell them they won’t succeed. In this episode, we talk about how Aaron can use Instagram to promote his podcast, including Going Live, Engagement pods, dealing with fluxation in the number of followers, and more. You can find Aaron and the Uncontained Podcast at: Web: http://wwww.uncontainedpod.com Instagram: https://www.instagram.com/uncontainedpod/ Twitter: https://twitter.com/uncontainedpod Facebook: https://www.facebook.com/uncontainedpod/

26 MINJAN 15
Comments
Episode #16 – How to Market a Podcast Using Instagram with Aaron Render of the Uncontained Podcast

Episode #15 – How Brands Should Use Instagram Stories with Josh Klemons

Josh Klemons is a digital storyteller and strategist. He helps brands find, hone, and tell their stories online. Josh works with brands on Instagram Stories, and shares the reasons businesses should be using Stories, which are pieces of content that are only visible for 24 hours. He calls them “ethereal” – which means “characterized by lightness and insubstantiality; intangible”. Instagram Stories are unique because they show you exactly who watched your Stories – you can tap on their name, see their profiles, or start conversations with them. YouTube doesn’t offer that same level of visibility into who watched your videos. * If you’re new to Stories, focus on creating content your audience likes. Good content is what your audience is into. What gets looked at? That’s what your audience is into. * Instagram works on the principle of love – if you show the app love by spending time posting, Instagram shows you love by showing your content to other people. * If someone watch...

28 MINJAN 1
Comments
Episode #15 – How Brands Should Use Instagram Stories with Josh Klemons

Episode #14 – What Companies Need to Show on Instagram with Michael Sherman of The Interactive Imprint

Michael Sherman has a digital marketing firm called “The Interactive Imprint,” a full service South Florida interactive marketing consulting company focused on social media and influencer marketing. He recommends companies focus their social media efforts on being original and showing what’s behind-the-scenes from a human perspective. It’s not a sales tool like other platforms are – it’s a brand awareness tool. Showing testimonials, employee spotlights, happy customers – these are all great ways to show why someone would want to do business with your company. Michael tells clients to think of social media like a billboard – the more times people see it, the more impactful it becomes. Since people don’t listen to ads on the radio as often or watch TV on commercials, Instagram is the place where you can get people’s attention. Listen to the podcast, then check out Michael at the links below: http://theinteractiveimprint.com https://www.facebook.com/TheInteractiveImprint http...

19 MIN2018 DEC 25
Comments
Episode #14 – What Companies Need to Show on Instagram with Michael Sherman of The Interactive Imprint

Episode #13 – Creating an Emotional Connection on Instagram with Lauren Davis Creative

Lauren Davis helps organizations improve their branding, social marketing, and public relations. She’s a small business owner of a brick-and-mortar store, and has ingrained herself in the local community in her city. Want Lauren’s key strategies to using social media wisely as a small business owner? Lauren teaches her clients the importance of creating an emotional, human connection – and making someone feel something. People remember things if they’re emotionally tied in, but be careful not to overuse this concept. How do you actually connect on an emotional level with your audience? Use the same kind of conversation you’d have at with a good friend at a coffee shop, with someone who would be your potential client. Open yourself by positioning yourself as an expert, but one who’s a human and still feels things. This reminds your audience of their own lives and the similarities between you. Want to know more? Listen to the episode below, and then find Lauren online at: Web: h...

29 MIN2018 DEC 3
Comments
Episode #13 – Creating an Emotional Connection on Instagram with Lauren Davis Creative

Latest Episodes

Episode #22 – How to always have new content for Instagram with Sarah Wallace of Sarah Lynn Co

Sarah Wallace helps coaches and consultants launch their businesses using Instagram. She’s been helping brands on Instagram over the past 5 years in health and wellness industry, but recently pivoted to helping individuals. Do you get caught up in building your logo, your website domain name, your website design, or all the other millions of things when trying to start your business? Sarah explains her strategy – rather than focus on all those little things, focus on the content and value you’re going to provide to your customers. Using Instagram intentionally – with purpose – eliminates so many of those barriers. Giving value through meaningful content prepares you to one day be able to offer something your audience would want to buy. When you start to post, make sure you’re telling your story. Show yourself in a photo or video, explaining your WHY – that will draw your audience into your story and make them want to follow you. Your WHY is the reason you get out of bed in th...

23 MINJUL 16
Comments
Episode #22 – How to always have new content for Instagram with Sarah Wallace of Sarah Lynn Co

Episode #21 – Getting the Instagram Results You Want with Jenn Hermann of Jenn’s Trends

Have you not gotten the results you’ve wanted from Instagram? There’s a reason. And you might not be doing anything wrong. Jenn is the author of Instagram for Business for Dummies plus the Director of Marketing and Communications at an Aerospace company in San Diego. On the side, she’s been speaking about Instagram for the past 6 years. I learned from Jenn how Instagram traffic is tracked. I didn’t know this. When someone clicks on a link in your profile, it opens up a new browser window. Therefore it’s not considered traffic referral traffic from Instagram, it’s considered direct traffic – meaning it’s lumped in with all the people who have gone directly to your website, so you don’t know where the traffic is coming from. If you’re looking at Google Analytics as seeing a very low amount of traffic to your website coming from Instagram, this is the reason why. To address this, you can create an individual landing page that your profile points directly to, or use URL shorte...

36 MINJUN 24
Comments
Episode #21 – Getting the Instagram Results You Want with Jenn Hermann of Jenn’s Trends

Episode #20 – Instagram Ads and IG-EZ with Alex Branning of the Branning Group

Alex Branning owns a digital marketing agency and hosts a podcast giving advice about marketing to entrepreneurs. Alex is very focused on Instagram Ads directly on Stories, and teaches his clients 2 things – first, how to grow their audience and then to monetize that audience. He teaches his clients that video quality needs to be just “good enough” – just handheld, then adding stickers. He explains on this episode why (“good enough” videos get better results than the high quality videos). Have you tried ads on Facebook or Instagram before, but didn’t get the success you were wanted? In Alex’s experience, most campaigns have not been given enough time or budget to get leads from ads (on both Instagram and Facebook). One major recent addition to Instagram ads is Conditional Lead Ad forms, which shows a form to someone who clicks on the ad and provides the potential client qualifying questions, to ensure that each lead is an exact match for the required specific criteria you wa...

24 MINMAY 21
Comments
Episode #20 – Instagram Ads and IG-EZ with Alex Branning of the Branning Group

Episode #19 – Selling a Product or Service on Instagram with Mats David Awesome Goldberg of The Instagram Agency

If you want to sell a product or service on Instagram, you can’t just start by posting pictures of your product or service. You need to give value, because Instagram does not exist just so you have a platform to sell your product or service on. Mats David Awesome Goldberg is the owner of The Instagram Agency. Mats explains the most important thing is to give value in every single post. The value could be educational, or it could be entertaining, or it could be inspiring. Whatever time and effort you put into giving value will come back to you eventually – it could be in the form of relationships, or some other method, but you can’t sell to people unless you build trust by providing free value. Whatever you communicate, it needs to be in a manner that’s open, honest, and authentic. Showing the struggle and where you’ve failed helps people to understand who you are and what you’re dealing with, giving evidence that you are a real person trying your best. Mats also breaks down hi...

26 MINAPR 23
Comments
Episode #19 – Selling a Product or Service on Instagram with Mats David Awesome Goldberg of The Instagram Agency

Episode #18 – Tips on Hashtags and Customer Personas with Megan Van Groll

Did you ever think of niching as a marketing tool? Being incredibly specific is the best way, because it lets you weed out the potential clients who are not a good fit, and gets your ideal customer excited. Megan Van Groll gained her experience in social media by volunteering at a local non-profit, joined the executive team, and using that opportunity to build her skills. Megan recommends different approaches and strategies for Instagram based on whether or not a company is service-based or product-based. The principles are the same, regardless of company size. She recommends making sure the Instagram presence is visually curated and looks thoughtfully planned out. It’s important to be proactive by engaging with other people on the platform – interacting with them, liking their content, leaving meaningful comments, and being social. Megan’s tips on hashtags: 1. Using hashtags with millions of posts is not going to help you get found. 2. Make sure your hashtags are actually releva...

29 MINMAR 24
Comments
Episode #18 – Tips on Hashtags and Customer Personas with Megan Van Groll

Episode #17 – Finding the Balance Between Aspirational and Relatable with Malvika of Style By Malvika

Malvika is the founder and digital content creator behind the platform “Style by Malvika”, focused on creating content in the luxury fashion world. According to Malvika, the key to Instagram is finding the balance between aspirational and relatable. Those can be contradictory, so it’s important to meet somewhere in the middle. Small business owners can do that by asking themselves : “in what way does my small business give value to consumers? How through pictures can I capture the value my customers are looking for?” Start off by posting captivating images. This can be done by flagging, saving, and pinning images Tumblr, Pinterest, and Instagram, where you like just one part of the image, then make your own version. Building a community is also key. If someone has taken the time to write a comment or send you a message, it’s to your detriment to not respond. Whoever comments, make sure they feel valued and part of the conversation. Think about the future, because one day it wi...

16 MINJAN 29
Comments
Episode #17 – Finding the Balance Between Aspirational and Relatable with Malvika of Style By Malvika

Episode #16 – How to Market a Podcast Using Instagram with Aaron Render of the Uncontained Podcast

Aaron Render hosts a podcast called “Uncontained” where he interviews people in the entertainment industry – actors, musicians, comedians – about their roots, what advice they’d give, how they promote themselves, and what’s kept them going when others tell them they won’t succeed. In this episode, we talk about how Aaron can use Instagram to promote his podcast, including Going Live, Engagement pods, dealing with fluxation in the number of followers, and more. You can find Aaron and the Uncontained Podcast at: Web: http://wwww.uncontainedpod.com Instagram: https://www.instagram.com/uncontainedpod/ Twitter: https://twitter.com/uncontainedpod Facebook: https://www.facebook.com/uncontainedpod/

26 MINJAN 15
Comments
Episode #16 – How to Market a Podcast Using Instagram with Aaron Render of the Uncontained Podcast

Episode #15 – How Brands Should Use Instagram Stories with Josh Klemons

Josh Klemons is a digital storyteller and strategist. He helps brands find, hone, and tell their stories online. Josh works with brands on Instagram Stories, and shares the reasons businesses should be using Stories, which are pieces of content that are only visible for 24 hours. He calls them “ethereal” – which means “characterized by lightness and insubstantiality; intangible”. Instagram Stories are unique because they show you exactly who watched your Stories – you can tap on their name, see their profiles, or start conversations with them. YouTube doesn’t offer that same level of visibility into who watched your videos. * If you’re new to Stories, focus on creating content your audience likes. Good content is what your audience is into. What gets looked at? That’s what your audience is into. * Instagram works on the principle of love – if you show the app love by spending time posting, Instagram shows you love by showing your content to other people. * If someone watch...

28 MINJAN 1
Comments
Episode #15 – How Brands Should Use Instagram Stories with Josh Klemons

Episode #14 – What Companies Need to Show on Instagram with Michael Sherman of The Interactive Imprint

Michael Sherman has a digital marketing firm called “The Interactive Imprint,” a full service South Florida interactive marketing consulting company focused on social media and influencer marketing. He recommends companies focus their social media efforts on being original and showing what’s behind-the-scenes from a human perspective. It’s not a sales tool like other platforms are – it’s a brand awareness tool. Showing testimonials, employee spotlights, happy customers – these are all great ways to show why someone would want to do business with your company. Michael tells clients to think of social media like a billboard – the more times people see it, the more impactful it becomes. Since people don’t listen to ads on the radio as often or watch TV on commercials, Instagram is the place where you can get people’s attention. Listen to the podcast, then check out Michael at the links below: http://theinteractiveimprint.com https://www.facebook.com/TheInteractiveImprint http...

19 MIN2018 DEC 25
Comments
Episode #14 – What Companies Need to Show on Instagram with Michael Sherman of The Interactive Imprint

Episode #13 – Creating an Emotional Connection on Instagram with Lauren Davis Creative

Lauren Davis helps organizations improve their branding, social marketing, and public relations. She’s a small business owner of a brick-and-mortar store, and has ingrained herself in the local community in her city. Want Lauren’s key strategies to using social media wisely as a small business owner? Lauren teaches her clients the importance of creating an emotional, human connection – and making someone feel something. People remember things if they’re emotionally tied in, but be careful not to overuse this concept. How do you actually connect on an emotional level with your audience? Use the same kind of conversation you’d have at with a good friend at a coffee shop, with someone who would be your potential client. Open yourself by positioning yourself as an expert, but one who’s a human and still feels things. This reminds your audience of their own lives and the similarities between you. Want to know more? Listen to the episode below, and then find Lauren online at: Web: h...

29 MIN2018 DEC 3
Comments
Episode #13 – Creating an Emotional Connection on Instagram with Lauren Davis Creative