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Sport Management Industry Insight Series

High Point University/Sport Management

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Sport Management Industry Insight Series
Sport Management Industry Insight Series

Sport Management Industry Insight Series

High Point University/Sport Management

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About Us

Sport industry experts share their success stories with High Point University's Dr. Florian Hemme, Assistant Professor of Sport Management

Latest Episodes

Episode 9 - C.J. Johnson

C.J. Johnson has 17 years of experience in Minor League Baseball. He began his career with the Hagerstown Suns in Hagerstown, MD. During his time in Hagerstown the team experienced a 27% increase in attendance. Johnson also spent three seasons as the Vice President of Business Development with the Trenton Thunder in Trenton, NJ. Johnson served as the Vice President of Ticket Sales for the Winston-Salem Dash for seven years prior to being promoted to Team President in October of 2017. In his first year at the helm, the Dash were recognized by Baseball America as the top Class A organization out of 60 clubs. Johnson has been recognized by the Winston-Salem Chamber of Commerce with an Under 40 Leadership Award and by the Triad Business Journal as a 40 Under 40 recipient.

50 MINSEP 3
Comments
Episode 9 - C.J. Johnson

Episode 8 - Greg Bouris

One of the earliest graduates from UMass Amherst's prestigious sport management program, Greg Bouris boasts decades of experience inside and outside of the sport industry. Most notably, the Rhode Island native created, and for 19 years oversaw, the Major League Baseball Players Association's (MLBPA) communications department. There, he served as chief spokesperson and media liaison, crafted strategic communication efforts, and guided digital content creation, to name but a few of his numerous responsibilities. Today, he is the president of Power X Communications, an innovative PR, communications, and marketing firm. In this episode, Greg reflects on the lessons learned throughout his career and offers insight for aspiring sport management leaders how to succeed in pursuing their dream careers.

54 MINMAY 22
Comments
Episode 8 - Greg Bouris

Episode 7 - Christian Heimall

Despite his young age, Christian Heimall is a veteran in the sport industry, with over ten years of experience in sports communication, broadcasting, and promotions and public relations. Currently, he is the Assistant General Manager of the High Point Rockers in High Point, NC, where he oversees all aspects of the city's new minor league baseball team's operations. In this episode, we take a deep dive into fan engagement, the challenges of working in minor league baseball, and how to break into the sports industry.

47 MINAPR 5
Comments
Episode 7 - Christian Heimall

Episode 6 - Kyle Kallander

Kyle Kallander is in his 23rd year as commissioner of the Big South Conference. During his tenure, the conference has experienced unparalleled growth and has emerged as the premier non-FBS conference in the Southeast.

45 MIN2018 DEC 12
Comments
Episode 6 - Kyle Kallander

Episode 5 - Mark Graff

As fashion and sports become increasingly entangled, apparel and uniform manufacturers are constantly on the lookout for the latest styles. Industry expert Mark Graff, most recently with Under Armour, sheds light on how to spot trends, interact with professional athletes, and build meaningful relationships.

44 MIN2018 NOV 17
Comments
Episode 5 - Mark Graff

Episode 4 - Matt Hill

Senior Vice President of Global Sports and Entertainment Consulting at GMR Marketing, Matt Hill is an industry veteran with experience working with both brands and sport properties. Previously with the NFL and MLS, the Columbia MBA since 2014 focuses his efforts on providing GMR's clients with the perfect exposure opportunities through innovative experiential marketing and sponsorship activation.

49 MIN2018 NOV 1
Comments
Episode 4 - Matt Hill

Episode 2 - Lance Barrow

CBS producer Lance Barrow, a 12-time Emmy Award winner, joined the network in the late 1970s as a spotter for the legendary broadcaster Pat Summerall. Since then, he has been involved in wide variety of sports, most notably the Masters and PGA Championship, NCAA Men's Final Four, Daytona 500, U.S. Open Tennis Championships, The NFL Today and six Super Bowls. Super Bowl 50, where he served as coordinating producer and lead game producer, was the most-watched single broadcast in television history on an all-or-part basis.

52 MIN2018 OCT 31
Comments
Episode 2 - Lance Barrow

Episode 3 - Lisa Murray

A veteran sport agency professional, Lisa Murray has been with industry powerhouse Octagon for almost 30 years. As Global Chief Marketing Officer, Murray matches Octagon’s clients with major global sports properties such as the Olympic Games and FIFA World Cup. She has previously been named to the Sporting News annual “Power 100” list, SportsBusiness Journal’s top 20 most influential women in the industry, and Adweek’s “Most Powerful Women in Sports” list.

28 MIN2018 OCT 31
Comments
Episode 3 - Lisa Murray

Episode 1 - Ashley Fox

Ashley Fox is one of the trailblazers in female sports broadcasting and reporting. Her career stops include industry juggernauts like Sports Illustrated and ESPN - where until 2017 she served as a lead NFL reporter and analyst. A world-class communicator, Ashley now shares her expertise with audiences around the world.

40 MIN2018 OCT 5
Comments
Episode 1 - Ashley Fox
the END

Latest Episodes

Episode 9 - C.J. Johnson

C.J. Johnson has 17 years of experience in Minor League Baseball. He began his career with the Hagerstown Suns in Hagerstown, MD. During his time in Hagerstown the team experienced a 27% increase in attendance. Johnson also spent three seasons as the Vice President of Business Development with the Trenton Thunder in Trenton, NJ. Johnson served as the Vice President of Ticket Sales for the Winston-Salem Dash for seven years prior to being promoted to Team President in October of 2017. In his first year at the helm, the Dash were recognized by Baseball America as the top Class A organization out of 60 clubs. Johnson has been recognized by the Winston-Salem Chamber of Commerce with an Under 40 Leadership Award and by the Triad Business Journal as a 40 Under 40 recipient.

50 MINSEP 3
Comments
Episode 9 - C.J. Johnson

Episode 8 - Greg Bouris

One of the earliest graduates from UMass Amherst's prestigious sport management program, Greg Bouris boasts decades of experience inside and outside of the sport industry. Most notably, the Rhode Island native created, and for 19 years oversaw, the Major League Baseball Players Association's (MLBPA) communications department. There, he served as chief spokesperson and media liaison, crafted strategic communication efforts, and guided digital content creation, to name but a few of his numerous responsibilities. Today, he is the president of Power X Communications, an innovative PR, communications, and marketing firm. In this episode, Greg reflects on the lessons learned throughout his career and offers insight for aspiring sport management leaders how to succeed in pursuing their dream careers.

54 MINMAY 22
Comments
Episode 8 - Greg Bouris

Episode 7 - Christian Heimall

Despite his young age, Christian Heimall is a veteran in the sport industry, with over ten years of experience in sports communication, broadcasting, and promotions and public relations. Currently, he is the Assistant General Manager of the High Point Rockers in High Point, NC, where he oversees all aspects of the city's new minor league baseball team's operations. In this episode, we take a deep dive into fan engagement, the challenges of working in minor league baseball, and how to break into the sports industry.

47 MINAPR 5
Comments
Episode 7 - Christian Heimall

Episode 6 - Kyle Kallander

Kyle Kallander is in his 23rd year as commissioner of the Big South Conference. During his tenure, the conference has experienced unparalleled growth and has emerged as the premier non-FBS conference in the Southeast.

45 MIN2018 DEC 12
Comments
Episode 6 - Kyle Kallander

Episode 5 - Mark Graff

As fashion and sports become increasingly entangled, apparel and uniform manufacturers are constantly on the lookout for the latest styles. Industry expert Mark Graff, most recently with Under Armour, sheds light on how to spot trends, interact with professional athletes, and build meaningful relationships.

44 MIN2018 NOV 17
Comments
Episode 5 - Mark Graff

Episode 4 - Matt Hill

Senior Vice President of Global Sports and Entertainment Consulting at GMR Marketing, Matt Hill is an industry veteran with experience working with both brands and sport properties. Previously with the NFL and MLS, the Columbia MBA since 2014 focuses his efforts on providing GMR's clients with the perfect exposure opportunities through innovative experiential marketing and sponsorship activation.

49 MIN2018 NOV 1
Comments
Episode 4 - Matt Hill

Episode 2 - Lance Barrow

CBS producer Lance Barrow, a 12-time Emmy Award winner, joined the network in the late 1970s as a spotter for the legendary broadcaster Pat Summerall. Since then, he has been involved in wide variety of sports, most notably the Masters and PGA Championship, NCAA Men's Final Four, Daytona 500, U.S. Open Tennis Championships, The NFL Today and six Super Bowls. Super Bowl 50, where he served as coordinating producer and lead game producer, was the most-watched single broadcast in television history on an all-or-part basis.

52 MIN2018 OCT 31
Comments
Episode 2 - Lance Barrow

Episode 3 - Lisa Murray

A veteran sport agency professional, Lisa Murray has been with industry powerhouse Octagon for almost 30 years. As Global Chief Marketing Officer, Murray matches Octagon’s clients with major global sports properties such as the Olympic Games and FIFA World Cup. She has previously been named to the Sporting News annual “Power 100” list, SportsBusiness Journal’s top 20 most influential women in the industry, and Adweek’s “Most Powerful Women in Sports” list.

28 MIN2018 OCT 31
Comments
Episode 3 - Lisa Murray

Episode 1 - Ashley Fox

Ashley Fox is one of the trailblazers in female sports broadcasting and reporting. Her career stops include industry juggernauts like Sports Illustrated and ESPN - where until 2017 she served as a lead NFL reporter and analyst. A world-class communicator, Ashley now shares her expertise with audiences around the world.

40 MIN2018 OCT 5
Comments
Episode 1 - Ashley Fox
the END
hmly
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