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Video Today Podcast: Production | Marketing | Gear

Perry Lawrence & Steve Washer

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Video Today Podcast: Production | Marketing | Gear

Video Today Podcast: Production | Marketing | Gear

Perry Lawrence & Steve Washer

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Video Today is all about the Business of video, filmmaking, video marketing and video gear.

Latest Episodes

VTB 015: Top 10 Mobile Video Apps, iPhone 4K,

This is a whopper of a show folks! We give you the All Mobile Video edition of Video Today. Join us as we cover the top 10 mobile video apps, some rad hardware and some ridiculous 4k video shot on an iPhone! The all-mobile show: The rapid adoption of mobile video... Top 10 mobile apps + an iPad app imovie http://www.horizon.camera/ $1.99 - does digital zoom rather than show vertical horizon. http://www.filmicpro.com/ http://www.pocketlightmeter.com/ Luxi Hardware http://photojojo.com/store/awesomeness/luxi-iphone-light-meter/ slopro - 1000fps slow motion video - at app store - free - has pro version $3.99 removes watermark...http://sloproapp.com/SloPro_-_Super_Slow_Motion_Video_for_iPhone_%26_iPad/SloPro_-_Super_Slow_Motion_Video_for_iPhone_%26_iPad.html YouTube creator studio - free videopro Camera on the app store - allows audio monitoring - $4.99 - better than Filmic Pro? - exposure and focus far more intuitive with higher confidence that it is working...http://k2mobilevision.com...

34 MIN2014 OCT 22
Comments
VTB 015: Top 10 Mobile Video Apps, iPhone 4K,

VTB 014: AJA CION, Canon 7D Mark II, James Franco

In this episode we cove everything from the upcoming AJA CION to all the pertinent announcement out of PhotoKina as well as a new series from James Franco and a look at the comic movements of Robin Williams. PLUS as an added bonus we give you the amazing YouTube Embed Tool. Perry's Documentary http://kelbyone.com/warbirds(1:15) YouTube Embed Tool (2:04) http://www.seo-alien.com/how-create-custom-youtube-embed-codes/ PhotoKina Camera Announcements (5:47) Canon's new 7D Mark II (6:15) Canon G7 X (7:36) Samsung NX1 (9:24) Nikon D750 (11:02) AJA CION (12:49) http://blog.planet5d.com/2014/09/aja-cion-what-might-a-4k-pl-mount-camera-look-like-if-apple-did-it AOL? (17:02) James Franco Making A Scene Sneak Peak http://on.aol.com/makingascene Robin Williams (20:43) http://digg.com/video/an-exploration-of-robin-williams-ability-to-express-character-through-movement Blocking Movement Character through movement Please leave us some feedback so we know if we are giving you all you want!

26 MIN2014 SEP 20
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VTB 014: AJA CION, Canon 7D Mark II, James Franco

VTB 013: Hyperlapse, Canon Vixia Mini X and Q&A – How to get more subscribers on YouTube

In this episode we cover some new tools including Hyperlapse and the Canon Vixia Mini X. PLUS an in-depth Q&A session about a B2B service who's main audience is consumers. Hyprelapse (2:21) Hashtag My Ass (3:28) http://www.hashtagmyass.com/ Perry's Video (Using Perry's Instagram Account Canon Vixia Mini X (11:10) Behind The Scenes Playlist https://www.youtube.com/watch?v=SS3Rs3deGVc&list=PLjbbwHkJGe5nRfXxcDA6nkCY-GWUyDBFi&index=2 Question: How can I get more subscribers to my channel? (Greey Smith, Boise ID) (21:16) Join a group with similar goals and serve them first. https://www.youtube.com/user/solutionsforagents Define Who You Are Define who your audience is Add welcome trailer Add Subscribe Button Have call to action "Looking for a home in Idaho? Subscribe to get updates" Have Intro Branding Thanks for listening! Please give us some feedback love in the comments or on the feedback hotline!

32 MIN2014 SEP 10
Comments
VTB 013: Hyperlapse, Canon Vixia Mini X and Q&A – How to get more subscribers on YouTube

VTB 012: Apertus Axiom, 4k Smartphone, Story & Heart

In this episode we take a look Apertus Axiom -an open source hardware and software project that has some momentum. The we take a look at a new 4k Smartphone (yes... 4K!). We also review some amazing videos and a new way to do stock footage. News Apertus Axiom (2:13) https://apertus.org Story & Heart (7:27) https://www.storyandheart.com/ OMOTE (11:24) https://vimeo.com/103425574 The Dyson Show (15:22) https://www.youtube.com/watch?v=P_owbX2VkcE Finds OnePlus One 4k Smartphone (23:51)

31 MIN2014 AUG 26
Comments
VTB 012: Apertus Axiom, 4k Smartphone, Story & Heart

VTB 011: Film Career Hacks – Interview with Shmuley Hoffman

We cover film career hacks as Steve interviews film entrepreneur, ShmuleyHoffman. Shmuel's niche is the non-profit arena but his knowledge extends across all film and video business endeavors. This is a must listen to podcast as it is filled with a mini seminar on how to best serve your clients, no matter what your niche or industry. Film Career Hacks - Interview with ShmuleyHoffman Hacking the System (7:46) Sense of Humor with Clients (11:12) http://EntreFilmmaker.com/videotoday Silver Bullet (21:50) Build Your Portfolio (WordPress) Portfolio Template Blog twice a month about tips and tools Show off Work andProcess Site is educational tool for youraudience Capture Emails Attracting the Right Audience (32:57) Show only relevant work Drill Down InfoUSA.com Social Media Email first Determine which has best ROI for you and focus on it Converting Audience into Buyers (48:37) Testimonials Questionnaire Follow Up Email before the sale Final Thoughts (1:15:37) Look Stelar A to Z Be Prepare...

86 MIN2014 AUG 22
Comments
VTB 011: Film Career Hacks – Interview with Shmuley Hoffman

VTB 010: Explainer Video, Sony A7s, Kodak

This episode (our TENTH WAHOOOO!) is chuck full of goodness. We take a look at Explainer Video (and what exactly itis) as well as a look at the Sony A7s, Kodak's deal with Hollywood and much much more. News Sony A7s (1:33) http://www.bhphotovideo.com/c/product/1044728-REG/sony_ilce7s_b_alpha_a7s_mirrorless_digital.html Aeterna https://vimeo.com/102493110 (3:43) ISO 50-409600 4:2:2 UHD 4K Output via HDMI GH4 vs A7s (4:31) https://www.youtube.com/watch?v=O76Ci8MDGhI Kodak's Deal with Hollywood (7:42) http://www.usatoday.com/story/money/business/2014/07/30/hollywood-kodak-film-deals/13388807/ http://insidemovies.ew.com/2014/08/04/martin-scorsese-kodak-film-letter/ Funding (12:45) http://www.hatchfund.org/ 75% of projects fully funded Feature Explainer Videos (17:43) Explainer video about Explainer videos https://vimeo.com/75924498 Types of Explainer Video Live Animated Whiteboard Kickstarter Marketing (25:07) Book Marketing Video - Dorothy Must Die http://www.epicreads.com/blog/watch-t...

41 MIN2014 AUG 13
Comments
VTB 010: Explainer Video, Sony A7s, Kodak

VTB 009: Shane Hurlbut, Devon Supertramp, Rob Zombie

This week's episode finds us discussing howgiving filmmaker Shane Hurlbut is and talk about his blog and new program. Also, Devon Supertramp is our feature this week. If you haven't heard of Devon Supertramp - just listen to how this filmmaker is creating waves for himself. AND, as the picture above indicates, we talk about musician and director Rob Zombie's new film, '31' Filmmakers News Shane Hurlbut (1:12) http://www.hurlbutvisuals.com/blog/2014/07/announcing-shanes-inner-circle/ Weird Al http://www.tubefilter.com/2014/07/22/weird-al-yankovic-8-videos-8-days-mandatory-fun/ YouTube Creator Studio App https://itunes.apple.com/app/youtube-creator-studio/id888530356 Funding (16:07) Crowd Funding "31" http://www.rollingstone.com/music/news/rob-zombie-talks-insane-clowns-and-crowdfunding-his-new-film-31-20140731 Fanbacked http://www.fanbacked.com/c/31-rob-zombie-film/ Feature - Devon Supertramp (29:11) Building Your Brand Online http://www.adweek.com/videowatch/how-devinsupertramp-gets...

49 MIN2014 AUG 6
Comments
VTB 009: Shane Hurlbut, Devon Supertramp, Rob Zombie

VTB 008: YouTube Tips, YouTube Analytics, DJI Ronin

In this episode of Video Today, Steve and Perry give you actionableYouTube Tips, share an amazing resource that delivers expert YouTube analytics, and they also cover the DJI Ronin - DJI's new 3 axis gimbal. YouTube Tips edition News GoPro CEO Nick Woodman (00:59) https://www.youtube.com/watch?v=l9d6Dk3K4Xk Marketing Providing Value Follow Your Passion Strategic "We" Funding (11:32) https://www.kickstarter.com/projects/zombies1985/zombies-1985 Successful Modest Budget Proven track record Fan Base Pledge Amounts/Gifts Legitimize with 'behind the scenes' Feature (21:54) YouTube Tips Modest Branding ?modestbranding=1 Subscribe (Branding) Watermark Channel > InVideo Programming Featured Playlist Branding G+ Comments Gear (32:50) DJI Ronin http://www.dji.com/product/ronin $2999 /ronin Flycam (35:51) http://www.dvcity.com/dvshop/FLYCAM-Flowline-Steady-Camera-Support.html Resources (38:22) Video LC https://www.videolc.com/ A/B Testing Calendar (42:30) Video Marketing Summit This Week http:...

44 MIN2014 JUL 29
Comments
VTB 008: YouTube Tips, YouTube Analytics, DJI Ronin

VTB 007 – YouTube Funnel, Canon 5D Rumors

We are very excited to talk to you about some great resources that all revolve the YouTube Funnel. "What is the YouTube Funnel?" you may be asking. The funnel is the paththat your video viewers take to get to your end goal. The goal may be to become a YouTube channel subscriber, get on your list or ultimately to purchase products and services from you. Whatever your end goal is, this podcast will give you some great ideas to get started. VTB 007 News (1:17) http://www.komarketingassociates.com/industry-news/63-b2b-marketers-planning-spend-video-1501/ http://adage.com/article/btob/marketers-struggling-content-marketing-results/294138/ Funding (4:00) Kickstarter.com Program Guide Feature The YouTube Funnel (8:10) Consistent Short Videos ABC's FAQs Positioning Videos Product Demos Commentary Day In the Life Examples Consistent Branding Open Graphic Opening Statement Lower Third Cold Open Close Subscribe Link YT Channel YT Intro Video Link to website Call to Action For more... To get my...

47 MIN2014 JUL 23
Comments
VTB 007 – YouTube Funnel, Canon 5D Rumors

VTB 006 – GH4 Hands on Review, Atmos Ninja Star, Reality TV Jobs Gripes

In this episode, Perry talks all about the 4K wonder in his GH4 hands on review of this amazing and affordablecamera. Also in this episode, Reality TV Jobs and Atmos Ninja Star... Apple ProRes XQ (50:00) http://images.apple.com/final-cut-pro/docs/Apple_ProRes_White_Paper.pdf Apple have announced a new flavor of ProRes: Apple ProRes 4444 XQ. It is similar in features to Apple ProRes 4444 except that it brings a higher target bit rate of 500 Mb/s to the table (for 1080p video at 29.97 fps). Previously ProRes maxed out at 330 Mb/s for ProRes 4444 so this new mode features much lower compression. Apparently the compression ratio in the new XQ mode is as low as 4.5:1. Reality TV Job Gripes (1:46) http://gawker.com/the-grim-realities-of-reality-tv-workers-speak-1598101524 http://gawker.com/a-twisted-industry-reality-tv-workers-are-really-fed-1601137605 Funding (5:18) http://www.indiewire.com/article/the-crowdfunding-backlash-what-do-you-owe-your-backers Panasonic GH4 Hands On Review (9:05...

26 MIN2014 JUL 17
Comments
VTB 006 – GH4 Hands on Review, Atmos Ninja Star, Reality TV Jobs Gripes
the END

Latest Episodes

VTB 015: Top 10 Mobile Video Apps, iPhone 4K,

This is a whopper of a show folks! We give you the All Mobile Video edition of Video Today. Join us as we cover the top 10 mobile video apps, some rad hardware and some ridiculous 4k video shot on an iPhone! The all-mobile show: The rapid adoption of mobile video... Top 10 mobile apps + an iPad app imovie http://www.horizon.camera/ $1.99 - does digital zoom rather than show vertical horizon. http://www.filmicpro.com/ http://www.pocketlightmeter.com/ Luxi Hardware http://photojojo.com/store/awesomeness/luxi-iphone-light-meter/ slopro - 1000fps slow motion video - at app store - free - has pro version $3.99 removes watermark...http://sloproapp.com/SloPro_-_Super_Slow_Motion_Video_for_iPhone_%26_iPad/SloPro_-_Super_Slow_Motion_Video_for_iPhone_%26_iPad.html YouTube creator studio - free videopro Camera on the app store - allows audio monitoring - $4.99 - better than Filmic Pro? - exposure and focus far more intuitive with higher confidence that it is working...http://k2mobilevision.com...

34 MIN2014 OCT 22
Comments
VTB 015: Top 10 Mobile Video Apps, iPhone 4K,

VTB 014: AJA CION, Canon 7D Mark II, James Franco

In this episode we cove everything from the upcoming AJA CION to all the pertinent announcement out of PhotoKina as well as a new series from James Franco and a look at the comic movements of Robin Williams. PLUS as an added bonus we give you the amazing YouTube Embed Tool. Perry's Documentary http://kelbyone.com/warbirds(1:15) YouTube Embed Tool (2:04) http://www.seo-alien.com/how-create-custom-youtube-embed-codes/ PhotoKina Camera Announcements (5:47) Canon's new 7D Mark II (6:15) Canon G7 X (7:36) Samsung NX1 (9:24) Nikon D750 (11:02) AJA CION (12:49) http://blog.planet5d.com/2014/09/aja-cion-what-might-a-4k-pl-mount-camera-look-like-if-apple-did-it AOL? (17:02) James Franco Making A Scene Sneak Peak http://on.aol.com/makingascene Robin Williams (20:43) http://digg.com/video/an-exploration-of-robin-williams-ability-to-express-character-through-movement Blocking Movement Character through movement Please leave us some feedback so we know if we are giving you all you want!

26 MIN2014 SEP 20
Comments
VTB 014: AJA CION, Canon 7D Mark II, James Franco

VTB 013: Hyperlapse, Canon Vixia Mini X and Q&A – How to get more subscribers on YouTube

In this episode we cover some new tools including Hyperlapse and the Canon Vixia Mini X. PLUS an in-depth Q&A session about a B2B service who's main audience is consumers. Hyprelapse (2:21) Hashtag My Ass (3:28) http://www.hashtagmyass.com/ Perry's Video (Using Perry's Instagram Account Canon Vixia Mini X (11:10) Behind The Scenes Playlist https://www.youtube.com/watch?v=SS3Rs3deGVc&list=PLjbbwHkJGe5nRfXxcDA6nkCY-GWUyDBFi&index=2 Question: How can I get more subscribers to my channel? (Greey Smith, Boise ID) (21:16) Join a group with similar goals and serve them first. https://www.youtube.com/user/solutionsforagents Define Who You Are Define who your audience is Add welcome trailer Add Subscribe Button Have call to action "Looking for a home in Idaho? Subscribe to get updates" Have Intro Branding Thanks for listening! Please give us some feedback love in the comments or on the feedback hotline!

32 MIN2014 SEP 10
Comments
VTB 013: Hyperlapse, Canon Vixia Mini X and Q&A – How to get more subscribers on YouTube

VTB 012: Apertus Axiom, 4k Smartphone, Story & Heart

In this episode we take a look Apertus Axiom -an open source hardware and software project that has some momentum. The we take a look at a new 4k Smartphone (yes... 4K!). We also review some amazing videos and a new way to do stock footage. News Apertus Axiom (2:13) https://apertus.org Story & Heart (7:27) https://www.storyandheart.com/ OMOTE (11:24) https://vimeo.com/103425574 The Dyson Show (15:22) https://www.youtube.com/watch?v=P_owbX2VkcE Finds OnePlus One 4k Smartphone (23:51)

31 MIN2014 AUG 26
Comments
VTB 012: Apertus Axiom, 4k Smartphone, Story & Heart

VTB 011: Film Career Hacks – Interview with Shmuley Hoffman

We cover film career hacks as Steve interviews film entrepreneur, ShmuleyHoffman. Shmuel's niche is the non-profit arena but his knowledge extends across all film and video business endeavors. This is a must listen to podcast as it is filled with a mini seminar on how to best serve your clients, no matter what your niche or industry. Film Career Hacks - Interview with ShmuleyHoffman Hacking the System (7:46) Sense of Humor with Clients (11:12) http://EntreFilmmaker.com/videotoday Silver Bullet (21:50) Build Your Portfolio (WordPress) Portfolio Template Blog twice a month about tips and tools Show off Work andProcess Site is educational tool for youraudience Capture Emails Attracting the Right Audience (32:57) Show only relevant work Drill Down InfoUSA.com Social Media Email first Determine which has best ROI for you and focus on it Converting Audience into Buyers (48:37) Testimonials Questionnaire Follow Up Email before the sale Final Thoughts (1:15:37) Look Stelar A to Z Be Prepare...

86 MIN2014 AUG 22
Comments
VTB 011: Film Career Hacks – Interview with Shmuley Hoffman

VTB 010: Explainer Video, Sony A7s, Kodak

This episode (our TENTH WAHOOOO!) is chuck full of goodness. We take a look at Explainer Video (and what exactly itis) as well as a look at the Sony A7s, Kodak's deal with Hollywood and much much more. News Sony A7s (1:33) http://www.bhphotovideo.com/c/product/1044728-REG/sony_ilce7s_b_alpha_a7s_mirrorless_digital.html Aeterna https://vimeo.com/102493110 (3:43) ISO 50-409600 4:2:2 UHD 4K Output via HDMI GH4 vs A7s (4:31) https://www.youtube.com/watch?v=O76Ci8MDGhI Kodak's Deal with Hollywood (7:42) http://www.usatoday.com/story/money/business/2014/07/30/hollywood-kodak-film-deals/13388807/ http://insidemovies.ew.com/2014/08/04/martin-scorsese-kodak-film-letter/ Funding (12:45) http://www.hatchfund.org/ 75% of projects fully funded Feature Explainer Videos (17:43) Explainer video about Explainer videos https://vimeo.com/75924498 Types of Explainer Video Live Animated Whiteboard Kickstarter Marketing (25:07) Book Marketing Video - Dorothy Must Die http://www.epicreads.com/blog/watch-t...

41 MIN2014 AUG 13
Comments
VTB 010: Explainer Video, Sony A7s, Kodak

VTB 009: Shane Hurlbut, Devon Supertramp, Rob Zombie

This week's episode finds us discussing howgiving filmmaker Shane Hurlbut is and talk about his blog and new program. Also, Devon Supertramp is our feature this week. If you haven't heard of Devon Supertramp - just listen to how this filmmaker is creating waves for himself. AND, as the picture above indicates, we talk about musician and director Rob Zombie's new film, '31' Filmmakers News Shane Hurlbut (1:12) http://www.hurlbutvisuals.com/blog/2014/07/announcing-shanes-inner-circle/ Weird Al http://www.tubefilter.com/2014/07/22/weird-al-yankovic-8-videos-8-days-mandatory-fun/ YouTube Creator Studio App https://itunes.apple.com/app/youtube-creator-studio/id888530356 Funding (16:07) Crowd Funding "31" http://www.rollingstone.com/music/news/rob-zombie-talks-insane-clowns-and-crowdfunding-his-new-film-31-20140731 Fanbacked http://www.fanbacked.com/c/31-rob-zombie-film/ Feature - Devon Supertramp (29:11) Building Your Brand Online http://www.adweek.com/videowatch/how-devinsupertramp-gets...

49 MIN2014 AUG 6
Comments
VTB 009: Shane Hurlbut, Devon Supertramp, Rob Zombie

VTB 008: YouTube Tips, YouTube Analytics, DJI Ronin

In this episode of Video Today, Steve and Perry give you actionableYouTube Tips, share an amazing resource that delivers expert YouTube analytics, and they also cover the DJI Ronin - DJI's new 3 axis gimbal. YouTube Tips edition News GoPro CEO Nick Woodman (00:59) https://www.youtube.com/watch?v=l9d6Dk3K4Xk Marketing Providing Value Follow Your Passion Strategic "We" Funding (11:32) https://www.kickstarter.com/projects/zombies1985/zombies-1985 Successful Modest Budget Proven track record Fan Base Pledge Amounts/Gifts Legitimize with 'behind the scenes' Feature (21:54) YouTube Tips Modest Branding ?modestbranding=1 Subscribe (Branding) Watermark Channel > InVideo Programming Featured Playlist Branding G+ Comments Gear (32:50) DJI Ronin http://www.dji.com/product/ronin $2999 /ronin Flycam (35:51) http://www.dvcity.com/dvshop/FLYCAM-Flowline-Steady-Camera-Support.html Resources (38:22) Video LC https://www.videolc.com/ A/B Testing Calendar (42:30) Video Marketing Summit This Week http:...

44 MIN2014 JUL 29
Comments
VTB 008: YouTube Tips, YouTube Analytics, DJI Ronin

VTB 007 – YouTube Funnel, Canon 5D Rumors

We are very excited to talk to you about some great resources that all revolve the YouTube Funnel. "What is the YouTube Funnel?" you may be asking. The funnel is the paththat your video viewers take to get to your end goal. The goal may be to become a YouTube channel subscriber, get on your list or ultimately to purchase products and services from you. Whatever your end goal is, this podcast will give you some great ideas to get started. VTB 007 News (1:17) http://www.komarketingassociates.com/industry-news/63-b2b-marketers-planning-spend-video-1501/ http://adage.com/article/btob/marketers-struggling-content-marketing-results/294138/ Funding (4:00) Kickstarter.com Program Guide Feature The YouTube Funnel (8:10) Consistent Short Videos ABC's FAQs Positioning Videos Product Demos Commentary Day In the Life Examples Consistent Branding Open Graphic Opening Statement Lower Third Cold Open Close Subscribe Link YT Channel YT Intro Video Link to website Call to Action For more... To get my...

47 MIN2014 JUL 23
Comments
VTB 007 – YouTube Funnel, Canon 5D Rumors

VTB 006 – GH4 Hands on Review, Atmos Ninja Star, Reality TV Jobs Gripes

In this episode, Perry talks all about the 4K wonder in his GH4 hands on review of this amazing and affordablecamera. Also in this episode, Reality TV Jobs and Atmos Ninja Star... Apple ProRes XQ (50:00) http://images.apple.com/final-cut-pro/docs/Apple_ProRes_White_Paper.pdf Apple have announced a new flavor of ProRes: Apple ProRes 4444 XQ. It is similar in features to Apple ProRes 4444 except that it brings a higher target bit rate of 500 Mb/s to the table (for 1080p video at 29.97 fps). Previously ProRes maxed out at 330 Mb/s for ProRes 4444 so this new mode features much lower compression. Apparently the compression ratio in the new XQ mode is as low as 4.5:1. Reality TV Job Gripes (1:46) http://gawker.com/the-grim-realities-of-reality-tv-workers-speak-1598101524 http://gawker.com/a-twisted-industry-reality-tv-workers-are-really-fed-1601137605 Funding (5:18) http://www.indiewire.com/article/the-crowdfunding-backlash-what-do-you-owe-your-backers Panasonic GH4 Hands On Review (9:05...

26 MIN2014 JUL 17
Comments
VTB 006 – GH4 Hands on Review, Atmos Ninja Star, Reality TV Jobs Gripes
the END
hmly
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