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VoiceMarketing

Doug Schumacher

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VoiceMarketing
VoiceMarketing

VoiceMarketing

Doug Schumacher

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About Us

VoiceMarketing is a podcast covering the latest tactics and trends in the marketing of voice apps and audio products.

Latest Episodes

Speed Listening at 900 words per minute

My guest this week is Sina Barham, founder of Prima Access Computing.Show NotesGuestSina Bahram, Founder and President of Prime Access ComputingHostHost: Doug SchumacherWebsite: Arrovox.com/VoiceMarketingTwitter: @MemeRunnerPrime Access Computing Websitehttps://pac.bzTranscriptIntroDoug:Welcome to VoiceMarketing. I’m Doug Schumacher, and on today’s episode, we have a very special guest. Sina Barham.Sina does what you might call speed listening using a TTS engine. And he’s getting up to some pretty remarkable speeds, which we’re going to go through in the podcast.It’s a fascinating discussion about speed listening with TTS engines, voice assistant UX, and the future of audio as the primary format for content consumption.Sina’s going to give a brief overview of his background, but a couple of things that he didn’t mention that I want to, are,In 2012, Sina was recognized as a White House Champion of Change by President Barack Obama, for his work enabling users with disabilities ...

28 MINAUG 27
Comments
Speed Listening at 900 words per minute

Writing for Voice and Audio

9 points, including navigation vs content, adding pauses for impact, and varying sentence length.

8 MINAPR 9
Comments
Writing for Voice and Audio

Content Ideation for Voice

A 7 stage process for voice content ideation1. Goals and objectives2. Method of evaluation3. Resource inventory4. Personas5. Needs segmentation grid6. Concepting7. Editorial calendarCreditsWriter/Producer: Doug Schumacherwww.dougschumacher.comwww.Twitter.com/MemeRunnerProduction Company: Arrovoxwww.Arrovox.comwww.Twitter.com/Arrovox_

12 MINMAR 19
Comments
Content Ideation for Voice

Working with Voice Actors

An interview with David Ciccarelli, CEO of Voices.com, where we discuss ways to get the right voice for your brand, tips for getting better results from your voice sessions, and how technology is changing the voiceover industry.

41 MINFEB 15
Comments
Working with Voice Actors

How listenable is synthetic speech?

When is the right time and the wrong time to use synthetic speech in a voice experience? In this episode we listen to synthetic voices reading 6 types of voice script content, and see how various content types compare.

22 MIN2018 SEP 19
Comments
How listenable is synthetic speech?

Voice App Naming

The name you choose for any product or company is the most important branding decision you'll make. In this podcast episode, we look at a number of critical considerations, including legal, platform and branding issues.

19 MIN2018 AUG 31
Comments
Voice App Naming

VoiceCasting. Where Voice Apps Meet Podcasting. With Jenny Wall, CMO of Gimlet Media.

This episode explores the close relationship between podcasting and voice apps. Guest on this episode is Jenny Wall, Chief Marketing Officer at podcasting network Gimlet Media.Episode pagehttp://arrovox.com/2018/08/21/ep05-voicecasting-where-voice-apps-meet-podcasting/ReferencesGuestsJenny Wall,Chief Marketing Officer at Gimlet Media.Twitter: @JennyRWallResearch and ArticlesChompers Alexa Skillhttps://www.amazon.com/Gimlet-Media-Chompers/dp/B079WCGTKX"Smart Speakers are the Gateway to Increased Voice Assistant Use on Mobile"Voicebot.ai"Smart Speaker Consumer Adoption Report 2018"Voicebot.ai"The Infinite Dial"Edison ResearchCreditsHost: Doug SchumacherWebsite: Arrovox.com/VoiceMarketingTwitter: @MemeRunnerContact: d@arrovox.com

34 MIN2018 AUG 21
Comments
VoiceCasting. Where Voice Apps Meet Podcasting. With Jenny Wall, CMO of Gimlet Media.

Voice Opportunities in Content Marketing, with Robert Rose

This episode assesses the close relationship between the voice app industry and the content marketing industry. And the resulting potential demand for voice solutions from content marketers. Special guest is Robert Rose, Chief Strategy Officer at The Content Advisory, and publisher of 3 best-selling books.Episode Blog Posthttp://arrovox.com/2018/08/08/ep04-voice-oppor…ontent-marketing/Episode ReferencesGuest: Robert Rose,Chief Strategy Officer at The Content Advisory.Twitter: @Robert_RoseBooks by Robert Rose"Killing Marketing""Managing Content Marketing""Experiences: The 7th Era of Marketing"CreditsHost: Doug SchumacherWebsite: Arrovox.com/VoiceMarketingTwitter: @MemeRunnerContact: d@arrovox.com

33 MIN2018 AUG 10
Comments
Voice Opportunities in Content Marketing, with Robert Rose

Case Study: Campbell's Kitchen Alexa Skill, with Will Hall, CCO at Rain Agency

Campbell's Kitchen is one of the first major brand Alexa Skills. In this episode, we talk to Will Hall, Chief Creative Officer at the Rain Agency. Will was pivotal in the development of this voice app, and we're going to discuss a number of related topics. Like their approach to designing the app. The Chief Creative Officer role in the process. Pre and post launch marketing tactics. And his biggest lessons from the project.Episode Blog Posthttp://arrovox.com/2018/08/02/ep03-case-study-…chen-alexa-skill/Episode ReferencesGuest: Will Hall, Chief Creative Officer at Rain.AgencyRain contact:hello@rain.agencyRain Twitter: @RainAgencyCreditsHost: Doug SchumacherWebsite: Arrovox.com/VoiceMarketingTwitter: @MemeRunnerContact: d@arrovox.com

24 MIN2018 AUG 3
Comments
Case Study: Campbell's Kitchen Alexa Skill, with Will Hall, CCO at Rain Agency

Synthetic Voice Personality Parameters

Listen as we delve into the voice personality parameters you can use to shape synthetic voices. A goal of this process is to achieve a voice with personality traits that will be most persuasive with your users or target audience.We'll use an example of Darth Vader as a target voice personality, and play with different synthetic voice parameters to get as close as possible to the essence of that voice quality, using SSML with Amazon Polly.Episode Blog Posthttp://arrovox.com/2018/07/31/ep-02-synthetic-…ality-parameters/Resources"Wired for Speech", by Clifford Nasshttps://www.amazon.com/Wired-Speech-Activates-Human-Computer-Relationship-ebook/dp/B001949SMM/ CreditsHost: Doug SchumacherTwitter: @MemeRunnerProduction: Arrovox.comContact: d@arrovox.com

12 MIN2018 JUL 31
Comments
Synthetic Voice Personality Parameters

Latest Episodes

Speed Listening at 900 words per minute

My guest this week is Sina Barham, founder of Prima Access Computing.Show NotesGuestSina Bahram, Founder and President of Prime Access ComputingHostHost: Doug SchumacherWebsite: Arrovox.com/VoiceMarketingTwitter: @MemeRunnerPrime Access Computing Websitehttps://pac.bzTranscriptIntroDoug:Welcome to VoiceMarketing. I’m Doug Schumacher, and on today’s episode, we have a very special guest. Sina Barham.Sina does what you might call speed listening using a TTS engine. And he’s getting up to some pretty remarkable speeds, which we’re going to go through in the podcast.It’s a fascinating discussion about speed listening with TTS engines, voice assistant UX, and the future of audio as the primary format for content consumption.Sina’s going to give a brief overview of his background, but a couple of things that he didn’t mention that I want to, are,In 2012, Sina was recognized as a White House Champion of Change by President Barack Obama, for his work enabling users with disabilities ...

28 MINAUG 27
Comments
Speed Listening at 900 words per minute

Writing for Voice and Audio

9 points, including navigation vs content, adding pauses for impact, and varying sentence length.

8 MINAPR 9
Comments
Writing for Voice and Audio

Content Ideation for Voice

A 7 stage process for voice content ideation1. Goals and objectives2. Method of evaluation3. Resource inventory4. Personas5. Needs segmentation grid6. Concepting7. Editorial calendarCreditsWriter/Producer: Doug Schumacherwww.dougschumacher.comwww.Twitter.com/MemeRunnerProduction Company: Arrovoxwww.Arrovox.comwww.Twitter.com/Arrovox_

12 MINMAR 19
Comments
Content Ideation for Voice

Working with Voice Actors

An interview with David Ciccarelli, CEO of Voices.com, where we discuss ways to get the right voice for your brand, tips for getting better results from your voice sessions, and how technology is changing the voiceover industry.

41 MINFEB 15
Comments
Working with Voice Actors

How listenable is synthetic speech?

When is the right time and the wrong time to use synthetic speech in a voice experience? In this episode we listen to synthetic voices reading 6 types of voice script content, and see how various content types compare.

22 MIN2018 SEP 19
Comments
How listenable is synthetic speech?

Voice App Naming

The name you choose for any product or company is the most important branding decision you'll make. In this podcast episode, we look at a number of critical considerations, including legal, platform and branding issues.

19 MIN2018 AUG 31
Comments
Voice App Naming

VoiceCasting. Where Voice Apps Meet Podcasting. With Jenny Wall, CMO of Gimlet Media.

This episode explores the close relationship between podcasting and voice apps. Guest on this episode is Jenny Wall, Chief Marketing Officer at podcasting network Gimlet Media.Episode pagehttp://arrovox.com/2018/08/21/ep05-voicecasting-where-voice-apps-meet-podcasting/ReferencesGuestsJenny Wall,Chief Marketing Officer at Gimlet Media.Twitter: @JennyRWallResearch and ArticlesChompers Alexa Skillhttps://www.amazon.com/Gimlet-Media-Chompers/dp/B079WCGTKX"Smart Speakers are the Gateway to Increased Voice Assistant Use on Mobile"Voicebot.ai"Smart Speaker Consumer Adoption Report 2018"Voicebot.ai"The Infinite Dial"Edison ResearchCreditsHost: Doug SchumacherWebsite: Arrovox.com/VoiceMarketingTwitter: @MemeRunnerContact: d@arrovox.com

34 MIN2018 AUG 21
Comments
VoiceCasting. Where Voice Apps Meet Podcasting. With Jenny Wall, CMO of Gimlet Media.

Voice Opportunities in Content Marketing, with Robert Rose

This episode assesses the close relationship between the voice app industry and the content marketing industry. And the resulting potential demand for voice solutions from content marketers. Special guest is Robert Rose, Chief Strategy Officer at The Content Advisory, and publisher of 3 best-selling books.Episode Blog Posthttp://arrovox.com/2018/08/08/ep04-voice-oppor…ontent-marketing/Episode ReferencesGuest: Robert Rose,Chief Strategy Officer at The Content Advisory.Twitter: @Robert_RoseBooks by Robert Rose"Killing Marketing""Managing Content Marketing""Experiences: The 7th Era of Marketing"CreditsHost: Doug SchumacherWebsite: Arrovox.com/VoiceMarketingTwitter: @MemeRunnerContact: d@arrovox.com

33 MIN2018 AUG 10
Comments
Voice Opportunities in Content Marketing, with Robert Rose

Case Study: Campbell's Kitchen Alexa Skill, with Will Hall, CCO at Rain Agency

Campbell's Kitchen is one of the first major brand Alexa Skills. In this episode, we talk to Will Hall, Chief Creative Officer at the Rain Agency. Will was pivotal in the development of this voice app, and we're going to discuss a number of related topics. Like their approach to designing the app. The Chief Creative Officer role in the process. Pre and post launch marketing tactics. And his biggest lessons from the project.Episode Blog Posthttp://arrovox.com/2018/08/02/ep03-case-study-…chen-alexa-skill/Episode ReferencesGuest: Will Hall, Chief Creative Officer at Rain.AgencyRain contact:hello@rain.agencyRain Twitter: @RainAgencyCreditsHost: Doug SchumacherWebsite: Arrovox.com/VoiceMarketingTwitter: @MemeRunnerContact: d@arrovox.com

24 MIN2018 AUG 3
Comments
Case Study: Campbell's Kitchen Alexa Skill, with Will Hall, CCO at Rain Agency

Synthetic Voice Personality Parameters

Listen as we delve into the voice personality parameters you can use to shape synthetic voices. A goal of this process is to achieve a voice with personality traits that will be most persuasive with your users or target audience.We'll use an example of Darth Vader as a target voice personality, and play with different synthetic voice parameters to get as close as possible to the essence of that voice quality, using SSML with Amazon Polly.Episode Blog Posthttp://arrovox.com/2018/07/31/ep-02-synthetic-…ality-parameters/Resources"Wired for Speech", by Clifford Nasshttps://www.amazon.com/Wired-Speech-Activates-Human-Computer-Relationship-ebook/dp/B001949SMM/ CreditsHost: Doug SchumacherTwitter: @MemeRunnerProduction: Arrovox.comContact: d@arrovox.com

12 MIN2018 JUL 31
Comments
Synthetic Voice Personality Parameters