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Not invented here

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Not invented here
Not invented here

Not invented here

Sonar.1

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Followers
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Plays
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About Us

Podcast about tech, software, product development and business. Dima Malenko tries to explain driving forced behind news, events and other developments in the hi-tech world and shares stories and ideas inspired by them.

Latest Episodes

#27 One level deeper

This episode on YouTube: https://youtu.be/lp2qCWa9CH0 Discussion and more at http://www.dmalenko.org/blog/2019/6/nih-27-one-level-deeper In this episode Dima discusses how going deeper down the technology stack can give a company an important advantage over its competitors.

15 MINJUN 16
Comments
#27 One level deeper

#26 Unlimited online backup

This episode on YouTube: https://youtu.be/HhVDp0in4rE Discussion and more at http://www.dmalenko.org/blog/2018/04/nih-26-unlimited-online-backup A particular example of limitations of an unlimited service: Backblaze is a great service, but the way it markets itself as “unlimited online backup” is a fair bit of exaggeration.

-1 s2018 APR 4
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#26 Unlimited online backup

#25 Infinite amount of something

This episode on YouTube: https://youtu.be/ImH4lOtVflU Discussion and more at http://www.dmalenko.org/blog/2018/02/nih-25-infinite-amount-of-something We all love getting infinite amount of something for a small fee. That makes all the “unlimited” plans so popular. On practice, however, those plans fairly quickly turn out not to be unlimited, infinite or lifetime and there are reasons why.

16 MIN2018 FEB 21
Comments
#25 Infinite amount of something

#24 Misaligned incentives

This episode on YouTube: https://youtu.be/RuaHUd90a8I When the way company makes money is misaligned with its values, it can sooner or later lead to decisions that may turn into a disaster of some sort. Similar to what happened to Mozilla with the Looking Glass add-on for Firefox. * Firefox is on a slippery slope (https://drewdevault.com/2017/12/16/Firefox-is-on-a-slippery-slope.html) * Update: Looking Glass Add-on (https://blog.mozilla.org/firefox/update-looking-glass-add/) * Mozilla and Pocket (https://twitter.com/dchest/status/942180800782635008)

12 MIN2018 FEB 2
Comments
#24 Misaligned incentives

#23 A-a-aa not so good song

This episode on YouTube: https://youtu.be/wIoGDOxdv4Q Masking a problem without really solving it can move the problem to a more dangerous place or time. Do you remember the story about “A a a a a Very Good Song”? * You are finally free from the first embarrassing song on your phone: http://mashable.com/2017/08/10/blank-song-phone-car-playing-music/ * A silent, 10-minute song is climbing the iTunes charts: https://www.engadget.com/2017/08/10/silent-10-minute-song-itunes-car-stereo-trick/ Despite its popularity back in the day the song did not really solve the problem of Apple CarPlay annoyingly starting to play the very first song in the music collection, when the phone was connected to the car. It postponed that annoyance problem until 10 minutes later, when one could be driving through a busy intersection.

7 MIN2017 DEC 6
Comments
#23 A-a-aa not so good song

#22 Illusion of control

This episode on YouTube: https://youtu.be/ely4wOIwn04 All modern systems are built out of components. Those components can come in different forms: 3rd-party proprietary, open source and developed in-house. Open source seems to be the most popular option nowadays and one may think that using open-source components is an all-around win. It is a win, but not all-around.

20 MIN2017 OCT 28
Comments
#22 Illusion of control

#21 Business of selling

This episode on YouTube: https://youtu.be/kJE-n2_3gxA Common bits of criticism of new products often come from the lack of the information and the lack of desire to put them into perspective. * “New product has feature X. I don’t need this feature. Therefore the product is bad.” * Usually there is good reason for things they do * Apple announces Animoji, animated emoji for iPhone X: https://www.theverge.com/2017/9/12/16290210/new-iphone-emoji-animated-animoji-apple-ios-11-update * Let’s face reality: US Teens engage with iMessage more than any other social platform: https://hackernoon.com/lets-face-reality-us-teens-may-engage-with-imessage-more-than-any-other-social-platform-f0c66cf6fc22 * “Apple did not innovate enough.” * Apple is not in the business of innovation, it is in the business of selling products * With 60% market share selling upgrades to existing customers makes more sense than trying to convert * High-end smartphone market share as of 2016: http://www.businessin...

13 MIN2017 OCT 7
Comments
#21 Business of selling

#20 Code does not equal project

Software projects are so much more than just writing code. It is impossible to replicate entire project with any number of lines of code.

14 MIN2017 SEP 17
Comments
#20 Code does not equal project

#19 Full saturation

This episode on YouTube (https://youtu.be/iWRD5-s8YQI) Application’s lifecycle in a marketplace explains why at times developers add features nobody really needs and why many of them try to turn their applications into services. * Security Experts Wary as 1Password Subscriptions Push Users to Cloud-Based Vaults (https://www.macrumors.com/2017/07/12/security-experts-wary-1password-pushes-cloud-vaults/) * What’s new in Transmit 5? (https://library.panic.com/transmit5/features/) Lifecycle model: * Rapid growth on growing market * Revenue comes from new users * Few new users, but strong demand for new features * Revenue comes from upgrades by existing users * Full saturation: no new users, no demand for new features * New sources of revenue are needed * Adobe Hits Record Revenue of Nearly $2 Billion in a Quarter (https://petapixel.com/2017/06/21/adobe-hits-record-revenue-nearly-2-billion-quarter/)

18 MIN2017 AUG 12
Comments
#19 Full saturation

#18 True to itself

Platform UI guidelines are aimed at making application more approachable for the users. When it makes sense to depart from platform conventions when developing cross platform application or service? * App Stories Episode 12: The State of Non-Native Apps (https://appstories.net/episodes/12/) * All apps using Windows 95 standard controls looked the same. History repeats itself with Android (How are all the Material Design apps so similar? - https://www.quora.com/How-are-all-the-material-design-apps-so-similar-does-each-dev-write-their-own-version-or-do-they-all-use-the-same-library) * Games newer follow UI conventions of the platform * Experience with an application on different platform vs. experience with the platform itself * Take a look at examples in How to design a mobile app across OS platforms? (https://medium.com/@ooceanzou/designers-problem-d7f70d4f4d6c) More on this topic: * Which is the better approach for Mobile UI design, platform-centric or application-centric? (https:/...

21 MIN2017 AUG 1
Comments
#18 True to itself

Latest Episodes

#27 One level deeper

This episode on YouTube: https://youtu.be/lp2qCWa9CH0 Discussion and more at http://www.dmalenko.org/blog/2019/6/nih-27-one-level-deeper In this episode Dima discusses how going deeper down the technology stack can give a company an important advantage over its competitors.

15 MINJUN 16
Comments
#27 One level deeper

#26 Unlimited online backup

This episode on YouTube: https://youtu.be/HhVDp0in4rE Discussion and more at http://www.dmalenko.org/blog/2018/04/nih-26-unlimited-online-backup A particular example of limitations of an unlimited service: Backblaze is a great service, but the way it markets itself as “unlimited online backup” is a fair bit of exaggeration.

-1 s2018 APR 4
Comments
#26 Unlimited online backup

#25 Infinite amount of something

This episode on YouTube: https://youtu.be/ImH4lOtVflU Discussion and more at http://www.dmalenko.org/blog/2018/02/nih-25-infinite-amount-of-something We all love getting infinite amount of something for a small fee. That makes all the “unlimited” plans so popular. On practice, however, those plans fairly quickly turn out not to be unlimited, infinite or lifetime and there are reasons why.

16 MIN2018 FEB 21
Comments
#25 Infinite amount of something

#24 Misaligned incentives

This episode on YouTube: https://youtu.be/RuaHUd90a8I When the way company makes money is misaligned with its values, it can sooner or later lead to decisions that may turn into a disaster of some sort. Similar to what happened to Mozilla with the Looking Glass add-on for Firefox. * Firefox is on a slippery slope (https://drewdevault.com/2017/12/16/Firefox-is-on-a-slippery-slope.html) * Update: Looking Glass Add-on (https://blog.mozilla.org/firefox/update-looking-glass-add/) * Mozilla and Pocket (https://twitter.com/dchest/status/942180800782635008)

12 MIN2018 FEB 2
Comments
#24 Misaligned incentives

#23 A-a-aa not so good song

This episode on YouTube: https://youtu.be/wIoGDOxdv4Q Masking a problem without really solving it can move the problem to a more dangerous place or time. Do you remember the story about “A a a a a Very Good Song”? * You are finally free from the first embarrassing song on your phone: http://mashable.com/2017/08/10/blank-song-phone-car-playing-music/ * A silent, 10-minute song is climbing the iTunes charts: https://www.engadget.com/2017/08/10/silent-10-minute-song-itunes-car-stereo-trick/ Despite its popularity back in the day the song did not really solve the problem of Apple CarPlay annoyingly starting to play the very first song in the music collection, when the phone was connected to the car. It postponed that annoyance problem until 10 minutes later, when one could be driving through a busy intersection.

7 MIN2017 DEC 6
Comments
#23 A-a-aa not so good song

#22 Illusion of control

This episode on YouTube: https://youtu.be/ely4wOIwn04 All modern systems are built out of components. Those components can come in different forms: 3rd-party proprietary, open source and developed in-house. Open source seems to be the most popular option nowadays and one may think that using open-source components is an all-around win. It is a win, but not all-around.

20 MIN2017 OCT 28
Comments
#22 Illusion of control

#21 Business of selling

This episode on YouTube: https://youtu.be/kJE-n2_3gxA Common bits of criticism of new products often come from the lack of the information and the lack of desire to put them into perspective. * “New product has feature X. I don’t need this feature. Therefore the product is bad.” * Usually there is good reason for things they do * Apple announces Animoji, animated emoji for iPhone X: https://www.theverge.com/2017/9/12/16290210/new-iphone-emoji-animated-animoji-apple-ios-11-update * Let’s face reality: US Teens engage with iMessage more than any other social platform: https://hackernoon.com/lets-face-reality-us-teens-may-engage-with-imessage-more-than-any-other-social-platform-f0c66cf6fc22 * “Apple did not innovate enough.” * Apple is not in the business of innovation, it is in the business of selling products * With 60% market share selling upgrades to existing customers makes more sense than trying to convert * High-end smartphone market share as of 2016: http://www.businessin...

13 MIN2017 OCT 7
Comments
#21 Business of selling

#20 Code does not equal project

Software projects are so much more than just writing code. It is impossible to replicate entire project with any number of lines of code.

14 MIN2017 SEP 17
Comments
#20 Code does not equal project

#19 Full saturation

This episode on YouTube (https://youtu.be/iWRD5-s8YQI) Application’s lifecycle in a marketplace explains why at times developers add features nobody really needs and why many of them try to turn their applications into services. * Security Experts Wary as 1Password Subscriptions Push Users to Cloud-Based Vaults (https://www.macrumors.com/2017/07/12/security-experts-wary-1password-pushes-cloud-vaults/) * What’s new in Transmit 5? (https://library.panic.com/transmit5/features/) Lifecycle model: * Rapid growth on growing market * Revenue comes from new users * Few new users, but strong demand for new features * Revenue comes from upgrades by existing users * Full saturation: no new users, no demand for new features * New sources of revenue are needed * Adobe Hits Record Revenue of Nearly $2 Billion in a Quarter (https://petapixel.com/2017/06/21/adobe-hits-record-revenue-nearly-2-billion-quarter/)

18 MIN2017 AUG 12
Comments
#19 Full saturation

#18 True to itself

Platform UI guidelines are aimed at making application more approachable for the users. When it makes sense to depart from platform conventions when developing cross platform application or service? * App Stories Episode 12: The State of Non-Native Apps (https://appstories.net/episodes/12/) * All apps using Windows 95 standard controls looked the same. History repeats itself with Android (How are all the Material Design apps so similar? - https://www.quora.com/How-are-all-the-material-design-apps-so-similar-does-each-dev-write-their-own-version-or-do-they-all-use-the-same-library) * Games newer follow UI conventions of the platform * Experience with an application on different platform vs. experience with the platform itself * Take a look at examples in How to design a mobile app across OS platforms? (https://medium.com/@ooceanzou/designers-problem-d7f70d4f4d6c) More on this topic: * Which is the better approach for Mobile UI design, platform-centric or application-centric? (https:/...

21 MIN2017 AUG 1
Comments
#18 True to itself