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The Movidiam Podcast

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The Movidiam Podcast
The Movidiam Podcast

The Movidiam Podcast

Movidiam

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About Us

In the Movidiam Creative Leaders Podcast, we explore topics such as the current state of the digital, creative and advertising industries and creative businesses, what has changed over the past decade and the impact of the increase in content distribution channels and how to make relevant and compelling content for so many different platforms.Advertising, branding, technology and business - just some of the topics covered in our in-depth interviews with industry leaders, innovators and incredibly talented creatives across marketing and creative production.Movidiam is a world-class network of creative and production talent, complemented by secure tools that blend hiring, communication and payments.

Latest Episodes

Tina Fegent - Procurement Consultant

It's a whole industry, which is absolutely fantastic to see, very much the UK, Europe, Asia is a big market. US is a massive market. I mean...(there were)...different opportunities obviously in America...marketing procurement is very much about scale and very much about pushing the boat, trying to be more strategic. I'm really getting involved with our key stakeholders across all the marketing categories of which there (are) many. We were responsible for 16 or 17 categories - advertising, media production, print, PR, market research, digital, E-commerce. So...it's the forefront of what companies are really starting to focus and is really how we're managing our marketing spend and what the return on investment. So I think procurement is the place to be these days.

22 MINJUL 9
Comments
Tina Fegent - Procurement Consultant

Tom Buday - Head of Marketing and Consumer Communication at Nestle

Sure. We're a large food and beverage company, in fact, the largest in the world. Worldwide revenue's pretty close to 100 billion Swiss francs. Operating all over the world in 190 plus markets, and in many product categories. From pets food, to coffee, to confectionary, to Health Science. So that's a bit about us. We've been around as a company for 153 years now. Yeah, that's Nestle in a nutshell.

20 MINJUL 5
Comments
Tom Buday - Head of Marketing and Consumer Communication at Nestle

Xanthe Wells - Senior Director & Global ECD, Devices & Services at Google

GO: Hello and welcome to the Movidiam Creative Leaders Podcast. Today, I'm delighted to welcome Xanthe Wells, who is the Senior Director, Global ECD Devices and Services at Google. XW: Thank you. Nice to be here. GO: What was your personal journey, Xanthe, to Google? You've been at TBWA\Chiat\Day and in the agency space as well. What first got you going and inspired? How did you discover there was an opportunity for you in your career in the creative space?

10 MINJUN 28
Comments
Xanthe Wells - Senior Director & Global ECD, Devices & Services at Google

Aaron Kovan - Chief Production Officer Vayner Media

Talking IGTV and much more... We were delighted to host VaynerMedia CPO, Arron Kovan, who provided a fascinating insight into to how our industry is changing, what the future might look like, and the unique way in which their company operates.

16 MINAPR 11
Comments
Aaron Kovan - Chief Production Officer Vayner Media

21st Century Brand: Neil Barrie - Uncharted Territory and Building the Most Influential Brand of Our Time

We were very excited to speak to Co-Founder and Managing Partner of 21st Century Brand, Neil Barrie, about his career trajectory from rockstar to industry authority and the four pillars on which brands should build to achieve influence and scale in the twenty-first century.

16 MINJAN 24
Comments
21st Century Brand: Neil Barrie - Uncharted Territory and Building the Most Influential Brand of Our Time

Burger King CMO - Fernando Machado talks to George Olver on Movidiam Creative Leaders

It was with great pleasure that we welcomed Fernando Machado, CMO of Burger King, to the Movidiam podcast. Burger King has been showered in Client of the Year awards and, in this episode, Fernando reveals to us the secret to their huge success and the remarkable ethos and culture with which they drive their brand. Taking risks and backing your agencies as partners - 'we are in the same boat'.

18 MIN2018 NOV 24
Comments
Burger King CMO - Fernando Machado talks to George Olver on Movidiam Creative Leaders

Adobe - Scott Belsky Chief Product Officer and Executive Vice President, Creative Cloud

We were very excited to welcome Chief Product Officer at Adobe, author ofThe Messy Middleand entrepreneur, Scott Belsky, onto the Movidiam Creative Leaders podcast. He describes to use the responsibility tools like Adobe and Behance have in the changing world of advertising and marketing; perhaps responsible for the increased advertising across social media platforms, which Belsky sees asmediumin and of themselves rather than delivery channels, we discuss how these creative tools adapt to and affect marketing today.

12 MIN2018 NOV 14
Comments
Adobe - Scott Belsky Chief Product Officer and Executive Vice President, Creative Cloud

Global Marketing Consultant : Steve Lesnard - Predicting the Evolution of the Brand Landscape

I had an incredibleexperienceover 20 years at Nike and I got to do a lot of different experiences. I started in sports marketing signing athletes for theNagano Olympicsand serving athletes, which gave me a true understanding of the consumer Nike was trying to serve, which was elite athletes. I then went intoproduct, to develop products for elite and everyday athletes, which was a great experience around how you bring a concept into a physical product that a consumer will use.

17 MIN2018 NOV 12
Comments
Global Marketing Consultant : Steve Lesnard - Predicting the Evolution of the Brand Landscape

Grey Group: Michael Houston - Creativity as putting things together that haven't been put together before

Michael Houston, Worldwide CEO of Grey Group. He shares with us the trajectory of his formidable career, the values that Grey operates under, his insights for the future.

17 MIN2018 NOV 8
Comments
Grey Group: Michael Houston - Creativity as putting things together that haven't been put together before

Sir John Hegarty - George Olver, AI produces Average.

Sir John Hegarty, creative founder of global advertising agency BBH, is the latest guest on Movidiam Creative Leaders Podcast. He debates with us about what he sees as industry misconceptions - the importance of data, the failings of incorporated agencies, the potential threat of AI - and reveals his predictions for the future at the launch of his new venture, The Garage.

14 MIN2018 NOV 6
Comments
Sir John Hegarty - George Olver, AI produces Average.

Latest Episodes

Tina Fegent - Procurement Consultant

It's a whole industry, which is absolutely fantastic to see, very much the UK, Europe, Asia is a big market. US is a massive market. I mean...(there were)...different opportunities obviously in America...marketing procurement is very much about scale and very much about pushing the boat, trying to be more strategic. I'm really getting involved with our key stakeholders across all the marketing categories of which there (are) many. We were responsible for 16 or 17 categories - advertising, media production, print, PR, market research, digital, E-commerce. So...it's the forefront of what companies are really starting to focus and is really how we're managing our marketing spend and what the return on investment. So I think procurement is the place to be these days.

22 MINJUL 9
Comments
Tina Fegent - Procurement Consultant

Tom Buday - Head of Marketing and Consumer Communication at Nestle

Sure. We're a large food and beverage company, in fact, the largest in the world. Worldwide revenue's pretty close to 100 billion Swiss francs. Operating all over the world in 190 plus markets, and in many product categories. From pets food, to coffee, to confectionary, to Health Science. So that's a bit about us. We've been around as a company for 153 years now. Yeah, that's Nestle in a nutshell.

20 MINJUL 5
Comments
Tom Buday - Head of Marketing and Consumer Communication at Nestle

Xanthe Wells - Senior Director & Global ECD, Devices & Services at Google

GO: Hello and welcome to the Movidiam Creative Leaders Podcast. Today, I'm delighted to welcome Xanthe Wells, who is the Senior Director, Global ECD Devices and Services at Google. XW: Thank you. Nice to be here. GO: What was your personal journey, Xanthe, to Google? You've been at TBWA\Chiat\Day and in the agency space as well. What first got you going and inspired? How did you discover there was an opportunity for you in your career in the creative space?

10 MINJUN 28
Comments
Xanthe Wells - Senior Director & Global ECD, Devices & Services at Google

Aaron Kovan - Chief Production Officer Vayner Media

Talking IGTV and much more... We were delighted to host VaynerMedia CPO, Arron Kovan, who provided a fascinating insight into to how our industry is changing, what the future might look like, and the unique way in which their company operates.

16 MINAPR 11
Comments
Aaron Kovan - Chief Production Officer Vayner Media

21st Century Brand: Neil Barrie - Uncharted Territory and Building the Most Influential Brand of Our Time

We were very excited to speak to Co-Founder and Managing Partner of 21st Century Brand, Neil Barrie, about his career trajectory from rockstar to industry authority and the four pillars on which brands should build to achieve influence and scale in the twenty-first century.

16 MINJAN 24
Comments
21st Century Brand: Neil Barrie - Uncharted Territory and Building the Most Influential Brand of Our Time

Burger King CMO - Fernando Machado talks to George Olver on Movidiam Creative Leaders

It was with great pleasure that we welcomed Fernando Machado, CMO of Burger King, to the Movidiam podcast. Burger King has been showered in Client of the Year awards and, in this episode, Fernando reveals to us the secret to their huge success and the remarkable ethos and culture with which they drive their brand. Taking risks and backing your agencies as partners - 'we are in the same boat'.

18 MIN2018 NOV 24
Comments
Burger King CMO - Fernando Machado talks to George Olver on Movidiam Creative Leaders

Adobe - Scott Belsky Chief Product Officer and Executive Vice President, Creative Cloud

We were very excited to welcome Chief Product Officer at Adobe, author ofThe Messy Middleand entrepreneur, Scott Belsky, onto the Movidiam Creative Leaders podcast. He describes to use the responsibility tools like Adobe and Behance have in the changing world of advertising and marketing; perhaps responsible for the increased advertising across social media platforms, which Belsky sees asmediumin and of themselves rather than delivery channels, we discuss how these creative tools adapt to and affect marketing today.

12 MIN2018 NOV 14
Comments
Adobe - Scott Belsky Chief Product Officer and Executive Vice President, Creative Cloud

Global Marketing Consultant : Steve Lesnard - Predicting the Evolution of the Brand Landscape

I had an incredibleexperienceover 20 years at Nike and I got to do a lot of different experiences. I started in sports marketing signing athletes for theNagano Olympicsand serving athletes, which gave me a true understanding of the consumer Nike was trying to serve, which was elite athletes. I then went intoproduct, to develop products for elite and everyday athletes, which was a great experience around how you bring a concept into a physical product that a consumer will use.

17 MIN2018 NOV 12
Comments
Global Marketing Consultant : Steve Lesnard - Predicting the Evolution of the Brand Landscape

Grey Group: Michael Houston - Creativity as putting things together that haven't been put together before

Michael Houston, Worldwide CEO of Grey Group. He shares with us the trajectory of his formidable career, the values that Grey operates under, his insights for the future.

17 MIN2018 NOV 8
Comments
Grey Group: Michael Houston - Creativity as putting things together that haven't been put together before

Sir John Hegarty - George Olver, AI produces Average.

Sir John Hegarty, creative founder of global advertising agency BBH, is the latest guest on Movidiam Creative Leaders Podcast. He debates with us about what he sees as industry misconceptions - the importance of data, the failings of incorporated agencies, the potential threat of AI - and reveals his predictions for the future at the launch of his new venture, The Garage.

14 MIN2018 NOV 6
Comments
Sir John Hegarty - George Olver, AI produces Average.
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