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The Smart Franchise Marketing Podcast

Caroline Balinska

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The Smart Franchise Marketing Podcast

The Smart Franchise Marketing Podcast

Caroline Balinska

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Followers
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Plays
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About Us

The only podcast specifically helping Franchisors recruit more franchisees with your host Caroline Balinska.Lessons and insights for building YOUR franchise empire. To learn more about the franchise academy or how we can help you with building YOUR franchise empire FAST, head over to www.smartfranchise.marketing

Latest Episodes

Expert Interview - Liz O'Donnell - Leading Marketing and Public Relations Expert

One of the leaders and marketing experts at Double Forte who is also the author of Mogul Mom and Maid:The Balancing Act of the Modern Woman who is also an award winning blogger will give your listeners advice on things like 5 proven ways to make social media work and tips on buyer personas and the strategy behind it all. As a leader in Marketing and Public Relations Liz has proven to be a motivator for successful women from the corporate desk to the home based business!http://double-forte.com/Recommended by Liz: Linkedin PulseLiz's book: http://www.amazon.com/Mogul-Mom-Maid-Balancing-Modern/dp/1937134733/ref=sr_1_1?ie=UTF8&qid=1457397380&sr=8-1&keywords=Mogul+Mom+and+Maid%3AThe+Balancing+Act+of+the+Modern+Woman

44 MIN2016 MAR 8
Comments
Expert Interview - Liz O'Donnell - Leading Marketing and Public Relations Expert

How to make the most of participating in an expo for maximum lead generation

Thousands of consumers are searching online right now looking to buy a franchise just like yours. We at Smart Franchise Marketing can manage your online reputation, and generate franchisee leads, and profit for your national franchise and local franchisee locations! Contact us for a complimentary online franchise marketing evaluation today!http://www.smartfranchise.marketing/

6 MIN2016 FEB 12
Comments
How to make the most of participating in an expo for maximum lead generation

[Expert Interview] Shawn Casemore - Operational Empowerment: Collaborate, Innovate and Engage to Beat the Competition

Shawn Casemore's topic of employee empowerment is perfect for franchisers. Shawn is the Author of Operational Empowerment: Collaborate, Innovate and Engage to Beat the Competition,” an internationally recognized speaker and writer and the principle of Casemore and Co Inc., a management consultancy located near Toronto Ontario Canada. After a 17 year corporate career in operations and sales roles, Shawn launched his company in 2008 with the intention of helping CEOs, executives and business leaders to enable individuals and teams to be more productive and engaged, participating to accelerate the growth of the organization. https://www.casemoreandco.comhttps://twitter.com/shawncasemorehttps://www.linkedin.com/in/shawncasemore

33 MIN2016 FEB 3
Comments
[Expert Interview] Shawn Casemore - Operational Empowerment: Collaborate, Innovate and Engage to Beat the Competition

[Expert Interview] Butch Bellah - Author of Sales Management for Dummies!

Today's interview is with Butch Bellah - Let's talk sales, franchising, sales skills for franchisees and much more. Download a copy of Butches book www.mybizcoach.biz/smartfranchisemarketingButch is the author of Sales Management for Dummies!, he’s a comedian and owner of B2 Training & Development where he is a Speaker, Sales Trainer and Author.I wanted to get him on the podcast because He spent almost 16 years with a large regional wholesale distributor which he helped grow from $35 million in annual sales to more than $250 million before buying the company.Today he works with organizations and salespeople to help them get more appointments, land more business and retain more customers. Resources:FlipboardEvernotePipedriveSlackContact Butch on:butch@mybizcoach.bizTwitter: @mybizcoachbutch

52 MIN2016 JAN 23
Comments
[Expert Interview] Butch Bellah - Author of Sales Management for Dummies!

[Expert Interview] Greg Mohr the FBA Broker of the year 2015

In this episdoe Greg offers tips and advice about franchising.greg@mohrfranchiseconsulting.comhttps://www.linkedin.com/in/gregorykmohr3617726401Rebecca Monet - Zoracle Profiles - Franchisee Profiling Toolshttp://zoracle.net/marketing/

24 MIN2016 JAN 15
Comments
[Expert Interview] Greg Mohr the FBA Broker of the year 2015

[Expert Interview] Diane Gardner The Tax Coach talks about the lifetime spend of a client

In this episode Diane covers topics including customer experience, the lifetime spend of a client and niching your business. Diane’s expertise lies in the area of tax planning. Her goal is to make sure successful entrepreneurs across the United States are paying the least amount of income tax they can legally pay. As a tax coach, she offers a FREE tax analysis for those interested in finding out if they are overpaying their income taxes. Her goal is to save taxes one business at a time through the use of pro-active tax planning.Resources:QuickbooksThe Pumpkin Plan by Mike MichalowiczDiane's book; Stop Overpaying Your Taxesdiane@taxcoach4you.comwww.taxcoach4you.com

32 MIN2016 JAN 5
Comments
[Expert Interview] Diane Gardner The Tax Coach talks about the lifetime spend of a client

[Expert Interview] Craig Bissett - How to hire the perfect team members

Sick of hiring the wrong team members? Or maybe you find the interview process nerve racking and painful? Hiring the perfect team member or franchisee can be simple. Forget old fashioned recruitment agencies. Craig Bissett offers an insight into the how to hire the perfect staff every time. Hire Results are breaking new ground with thier clients by helping them to observe and assess candidates through a different lens; by breaking the traditional rules of hiring and creating new ones. Download the whitepaper here: http://hiringsimulation.com

40 MIN2015 DEC 18
Comments
[Expert Interview] Craig Bissett - How to hire the perfect team members

[Expert Interview] Gina Schreck - The What, Why and How of Social Media Marketing for Franchises.

Social media can be such a daunting thought for franchises. Gina Schrek from http://www.socialknx.com talks community growth, content marketing, brand management and much more. Resources: Blab, Canva.com, Relay.com, hootesuite.comContact: gina@socialknx.com@GINASCHRECK

51 MIN2015 DEC 9
Comments
[Expert Interview] Gina Schreck - The What, Why and How of Social Media Marketing for Franchises.
the END

Latest Episodes

Expert Interview - Liz O'Donnell - Leading Marketing and Public Relations Expert

One of the leaders and marketing experts at Double Forte who is also the author of Mogul Mom and Maid:The Balancing Act of the Modern Woman who is also an award winning blogger will give your listeners advice on things like 5 proven ways to make social media work and tips on buyer personas and the strategy behind it all. As a leader in Marketing and Public Relations Liz has proven to be a motivator for successful women from the corporate desk to the home based business!http://double-forte.com/Recommended by Liz: Linkedin PulseLiz's book: http://www.amazon.com/Mogul-Mom-Maid-Balancing-Modern/dp/1937134733/ref=sr_1_1?ie=UTF8&qid=1457397380&sr=8-1&keywords=Mogul+Mom+and+Maid%3AThe+Balancing+Act+of+the+Modern+Woman

44 MIN2016 MAR 8
Comments
Expert Interview - Liz O'Donnell - Leading Marketing and Public Relations Expert

How to make the most of participating in an expo for maximum lead generation

Thousands of consumers are searching online right now looking to buy a franchise just like yours. We at Smart Franchise Marketing can manage your online reputation, and generate franchisee leads, and profit for your national franchise and local franchisee locations! Contact us for a complimentary online franchise marketing evaluation today!http://www.smartfranchise.marketing/

6 MIN2016 FEB 12
Comments
How to make the most of participating in an expo for maximum lead generation

[Expert Interview] Shawn Casemore - Operational Empowerment: Collaborate, Innovate and Engage to Beat the Competition

Shawn Casemore's topic of employee empowerment is perfect for franchisers. Shawn is the Author of Operational Empowerment: Collaborate, Innovate and Engage to Beat the Competition,” an internationally recognized speaker and writer and the principle of Casemore and Co Inc., a management consultancy located near Toronto Ontario Canada. After a 17 year corporate career in operations and sales roles, Shawn launched his company in 2008 with the intention of helping CEOs, executives and business leaders to enable individuals and teams to be more productive and engaged, participating to accelerate the growth of the organization. https://www.casemoreandco.comhttps://twitter.com/shawncasemorehttps://www.linkedin.com/in/shawncasemore

33 MIN2016 FEB 3
Comments
[Expert Interview] Shawn Casemore - Operational Empowerment: Collaborate, Innovate and Engage to Beat the Competition

[Expert Interview] Butch Bellah - Author of Sales Management for Dummies!

Today's interview is with Butch Bellah - Let's talk sales, franchising, sales skills for franchisees and much more. Download a copy of Butches book www.mybizcoach.biz/smartfranchisemarketingButch is the author of Sales Management for Dummies!, he’s a comedian and owner of B2 Training & Development where he is a Speaker, Sales Trainer and Author.I wanted to get him on the podcast because He spent almost 16 years with a large regional wholesale distributor which he helped grow from $35 million in annual sales to more than $250 million before buying the company.Today he works with organizations and salespeople to help them get more appointments, land more business and retain more customers. Resources:FlipboardEvernotePipedriveSlackContact Butch on:butch@mybizcoach.bizTwitter: @mybizcoachbutch

52 MIN2016 JAN 23
Comments
[Expert Interview] Butch Bellah - Author of Sales Management for Dummies!

[Expert Interview] Greg Mohr the FBA Broker of the year 2015

In this episdoe Greg offers tips and advice about franchising.greg@mohrfranchiseconsulting.comhttps://www.linkedin.com/in/gregorykmohr3617726401Rebecca Monet - Zoracle Profiles - Franchisee Profiling Toolshttp://zoracle.net/marketing/

24 MIN2016 JAN 15
Comments
[Expert Interview] Greg Mohr the FBA Broker of the year 2015

[Expert Interview] Diane Gardner The Tax Coach talks about the lifetime spend of a client

In this episode Diane covers topics including customer experience, the lifetime spend of a client and niching your business. Diane’s expertise lies in the area of tax planning. Her goal is to make sure successful entrepreneurs across the United States are paying the least amount of income tax they can legally pay. As a tax coach, she offers a FREE tax analysis for those interested in finding out if they are overpaying their income taxes. Her goal is to save taxes one business at a time through the use of pro-active tax planning.Resources:QuickbooksThe Pumpkin Plan by Mike MichalowiczDiane's book; Stop Overpaying Your Taxesdiane@taxcoach4you.comwww.taxcoach4you.com

32 MIN2016 JAN 5
Comments
[Expert Interview] Diane Gardner The Tax Coach talks about the lifetime spend of a client

[Expert Interview] Craig Bissett - How to hire the perfect team members

Sick of hiring the wrong team members? Or maybe you find the interview process nerve racking and painful? Hiring the perfect team member or franchisee can be simple. Forget old fashioned recruitment agencies. Craig Bissett offers an insight into the how to hire the perfect staff every time. Hire Results are breaking new ground with thier clients by helping them to observe and assess candidates through a different lens; by breaking the traditional rules of hiring and creating new ones. Download the whitepaper here: http://hiringsimulation.com

40 MIN2015 DEC 18
Comments
[Expert Interview] Craig Bissett - How to hire the perfect team members

[Expert Interview] Gina Schreck - The What, Why and How of Social Media Marketing for Franchises.

Social media can be such a daunting thought for franchises. Gina Schrek from http://www.socialknx.com talks community growth, content marketing, brand management and much more. Resources: Blab, Canva.com, Relay.com, hootesuite.comContact: gina@socialknx.com@GINASCHRECK

51 MIN2015 DEC 9
Comments
[Expert Interview] Gina Schreck - The What, Why and How of Social Media Marketing for Franchises.
the END
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