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21 Handshake Marketing Podcast

Ashley Mamula

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21 Handshake Marketing Podcast

21 Handshake Marketing Podcast

Ashley Mamula

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About Us

Join the team from 21 Handshake, a social media and video marketing agency, as they discuss the changing landscape of social media and video marketing. For business owners looking to stay up to date with how digital marketing affects their business, this podcast is a must listen for you. Topics discussed include how to prepare both your team and business to adapt to using digital strategies that lead to increased growth.

Latest Episodes

Ep 82: Branding is the Reason they say YES

Your brand is more than your logo! It absolutely is your logo, the colors you use, and your tagline, but it’s also a lot more than that. Essentially, your brand is everything that people know about you when you open communication with them. In our podcast, we’re walking through a little brand workshop using 21 Handshake as an example, so you can really get an idea of what that means. We will go over these exercises: ️Describe your brand in one sentence! ️How do you think your brand makes people feel? ️What value does your brand promise people? ️What peers does your brand have? ️Ultimately, what are you proud of? Watch the show! https://youtu.be/Wwx0K2fJn_g Show notes: https://mainsite.21handshake.com/podcasts/episode-82/

39 MIN6 d ago
Comments
Ep 82: Branding is the Reason they say YES

Ep 81: Why You Need a Clear Written Out Ideal Buyer AND defined Target Personas

This week, we’re going to discuss an extremely important step in understand your audience and turning that into actionable information for your marketing planning – buyer personas! We’ve talked about buyer personas a couple times before, but we want to do a deeper dive in this episode and really discuss how they’re put together. Too many businesses skip creating buyer personas when they are a key part of putting together a strategy, so let’s look at what’s involved. This episode dives deep into ideal buyer vs. buyer persona and explains the difference between the two. We go over the specific questions you need to ask to discover your ideal buyer and then the specific questions to ask to discover your buyer persona (s)! Watch the episode: https://youtu.be/ZlMQkY-u4Jc Show Notes: https://21handshake.com/podcasts/ep-81/

24 MIN1 w ago
Comments
Ep 81: Why You Need a Clear Written Out Ideal Buyer AND defined Target Personas

Ep 80: Lean Market Research Leads You To Discover What Your Audience Wants

This episode dives into step 1 of our digital marketing blueprint and talks about lean market research. Lean market research uses primary data to determine what problems your product/service could solve for people. During lean market research, you talk with customers directly to gain valuable feedback, a higher value is placed on quality conversations vs. cursory surveys, there is a continuously collecting of insights and intelligence, as opposed to conducting infrequent, “big bang” research studies and at its core the market research becomes the “voice of the customer” and uses insights to transform the business, as opposed to conducting research in a vacuum. Watch episode on YouTube: https://youtu.be/hsMAkHaNMz8 Read: https://21handshake.com/podcasts/ep-80-lean-market-research-leads-you-to-discover-what-your-audience-wants/

34 MIN3 w ago
Comments
Ep 80: Lean Market Research Leads You To Discover What Your Audience Wants

Ep 79: 6 Ways a Marketing Coach Leads to Quantifiable Business Growth

Our team is talking about why we started an official 'coaching' part of 21 Handshake! In this episode you will discover what a marketing coach does and how a marketing coach can help you stay accountable and create a strategic laser focus for your business. A coach can help you focus on high impact strategies that maximize marketing dollars while at the same time driving clients to your door or website. We are offering marketing coach as a beta program currently, if your business would benefit from this unique to you strategy apply at the link below. https://21handshake.com/coaching/ Watch this episode! https://youtu.be/2vpHO2oNuIg Read the Show Notes: https://21handshake.com/podcasts/ep-79-6-ways-marketing-coaching-leads-to-business-growth/

26 MINJAN 21
Comments
Ep 79: 6 Ways a Marketing Coach Leads to Quantifiable Business Growth

Ep 78: 5 Marketing Trends for Success in 2020

Welcome back to season 3 of the podcast! We are kicking off the season with a trends report. We are huge fans of trend reports and we think it is super important for you to know what trends the experts are predicting! On season 3, we are focused on coaching your business to have a successful year and we believe good coaches always take notice of what new tactics/trends are taking place in the marketplace so they can adjust their strategy accordingly. We break up our trends into 5 areas of focus including: content, social, seo, website and video...and we might have a surprise 6th trend - because any good coach knows the 6th man is key for boosting the spirit of the team. This is an episode you will want to listen to for success in 2020. Read the show notes: https://21handshake.com/podcasts/ep-78-5-marketing-trends-for-success-in-2020/

41 MINJAN 14
Comments
Ep 78: 5 Marketing Trends for Success in 2020

EP 77: If You Have a Website, You Need SEO

In this episode we drill down into SEO basics and tactics that you can apply to starting thinking about how your business can dominate search engine rankings. From building a SEO friendly site to link building, this episode covers a lot of great information for businesses wanting to gain search authority for their industry.

36 MIN2019 DEC 16
Comments
EP 77: If You Have a Website, You Need SEO

Ep 76: How to Track and Refine Your Data to Mean Something to Your Business

In this episode we talk about step 8 of our digital marketing solution which is all about using data and analytics to clarify your messaging. Our team discusses Google Analytics, Google My Business, SpyFu reporting and social media metrics and goes over why and how we use these platforms to assess digital marketing campaign, retarget audiences and determine if the data is aligning with the goal of the marketing efforts.

33 MIN2019 DEC 9
Comments
Ep 76: How to Track and Refine Your Data to Mean Something to Your Business

Ep 75: Moving from Absent to Engaged with Your Online Business Presence

In this episode we talk about step 7 of our digital marketing 9 step solution! Step 7 is all about digital dialogue and you can take your business from absent to engaged online. We cover what platforms you should be social listening on, why active listening is important and some pointers on how to engage online. This is a great episode to help you plan your digital dialogue presence next year.

31 MIN2019 DEC 2
Comments
Ep 75: Moving from Absent to Engaged with Your Online Business Presence

Ep. 74: Why Your Content Needs to go From Passive to Proactive with Online Ads

Online ads, digital ads, PPC, Facebook ads - multiple names for taking your content from passive to proactive! Aleks, Ashley and Sarah talk about why your content needs to go on the offense and how digital ad spend in your marketing budget can help you reach your target market.

37 MIN2019 NOV 26
Comments
Ep. 74: Why Your Content Needs to go From Passive to Proactive with Online Ads

Ep 73: Why Yes, Good Content is Key, Glad You Asked!

Content is still the most effective way from taking your brand from voiceless to vocal. Sarah, Aleks and Ashley discuss the 14 top content marketing pieces and how useful each one will be for any business marketing strategy in 2020. If your business does content, or is increasing content in the next year, this is a must listen episode.

43 MIN2019 NOV 18
Comments
Ep 73: Why Yes, Good Content is Key, Glad You Asked!

Latest Episodes

Ep 82: Branding is the Reason they say YES

Your brand is more than your logo! It absolutely is your logo, the colors you use, and your tagline, but it’s also a lot more than that. Essentially, your brand is everything that people know about you when you open communication with them. In our podcast, we’re walking through a little brand workshop using 21 Handshake as an example, so you can really get an idea of what that means. We will go over these exercises: ️Describe your brand in one sentence! ️How do you think your brand makes people feel? ️What value does your brand promise people? ️What peers does your brand have? ️Ultimately, what are you proud of? Watch the show! https://youtu.be/Wwx0K2fJn_g Show notes: https://mainsite.21handshake.com/podcasts/episode-82/

39 MIN6 d ago
Comments
Ep 82: Branding is the Reason they say YES

Ep 81: Why You Need a Clear Written Out Ideal Buyer AND defined Target Personas

This week, we’re going to discuss an extremely important step in understand your audience and turning that into actionable information for your marketing planning – buyer personas! We’ve talked about buyer personas a couple times before, but we want to do a deeper dive in this episode and really discuss how they’re put together. Too many businesses skip creating buyer personas when they are a key part of putting together a strategy, so let’s look at what’s involved. This episode dives deep into ideal buyer vs. buyer persona and explains the difference between the two. We go over the specific questions you need to ask to discover your ideal buyer and then the specific questions to ask to discover your buyer persona (s)! Watch the episode: https://youtu.be/ZlMQkY-u4Jc Show Notes: https://21handshake.com/podcasts/ep-81/

24 MIN1 w ago
Comments
Ep 81: Why You Need a Clear Written Out Ideal Buyer AND defined Target Personas

Ep 80: Lean Market Research Leads You To Discover What Your Audience Wants

This episode dives into step 1 of our digital marketing blueprint and talks about lean market research. Lean market research uses primary data to determine what problems your product/service could solve for people. During lean market research, you talk with customers directly to gain valuable feedback, a higher value is placed on quality conversations vs. cursory surveys, there is a continuously collecting of insights and intelligence, as opposed to conducting infrequent, “big bang” research studies and at its core the market research becomes the “voice of the customer” and uses insights to transform the business, as opposed to conducting research in a vacuum. Watch episode on YouTube: https://youtu.be/hsMAkHaNMz8 Read: https://21handshake.com/podcasts/ep-80-lean-market-research-leads-you-to-discover-what-your-audience-wants/

34 MIN3 w ago
Comments
Ep 80: Lean Market Research Leads You To Discover What Your Audience Wants

Ep 79: 6 Ways a Marketing Coach Leads to Quantifiable Business Growth

Our team is talking about why we started an official 'coaching' part of 21 Handshake! In this episode you will discover what a marketing coach does and how a marketing coach can help you stay accountable and create a strategic laser focus for your business. A coach can help you focus on high impact strategies that maximize marketing dollars while at the same time driving clients to your door or website. We are offering marketing coach as a beta program currently, if your business would benefit from this unique to you strategy apply at the link below. https://21handshake.com/coaching/ Watch this episode! https://youtu.be/2vpHO2oNuIg Read the Show Notes: https://21handshake.com/podcasts/ep-79-6-ways-marketing-coaching-leads-to-business-growth/

26 MINJAN 21
Comments
Ep 79: 6 Ways a Marketing Coach Leads to Quantifiable Business Growth

Ep 78: 5 Marketing Trends for Success in 2020

Welcome back to season 3 of the podcast! We are kicking off the season with a trends report. We are huge fans of trend reports and we think it is super important for you to know what trends the experts are predicting! On season 3, we are focused on coaching your business to have a successful year and we believe good coaches always take notice of what new tactics/trends are taking place in the marketplace so they can adjust their strategy accordingly. We break up our trends into 5 areas of focus including: content, social, seo, website and video...and we might have a surprise 6th trend - because any good coach knows the 6th man is key for boosting the spirit of the team. This is an episode you will want to listen to for success in 2020. Read the show notes: https://21handshake.com/podcasts/ep-78-5-marketing-trends-for-success-in-2020/

41 MINJAN 14
Comments
Ep 78: 5 Marketing Trends for Success in 2020

EP 77: If You Have a Website, You Need SEO

In this episode we drill down into SEO basics and tactics that you can apply to starting thinking about how your business can dominate search engine rankings. From building a SEO friendly site to link building, this episode covers a lot of great information for businesses wanting to gain search authority for their industry.

36 MIN2019 DEC 16
Comments
EP 77: If You Have a Website, You Need SEO

Ep 76: How to Track and Refine Your Data to Mean Something to Your Business

In this episode we talk about step 8 of our digital marketing solution which is all about using data and analytics to clarify your messaging. Our team discusses Google Analytics, Google My Business, SpyFu reporting and social media metrics and goes over why and how we use these platforms to assess digital marketing campaign, retarget audiences and determine if the data is aligning with the goal of the marketing efforts.

33 MIN2019 DEC 9
Comments
Ep 76: How to Track and Refine Your Data to Mean Something to Your Business

Ep 75: Moving from Absent to Engaged with Your Online Business Presence

In this episode we talk about step 7 of our digital marketing 9 step solution! Step 7 is all about digital dialogue and you can take your business from absent to engaged online. We cover what platforms you should be social listening on, why active listening is important and some pointers on how to engage online. This is a great episode to help you plan your digital dialogue presence next year.

31 MIN2019 DEC 2
Comments
Ep 75: Moving from Absent to Engaged with Your Online Business Presence

Ep. 74: Why Your Content Needs to go From Passive to Proactive with Online Ads

Online ads, digital ads, PPC, Facebook ads - multiple names for taking your content from passive to proactive! Aleks, Ashley and Sarah talk about why your content needs to go on the offense and how digital ad spend in your marketing budget can help you reach your target market.

37 MIN2019 NOV 26
Comments
Ep. 74: Why Your Content Needs to go From Passive to Proactive with Online Ads

Ep 73: Why Yes, Good Content is Key, Glad You Asked!

Content is still the most effective way from taking your brand from voiceless to vocal. Sarah, Aleks and Ashley discuss the 14 top content marketing pieces and how useful each one will be for any business marketing strategy in 2020. If your business does content, or is increasing content in the next year, this is a must listen episode.

43 MIN2019 NOV 18
Comments
Ep 73: Why Yes, Good Content is Key, Glad You Asked!
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