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Adam Zand's Really Big Shoe

Adam Zand

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Adam Zand's Really Big Shoe

Adam Zand's Really Big Shoe

Adam Zand

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Plays
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About Us

If Ed Sullivan were alive and following marketing, PR and social media, this would be his passion (and final hosting job). Join Adam and his peers as we talk work lives, trends in marketing, communications, PR, social media, culture, advice and vice. Email Adam at: aazrock@yahoo.com or ThisDudeAbides.Zand@gmail.com or Twitter @NoOneYouKnow with any future Shoe ideas. This Podcast was created using www.talkshoe.com

Latest Episodes

EPISODE24 - Adam Zand's Really Big Shoe

The Big Shoe welcomes Katie Paine and Albert Maruggi to talk about social media in the Presidential Election; research Albert presented with Emily Metzgar, Ph.D at Society for New Communications Research Symposium "Analyzing Social Media in @008 Presidential Election"; what we need to be measuring in PR and social media (Katie is our measurement muse); and how they treated and Tweeted each other so nicely as @kdpaine and @albertmaruggi from opposite ends of political spectrum. ;) Katie is CEO of KDPaine & Partners http://www.kdpaine.com, research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. She publishes "The Measurement Standard" newsletter and blog, wrote "Measuring Public Relationships -- The Data-Driven Communicator's Guide to Success" and speaks on measurement issues. Albert is founder of Provident Partner

49 min2008 NOV 22
Comments
EPISODE24 - Adam Zand's Really Big Shoe

EPISODE23 - Adam Zand's Really Big Shoe

The world will fundamentally change on Election Day - The Big Shoe talks to Joseph Carrabis for a preview and a review of political social media efforts and effects. Carrabis is Chairman and Chief Research Officer of NextStage Evolution, LLC, NextStage Global LTD, and a founder of KnowledgeNH, NH Business Development Network and the Center for Semantic Excellence. He's a Senior Research Fellow and Advisory Board Member to the Society for New Communications Research and frequent contributor to www.SoMeElection08.ning.com. You've heard the pundits and the pollsters but what does Joseph's online predictive crystal ball tell about how close the election is (http://tinyurl.com/63hec9); how messages are being received and re-interpreted and if O.J. Simpson is really a factor - http://tinyurl.com/669kc8. We'll catch up on Joseph's consulting business (http://www.nextstagevolution.com) and share

71 min2008 NOV 4
Comments
EPISODE23 - Adam Zand's Really Big Shoe

EPISODE22 - Adam Zand's Really Big Shoe

The Really Big Shoe seeks the "secrets of social media marketing" with author of book by same name http://ssmmbook.com and all around great guy, Paul Gillin. Paul Gillin will talk about how to use online communications and customer communities to "turbo-charge" your business even with today's media & gas prices and declining marketing budgets. We'll talk about Paul's career path http://paulgillin.com/about from TechTarget and Computerworld to being one of "The New Influencers" (http://tinyurl.com/3s8jzk). Paul says the "only sin in social media right now is inaction" - we'll talk about all the sins, sinners and saints!

51 min2008 OCT 25
Comments
EPISODE22 - Adam Zand's Really Big Shoe

EPISODE21 - Adam Zand's Really Big Shoe

The Really Big Shoe gets back in the marketing mix mindset this week. You simply cannot attend a marketing or social media event this season without a killer keynote from David Meerman Scott. Wait, you missed Inbound Marketing Summit (here's David with Bob Collins: http://www.utterli.com/u/utt/u-Nzk5OTY0MQ#utt-Nzk5OTY0MQ) or New Marketing Summit at Foxboro Stadium this week? Well, you must be Tweeting with David http://twitter.com/dmscott or sharing case studies for his next book "World Wide Rave"? OK, at least you justified you PR budget using "The New Rules of Marketing & PR"? Hmm ... Let's TalkShoe with David on the role of PR, marketing a book for free and if we can make it through an interview without our shared NewsEdge/Schwartz Communications experiences ;).

55 min2008 OCT 18
Comments
EPISODE21 - Adam Zand's Really Big Shoe

EPISODE20 - Adam Zand's Really Big Shoe

The Big Shoe checks in with Gradon Tripp, founder of Social Media for Social Change htttp://www.sm4sc.com @sm4sc. SM4SC launches tonight with the "must attend" event of the Boston social season. Before we hoity toity trot off to the Harvard Club, let's talk to Gradon Tripp about using social media for social change; people who have helped with the event; sponsors; Jane Doe Inc. http://www.janedoe.org - the first beneficiary; Gradon's connection to preventing men's violence against women; and what's next for the organization. We hope to see you tonight, but this Really Big Shoe will get you in a giving mood.

31 min2008 OCT 11
Comments
EPISODE20 - Adam Zand's Really Big Shoe

EPISODE19 - Adam Zand's Really Big Shoe

Really Big Show talks online art and social change. At the end of Ramadan and start of the Jewish New Year, we'll look at how art and advocacy work towards peace in the Middle East. Photographer Rachel Feierman will share her images and audio project with Mohammed Farra "The Realists: Portraits & Interviews" http://www.artistascitizen.org/projects/3/#/intro/home as part of OneVoice Movement. We'll talk about how http://www.artistascitizen.org blends art and journalism. The mission of "The Artist as Citizen" Web and offline program is to encourage art students towards pragmatic social engagement; asking them to confront issues that will directly impact American society and their own lives. The ultimate goal is to develop a grassroots network of students who think for themselves, use what they learn directly in their own work, and include it in discussion with friends and family. OneVoice

68 min2008 OCT 4
Comments
EPISODE19 - Adam Zand's Really Big Shoe

EPISODE18 - Adam Zand's Really Big Shoe

Really Big Shoe talks documentary film making with Byron Hurt - www.bhurt.com. We'll discuss his: latest 10-min long Obama & 50 Cent work; career path so far from black student documentary and teaching boys/men to fight men's violence against women and how that influenced works like "I Am A Man" http://www.bhurt.com/iAmAMan.php and "Hip-Hop: Beyond Beats and Rhymes." We'll discuss eduction components of his work http://www.pbs.org/independentlens/classroom/genderpop.html as curriculum. Aspiring film/documentary producers will hear funding issues and even how to get submitted for film festivals or HBO and PBS. Film fans will hear about Hurt's vision. Byron Hurt is a powerful voice on black masculinity and a film maker to watch.

35 min2008 SEP 20
Comments
EPISODE18 - Adam Zand's Really Big Shoe

EPISODE17 - Adam Zand's Really Big Shoe

Change of pace with show notes due to way too much Twitter use ... @astrout 4pm? Topix: what heck @mzinga does ;), trends in SoMe/community build/crowd sourcing; if Cluetrain is wrong; best of BBQ, recipes? about 3 hours ago from TwitterBerry in reply to astrout

51 min2008 SEP 6
Comments
EPISODE17 - Adam Zand's Really Big Shoe

EPISODE16 - Adam Zand's Really Big Shoe

Rescheduling this -- Is the press release alive or dead or is it in living purgatory? Tom Foremski of Silicon Valley Watcher http://www.siliconvalleywatcher.com has been sharing his opinions on its life signs and even more interesting topics for Silicon Valley Watcher (and previously FT). He is approachable by PR people (even out of work PR people) and is my go to source for innovation, privacy, funding and business model follies in tech. The Shoe is thrilled to talk to the Watcher. You will not be bored on this Shoe (well, except if I start pontificating). By the way, Sam Whitmore is already providing an 8 min video if you don't have time for me ;) http://www.youtube.com/watch?v=OdFtXmIkqPs

39 min2008 AUG 15
Comments
EPISODE16 - Adam Zand's Really Big Shoe

EPISODE14 - Adam Zand's Really Big Shoe

Really Big Shoe has been enjoying an Internet radio vacation during typhoon season in Mass. We're back with a cause that I've gotten behind - www.stophandgunviolence.org. The local nonprofit works to prevent firearm violence through public awareness and legislation - without banning guns. You might not know our guest, John Rosenthal, but if you've been on the Mass Pike near Fenway Park during the past eight years, you've seen the amazing 252 foot billboard for the cause. We'll talk to John about his interest and history with the program, which organizations/folks help out (besides me) and try to get a teaser on what we'll see at the next unveiling on Aug. 19 at 10 a.m.

31 min2008 AUG 13
Comments
EPISODE14 - Adam Zand's Really Big Shoe

Latest Episodes

EPISODE24 - Adam Zand's Really Big Shoe

The Big Shoe welcomes Katie Paine and Albert Maruggi to talk about social media in the Presidential Election; research Albert presented with Emily Metzgar, Ph.D at Society for New Communications Research Symposium "Analyzing Social Media in @008 Presidential Election"; what we need to be measuring in PR and social media (Katie is our measurement muse); and how they treated and Tweeted each other so nicely as @kdpaine and @albertmaruggi from opposite ends of political spectrum. ;) Katie is CEO of KDPaine & Partners http://www.kdpaine.com, research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. She publishes "The Measurement Standard" newsletter and blog, wrote "Measuring Public Relationships -- The Data-Driven Communicator's Guide to Success" and speaks on measurement issues. Albert is founder of Provident Partner

49 min2008 NOV 22
Comments
EPISODE24 - Adam Zand's Really Big Shoe

EPISODE23 - Adam Zand's Really Big Shoe

The world will fundamentally change on Election Day - The Big Shoe talks to Joseph Carrabis for a preview and a review of political social media efforts and effects. Carrabis is Chairman and Chief Research Officer of NextStage Evolution, LLC, NextStage Global LTD, and a founder of KnowledgeNH, NH Business Development Network and the Center for Semantic Excellence. He's a Senior Research Fellow and Advisory Board Member to the Society for New Communications Research and frequent contributor to www.SoMeElection08.ning.com. You've heard the pundits and the pollsters but what does Joseph's online predictive crystal ball tell about how close the election is (http://tinyurl.com/63hec9); how messages are being received and re-interpreted and if O.J. Simpson is really a factor - http://tinyurl.com/669kc8. We'll catch up on Joseph's consulting business (http://www.nextstagevolution.com) and share

71 min2008 NOV 4
Comments
EPISODE23 - Adam Zand's Really Big Shoe

EPISODE22 - Adam Zand's Really Big Shoe

The Really Big Shoe seeks the "secrets of social media marketing" with author of book by same name http://ssmmbook.com and all around great guy, Paul Gillin. Paul Gillin will talk about how to use online communications and customer communities to "turbo-charge" your business even with today's media & gas prices and declining marketing budgets. We'll talk about Paul's career path http://paulgillin.com/about from TechTarget and Computerworld to being one of "The New Influencers" (http://tinyurl.com/3s8jzk). Paul says the "only sin in social media right now is inaction" - we'll talk about all the sins, sinners and saints!

51 min2008 OCT 25
Comments
EPISODE22 - Adam Zand's Really Big Shoe

EPISODE21 - Adam Zand's Really Big Shoe

The Really Big Shoe gets back in the marketing mix mindset this week. You simply cannot attend a marketing or social media event this season without a killer keynote from David Meerman Scott. Wait, you missed Inbound Marketing Summit (here's David with Bob Collins: http://www.utterli.com/u/utt/u-Nzk5OTY0MQ#utt-Nzk5OTY0MQ) or New Marketing Summit at Foxboro Stadium this week? Well, you must be Tweeting with David http://twitter.com/dmscott or sharing case studies for his next book "World Wide Rave"? OK, at least you justified you PR budget using "The New Rules of Marketing & PR"? Hmm ... Let's TalkShoe with David on the role of PR, marketing a book for free and if we can make it through an interview without our shared NewsEdge/Schwartz Communications experiences ;).

55 min2008 OCT 18
Comments
EPISODE21 - Adam Zand's Really Big Shoe

EPISODE20 - Adam Zand's Really Big Shoe

The Big Shoe checks in with Gradon Tripp, founder of Social Media for Social Change htttp://www.sm4sc.com @sm4sc. SM4SC launches tonight with the "must attend" event of the Boston social season. Before we hoity toity trot off to the Harvard Club, let's talk to Gradon Tripp about using social media for social change; people who have helped with the event; sponsors; Jane Doe Inc. http://www.janedoe.org - the first beneficiary; Gradon's connection to preventing men's violence against women; and what's next for the organization. We hope to see you tonight, but this Really Big Shoe will get you in a giving mood.

31 min2008 OCT 11
Comments
EPISODE20 - Adam Zand's Really Big Shoe

EPISODE19 - Adam Zand's Really Big Shoe

Really Big Show talks online art and social change. At the end of Ramadan and start of the Jewish New Year, we'll look at how art and advocacy work towards peace in the Middle East. Photographer Rachel Feierman will share her images and audio project with Mohammed Farra "The Realists: Portraits & Interviews" http://www.artistascitizen.org/projects/3/#/intro/home as part of OneVoice Movement. We'll talk about how http://www.artistascitizen.org blends art and journalism. The mission of "The Artist as Citizen" Web and offline program is to encourage art students towards pragmatic social engagement; asking them to confront issues that will directly impact American society and their own lives. The ultimate goal is to develop a grassroots network of students who think for themselves, use what they learn directly in their own work, and include it in discussion with friends and family. OneVoice

68 min2008 OCT 4
Comments
EPISODE19 - Adam Zand's Really Big Shoe

EPISODE18 - Adam Zand's Really Big Shoe

Really Big Shoe talks documentary film making with Byron Hurt - www.bhurt.com. We'll discuss his: latest 10-min long Obama & 50 Cent work; career path so far from black student documentary and teaching boys/men to fight men's violence against women and how that influenced works like "I Am A Man" http://www.bhurt.com/iAmAMan.php and "Hip-Hop: Beyond Beats and Rhymes." We'll discuss eduction components of his work http://www.pbs.org/independentlens/classroom/genderpop.html as curriculum. Aspiring film/documentary producers will hear funding issues and even how to get submitted for film festivals or HBO and PBS. Film fans will hear about Hurt's vision. Byron Hurt is a powerful voice on black masculinity and a film maker to watch.

35 min2008 SEP 20
Comments
EPISODE18 - Adam Zand's Really Big Shoe

EPISODE17 - Adam Zand's Really Big Shoe

Change of pace with show notes due to way too much Twitter use ... @astrout 4pm? Topix: what heck @mzinga does ;), trends in SoMe/community build/crowd sourcing; if Cluetrain is wrong; best of BBQ, recipes? about 3 hours ago from TwitterBerry in reply to astrout

51 min2008 SEP 6
Comments
EPISODE17 - Adam Zand's Really Big Shoe

EPISODE16 - Adam Zand's Really Big Shoe

Rescheduling this -- Is the press release alive or dead or is it in living purgatory? Tom Foremski of Silicon Valley Watcher http://www.siliconvalleywatcher.com has been sharing his opinions on its life signs and even more interesting topics for Silicon Valley Watcher (and previously FT). He is approachable by PR people (even out of work PR people) and is my go to source for innovation, privacy, funding and business model follies in tech. The Shoe is thrilled to talk to the Watcher. You will not be bored on this Shoe (well, except if I start pontificating). By the way, Sam Whitmore is already providing an 8 min video if you don't have time for me ;) http://www.youtube.com/watch?v=OdFtXmIkqPs

39 min2008 AUG 15
Comments
EPISODE16 - Adam Zand's Really Big Shoe

EPISODE14 - Adam Zand's Really Big Shoe

Really Big Shoe has been enjoying an Internet radio vacation during typhoon season in Mass. We're back with a cause that I've gotten behind - www.stophandgunviolence.org. The local nonprofit works to prevent firearm violence through public awareness and legislation - without banning guns. You might not know our guest, John Rosenthal, but if you've been on the Mass Pike near Fenway Park during the past eight years, you've seen the amazing 252 foot billboard for the cause. We'll talk to John about his interest and history with the program, which organizations/folks help out (besides me) and try to get a teaser on what we'll see at the next unveiling on Aug. 19 at 10 a.m.

31 min2008 AUG 13
Comments
EPISODE14 - Adam Zand's Really Big Shoe
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