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Brand Aid

Charlie Fusco and Evan Morgenstein

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Brand Aid

Brand Aid

Charlie Fusco and Evan Morgenstein

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Followers
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Plays
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Brand Aid - Your Campaign Cure-All

Latest Episodes

001: Healthy Living, Bikinis, and Rebranding | Candice Galek

EBikini photos on LinkedIn – can social media advertising go too far? Find out if your brand needs a powerhouse online presence, if being the author of a book or column boosts your entrepreneurial credibility, and why anyone in business should always know their numbers. Cure your marketing problems with the brand new Brand Aid Podcast! 00:00 – Show previews –Controversial bikini photos and kicked off of LinkedIn 00:49 – Intro Music 01:04 – Charlie and Evan’s intro banter 01:28 – Managing a successful rebranding 03:27 – “Morgenstein 60” on Ryan Lochte – should brands fear controversy when booking celebrities? 06:27 – Celebrity Branding in Infomercial Marketing 07:09 – Candice Galek’s background & bikini photos controversy 09:17 – Candice joins the podcast 09:41 – Bikiniluxe’s background and business strategy 10:44 – “Trying to expose a weakness in a social media platform” 11:45 – How men react to young female business owners – “Oh you sell bikinis? That’s cute.” 12:23 – Charlie’s new business book “A New Breed of Shark” and what women in business experience 13:35 – Business management advice – knowing your numbers 13:51 – Controversial headlines on LinkedIn – social media strategy and engagement 16:42 – Inc. Magazine – do books and columns validate and contribute to entrepreneurial credibility? 17:30 – Charlie’s story and advice for female entrepreneurs 19:35 – Getting your message in front of the right people 20:56 – Social media influencers, is there an impact and are they credible? 23:07 – What is a celebrity in 2016? 23:44 – Candice’s business decision making process 25:29 – Pricing strategy and sensitivity by demographic 26:24 – The risks of pricing your product too low 27:05 – Direct response call center education and customer service operations 29:50 – Entrepreneurs and philanthropic charity efforts (Simon Sinec?) 32:32 – Brand Aid Moment – product search optimization 33:45 – Final thoughts 35:19 – Advice for call center services, websites, and product upsells – free gifts help 38:07 – Charlie and Evan on the road to trade shows ERA 2016, ABC Baby 39:40 – Social media influencers are the new form of Direct Response marketing 40:15 – TV advertising audiences – millennials or baby boomers?

41 min2016 SEP 22
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001: Healthy Living, Bikinis, and Rebranding | Candice Galek
the END

Latest Episodes

001: Healthy Living, Bikinis, and Rebranding | Candice Galek

EBikini photos on LinkedIn – can social media advertising go too far? Find out if your brand needs a powerhouse online presence, if being the author of a book or column boosts your entrepreneurial credibility, and why anyone in business should always know their numbers. Cure your marketing problems with the brand new Brand Aid Podcast! 00:00 – Show previews –Controversial bikini photos and kicked off of LinkedIn 00:49 – Intro Music 01:04 – Charlie and Evan’s intro banter 01:28 – Managing a successful rebranding 03:27 – “Morgenstein 60” on Ryan Lochte – should brands fear controversy when booking celebrities? 06:27 – Celebrity Branding in Infomercial Marketing 07:09 – Candice Galek’s background & bikini photos controversy 09:17 – Candice joins the podcast 09:41 – Bikiniluxe’s background and business strategy 10:44 – “Trying to expose a weakness in a social media platform” 11:45 – How men react to young female business owners – “Oh you sell bikinis? That’s cute.” 12:23 – Charlie’s new business book “A New Breed of Shark” and what women in business experience 13:35 – Business management advice – knowing your numbers 13:51 – Controversial headlines on LinkedIn – social media strategy and engagement 16:42 – Inc. Magazine – do books and columns validate and contribute to entrepreneurial credibility? 17:30 – Charlie’s story and advice for female entrepreneurs 19:35 – Getting your message in front of the right people 20:56 – Social media influencers, is there an impact and are they credible? 23:07 – What is a celebrity in 2016? 23:44 – Candice’s business decision making process 25:29 – Pricing strategy and sensitivity by demographic 26:24 – The risks of pricing your product too low 27:05 – Direct response call center education and customer service operations 29:50 – Entrepreneurs and philanthropic charity efforts (Simon Sinec?) 32:32 – Brand Aid Moment – product search optimization 33:45 – Final thoughts 35:19 – Advice for call center services, websites, and product upsells – free gifts help 38:07 – Charlie and Evan on the road to trade shows ERA 2016, ABC Baby 39:40 – Social media influencers are the new form of Direct Response marketing 40:15 – TV advertising audiences – millennials or baby boomers?

41 min2016 SEP 22
Comments
001: Healthy Living, Bikinis, and Rebranding | Candice Galek
the END
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