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Bring the Real

IDL Worldwide

4
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0
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Bring the Real

Bring the Real

IDL Worldwide

4
Followers
0
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

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About Us

Bring the Real explores consumer interactions in the new age of experience. Produced by IDL, a consumer experience agency, we discuss the changing landscape of brand marketing with host Alex Vera and frequent special guests. How are forward thinking brands behaving in today's reality of social media and e-commerce? Listen on as we delve into brand storytelling, finding connections, and creating meaningful moments for the modern consumer.

Latest Episodes

Inside Industrial Design

Industrial designer Michael DiTullo shares his perspectives on the art and function of industrial design. Pulling from his experience designingsome of the most innovative products for Fortune 500 companies, we dissect the evolution of the industry through the eyes of brands and consumers.

37 MIN2019 OCT 30
Comments
Inside Industrial Design

Noise Noise Noise

Joining us in Portland from Melbourne, Australia are the minds behind retail design & brand activation agency Noise Noise Noise. Host Alex Vera and Guest Host Aaron Carlsson chat with Blair Cooper & Leigh Gallagher about trends in the Asian & Asian Pacific markets and the evolution of the fashion industry globally.

35 MIN2019 SEP 6
Comments
Noise Noise Noise

The New Consumer

Today's episode explores how the development of the young consumer over time and how they interact with brands, celebrities, and influencers in the modern market. Featuring Aaron Carlsson of IDL and Jimmy Manley of Converse. Edited by Tim Mulhern.

37 MIN2019 AUG 20
Comments
The New Consumer

Craft Beer

EThis episode explores how craft breweries connect to consumers in an industry that has grown and changed immensely in recent years. Featuring interviews with Dave Query of The Post Brewing Co & 10 Barrel Brewing Co's podcast team.

58 MIN2019 JUN 21
Comments
Craft Beer

Design Week Portland

EJoin us for behind the scenes interviews with folks behind not-to-be-missed events at DWP. Design Week Portland takes place April 6-13. Visit designportland.org for more info and tune in today to hear from: Tsilli Pines, co-founder of Design Week Portland Keith Hamilton of Torch sharing perspectives on AR Todd Adams of the Portland Trail Blazers Adam Garcia, host of The Pressure is Good for You, A Talk Show

76 MIN2019 APR 2
Comments
Design Week Portland

Takeaways from SXSW 2019

EListen in as we digest and pull apart how brands showed up at SXSW 2019. We attended activations, panels, and events; we rode scooters, ate tacos, and stood in too-long lines. Here's our round up of who did it right, who flopped, and our deep & meaningful insights from a week in Austin.

33 MIN2019 MAR 22
Comments
Takeaways from SXSW 2019

Sportswear Digest

Season 2 Ep 1 looks at what's hot in sportswear. Our Marketplace segment focuses on news in brand marketing feat. IDLers Alex Gedrose & Henry Becker. Then, we go behind the scenes of Russell Westbrook's Why Not Zero.2 signature shoe. Featuring Jordan Footwear Designer Jay Enayah and Experiential Designer Tracee Enayah, we talk about the process of product design to launch through the lens of a husband & wife design duo. https://air.jordan.com/card/russell-westbrook-why-not-zero-2-future-history

45 MIN2019 FEB 22
Comments
Sportswear Digest

Ep. 18: ComplexCon

EIDL took a trip down the west coast to Long Beach to check out ComplexCon 2018. Joined by guest Zak Hoke of Addicted to Retail, we unpack the culture, experiences and brand activations that left an impact at this year’s event. Episode References: ComplexCon - https://www.complexcon.com Sneakersnstuff & Sweet Chick - https://youtu.be/9ATMT0vXdT0 Pangaia - https://www.instagram.com/p/Bp9oQKSBTla/?utm_source=ig_web_button_share_sheet HBO The Shop - https://youtu.be/tc_X2YYZo7U

33 MIN2018 NOV 15
Comments
Ep. 18: ComplexCon

Ep. 18: The Collegiate Experience

On this episode, we sit down with guest Whitney Wagoner, Director of the University of Oregon's Warsaw Sports Marketing Center. She shares how U of Odelivers its athletic department to the world and how student experience influences recruiting.

29 MIN2018 OCT 10
Comments
Ep. 18: The Collegiate Experience

Ep. 16: High Five Nails

This week's episode explores experience within the nail salon industry. Guest Annie Stancliffe joins us to talk High Five Nails, her new nail salon concept that challenges industry standards through a mobile and pop-up based business model.

31 MIN2018 SEP 12
Comments
Ep. 16: High Five Nails

Latest Episodes

Inside Industrial Design

Industrial designer Michael DiTullo shares his perspectives on the art and function of industrial design. Pulling from his experience designingsome of the most innovative products for Fortune 500 companies, we dissect the evolution of the industry through the eyes of brands and consumers.

37 MIN2019 OCT 30
Comments
Inside Industrial Design

Noise Noise Noise

Joining us in Portland from Melbourne, Australia are the minds behind retail design & brand activation agency Noise Noise Noise. Host Alex Vera and Guest Host Aaron Carlsson chat with Blair Cooper & Leigh Gallagher about trends in the Asian & Asian Pacific markets and the evolution of the fashion industry globally.

35 MIN2019 SEP 6
Comments
Noise Noise Noise

The New Consumer

Today's episode explores how the development of the young consumer over time and how they interact with brands, celebrities, and influencers in the modern market. Featuring Aaron Carlsson of IDL and Jimmy Manley of Converse. Edited by Tim Mulhern.

37 MIN2019 AUG 20
Comments
The New Consumer

Craft Beer

EThis episode explores how craft breweries connect to consumers in an industry that has grown and changed immensely in recent years. Featuring interviews with Dave Query of The Post Brewing Co & 10 Barrel Brewing Co's podcast team.

58 MIN2019 JUN 21
Comments
Craft Beer

Design Week Portland

EJoin us for behind the scenes interviews with folks behind not-to-be-missed events at DWP. Design Week Portland takes place April 6-13. Visit designportland.org for more info and tune in today to hear from: Tsilli Pines, co-founder of Design Week Portland Keith Hamilton of Torch sharing perspectives on AR Todd Adams of the Portland Trail Blazers Adam Garcia, host of The Pressure is Good for You, A Talk Show

76 MIN2019 APR 2
Comments
Design Week Portland

Takeaways from SXSW 2019

EListen in as we digest and pull apart how brands showed up at SXSW 2019. We attended activations, panels, and events; we rode scooters, ate tacos, and stood in too-long lines. Here's our round up of who did it right, who flopped, and our deep & meaningful insights from a week in Austin.

33 MIN2019 MAR 22
Comments
Takeaways from SXSW 2019

Sportswear Digest

Season 2 Ep 1 looks at what's hot in sportswear. Our Marketplace segment focuses on news in brand marketing feat. IDLers Alex Gedrose & Henry Becker. Then, we go behind the scenes of Russell Westbrook's Why Not Zero.2 signature shoe. Featuring Jordan Footwear Designer Jay Enayah and Experiential Designer Tracee Enayah, we talk about the process of product design to launch through the lens of a husband & wife design duo. https://air.jordan.com/card/russell-westbrook-why-not-zero-2-future-history

45 MIN2019 FEB 22
Comments
Sportswear Digest

Ep. 18: ComplexCon

EIDL took a trip down the west coast to Long Beach to check out ComplexCon 2018. Joined by guest Zak Hoke of Addicted to Retail, we unpack the culture, experiences and brand activations that left an impact at this year’s event. Episode References: ComplexCon - https://www.complexcon.com Sneakersnstuff & Sweet Chick - https://youtu.be/9ATMT0vXdT0 Pangaia - https://www.instagram.com/p/Bp9oQKSBTla/?utm_source=ig_web_button_share_sheet HBO The Shop - https://youtu.be/tc_X2YYZo7U

33 MIN2018 NOV 15
Comments
Ep. 18: ComplexCon

Ep. 18: The Collegiate Experience

On this episode, we sit down with guest Whitney Wagoner, Director of the University of Oregon's Warsaw Sports Marketing Center. She shares how U of Odelivers its athletic department to the world and how student experience influences recruiting.

29 MIN2018 OCT 10
Comments
Ep. 18: The Collegiate Experience

Ep. 16: High Five Nails

This week's episode explores experience within the nail salon industry. Guest Annie Stancliffe joins us to talk High Five Nails, her new nail salon concept that challenges industry standards through a mobile and pop-up based business model.

31 MIN2018 SEP 12
Comments
Ep. 16: High Five Nails
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