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Business Beyond Borders

Cynthia Dearin

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Business Beyond Borders

Business Beyond Borders

Cynthia Dearin

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About Us

Cynthia started the Business Beyond Borders podcast to unlock the secrets of making your small business an international success. Dearin & Associates is an international business consulting company that helps clients to access opportunities in fast-growing international markets.We are passionate about helping our clients expand internationally, because we recognise that there’s never been a better time to “go global”. International trade is at an all-time high and goods, services and information can move around the globe more rapidly than ever before.We know that companies that do business internationally have a bigger global impact, innovate more, make more money and are better places to work. We also believe that the world is a better place when people everywhere have access to the best products and services available.Our special focus is to speed up and de-risk the international expansion process for micro-to-medium sized companies and to help them get their products and services to the world.

Latest Episodes

Episode 53 - Why foreign exchange is so important with Rick Roache

It’s Cynthia Dearin here. Welcome to the Business Beyond Borders podcast and to our special series on COVID-19, how it’s affecting industries and businesses around the world and what it means for you. As part of our special series on COVID-19, I’m talking to Rick Roache, Managing Director of Ebury, Australia about foreign exchange and why it’s so important, especially right now.Tune in to find out: • How COVID-19 is affecting currency markets• The big mistakes that companies make when it comes to FX• The right time for a company with international plans to think about FX… … and lots more! If COVID-19 has created challenges or opportunities for your company, check out the Crisis Support Package, which I’ve put together for businesses looking to make the most out of this very challenging time. And if you enjoyed the show, remember to share it with a friend!

18 MINMAY 21
Comments
Episode 53 - Why foreign exchange is so important with Rick Roache

Episode 52 - How “Look After Yourself” became an international brand with Tom Griffith

I hope you’re surviving the madness, wherever you are in the world today. This week, to keep you powering through lockdown, I wanted to bring you something a little lighter and more inspirational than what you’ll get on mainstream channelsIn this episode, I’m talking to Tom Griffith, Co-founder of Emma and Tom, which makes all-natural juices and other healthy drinks. After a high-flying career as a CFO in London and Melbourne, Tom turned his back on the corporate world and started a juice company with his childhood friend, Emma Welsh. 16 years later, Emma and Tom is an international brand, sold in Jordan, Dubai, Hong Kong, Singapore and Malaysia.Tune in to find out:• How the company started on the ski slopes of Aspen • What to do when you have 8,000 bottles of juice and no customers• The strategies that Tom and Emma use to launch into new international markets• Tom’s tips for building great partnerships… and lots more!Speaking to Tom was a real treat and I hope you get a buzz from this episode… remember to share it with a friend who needs inspiration this week! If COVID-19 has created challenges or opportunities for your company, check out the Crisis Support Package, which I’ve put together for businesses looking to make the most out of this very challenging time.

24 MINAPR 30
Comments
Episode 52 - How “Look After Yourself” became an international brand with Tom Griffith

Episode 51 - Choosing the Right Market Part 2

Market selection is a critical phase when it comes to international expansion.Get it wrong, and you can tank your whole business… get it right and you can catapult it to new heights.In Part Two of this episode around choosing the right market, we delve a little deeper into the market selection process, outlining what to consider before making the decision, and the questions you should be asking to assess the risk and increase your chances of success.Tune in to find out:• How to implement systems that will allow you to expand with ease• The questions to ask before entering a new international market• The market-entry strategy that will best suit your business• Which trends and data to consider moving forwardAnd if you enjoyed the show, remember to subscribe so you don’t miss another episode and share it with a friend!

17 MINAPR 16
Comments
Episode 51 - Choosing the Right Market Part 2

Episode 50 - Why Frequent Flyer Points Still Matter during COVID-19

Welcome to our special series on COVID-19, how it’s affecting industries and businesses around the world, and what it means for you. In this episode, I chat to Steve Hui, Founder and Chief Executive of I Fly Flat, about how the global pandemic is changing the way we do international travel. Tune in to find out: • How COVID-19 has affected airlines and travellers around the world • What the long-term impact of decreased air travel is likely to be • How business leaders can make the most of a period in which they can’t travel • What to do with all those spare frequent flyer points If COVID-19 has created challenges or opportunities for your company, check out the Crisis Support Package, which I’ve put together for businesses looking to make the most out of this very challenging time. And if you enjoyed the show, remember to share it with a friend!

16 MINAPR 15
Comments
Episode 50 - Why Frequent Flyer Points Still Matter during COVID-19

Episode #49 - COVID-19: Special Update from Hong Kong with Callan Anderson

Welcome to our special series on COVID-19, how it’s affecting industries and businesses around the world, and what it means for you. In this episode, I chat to Callan Anderson from Hong Kong Corporate Services Group, about how the global pandemic is affecting business in Hong Kong. Tune in to find out: • Why Hong Kong’s infection rate is so low • How the crisis is affecting business in Hong Kong • Callan’s advice for companies doing business in Hong Kong If COVID-19 has created challenges or opportunities for your company, check out the Crisis Support Package, which I’ve put together for businesses looking to make the most out of this very challenging time. And if you enjoyed the show, remember to share it with a friend!

11 MINAPR 14
Comments
Episode #49 - COVID-19: Special Update from Hong Kong with Callan Anderson

Episode #48 - Tim Gray, Supply Chain Expert

This is the first in a series of special episodes on COVID-19, keeping you updated on how the pandemic is affecting industries and businesses around the world, and what it means for you. In this episode I talk to global supply chain expert, Tim Gray. Tim’s firm, Prophit Systems works with business leaders in Australia and Asia to solve complex supply chain process problems. Today we’re exploring how COVID-19 is affecting global supply chains and how to mitigate supply chain risks. Tune in to find out: • What the slowdown in China’s manufacturing sector means for global supply chains • Which sectors will be hardest hit be shortages of goods and materials • How COVID-19 is accelerating China’s move away from low value manufacturing • What kind of opportunities global supply chain disruptions will create • How retailers dealing with a surge in demand can mitigate their riskTo find out more about how Tim and his team can help you navigate global supply chains, visit the Prophit Systems website.I really enjoyed this conversation with Tim, and I hope you do too. If you know someone who would benefit from this interview, please share this episode with them.

21 MINAPR 9
Comments
Episode #48 - Tim Gray, Supply Chain Expert

Episode #47 - Choosing the Right Market

One key area that many business owners struggle with when it comes to expanding internationally is successfully choose the right market. On this episode of Business Beyond Borders, Maher interviews Cynthia as she speaks about the market selection process and highlights the common mistakes that companies make when looking to enter a new international market.This is Part One of a two-part interview, so keep an eye out for the next episode where we delve a little deeper into the market selection process, outlining what to consider before making the decision, and the questions you should be asking to assess the risk and increase your chances of success.

24 MINAPR 7
Comments
Episode #47 - Choosing the Right Market

Episode #46 - Andrew Raso, founder of Online Marketing Gurus

Over the last decade, digital marketing has had a profound impact on the way companies promote themselves and sell to their clients, both at home and in global markets. In this episode I caught up with Andrew Raso, founder of Online Marketing Gurus, one of Australia’s fastest growing digital marketing agencies.Andrew and his friend Mehrdad set up the company in 2012, not long after they left university. By 2019 they had 500 clients and almost $20 million in revenue and Andrew decided to start looking for growth opportunities offshore.Andrew was kind enough to share the experiences he’s had in the international space and some of the lessons he’s learned.Join me to find out:•Why OMG chose the US and Singapore as its initial international markets•How digital marketing varies from country to country•Which digital marketing channels generate the best results in international markets•Why it’s crucial to test an international market before jumping in I had fun recording this conversation with Andrew, and I hope you get great value from it. If you know someone who would benefit from this interview, please share the episode with them.

23 MINJAN 23
Comments
Episode #46 - Andrew Raso, founder of Online Marketing Gurus

Episode #45 - Bryan Santos, an investment banker with a difference

In this episode, I chat to Bryan Santos, an investment banker with a difference. He helps businesses grow - at home and abroad, by taking a holistic approach to solving the challenges faced by individual companies.Bryan and his team at the National Diversified Funding Corporation specialise in mergers and acquisitions, strategic alliances and capital raising, but they don’t use a cookie-cutter approach.Bryan has also developed his own program for small companies looking to grow. It’s called Grow by Acquisition and you can find it here. Tune in to find out:• How a company can grow internationally with very little funding of its own,• Why understanding the gaps in your business is key to creating successful solutions for growth,• Key criteria for sourcing funding for your company,• How smaller companies can leverage funding for growth...• and so much moreI really enjoyed this conversation with Bryan, and I hope you do too. If you know someone who would benefit from this interview, please share this episode with them.

27 MINJAN 15
Comments
Episode #45 - Bryan Santos, an investment banker with a difference

Episode #44 - Heath Behncke, Founder and Managing Director of Holon Global Investments

Everybody’s talking about the Libra, a new cryptocurrency proposed by Facebook, which advocates claim could transform the businesses and the lives of billions of people around the world. So … what’s it all about?I caught up with Heath Behncke, the Founder and Managing Director of HolonGlobal Investments, and the Executive Chair of the Libra Association, to get his thoughts on why we need Libra, what it could mean for companies doing business internationally and whether the currency will become a reality, given the challenges it has faced in recent months. Tune in to find out:• Why Facebook decided to launch the Libra• How the Libra is different to other crypto currencies • How the Libra could transform the shape of global business, especially for SMEs• When Libra is likely to launch, given the controversy around it in 2019.I really enjoyed this conversation with Heath, and I hope you do too. If you know someone who would benefit from this interview, please share this episode with them.

41 MINJAN 13
Comments
Episode #44 - Heath Behncke, Founder and Managing Director of Holon Global Investments

Latest Episodes

Episode 53 - Why foreign exchange is so important with Rick Roache

It’s Cynthia Dearin here. Welcome to the Business Beyond Borders podcast and to our special series on COVID-19, how it’s affecting industries and businesses around the world and what it means for you. As part of our special series on COVID-19, I’m talking to Rick Roache, Managing Director of Ebury, Australia about foreign exchange and why it’s so important, especially right now.Tune in to find out: • How COVID-19 is affecting currency markets• The big mistakes that companies make when it comes to FX• The right time for a company with international plans to think about FX… … and lots more! If COVID-19 has created challenges or opportunities for your company, check out the Crisis Support Package, which I’ve put together for businesses looking to make the most out of this very challenging time. And if you enjoyed the show, remember to share it with a friend!

18 MINMAY 21
Comments
Episode 53 - Why foreign exchange is so important with Rick Roache

Episode 52 - How “Look After Yourself” became an international brand with Tom Griffith

I hope you’re surviving the madness, wherever you are in the world today. This week, to keep you powering through lockdown, I wanted to bring you something a little lighter and more inspirational than what you’ll get on mainstream channelsIn this episode, I’m talking to Tom Griffith, Co-founder of Emma and Tom, which makes all-natural juices and other healthy drinks. After a high-flying career as a CFO in London and Melbourne, Tom turned his back on the corporate world and started a juice company with his childhood friend, Emma Welsh. 16 years later, Emma and Tom is an international brand, sold in Jordan, Dubai, Hong Kong, Singapore and Malaysia.Tune in to find out:• How the company started on the ski slopes of Aspen • What to do when you have 8,000 bottles of juice and no customers• The strategies that Tom and Emma use to launch into new international markets• Tom’s tips for building great partnerships… and lots more!Speaking to Tom was a real treat and I hope you get a buzz from this episode… remember to share it with a friend who needs inspiration this week! If COVID-19 has created challenges or opportunities for your company, check out the Crisis Support Package, which I’ve put together for businesses looking to make the most out of this very challenging time.

24 MINAPR 30
Comments
Episode 52 - How “Look After Yourself” became an international brand with Tom Griffith

Episode 51 - Choosing the Right Market Part 2

Market selection is a critical phase when it comes to international expansion.Get it wrong, and you can tank your whole business… get it right and you can catapult it to new heights.In Part Two of this episode around choosing the right market, we delve a little deeper into the market selection process, outlining what to consider before making the decision, and the questions you should be asking to assess the risk and increase your chances of success.Tune in to find out:• How to implement systems that will allow you to expand with ease• The questions to ask before entering a new international market• The market-entry strategy that will best suit your business• Which trends and data to consider moving forwardAnd if you enjoyed the show, remember to subscribe so you don’t miss another episode and share it with a friend!

17 MINAPR 16
Comments
Episode 51 - Choosing the Right Market Part 2

Episode 50 - Why Frequent Flyer Points Still Matter during COVID-19

Welcome to our special series on COVID-19, how it’s affecting industries and businesses around the world, and what it means for you. In this episode, I chat to Steve Hui, Founder and Chief Executive of I Fly Flat, about how the global pandemic is changing the way we do international travel. Tune in to find out: • How COVID-19 has affected airlines and travellers around the world • What the long-term impact of decreased air travel is likely to be • How business leaders can make the most of a period in which they can’t travel • What to do with all those spare frequent flyer points If COVID-19 has created challenges or opportunities for your company, check out the Crisis Support Package, which I’ve put together for businesses looking to make the most out of this very challenging time. And if you enjoyed the show, remember to share it with a friend!

16 MINAPR 15
Comments
Episode 50 - Why Frequent Flyer Points Still Matter during COVID-19

Episode #49 - COVID-19: Special Update from Hong Kong with Callan Anderson

Welcome to our special series on COVID-19, how it’s affecting industries and businesses around the world, and what it means for you. In this episode, I chat to Callan Anderson from Hong Kong Corporate Services Group, about how the global pandemic is affecting business in Hong Kong. Tune in to find out: • Why Hong Kong’s infection rate is so low • How the crisis is affecting business in Hong Kong • Callan’s advice for companies doing business in Hong Kong If COVID-19 has created challenges or opportunities for your company, check out the Crisis Support Package, which I’ve put together for businesses looking to make the most out of this very challenging time. And if you enjoyed the show, remember to share it with a friend!

11 MINAPR 14
Comments
Episode #49 - COVID-19: Special Update from Hong Kong with Callan Anderson

Episode #48 - Tim Gray, Supply Chain Expert

This is the first in a series of special episodes on COVID-19, keeping you updated on how the pandemic is affecting industries and businesses around the world, and what it means for you. In this episode I talk to global supply chain expert, Tim Gray. Tim’s firm, Prophit Systems works with business leaders in Australia and Asia to solve complex supply chain process problems. Today we’re exploring how COVID-19 is affecting global supply chains and how to mitigate supply chain risks. Tune in to find out: • What the slowdown in China’s manufacturing sector means for global supply chains • Which sectors will be hardest hit be shortages of goods and materials • How COVID-19 is accelerating China’s move away from low value manufacturing • What kind of opportunities global supply chain disruptions will create • How retailers dealing with a surge in demand can mitigate their riskTo find out more about how Tim and his team can help you navigate global supply chains, visit the Prophit Systems website.I really enjoyed this conversation with Tim, and I hope you do too. If you know someone who would benefit from this interview, please share this episode with them.

21 MINAPR 9
Comments
Episode #48 - Tim Gray, Supply Chain Expert

Episode #47 - Choosing the Right Market

One key area that many business owners struggle with when it comes to expanding internationally is successfully choose the right market. On this episode of Business Beyond Borders, Maher interviews Cynthia as she speaks about the market selection process and highlights the common mistakes that companies make when looking to enter a new international market.This is Part One of a two-part interview, so keep an eye out for the next episode where we delve a little deeper into the market selection process, outlining what to consider before making the decision, and the questions you should be asking to assess the risk and increase your chances of success.

24 MINAPR 7
Comments
Episode #47 - Choosing the Right Market

Episode #46 - Andrew Raso, founder of Online Marketing Gurus

Over the last decade, digital marketing has had a profound impact on the way companies promote themselves and sell to their clients, both at home and in global markets. In this episode I caught up with Andrew Raso, founder of Online Marketing Gurus, one of Australia’s fastest growing digital marketing agencies.Andrew and his friend Mehrdad set up the company in 2012, not long after they left university. By 2019 they had 500 clients and almost $20 million in revenue and Andrew decided to start looking for growth opportunities offshore.Andrew was kind enough to share the experiences he’s had in the international space and some of the lessons he’s learned.Join me to find out:•Why OMG chose the US and Singapore as its initial international markets•How digital marketing varies from country to country•Which digital marketing channels generate the best results in international markets•Why it’s crucial to test an international market before jumping in I had fun recording this conversation with Andrew, and I hope you get great value from it. If you know someone who would benefit from this interview, please share the episode with them.

23 MINJAN 23
Comments
Episode #46 - Andrew Raso, founder of Online Marketing Gurus

Episode #45 - Bryan Santos, an investment banker with a difference

In this episode, I chat to Bryan Santos, an investment banker with a difference. He helps businesses grow - at home and abroad, by taking a holistic approach to solving the challenges faced by individual companies.Bryan and his team at the National Diversified Funding Corporation specialise in mergers and acquisitions, strategic alliances and capital raising, but they don’t use a cookie-cutter approach.Bryan has also developed his own program for small companies looking to grow. It’s called Grow by Acquisition and you can find it here. Tune in to find out:• How a company can grow internationally with very little funding of its own,• Why understanding the gaps in your business is key to creating successful solutions for growth,• Key criteria for sourcing funding for your company,• How smaller companies can leverage funding for growth...• and so much moreI really enjoyed this conversation with Bryan, and I hope you do too. If you know someone who would benefit from this interview, please share this episode with them.

27 MINJAN 15
Comments
Episode #45 - Bryan Santos, an investment banker with a difference

Episode #44 - Heath Behncke, Founder and Managing Director of Holon Global Investments

Everybody’s talking about the Libra, a new cryptocurrency proposed by Facebook, which advocates claim could transform the businesses and the lives of billions of people around the world. So … what’s it all about?I caught up with Heath Behncke, the Founder and Managing Director of HolonGlobal Investments, and the Executive Chair of the Libra Association, to get his thoughts on why we need Libra, what it could mean for companies doing business internationally and whether the currency will become a reality, given the challenges it has faced in recent months. Tune in to find out:• Why Facebook decided to launch the Libra• How the Libra is different to other crypto currencies • How the Libra could transform the shape of global business, especially for SMEs• When Libra is likely to launch, given the controversy around it in 2019.I really enjoyed this conversation with Heath, and I hope you do too. If you know someone who would benefit from this interview, please share this episode with them.

41 MINJAN 13
Comments
Episode #44 - Heath Behncke, Founder and Managing Director of Holon Global Investments
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