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Clickstarter

Dante St James

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Clickstarter

Clickstarter

Dante St James

0
Followers
1
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

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About Us

The daily word on digital marketing in regional Australia. Dante St James is an accredited by Facebook Australia as a Community Trainer and Digital Marketing Associate along with with a trainer with Google's digital literacy initiative, Digital Springboard. Clickstarter covers the web, social media, digital marketing, content marketing, Google Ads and SEO all with the context of regional Australian small to medium business.

Latest Episodes

Designing your website for mobile devices

Slow to load. Hard to find anything. Hard to read. Covered in giant photos that add nothing, yet take forever to display. Does that sound like a bunch of websites you’ve tried to view on a mobile phone?

5 MIN2 w ago
Comments
Designing your website for mobile devices

107 - Marketing observations during COVID-19

When an economic crisis hits, the first thing that a business usually does, is stop marketing and advertising. Which is probably why this past week my Facebook feed has been full of rubbish ads that I have no interest in. Why is that?

6 MINMAR 25
Comments
107 - Marketing observations during COVID-19

106 - Why LinkedIn Matters

Ugh LinkedIn. That awful spammy thing where you’ve always got some recruiter hitting you up for a job you’re not qualified for, or yet another way for south Asian calls centres to get your details. If that’s what you think LinkedIn is, you’re about to be surprised. Transcript here: Why LinkedIn Matters (https://clkstrt.me/why-linkedin-matters)

4 MINMAR 22
Comments
106 - Why LinkedIn Matters

105 - Working out who your idea customer is

There’s been books written on it, workshops designed for it and hundreds of experts in it. But surely it can’t be that difficult to work out who your target customer is and how to target them with the right stuff… right?

8 MINMAR 11
Comments
105 - Working out who your idea customer is

How long is too long for post text?

Fill it up! Go easy! Tonnes of emojis! Emojis are the devil’s spawn! There are as many opinions on how much you should cram in a social media post or ad as there are types of businesses. So what’s the go?

5 MINMAR 9
Comments
How long is too long for post text?

103: Can I target ads at members of Facebook Groups?

It’s generally assumed that you can’t target Facebook Ads at people based on the Groups they’re in. But there is a bit of a trick that actually lets you do it, but not though the usual ways of targeting ads.

4 MINFEB 11
Comments
103: Can I target ads at members of Facebook Groups?

Photoshop vs Canva

Photoshop has become the default word when it comes to editing a photo. If a photo has been touched up, it’s been photoshopped. But when it comes to making graphics for social media, is Photoshop actually the best to to use?

6 MINJAN 27
Comments
Photoshop vs Canva

How should I use hashtags?

Hashtags, hashtags, everywhere. On Twitter, on Instagram, on LinkedIn, on Facebook. But what’s a good way to use them that doesn’t leave you looking like a total noob and some kind of makeup tutorial influencer?

6 MINJAN 25
Comments
How should I use hashtags?

Good news! Live video is not compulsory!

It’s 2020. We’re all reading from the same marketing playbook, so we’re all playing the same moves. And right now, the primo play is talking to a camera to build a personal brand. But what if live video just feels wrong?

6 MINJAN 22
Comments
Good news! Live video is not compulsory!

What advertising options should I look closest at?

There’s a hundred reps from a hundred companies all asking you to spend your money with them right now. Radio stations, TV stations, newspapers, phone books, social media managers, SEO experts. So what’s most important?

6 MINJAN 21
Comments
What advertising options should I look closest at?

Latest Episodes

Designing your website for mobile devices

Slow to load. Hard to find anything. Hard to read. Covered in giant photos that add nothing, yet take forever to display. Does that sound like a bunch of websites you’ve tried to view on a mobile phone?

5 MIN2 w ago
Comments
Designing your website for mobile devices

107 - Marketing observations during COVID-19

When an economic crisis hits, the first thing that a business usually does, is stop marketing and advertising. Which is probably why this past week my Facebook feed has been full of rubbish ads that I have no interest in. Why is that?

6 MINMAR 25
Comments
107 - Marketing observations during COVID-19

106 - Why LinkedIn Matters

Ugh LinkedIn. That awful spammy thing where you’ve always got some recruiter hitting you up for a job you’re not qualified for, or yet another way for south Asian calls centres to get your details. If that’s what you think LinkedIn is, you’re about to be surprised. Transcript here: Why LinkedIn Matters (https://clkstrt.me/why-linkedin-matters)

4 MINMAR 22
Comments
106 - Why LinkedIn Matters

105 - Working out who your idea customer is

There’s been books written on it, workshops designed for it and hundreds of experts in it. But surely it can’t be that difficult to work out who your target customer is and how to target them with the right stuff… right?

8 MINMAR 11
Comments
105 - Working out who your idea customer is

How long is too long for post text?

Fill it up! Go easy! Tonnes of emojis! Emojis are the devil’s spawn! There are as many opinions on how much you should cram in a social media post or ad as there are types of businesses. So what’s the go?

5 MINMAR 9
Comments
How long is too long for post text?

103: Can I target ads at members of Facebook Groups?

It’s generally assumed that you can’t target Facebook Ads at people based on the Groups they’re in. But there is a bit of a trick that actually lets you do it, but not though the usual ways of targeting ads.

4 MINFEB 11
Comments
103: Can I target ads at members of Facebook Groups?

Photoshop vs Canva

Photoshop has become the default word when it comes to editing a photo. If a photo has been touched up, it’s been photoshopped. But when it comes to making graphics for social media, is Photoshop actually the best to to use?

6 MINJAN 27
Comments
Photoshop vs Canva

How should I use hashtags?

Hashtags, hashtags, everywhere. On Twitter, on Instagram, on LinkedIn, on Facebook. But what’s a good way to use them that doesn’t leave you looking like a total noob and some kind of makeup tutorial influencer?

6 MINJAN 25
Comments
How should I use hashtags?

Good news! Live video is not compulsory!

It’s 2020. We’re all reading from the same marketing playbook, so we’re all playing the same moves. And right now, the primo play is talking to a camera to build a personal brand. But what if live video just feels wrong?

6 MINJAN 22
Comments
Good news! Live video is not compulsory!

What advertising options should I look closest at?

There’s a hundred reps from a hundred companies all asking you to spend your money with them right now. Radio stations, TV stations, newspapers, phone books, social media managers, SEO experts. So what’s most important?

6 MINJAN 21
Comments
What advertising options should I look closest at?
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