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CMI Weekly Wrap

Content Marketing Institute (CMI)

1
Followers
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CMI Weekly Wrap

CMI Weekly Wrap

Content Marketing Institute (CMI)

1
Followers
2
Plays
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About Us

Content Marketing Institute's latest podcast wraps up every work week with one deep thought, one news take, and one great idea. Get 10 minutes of inspiration and insight from CMI’s Chief Strategy Advisor Robert Rose every Friday.

Latest Episodes

Bounce Back? Nope. What You Should Prepare for Now

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering if we’re bouncing back – or forward. He offers his fresh take on how (or whether) to plan for an economic bounce back. Robert talks with “unapologetic marketing truth teller” Katie Martell about the intersection of marketing and social movements. And he shares an article about the disruptive change we need now. And that’s a wrap for the week ending May 29, 2020.

37 MIN6 d ago
Comments
Bounce Back? Nope. What You Should Prepare for Now

You Can Never Save Time, But You Can Use It Wisely

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about how we can’t save time. He offers a fresh take on an article that claims the pandemic has created the biggest opportunity for publishing in 75 years. Jessica Hodkinson joins to talk about the changes the COVID-19 crisis is bringing about in content marketing and strategy. Finally, Robert points to an article that asks whether we’re spending time on the right things. And that’s a wrap for the week ending May 22, 202

37 MIN1 w ago
Comments
You Can Never Save Time, But You Can Use It Wisely

Patience Wearing Thin? How to Fatten it Up

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering how to fatten up patience when it’s wearing thin, and points to a new study that says media buyers and brands have paused their ad spend. He continues his chat with Copyblogger founder Brian Clark, focusing this week on how to avoid turning empathy into an empty buzzword. And finally Robert points to a long-term playbook for content marketing success. And that’s a wrap for the week ending May 15.

36 MIN2 w ago
Comments
Patience Wearing Thin? How to Fatten it Up

Break the Rules the Right Way

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether rules are made to be broken. He shares his take on an article about how the Financial Times is enjoying better … financial times. Robert talks with Brian Clark about his journey as a solopreneur, co-founder, sabbatical taker, and his new work. And finally, he points you to an article about breaking the (right) rules with your content. And that’s a wrap for the week ending May 8, 2020.

39 MIN3 w ago
Comments
Break the Rules the Right Way

Follow the Search for Better Answers

In this week’s episode Content Marketing Institute’s Robert Rose is searching for better answers. He offers his take on the new trend of retail brands cooperating on content. Plus, he talks with Kate Volman about content strategy and leadership. And finally Robert points you to an article on how to crush your content goals with a team built on talents rather than tasks. And that’s a wrap for the week ending May 1, 2020.

37 MINAPR 30
Comments
Follow the Search for Better Answers

Time to Ask What, So What, and Now What?

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about three questions: What? So what? Now what? He shares his fresh take on the reveal of Amazon platform changes that expose publishing’s weak points (again). He talks with The Content Council’s Jacqueline Loch about the challenges of developing messaging and stories in the COVID-19 era. And he takes you back to the future with content marketing predictions for 2020. And that’s a wrap for the week ending April 24, 2020.

37 MINAPR 23
Comments
Time to Ask What, So What, and Now What?

Do You Really Care How Your Audiences Are Doing?

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering how you’re doing. He offers his take on a new article that explains how content helps brands keep calm and carry on. Robert talks with Tanzen Consulting’s Carrie Hane about content design, new operational models, and how we get to a new normal with better content strategies. Plus he points you to an article about Agile marketing principles that’s especially relevant today. And that’s a wrap of the week ending April 17

38 MINAPR 16
Comments
Do You Really Care How Your Audiences Are Doing?

Take Time to Do Nothing for Better Productivity

In this week’s episode, Content Marketing Institute’s Robert Rose explains why making time to do nothing is one of the most productive choices you can make. He offers his fresh take on an article about how some companies are reexamining the quantity vs. quality content strategy. Robert chats with CMI Creative Director Joseph “JK” Kalinowski about taking time for creativity. And he points you to an interview with that master of creativity John Cleese. And that’s a wrap of the week ending April 10,

39 MINAPR 8
Comments
Take Time to Do Nothing for Better Productivity

What Is Your Brand's Responsibility to Content Now?

In this week’s episode, Content Marketing Institute’s Robert Rose asks what exactly our responsibility to digital content is now. He offers a fresh take on an article that suggests consumers don’t trust digital marketing. Leadtail CEO Carter Hostelley talks with Robert about managing B2B social right now – and preparing for the new normal. And finally, Robert points you to an article that explains what to expect when you’re experimenting. And that’s a wrap of the week ending April 3, 2020.

39 MINAPR 2
Comments
What Is Your Brand's Responsibility to Content Now?

Which Content Marketers Will Do Well in the Post-Shutdown World?

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering when we can just “say when.” He explores how a kumbaya moment between consumer and B2B magazines offers a model for content monetization for brand publishers. He talks with Brainrider’s Jon Kane about content marketing in challenging (and changing) times. And he points you to an article that will help you decide when (and how) the news should disrupt your content calendar. And that’s a wrap for the week ending March 2

38 MINMAR 26
Comments
Which Content Marketers Will Do Well in the Post-Shutdown World?

Latest Episodes

Bounce Back? Nope. What You Should Prepare for Now

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering if we’re bouncing back – or forward. He offers his fresh take on how (or whether) to plan for an economic bounce back. Robert talks with “unapologetic marketing truth teller” Katie Martell about the intersection of marketing and social movements. And he shares an article about the disruptive change we need now. And that’s a wrap for the week ending May 29, 2020.

37 MIN6 d ago
Comments
Bounce Back? Nope. What You Should Prepare for Now

You Can Never Save Time, But You Can Use It Wisely

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about how we can’t save time. He offers a fresh take on an article that claims the pandemic has created the biggest opportunity for publishing in 75 years. Jessica Hodkinson joins to talk about the changes the COVID-19 crisis is bringing about in content marketing and strategy. Finally, Robert points to an article that asks whether we’re spending time on the right things. And that’s a wrap for the week ending May 22, 202

37 MIN1 w ago
Comments
You Can Never Save Time, But You Can Use It Wisely

Patience Wearing Thin? How to Fatten it Up

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering how to fatten up patience when it’s wearing thin, and points to a new study that says media buyers and brands have paused their ad spend. He continues his chat with Copyblogger founder Brian Clark, focusing this week on how to avoid turning empathy into an empty buzzword. And finally Robert points to a long-term playbook for content marketing success. And that’s a wrap for the week ending May 15.

36 MIN2 w ago
Comments
Patience Wearing Thin? How to Fatten it Up

Break the Rules the Right Way

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether rules are made to be broken. He shares his take on an article about how the Financial Times is enjoying better … financial times. Robert talks with Brian Clark about his journey as a solopreneur, co-founder, sabbatical taker, and his new work. And finally, he points you to an article about breaking the (right) rules with your content. And that’s a wrap for the week ending May 8, 2020.

39 MIN3 w ago
Comments
Break the Rules the Right Way

Follow the Search for Better Answers

In this week’s episode Content Marketing Institute’s Robert Rose is searching for better answers. He offers his take on the new trend of retail brands cooperating on content. Plus, he talks with Kate Volman about content strategy and leadership. And finally Robert points you to an article on how to crush your content goals with a team built on talents rather than tasks. And that’s a wrap for the week ending May 1, 2020.

37 MINAPR 30
Comments
Follow the Search for Better Answers

Time to Ask What, So What, and Now What?

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about three questions: What? So what? Now what? He shares his fresh take on the reveal of Amazon platform changes that expose publishing’s weak points (again). He talks with The Content Council’s Jacqueline Loch about the challenges of developing messaging and stories in the COVID-19 era. And he takes you back to the future with content marketing predictions for 2020. And that’s a wrap for the week ending April 24, 2020.

37 MINAPR 23
Comments
Time to Ask What, So What, and Now What?

Do You Really Care How Your Audiences Are Doing?

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering how you’re doing. He offers his take on a new article that explains how content helps brands keep calm and carry on. Robert talks with Tanzen Consulting’s Carrie Hane about content design, new operational models, and how we get to a new normal with better content strategies. Plus he points you to an article about Agile marketing principles that’s especially relevant today. And that’s a wrap of the week ending April 17

38 MINAPR 16
Comments
Do You Really Care How Your Audiences Are Doing?

Take Time to Do Nothing for Better Productivity

In this week’s episode, Content Marketing Institute’s Robert Rose explains why making time to do nothing is one of the most productive choices you can make. He offers his fresh take on an article about how some companies are reexamining the quantity vs. quality content strategy. Robert chats with CMI Creative Director Joseph “JK” Kalinowski about taking time for creativity. And he points you to an interview with that master of creativity John Cleese. And that’s a wrap of the week ending April 10,

39 MINAPR 8
Comments
Take Time to Do Nothing for Better Productivity

What Is Your Brand's Responsibility to Content Now?

In this week’s episode, Content Marketing Institute’s Robert Rose asks what exactly our responsibility to digital content is now. He offers a fresh take on an article that suggests consumers don’t trust digital marketing. Leadtail CEO Carter Hostelley talks with Robert about managing B2B social right now – and preparing for the new normal. And finally, Robert points you to an article that explains what to expect when you’re experimenting. And that’s a wrap of the week ending April 3, 2020.

39 MINAPR 2
Comments
What Is Your Brand's Responsibility to Content Now?

Which Content Marketers Will Do Well in the Post-Shutdown World?

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering when we can just “say when.” He explores how a kumbaya moment between consumer and B2B magazines offers a model for content monetization for brand publishers. He talks with Brainrider’s Jon Kane about content marketing in challenging (and changing) times. And he points you to an article that will help you decide when (and how) the news should disrupt your content calendar. And that’s a wrap for the week ending March 2

38 MINMAR 26
Comments
Which Content Marketers Will Do Well in the Post-Shutdown World?
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