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Conversations in Depth: A QRCA Views Podcast

Michael Carlon

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Conversations in Depth: A QRCA Views Podcast

Conversations in Depth: A QRCA Views Podcast

Michael Carlon

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About Us

In-depth conversations with business leaders, marketers, and authors.

Latest Episodes

An Interview with Karen Mangia

In this edition of Conversations in Depth, QRCA’s Luminairies editor Kay Corry Aubrey talks with Karen Mangia, Vice President of Consumer and Market Insights at Salesforce.com. Kay and Karen discuss the role of qualitative research within this dynamic company as well as some very interesting ways in which Salesforce is listening to the voice of their customers around the world. In addition, Karen is also the author of Success with Less, a particularly timely book for these current times.

21 minJUL 30
Comments
An Interview with Karen Mangia

Writing the Right Questions: An Interview with Kayte Hamilton

Kayte Hamilton, recipient of this year’s QRCA Rising Star Award, joins host Foster Winter for a particularly timely conversation on transitioning to online qualitative work—how to think about wording, discussion flow, considering the final output, and other important aspects of online qualitative work.

25 minMAY 21
Comments
Writing the Right Questions: An Interview with Kayte Hamilton

Interview with Martin Raymond

Martin Raymond is a Co-founder of The Future Laboratory, journalist and one of the world’s leading futurists. In this podcast interview Kay Corry Aubrey spoke with Raymond about the critical role of the human researcher in foresight research as we enter an age dominated by artificial intelligence. Raymond describes how his team identifies trends by connecting with innovative people and how they use qualitative research, scenario planning, and storytelling to build frameworks of future trends

27 minAPR 22
Comments
Interview with Martin Raymond

What Marketers Need to Know about Human Bias: An Interview with Richard Shotton

Considered one of the most talented brand strategists in the UK, Richard Shotton is the author of The Choice Factory: 25 behavioral biases that influence what we buy. In this Conversation in Depth with QRCA’s Kay Aubrey, Rich points out that discussions about behavioral science and marketing usually include descriptions of many biases, but not enough talk about how to apply them.

29 minJAN 24
Comments
What Marketers Need to Know about Human Bias: An Interview with Richard Shotton

Interview with Sean Campbell and Scott Swigart

Sean Campbell and Scott Swigart are the co-owners of the Oregon-based company, Cascade Insights. Together, they have built two different businesses over the past 10 years, in the broad arena of technology industry- focused marketing and consulting. Their first business, founded in 1999, was a technical consultancy whose clients included some of the largest companies in the software and hardware fields.

18 min2019 DEC 7
Comments
Interview with Sean Campbell and Scott Swigart

Interview with Scott Berkun

QRCA book review editor Kay Corry Aubrey interviews Scott Berkun. Scott is the author of best selling Myths of Innovation, which explores the truths of creativity and innovation. Scott was a project manager at Microsoft from 1994 until 2003 and worked with the development teams on the original versions of the ubiquitous Internet Explorer (v1-5), Windows, and MSN.

15 min2019 DEC 7
Comments
Interview with Scott Berkun

Interview with Rick Weitzer

Rick Weitzer is a longtime QRCA member and principal partner of the Prell Organization, received his MS in Urban Studies from Cleveland State University and a BA in Psychology from Case Western Reserve University.

26 min2019 DEC 7
Comments
Interview with Rick Weitzer

Interview with Paul Gillin

Paul Gillin is a veteran technology journalist with more than 23 years of editorial leadership. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld magazine. He writes the social media column for BtoB magazine, and his new book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters.

13 min2019 DEC 7
Comments
Interview with Paul Gillin

Interview with Naomi Henderson

Naomi Henderson opened RIVA in 1981 and is its CEO, directing policy and procedures for two divisions: Research and Training. She is co-founder of the RIVA Training Institute, where she serves as a Master Trainer writing curriculum for public and custom courses and fulfilling her dream to leave the industry in better shape than when she entered, by training researchers in the art and science of rigorous qualitative research techniques.

49 min2019 DEC 7
Comments
Interview with Naomi Henderson

Interview with Mary Ellen Bates

Mary Ellen Bates is both the beauty and brains behind Bates Information Services, where she provides strategic business research for business professionals and knowledge workers. Before launching her business in 1991, she worked for many years as a corporate librarian. She never developed the quiet Librarian Voice, however.

15 min2019 DEC 7
Comments
Interview with Mary Ellen Bates

Latest Episodes

An Interview with Karen Mangia

In this edition of Conversations in Depth, QRCA’s Luminairies editor Kay Corry Aubrey talks with Karen Mangia, Vice President of Consumer and Market Insights at Salesforce.com. Kay and Karen discuss the role of qualitative research within this dynamic company as well as some very interesting ways in which Salesforce is listening to the voice of their customers around the world. In addition, Karen is also the author of Success with Less, a particularly timely book for these current times.

21 minJUL 30
Comments
An Interview with Karen Mangia

Writing the Right Questions: An Interview with Kayte Hamilton

Kayte Hamilton, recipient of this year’s QRCA Rising Star Award, joins host Foster Winter for a particularly timely conversation on transitioning to online qualitative work—how to think about wording, discussion flow, considering the final output, and other important aspects of online qualitative work.

25 minMAY 21
Comments
Writing the Right Questions: An Interview with Kayte Hamilton

Interview with Martin Raymond

Martin Raymond is a Co-founder of The Future Laboratory, journalist and one of the world’s leading futurists. In this podcast interview Kay Corry Aubrey spoke with Raymond about the critical role of the human researcher in foresight research as we enter an age dominated by artificial intelligence. Raymond describes how his team identifies trends by connecting with innovative people and how they use qualitative research, scenario planning, and storytelling to build frameworks of future trends

27 minAPR 22
Comments
Interview with Martin Raymond

What Marketers Need to Know about Human Bias: An Interview with Richard Shotton

Considered one of the most talented brand strategists in the UK, Richard Shotton is the author of The Choice Factory: 25 behavioral biases that influence what we buy. In this Conversation in Depth with QRCA’s Kay Aubrey, Rich points out that discussions about behavioral science and marketing usually include descriptions of many biases, but not enough talk about how to apply them.

29 minJAN 24
Comments
What Marketers Need to Know about Human Bias: An Interview with Richard Shotton

Interview with Sean Campbell and Scott Swigart

Sean Campbell and Scott Swigart are the co-owners of the Oregon-based company, Cascade Insights. Together, they have built two different businesses over the past 10 years, in the broad arena of technology industry- focused marketing and consulting. Their first business, founded in 1999, was a technical consultancy whose clients included some of the largest companies in the software and hardware fields.

18 min2019 DEC 7
Comments
Interview with Sean Campbell and Scott Swigart

Interview with Scott Berkun

QRCA book review editor Kay Corry Aubrey interviews Scott Berkun. Scott is the author of best selling Myths of Innovation, which explores the truths of creativity and innovation. Scott was a project manager at Microsoft from 1994 until 2003 and worked with the development teams on the original versions of the ubiquitous Internet Explorer (v1-5), Windows, and MSN.

15 min2019 DEC 7
Comments
Interview with Scott Berkun

Interview with Rick Weitzer

Rick Weitzer is a longtime QRCA member and principal partner of the Prell Organization, received his MS in Urban Studies from Cleveland State University and a BA in Psychology from Case Western Reserve University.

26 min2019 DEC 7
Comments
Interview with Rick Weitzer

Interview with Paul Gillin

Paul Gillin is a veteran technology journalist with more than 23 years of editorial leadership. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld magazine. He writes the social media column for BtoB magazine, and his new book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters.

13 min2019 DEC 7
Comments
Interview with Paul Gillin

Interview with Naomi Henderson

Naomi Henderson opened RIVA in 1981 and is its CEO, directing policy and procedures for two divisions: Research and Training. She is co-founder of the RIVA Training Institute, where she serves as a Master Trainer writing curriculum for public and custom courses and fulfilling her dream to leave the industry in better shape than when she entered, by training researchers in the art and science of rigorous qualitative research techniques.

49 min2019 DEC 7
Comments
Interview with Naomi Henderson

Interview with Mary Ellen Bates

Mary Ellen Bates is both the beauty and brains behind Bates Information Services, where she provides strategic business research for business professionals and knowledge workers. Before launching her business in 1991, she worked for many years as a corporate librarian. She never developed the quiet Librarian Voice, however.

15 min2019 DEC 7
Comments
Interview with Mary Ellen Bates
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