Himalaya: Listen. Learn. Grow.
Conversations in Depth: A QRCA Views Podcast
Considered one of the most talented brand strategists in the UK, Richard Shotton is the author of The Choice Factory: 25 behavioral biases that influence what we buy. In this Conversation in Depth with QRCA’s Kay Aubrey, Rich points out that discussions about behavioral science and marketing usually include descriptions of many biases, but not enough talk about how to apply them.