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Decision Makers

Decision Makers

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Decision Makers

Decision Makers

Decision Makers

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About Us

The Decision Makers Podcast is hosted by Dalia Strum who is an educator on Digital Marketing and Business Strategy. She has run multiple successful businesses and has worked with some of the largest brands in the world. The Decision Makers podcast will share inspiring insights from some of the most innovative people in the tech, retail, and business industries. In addition to these insightful conversations, it will also incorporate some unfiltered conversations held at conferences and other live events. These convo are meant to inspire as well as provide listeners with tangible takeaways.

Latest Episodes

Facilitating change in new environments

This episode features James Rosenman and his journey to becoming CEO of Andrus on Hudson along with how he focuses on exploring new revenues and vision planning the future

47 MIN2019 DEC 5
Comments
Facilitating change in new environments

Collaboration instead of competition with Jarrett McGovern Co-Founder of RISE Brewing Co

This discussion with Jarrett McGovern discusses his passion for entrepreneurship and knowing when to highlight their major differentiating factor 5:20 The roar 6:14 Waited 2 months to name their product 8:35 Build trust 14:15 There’s no such things as luck, you create your opportunities 16:38 Starbucks launched nitro coffee, and it was the best thing ever for them 17:12 The importance of owning the nitro (nitrogen) aspect in their verbiage and marketing 20:15 There’s so much opportunity in this space, it’s important to look at it through a lens of collaboration instead of competition 23:05 Highlight your differentiating factor 31:20 Sometimes it’s good to be naive 34:24 Know when to hold em and know when to fold em

35 MIN2019 NOV 13
Comments
Collaboration instead of competition with Jarrett McGovern Co-Founder of RISE Brewing Co

How advertising and marketing campaigns can align with Social Good

This discussion features Scott Carlton from Saatchi and Saatchi Wellness where we discuss the importance of Social Good and how they apply in the campaigns they choose to work on. 6:50 Saatchi and purpose driven company 7:17 Feel something, do something 9:28 When data should be evaluated and applied 12:03 Rethinking spaces + creating meaningful solutions 12:29 Advertising has changed 13:09 Having Empathy for others 13:11 Embracing our losses so we can learn from them 18:44 The true meaning of Wellness 25:44 Yes + 26:15 Sometimes tech isn't the answer

39 MIN2019 NOV 6
Comments
How advertising and marketing campaigns can align with Social Good

What is Phygital and how does it apply to games?

This podcast with Jon Bobrow from Move38, we discuss how gaming is the number one activity to do online, starting a business and some lessons he picked up along the way, the How to make (almost) anything class at MIT and also his newly released tabletop game "Blinks"

48 MIN2019 OCT 30
Comments
What is Phygital and how does it apply to games?

Discussion about the Cannabis Industry with David Cunic

Failure to plan is planning to fail. Topics from Today's Episode: 1:36 Creating content in an industry gets you closer to the inner workings 3:20 Discussion around advisors + consultants 4:50 The differences between canibus and hemp 5:45 What can be made with hemp? 9:55 60-75% of CBD companies will go out of business within the next 24 months 15:42 Craft companies to pay attention to 17:26 Suggestions on best practices starting a cannabis company 18:22 Branding branding branding 21:32 Dr. Craig Flowerpower coffee - teaching other people about the break downs of cannabis 22:05 Ansilary companies are being created 26:08 Who’s your target and what are your top sku’s? 28:20 Decide how you would do your marketing 28:52 B2C - power of social media, power of the internet, power of LinkedIn 34:35 what’s your 3-5 year goal? 40:40 failure to plan is planning to fail. Know what you want

42 MIN2019 OCT 23
Comments
Discussion about the Cannabis Industry with David Cunic

Discussing data and the sharing economy with Ron J Williams from Proof Labs and Citi Ventures

We discussed driving traffic into establishments, trying before you buy and most importantly - paying attention to the data. 8:20 Paying attention to the data 11:57 a product is not a product without a market 12:21 Understand the pain point, who has it and how large is that market? 12:39 Becoming the entrepreneur in residence at Citi ventures 14:01 Building inclusivity and access into everything 14:41 Refining product road map 17:13 Which data do you start with? 18:11 asking yourself “are we focusing on the wrong thing?” 19:40 Building for a specific persona

34 MIN2019 OCT 16
Comments
Discussing data and the sharing economy with Ron J Williams from Proof Labs and Citi Ventures

Investing in people with Jeremy Balkin, Head of Innovation at HSBC

Topics from Today's Episode: 1:30 Getting into innovation 2:35 Defining innovation - has to add value 3:22 Building in secret 4:18 It’s about culture 4:48 Challenging the status quo 5:18 Invest in people 5:54 Technology is meant to add value into people’s lives 6:21 Knowledge is power 6:30 Disseminating insights into actionable items 8:18 Book: the innovators dilemma Don't do things just for the sake of doing them

47 MIN2019 OCT 10
Comments
Investing in people with Jeremy Balkin, Head of Innovation at HSBC

Make your marketing initiatives memorable with Andrew Eis, VP of Marketing by CHLOE

Beyond excited to release our first episode of Season 2 of Decision Makers with Andrew Eis who is the VP of Marketing of by CHLOE (a plant based fast casual eatery). He's one of my favorite marketers who is willing to share all and we deep dive discussing marketing initiatives, data and investing in resources) Ping me on Linkedin or instagram @daliastrum with your favorite part and takeaway from this episode! Topics from Today's Episode: 02:50 | The value of data 09:15 | Don't do things just for the sake of doing them 11:03 | When interviewing, how many ideas should I give away? 15:02 | How do you understand the need and frequency for opening new locations? 21:58 | Strategies to assess data points from sampling initiatives 24:00 | Make something special memorable not just from a food perspective but also from a t-shirt perspective 24:48 | Investing resources in localization+ personalization 27:05 | Collaborating with local businesses 28:33 | Amplifying field marketing efforts with paid social efforts 33:46 | You need the confidence to communicate an idea so the room understands exactly what they need to know through dialogue and conversation

40 MIN2019 OCT 2
Comments
Make your marketing initiatives memorable with Andrew Eis, VP of Marketing by CHLOE

Standing out from the competition in the luxury travel industry

This podcast was during Women in Luxury hosted by Luxury Daily where we spoke with Deborah Calmeyer from Roar Africa. We discussed what motivated her to take a hobby and turn it into a business, how her company stands out from her competition, and making sure that your social media aligns with the voice and messaging of the company.

18 MIN2019 AUG 1
Comments
Standing out from the competition in the luxury travel industry

Embracing culture through music and art is part of the W Hotel's DNA

We spoke with Pablo Henderson, the Global Marketing Director at W Hotels Worldwide, about how his marketing team focuses on the connection between the authenticity of the stories and the guest experience. He discusses how music sets the mood and theme of their hotels by embracing cultures and history. They do this by curating local artists and talent to elevate the overall guest experience.

48 MIN2019 JUL 25
Comments
Embracing culture through music and art is part of the W Hotel's DNA

Latest Episodes

Facilitating change in new environments

This episode features James Rosenman and his journey to becoming CEO of Andrus on Hudson along with how he focuses on exploring new revenues and vision planning the future

47 MIN2019 DEC 5
Comments
Facilitating change in new environments

Collaboration instead of competition with Jarrett McGovern Co-Founder of RISE Brewing Co

This discussion with Jarrett McGovern discusses his passion for entrepreneurship and knowing when to highlight their major differentiating factor 5:20 The roar 6:14 Waited 2 months to name their product 8:35 Build trust 14:15 There’s no such things as luck, you create your opportunities 16:38 Starbucks launched nitro coffee, and it was the best thing ever for them 17:12 The importance of owning the nitro (nitrogen) aspect in their verbiage and marketing 20:15 There’s so much opportunity in this space, it’s important to look at it through a lens of collaboration instead of competition 23:05 Highlight your differentiating factor 31:20 Sometimes it’s good to be naive 34:24 Know when to hold em and know when to fold em

35 MIN2019 NOV 13
Comments
Collaboration instead of competition with Jarrett McGovern Co-Founder of RISE Brewing Co

How advertising and marketing campaigns can align with Social Good

This discussion features Scott Carlton from Saatchi and Saatchi Wellness where we discuss the importance of Social Good and how they apply in the campaigns they choose to work on. 6:50 Saatchi and purpose driven company 7:17 Feel something, do something 9:28 When data should be evaluated and applied 12:03 Rethinking spaces + creating meaningful solutions 12:29 Advertising has changed 13:09 Having Empathy for others 13:11 Embracing our losses so we can learn from them 18:44 The true meaning of Wellness 25:44 Yes + 26:15 Sometimes tech isn't the answer

39 MIN2019 NOV 6
Comments
How advertising and marketing campaigns can align with Social Good

What is Phygital and how does it apply to games?

This podcast with Jon Bobrow from Move38, we discuss how gaming is the number one activity to do online, starting a business and some lessons he picked up along the way, the How to make (almost) anything class at MIT and also his newly released tabletop game "Blinks"

48 MIN2019 OCT 30
Comments
What is Phygital and how does it apply to games?

Discussion about the Cannabis Industry with David Cunic

Failure to plan is planning to fail. Topics from Today's Episode: 1:36 Creating content in an industry gets you closer to the inner workings 3:20 Discussion around advisors + consultants 4:50 The differences between canibus and hemp 5:45 What can be made with hemp? 9:55 60-75% of CBD companies will go out of business within the next 24 months 15:42 Craft companies to pay attention to 17:26 Suggestions on best practices starting a cannabis company 18:22 Branding branding branding 21:32 Dr. Craig Flowerpower coffee - teaching other people about the break downs of cannabis 22:05 Ansilary companies are being created 26:08 Who’s your target and what are your top sku’s? 28:20 Decide how you would do your marketing 28:52 B2C - power of social media, power of the internet, power of LinkedIn 34:35 what’s your 3-5 year goal? 40:40 failure to plan is planning to fail. Know what you want

42 MIN2019 OCT 23
Comments
Discussion about the Cannabis Industry with David Cunic

Discussing data and the sharing economy with Ron J Williams from Proof Labs and Citi Ventures

We discussed driving traffic into establishments, trying before you buy and most importantly - paying attention to the data. 8:20 Paying attention to the data 11:57 a product is not a product without a market 12:21 Understand the pain point, who has it and how large is that market? 12:39 Becoming the entrepreneur in residence at Citi ventures 14:01 Building inclusivity and access into everything 14:41 Refining product road map 17:13 Which data do you start with? 18:11 asking yourself “are we focusing on the wrong thing?” 19:40 Building for a specific persona

34 MIN2019 OCT 16
Comments
Discussing data and the sharing economy with Ron J Williams from Proof Labs and Citi Ventures

Investing in people with Jeremy Balkin, Head of Innovation at HSBC

Topics from Today's Episode: 1:30 Getting into innovation 2:35 Defining innovation - has to add value 3:22 Building in secret 4:18 It’s about culture 4:48 Challenging the status quo 5:18 Invest in people 5:54 Technology is meant to add value into people’s lives 6:21 Knowledge is power 6:30 Disseminating insights into actionable items 8:18 Book: the innovators dilemma Don't do things just for the sake of doing them

47 MIN2019 OCT 10
Comments
Investing in people with Jeremy Balkin, Head of Innovation at HSBC

Make your marketing initiatives memorable with Andrew Eis, VP of Marketing by CHLOE

Beyond excited to release our first episode of Season 2 of Decision Makers with Andrew Eis who is the VP of Marketing of by CHLOE (a plant based fast casual eatery). He's one of my favorite marketers who is willing to share all and we deep dive discussing marketing initiatives, data and investing in resources) Ping me on Linkedin or instagram @daliastrum with your favorite part and takeaway from this episode! Topics from Today's Episode: 02:50 | The value of data 09:15 | Don't do things just for the sake of doing them 11:03 | When interviewing, how many ideas should I give away? 15:02 | How do you understand the need and frequency for opening new locations? 21:58 | Strategies to assess data points from sampling initiatives 24:00 | Make something special memorable not just from a food perspective but also from a t-shirt perspective 24:48 | Investing resources in localization+ personalization 27:05 | Collaborating with local businesses 28:33 | Amplifying field marketing efforts with paid social efforts 33:46 | You need the confidence to communicate an idea so the room understands exactly what they need to know through dialogue and conversation

40 MIN2019 OCT 2
Comments
Make your marketing initiatives memorable with Andrew Eis, VP of Marketing by CHLOE

Standing out from the competition in the luxury travel industry

This podcast was during Women in Luxury hosted by Luxury Daily where we spoke with Deborah Calmeyer from Roar Africa. We discussed what motivated her to take a hobby and turn it into a business, how her company stands out from her competition, and making sure that your social media aligns with the voice and messaging of the company.

18 MIN2019 AUG 1
Comments
Standing out from the competition in the luxury travel industry

Embracing culture through music and art is part of the W Hotel's DNA

We spoke with Pablo Henderson, the Global Marketing Director at W Hotels Worldwide, about how his marketing team focuses on the connection between the authenticity of the stories and the guest experience. He discusses how music sets the mood and theme of their hotels by embracing cultures and history. They do this by curating local artists and talent to elevate the overall guest experience.

48 MIN2019 JUL 25
Comments
Embracing culture through music and art is part of the W Hotel's DNA
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