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DoubleStack WordPress Business Development

Lee Blue

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DoubleStack WordPress Business Development

DoubleStack WordPress Business Development

Lee Blue

1
Followers
0
Plays
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About Us

Tech Tools and Business Development For High-Value WordPress Consulting

Latest Episodes

What Is Your Earning Potential?

Most people I talk to would like to add at least $5,000 to $10,000 per month to their income. That's $60k to $120k per year. Can YOU earn that much? Think about two things. First, how much money do you want your business to generate for you each month? Now, how many clients do you need to win at your current pricing to hit that goal? Is it realistic to think you can achieve your revenue goals with your current structure? Let's figure it out. Pricing Structure Let's look at your pricing structure. If you're like most people I talk to, you'd probably like to add an extra $5,000 to $10,000 per month to your income. In other words, it would be cool to make $60,000 to $120,000 per year running your own web design business. So, let's just look at the low end of generating $5,000 per month with your own business. Fill in your own numbers, but the stats show that the average WordPress site costs less than $1,000. Let's assume you do better than average and make $1,250 per project. To hit $5,000 per month you need to land four projects per month which is one project per week. $1,250 x 4 = $5,000 (one project each week hits your goal) How many of the people you talk to end up hiring you? Maybe you have a 25% close rate. So if you talk to four people, one of them hires you on the spot. 4 meetings per week to get 1 project each week How many leads do you need to generate to get four meetings each week? This depends on how warm the leads are to start with. A good conversion rate on warm leads is about 33%. So, you invite three people to meet with you and one person schedules a meeting. Cold traffic is far worse. A good conversion rate on cold traffic is 2% so you have to reach out to 50 people to get one meeting booked. Onemeeting, not one paying client. But even if your conversion rate on cold traffic isreallygood and you get 5% of the people to schedule a meeting you still have to reach out to 80 people every week to get your four meetings scheduled each week. Contact between 12 and 80 leads per week to get 4 meetings scheduled And, don't forget, you're doing all of that while you're trying to build and launch the project you landed last week. Do you have a pricing structure that's going to work for you? Raising Your Rates That's a heavy-duty workload and it's probably not anywhere near attainable for one person. How do you find that many leads? Also, this assumes you are doing all of your lead generation organically. Otherwise, you need to have a marketing budget to run ads and that's going to eat into your $5,000 per month goal. Now you need to make even more money each month which further exacerbates the problem. So, what if you raise your rates and charge $5,000 per project? Now you just need one client per month. That just cut your marketing lead generation work down to just 25% of what it used to be. One project per MONTH instead of one project per WEEK. Ok, but what is your answer when your client asks you questions like: * Why are your prices 5X more than everyone else? * Why shouldn't I just build a Wix or Squarespace site and save myself $4,500? Most people fall back to saying things that the client doesn't value as much as they value their $4,500 in savings. For example: * Your site will look unique * I provide great customer service * I truly care about your success All of those things are great and probably do set you apart from the average low-budget developer on Upwork or something. But are those reasons worth $4,500? Most clients are going to say, “No.” because theoutcomeyou are providing is not different enough from the outcome they could be getting for far less money. In their mind the outcome is that they now have a website that looks decent on mobile phones and full-size screens, it is secure, etc.

31 MIN6 d ago
Comments
What Is Your Earning Potential?

How Solopreneur Web Designers Build 6-Figure Businesses In Today’s New Economy

What is the #1 thing you feel like you need right now? Is it more leads? A steady flow of clients willing to pay higher prices? If you feel like the most important thing to figure out is how to develop a strong, consistent flow of leads that should be a red flag that you are running your business on an outdated business model. Generating leads and winning new clients is the most expensive and most time-consuming thing you can do – and you're doing all that work for free. All of those hours are non-billable hours. It also means you are establishing your business on an outdated business model. Think about this… Where are you spending most of your time during your workday? Is it doing billable work or are you spending most of your time trying to find clients? Maybe thinking about your workflow in terms of days is too narrow. How much time did you spend last week doing billable work vs. non-billable work? What if you flip-flopped those numbers and all the time you spent cold emailing,...

34 MIN1 w ago
Comments
How Solopreneur Web Designers Build 6-Figure Businesses In Today’s New Economy

How To Attract Web Design Clients Who Have A Real Budget

You know that feeling when you get a lead or a referral and it's exciting. So you go and meet with the client and the meeting goes great. They love your work. You're excited to take on the project. Then it gets to the point where you talk about price and you and the client are worlds apart. You're thinking your price needs to be at least several thousand dollars in order to do all the work required to pull everything together. The client is thinking he's got a budget of just a couple hundred bucks. Why does this happen? Is Your Marketing Attracting The Wrong People? The problem where your vision and expectations are dramatically different from your client's expectations – especially as it pertains to the budget – almost always comes down to your marketing. To get some clarity on how you are defining yourself, ask yourself a few questions: * If someone asks what you do, what do you say? * If someone asked your clients what you do, what would they say? * When you look at the content...

19 MIN2 w ago
Comments
How To Attract Web Design Clients Who Have A Real Budget

How To Choose A Good Online Course

I frequently get asked about which online courses I like or would recommend. There are so many different online courses covering such a wide variety of topics and new ones get created all the time. So, rather than saying which courses I think are the best, here are a few critically important points to consider to help you pick the best online course for you and your needs. What Outcome Are You Looking For? I'm not saving the most important tip for last. This is the most important thing to consider because everything else hinges on this. Are you looking for information about some topic or are you looking to transform something in your life? Informational Courses I categorize all online courses into one of two categories. Some courses are informational where you learn something that you can add to your skillset. For example, learning how to run Facebook ads. Or learning how to get better at SEO. These are things where you just need more information in order to be successful. Transform...

34 MIN3 w ago
Comments
How To Choose A Good Online Course

How 6-Figure WordPress Consultants Find Their Clients

Learn To Think Like Your Clients If you only get one thing from this post, take this with you. The secret to attracting and winning high-ticket web design clients is to offer them what THEY want NOT the individual skills you can provide. Learn to think like your clients. When you make that change in your thinking it will impact every area of your business. Pricing It will change your pricing because you will start charging enough so you can afford to put the time into generating the impact they need. This lays the foundation of your 6-figure web design business. Marketing Your marketing will change to reflect how you canhelp rather than highlighting your technical skills. Business Structure The structure of your business will change because you won't have to spend time constantly hunting for clients, you will have consistent, reliable income, and you'll have a system in place that can sustain the revenue goals of running a 6-figure web design business. Workflow You will spend dramat...

38 MINJAN 15
Comments
How 6-Figure WordPress Consultants Find Their Clients

How To Build A 6-Figure Web Design Business In 2020 By Value Pricing Your Projects

There are some really big changes taking place right now in the web design world especially when it comes to pricing WordPress projects. There are two fundamentally different approaches to pricing. The reason I wanted to kick off the new year talking about pricing is because the price you charge for your work represents your mindset more than anything else. Your mindset – the big picture of what you're actually doing – is the most critical component to your business because it impacts everything you do. Your mindset not only dictates your pricing but it determines your marketing, how you introduce yourself to people, what you say on your website, how you show up for client meetings, the types of referrals you get… everything. Now, more so than ever before we have two drastically different approaches to pricing WordPress projects. One leads to everybody losing while the other leads to everybody winning. Selling Websites vs. Serving Clients Ultimately, the two different approaches ...

28 MINJAN 8
Comments
How To Build A 6-Figure Web Design Business In 2020 By Value Pricing Your Projects

A Proven Path To Build A 6-Figure Web Design Business In Less Than A Year

Give yourself a moment to think. If you want to hit your goals you need clarity about what you're trying to achieve. What your life would be like if you owned your own web design business that generated $100,000 per year? What would it feel like if you were making $8,000 to $10,000 per month working from home with clients you loved, doing inspiring work that made a powerful impact? What impact would that have on your family relationships? What would you be able to do that you've been putting off? How long can you keep putting that off before it's too late? Have you always wanted to take your family on vacation somewhere? How long do you have to make that happen before your children are too old? What are you missing out on because you're spending too much time working for way too little? When you're ready to take action an make these goals your reality, here is a proven pattern for building a web business that generates $100,000+ per year – and you can do it on your own. The video a...

47 MIN2019 DEC 18
Comments
A Proven Path To Build A 6-Figure Web Design Business In Less Than A Year

How Much Do Freelance WordPress Developers Make In The United States?

Today, with so many different ways to get a WordPress website, the cost for a WordPress project is all over the board. If someone is looking for a WordPress site they can go on Upwork, Fiverr, or even Craigslist to find people willing to spin up a WordPress site for $500 – or even less in some cases. There are also people web designers who work with WordPress and try to find clients to work with in their local communities. They get referrals, meet people in Chamber of Commerce meetings, through BNI, etc. These projects tend to be a bit more valuable than competing with the entire earth through job boards like Upwork. But let's see if we can narrow this down to figure out exactly how much WordPress professionals make in the United States. What Is The Average Salary For A WordPress Developer In The United States In 2019? Let's break this down into two groups. First, let's look at salaried employees based on the statistics from the most popular job boards and directories. Indeed First...

19 MIN2019 DEC 11
Comments
How Much Do Freelance WordPress Developers Make In The United States?

5 Things To Consider Before You Publish Your Web Design and Online Marketing Prices

Should you publish your prices on your website? If so, how do should you do it? Should you give fixed prices, hourly prices, bundled package prices, price ranges…? These are questions that come up all the time. But, rather than giving a one-size-fits-all answer, let me ask you five questions that will help you figure out what's best for you and your business. You're going to come away with some important discoveries about: * How your pricing differentiates you in the mind of your clients * What your prices say about the nature of your business * How posting your prices impacts the types of leads you generate I'm really excited about this one because making a decision on pricing also means you're making a decision on the type of business you are building, what that means for your clients and what it means for the future of your business.

25 MIN2019 NOV 20
Comments
5 Things To Consider Before You Publish Your Web Design and Online Marketing Prices

High-Ticket Web Design Boils Down To This One Thing

The secret to moving into high-ticket web design and WordPress consulting is discovering the difference between implementation and transformation. Once you make that shift, all of the traditional problems that plague most web designers' businesses will vanish. For example, once you make this shift you will: * Solve the “feast or famine” roller coaster of cash flow * Know how to communicate with clients without overwhelming them with tech talk * Command dramatically higher rates without pricing yourself out of the market * Rise above all the low-budget competition * Confidently win long-term, high-value clients even if they already have a website The key, however, is understanding that a one-size-fits-all solution will never command high-ticket rates. If that's all the client is looking for, they can get that anywhere like from Upwork or Fiverr. Or, if they just need a quick website they can whip one up themselves on Wix or something. In this workshop, you will discover why you nee...

23 MIN2019 NOV 13
Comments
High-Ticket Web Design Boils Down To This One Thing
the END

Latest Episodes

What Is Your Earning Potential?

Most people I talk to would like to add at least $5,000 to $10,000 per month to their income. That's $60k to $120k per year. Can YOU earn that much? Think about two things. First, how much money do you want your business to generate for you each month? Now, how many clients do you need to win at your current pricing to hit that goal? Is it realistic to think you can achieve your revenue goals with your current structure? Let's figure it out. Pricing Structure Let's look at your pricing structure. If you're like most people I talk to, you'd probably like to add an extra $5,000 to $10,000 per month to your income. In other words, it would be cool to make $60,000 to $120,000 per year running your own web design business. So, let's just look at the low end of generating $5,000 per month with your own business. Fill in your own numbers, but the stats show that the average WordPress site costs less than $1,000. Let's assume you do better than average and make $1,250 per project. To hit $5,000 per month you need to land four projects per month which is one project per week. $1,250 x 4 = $5,000 (one project each week hits your goal) How many of the people you talk to end up hiring you? Maybe you have a 25% close rate. So if you talk to four people, one of them hires you on the spot. 4 meetings per week to get 1 project each week How many leads do you need to generate to get four meetings each week? This depends on how warm the leads are to start with. A good conversion rate on warm leads is about 33%. So, you invite three people to meet with you and one person schedules a meeting. Cold traffic is far worse. A good conversion rate on cold traffic is 2% so you have to reach out to 50 people to get one meeting booked. Onemeeting, not one paying client. But even if your conversion rate on cold traffic isreallygood and you get 5% of the people to schedule a meeting you still have to reach out to 80 people every week to get your four meetings scheduled each week. Contact between 12 and 80 leads per week to get 4 meetings scheduled And, don't forget, you're doing all of that while you're trying to build and launch the project you landed last week. Do you have a pricing structure that's going to work for you? Raising Your Rates That's a heavy-duty workload and it's probably not anywhere near attainable for one person. How do you find that many leads? Also, this assumes you are doing all of your lead generation organically. Otherwise, you need to have a marketing budget to run ads and that's going to eat into your $5,000 per month goal. Now you need to make even more money each month which further exacerbates the problem. So, what if you raise your rates and charge $5,000 per project? Now you just need one client per month. That just cut your marketing lead generation work down to just 25% of what it used to be. One project per MONTH instead of one project per WEEK. Ok, but what is your answer when your client asks you questions like: * Why are your prices 5X more than everyone else? * Why shouldn't I just build a Wix or Squarespace site and save myself $4,500? Most people fall back to saying things that the client doesn't value as much as they value their $4,500 in savings. For example: * Your site will look unique * I provide great customer service * I truly care about your success All of those things are great and probably do set you apart from the average low-budget developer on Upwork or something. But are those reasons worth $4,500? Most clients are going to say, “No.” because theoutcomeyou are providing is not different enough from the outcome they could be getting for far less money. In their mind the outcome is that they now have a website that looks decent on mobile phones and full-size screens, it is secure, etc.

31 MIN6 d ago
Comments
What Is Your Earning Potential?

How Solopreneur Web Designers Build 6-Figure Businesses In Today’s New Economy

What is the #1 thing you feel like you need right now? Is it more leads? A steady flow of clients willing to pay higher prices? If you feel like the most important thing to figure out is how to develop a strong, consistent flow of leads that should be a red flag that you are running your business on an outdated business model. Generating leads and winning new clients is the most expensive and most time-consuming thing you can do – and you're doing all that work for free. All of those hours are non-billable hours. It also means you are establishing your business on an outdated business model. Think about this… Where are you spending most of your time during your workday? Is it doing billable work or are you spending most of your time trying to find clients? Maybe thinking about your workflow in terms of days is too narrow. How much time did you spend last week doing billable work vs. non-billable work? What if you flip-flopped those numbers and all the time you spent cold emailing,...

34 MIN1 w ago
Comments
How Solopreneur Web Designers Build 6-Figure Businesses In Today’s New Economy

How To Attract Web Design Clients Who Have A Real Budget

You know that feeling when you get a lead or a referral and it's exciting. So you go and meet with the client and the meeting goes great. They love your work. You're excited to take on the project. Then it gets to the point where you talk about price and you and the client are worlds apart. You're thinking your price needs to be at least several thousand dollars in order to do all the work required to pull everything together. The client is thinking he's got a budget of just a couple hundred bucks. Why does this happen? Is Your Marketing Attracting The Wrong People? The problem where your vision and expectations are dramatically different from your client's expectations – especially as it pertains to the budget – almost always comes down to your marketing. To get some clarity on how you are defining yourself, ask yourself a few questions: * If someone asks what you do, what do you say? * If someone asked your clients what you do, what would they say? * When you look at the content...

19 MIN2 w ago
Comments
How To Attract Web Design Clients Who Have A Real Budget

How To Choose A Good Online Course

I frequently get asked about which online courses I like or would recommend. There are so many different online courses covering such a wide variety of topics and new ones get created all the time. So, rather than saying which courses I think are the best, here are a few critically important points to consider to help you pick the best online course for you and your needs. What Outcome Are You Looking For? I'm not saving the most important tip for last. This is the most important thing to consider because everything else hinges on this. Are you looking for information about some topic or are you looking to transform something in your life? Informational Courses I categorize all online courses into one of two categories. Some courses are informational where you learn something that you can add to your skillset. For example, learning how to run Facebook ads. Or learning how to get better at SEO. These are things where you just need more information in order to be successful. Transform...

34 MIN3 w ago
Comments
How To Choose A Good Online Course

How 6-Figure WordPress Consultants Find Their Clients

Learn To Think Like Your Clients If you only get one thing from this post, take this with you. The secret to attracting and winning high-ticket web design clients is to offer them what THEY want NOT the individual skills you can provide. Learn to think like your clients. When you make that change in your thinking it will impact every area of your business. Pricing It will change your pricing because you will start charging enough so you can afford to put the time into generating the impact they need. This lays the foundation of your 6-figure web design business. Marketing Your marketing will change to reflect how you canhelp rather than highlighting your technical skills. Business Structure The structure of your business will change because you won't have to spend time constantly hunting for clients, you will have consistent, reliable income, and you'll have a system in place that can sustain the revenue goals of running a 6-figure web design business. Workflow You will spend dramat...

38 MINJAN 15
Comments
How 6-Figure WordPress Consultants Find Their Clients

How To Build A 6-Figure Web Design Business In 2020 By Value Pricing Your Projects

There are some really big changes taking place right now in the web design world especially when it comes to pricing WordPress projects. There are two fundamentally different approaches to pricing. The reason I wanted to kick off the new year talking about pricing is because the price you charge for your work represents your mindset more than anything else. Your mindset – the big picture of what you're actually doing – is the most critical component to your business because it impacts everything you do. Your mindset not only dictates your pricing but it determines your marketing, how you introduce yourself to people, what you say on your website, how you show up for client meetings, the types of referrals you get… everything. Now, more so than ever before we have two drastically different approaches to pricing WordPress projects. One leads to everybody losing while the other leads to everybody winning. Selling Websites vs. Serving Clients Ultimately, the two different approaches ...

28 MINJAN 8
Comments
How To Build A 6-Figure Web Design Business In 2020 By Value Pricing Your Projects

A Proven Path To Build A 6-Figure Web Design Business In Less Than A Year

Give yourself a moment to think. If you want to hit your goals you need clarity about what you're trying to achieve. What your life would be like if you owned your own web design business that generated $100,000 per year? What would it feel like if you were making $8,000 to $10,000 per month working from home with clients you loved, doing inspiring work that made a powerful impact? What impact would that have on your family relationships? What would you be able to do that you've been putting off? How long can you keep putting that off before it's too late? Have you always wanted to take your family on vacation somewhere? How long do you have to make that happen before your children are too old? What are you missing out on because you're spending too much time working for way too little? When you're ready to take action an make these goals your reality, here is a proven pattern for building a web business that generates $100,000+ per year – and you can do it on your own. The video a...

47 MIN2019 DEC 18
Comments
A Proven Path To Build A 6-Figure Web Design Business In Less Than A Year

How Much Do Freelance WordPress Developers Make In The United States?

Today, with so many different ways to get a WordPress website, the cost for a WordPress project is all over the board. If someone is looking for a WordPress site they can go on Upwork, Fiverr, or even Craigslist to find people willing to spin up a WordPress site for $500 – or even less in some cases. There are also people web designers who work with WordPress and try to find clients to work with in their local communities. They get referrals, meet people in Chamber of Commerce meetings, through BNI, etc. These projects tend to be a bit more valuable than competing with the entire earth through job boards like Upwork. But let's see if we can narrow this down to figure out exactly how much WordPress professionals make in the United States. What Is The Average Salary For A WordPress Developer In The United States In 2019? Let's break this down into two groups. First, let's look at salaried employees based on the statistics from the most popular job boards and directories. Indeed First...

19 MIN2019 DEC 11
Comments
How Much Do Freelance WordPress Developers Make In The United States?

5 Things To Consider Before You Publish Your Web Design and Online Marketing Prices

Should you publish your prices on your website? If so, how do should you do it? Should you give fixed prices, hourly prices, bundled package prices, price ranges…? These are questions that come up all the time. But, rather than giving a one-size-fits-all answer, let me ask you five questions that will help you figure out what's best for you and your business. You're going to come away with some important discoveries about: * How your pricing differentiates you in the mind of your clients * What your prices say about the nature of your business * How posting your prices impacts the types of leads you generate I'm really excited about this one because making a decision on pricing also means you're making a decision on the type of business you are building, what that means for your clients and what it means for the future of your business.

25 MIN2019 NOV 20
Comments
5 Things To Consider Before You Publish Your Web Design and Online Marketing Prices

High-Ticket Web Design Boils Down To This One Thing

The secret to moving into high-ticket web design and WordPress consulting is discovering the difference between implementation and transformation. Once you make that shift, all of the traditional problems that plague most web designers' businesses will vanish. For example, once you make this shift you will: * Solve the “feast or famine” roller coaster of cash flow * Know how to communicate with clients without overwhelming them with tech talk * Command dramatically higher rates without pricing yourself out of the market * Rise above all the low-budget competition * Confidently win long-term, high-value clients even if they already have a website The key, however, is understanding that a one-size-fits-all solution will never command high-ticket rates. If that's all the client is looking for, they can get that anywhere like from Upwork or Fiverr. Or, if they just need a quick website they can whip one up themselves on Wix or something. In this workshop, you will discover why you nee...

23 MIN2019 NOV 13
Comments
High-Ticket Web Design Boils Down To This One Thing
the END
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