title

Fortune Copilot

Fortune Copilot

0
Followers
0
Plays
Fortune Copilot

Fortune Copilot

Fortune Copilot

0
Followers
0
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

Details

About Us

Fortune Copilot (www.fortunecopilot.com) is the world’s premier place to learn about Behavioural Science and Behavioural Economics so you can implement it in your business. "We help you work smarter not harder."Our Behavioural Science contributors include leading entrepreneurs, renowned authors and world authorities. Fortune Copilot is packed full of easy to use tips, tricks and tools to help businesses of all sizes get started with Behavioural Science.

Latest Episodes

#47 What Are Dark Patterns? Why Make Your Smartphone Less Smart, Who Is Using Dark Patterns?

What Are 'Dark Patterns'? When we browse the Internet we don't read every word, we tend to skim over the page and make assumptions. Alan Coote and Josh Alex uncover how companies can take advantage of this by using the design of their website to coerce us into taking a course of action we wouldn't normally want to take. Why You Should Make Your Smartphone Less Smart Over 2.5 billion people have smartphones. Most of us have a hard time putting them down. The problem is they're designed to be addictive. If we understand the tricks smartphone and App designers use to hook us in, we can have a healthier relationship with our phones. Alan Coote and Josh Alex why you should make your phone less smart. Who Is Using 'Dark Patterns'? You may think companies design their websites to help customers find the information they're looking for, this isn't always true. In Part 2 of our investigation into 'Dark Patterns' Alan Coote and Josh Alex reveal how well-known companies are using these 'Dark P...

9 MIN2018 NOV 7
Comments
#47 What Are Dark Patterns? Why Make Your Smartphone Less Smart, Who Is Using Dark Patterns?

#46 Now Companies Don’t Need Your Data, Cause of Buyer’s Remorse, Honesty Boxes Encourage Dishonesty

Why You Often Regret What You Buy Are you a 'Satisficer' or a 'Maximiser'. The answer to this question will reveal a lot about your personality. In fact understanding this will help you avoid buying things you later regret - so called buyer's remorse. Alan Coote and Josh Alex help you uncover which of these two types of people you are. Why Companies Now Don't Need Your Personal Information Researchers have discovered that companies don't need vast amounts of data to successfully target adverts at you. In fact, a couple of bits of information is all that's required. This is remarkable because companies are collecting vast amounts of data about us and spending millions doing so. Alan Coote and Josh Alex reveal a new dawn for our personal data. How Honesty Boxes Encourage Us To Be Less Honest Would you pay the right amount for your coffee if the baristas weren't there to check? Instead would you be honest enough to place your money into a box on the counter? It seems an unlikely system...

9 MIN2018 OCT 31
Comments
#46 Now Companies Don’t Need Your Data, Cause of Buyer’s Remorse, Honesty Boxes Encourage Dishonesty

#44 Why We Buy On Impulse, Incentives That Really Work, Why Some People Prefer Dominos Pizza

Why Some People Can't Help Buying On Impulse? Have you caught yourself making an impulse buy at the supermarket? Retailers often put chocolates and snacks at the checkout to tempt us. However, Alan Coote and Josh Alex reveal that a certain type of person is impervious to these tactics; are you one of them? Creating Incentives and Offers That Really Work Incentivising customers can be really difficult. You want them to do one thing but they often do another. Alan Coote and Josh Alex reveal that there is a way to make incentives really work by asking yourself 4 simple questions. Why Some People Prefer Brands Like Dominos, Tesco and Costa? There are a lot of businesses essentially offering the same thing; Dominos and Papa Johns supply pizza, Asda and Tesco are excellent supermarkets and Starbucks and Costa offer great coffee. Alan Coote and Josh Alex uncover why we prefer one brand over another, even when they are essentially the same?

8 MIN2018 OCT 17
Comments
#44 Why We Buy On Impulse, Incentives That Really Work, Why Some People Prefer Dominos Pizza

#42 McDonald's Customer Mind Hack, Getting Heathy, Why Try Before You Buy Boosts Business

How McDonald's Mind Hack Boosted Its Customers In 2015 McDonald's was struggling with sales taking a nosedive. A few years later shares are up 50%. What's amazing is, this dramatic turnaround was helped by adopting psychological tricks in their restaurants. How To Get Heathy By Tricking Your Brain According to a recent study 68% of men and 58% of women are overweight or obese. It's well known being overweight causes health problems, but we just can't seem to resist eating unhealthy food. Alan Coote and Josh Alex show how we can trick ourselves into avoiding the bad food and eating the right amount of the good food. Why Try Before You Buy Is Good For Businesses & Consumers It's been proven that if companies can make you feel like you own their product before you buy it, then you'll value it more when you do make the purchase. This is vital for business for building long-term relationships and getting you coming back time and again. Alan Coote and Josh Alex explore how businesses and ...

10 MIN2018 OCT 3
Comments
#42 McDonald's Customer Mind Hack, Getting Heathy, Why Try Before You Buy Boosts Business

#41 Taxing What's Bad For Us Doesn't Work, Making Businesses Nimble, How To Make The Railways Safer

Why Taxing What's Bad For Us Doesn't Work Alcohol consumption is at a record high with 7.8 million people having 'binged' on alcohol at least once last year. The government's tactic to reduce our alcohol consumption is to increase the tax on it. But is there a simpler idea that might also be much more effective? Josh Alex and Alan Coote may have the answer the government missed. Special Guest: Making Big Businesses More Nimble Large companies are forever trying to be as nimble as small ones. In a race to get their products to market, small companies win every time. Special guest Dr Tendayi Viki is the author of a new book called The Corporate Startup, which aims to solve this problem. A Zero Cost Way To Make The Railways Safer Despite rail travel being one of the safest forms of public transport, hundreds of accidents and fatalities still occur each year. If you were given a pot of money and told to make the railway safer what would you do? Alan Coote and Josh Alex explore an incred...

14 MIN2018 SEP 26
Comments
#41 Taxing What's Bad For Us Doesn't Work, Making Businesses Nimble, How To Make The Railways Safer

#40 What An Asian Cat Can Tell Us About Business, Physical Pain of Paying, Poorly Designed Products

What An Asian Cat Can Tell Us About Business At £200 per 100g Kopi Luwak is the world's most expensive coffee. But why are so many customers willing to pay that huge price tag? Alan Coote and Josh Alex discover that a very unique story and an Asian cat, and not simply the way it tastes, contributes to its enormous price tag. Why Paying Causes Us Actual Pain Research has shown that we feel physiological pain every time we pay for something. This pain can put us off purchasing products entirely and cause businesses to lose out on millions of pounds. Alan Coote and Josh Alex uncover just how some of the world's leading companies are battling this pain and getting us to spend more. Poorly Designed Products Are Everywhere Badly designed products plague us all day long, handles on 'push' doors, lamps that have a switch on the cord not the base and glass condiment bottles to name just a few. Alan Coote and Josh Alex explore how some innovative businesses are redesigning everyday objects t...

9 MIN2018 SEP 19
Comments
#40 What An Asian Cat Can Tell Us About Business, Physical Pain of Paying, Poorly Designed Products

#37 What Have Netflix & Museums In Common? 3 Steps To Sales Guru, Genius Of Making Customers Queue

Netflix & Museums Have More In Common Than You Think We think of companies like Netflix as revolutionary, full of innovative ideas and transforming traditional industries. Of course, some of that is true, but surprisingly Netflix has more in common with museums than you think. Alan Coote and Josh Alex reveal all. Special Guest: The Three Steps To Become A Sales Guru You have a cracking business idea but it’s no good unless someone is going to buy it. As the saying goes, without sales you don’t have a business. Guest Rupert Honywood shows how anyone can achieve super sales with his simple 3-step process. The Genius Upside Of Making Customers Queue No one likes queuing, not even us British. At the coffee shop, on the phone and especially at theme parks. We each wait in a queue of some sort for over 5 hours every month. Alan Coote and Josh Alex uncover ingenious tricks businesses can use to remove the pain of queuing while increasing their income.

10 MIN2018 AUG 29
Comments
#37 What Have Netflix & Museums In Common? 3 Steps To Sales Guru, Genius Of Making Customers Queue

#36 Why Make Products You Don’t Intend To Sell, A New Trend In Clothing, Better Customer Information

Businesses Are Making Products They Don’t Intend You To Buy It’s expensive making and marketing a new product, especially when you don’t expect people to buy it. Alan Coote and Josh Alex reveal why some businesses are going to all that trouble. A New Trend In Clothing: Wear Once And Return Label Intact Over half of us will return at least one item of clothing back to the shop this year. And nearly a third of 18 to 25 year olds admit to wearing an item out, with the label attached, before returning it. Alan Coote talks to consumer psychologist Kate Nightingale to discover more about this growing trend. How Much Exercise Is Needed To Burn Off A Cream Cake? Do you know how much exercise you need to burn off excess calories or how much money you’d save a year by buying a more economical freezer? What about the saving you can make by paying more than the minimum monthly amount off your credit card? The information is available but isn’t easy for us to make sense of. Alan Coote and J...

11 MIN2018 AUG 22
Comments
#36 Why Make Products You Don’t Intend To Sell, A New Trend In Clothing, Better Customer Information

#35 Why We Like Mondays, Is Offering Free Coffee Bad For Business, Restaurants Top Psychology Tricks

Why The Boomtown Rats Were Wrong, We Do Like Mondays It has been discovered that the Boomtown Rats were wrong, we do like Mondays. In fact tasks started on a Monday are more likely to be finished than on any other day of the week. Alan Coote and Josh Alex discover why and, which is the worst day of the week to start something new. Why Offering Customers Free Coffee Is Bad For Business High Street shops are always looking for new ways to keep their customers in the store for longer. In the first of a new series, Alan Coote and Josh Alex go out and about in the search of the shops offering free coffee, then discover why this ploy can be bad for business. Restaurants’ Top Psychology Tricks To Help You Spend More From the moment you walk in to the time you walk out, restaurants are using a plethora of subtle psychological tactics, to ‘help’ you spend and eat more. Alan Coote and Josh Alex reveal restaurants’ top tricks.

9 MIN2018 AUG 15
Comments
#35 Why We Like Mondays, Is Offering Free Coffee Bad For Business, Restaurants Top Psychology Tricks

#34 Making Correct Decisions Quickly, Best Way To Increase Your Prices, White Coats Make Us Smarter

How To Make The Correct Decision Quickly Every day at work or at home we need to make quick decisions. It has been discovered that our brain has evolved to take mental shortcuts when it needs to act quickly and can very easily be influenced. Alan Coote and Josh Alex reveal how businesses are now using this human quirk. How Businesses Can Influence The Price You’re Willing To Pay Many businesses price their products based on what it cost to produce plus what customers are prepared to pay. However, this seemly logical approach doesn’t take into account that us humans are far from logical. Alan Coote and Josh Alex demonstrate how companies could double or triple their profits. Wearing A White Coat Will Make You Smarter We all know that what we wear at work makes other people act differently towards us. However, just the act of wearing some types of clothing actually makes us smarter and has a positive effect on our wellbeing. Alan Coote and Josh Alex uncover how to actually make your...

10 MIN2018 AUG 8
Comments
#34 Making Correct Decisions Quickly, Best Way To Increase Your Prices, White Coats Make Us Smarter

Latest Episodes

#47 What Are Dark Patterns? Why Make Your Smartphone Less Smart, Who Is Using Dark Patterns?

What Are 'Dark Patterns'? When we browse the Internet we don't read every word, we tend to skim over the page and make assumptions. Alan Coote and Josh Alex uncover how companies can take advantage of this by using the design of their website to coerce us into taking a course of action we wouldn't normally want to take. Why You Should Make Your Smartphone Less Smart Over 2.5 billion people have smartphones. Most of us have a hard time putting them down. The problem is they're designed to be addictive. If we understand the tricks smartphone and App designers use to hook us in, we can have a healthier relationship with our phones. Alan Coote and Josh Alex why you should make your phone less smart. Who Is Using 'Dark Patterns'? You may think companies design their websites to help customers find the information they're looking for, this isn't always true. In Part 2 of our investigation into 'Dark Patterns' Alan Coote and Josh Alex reveal how well-known companies are using these 'Dark P...

9 MIN2018 NOV 7
Comments
#47 What Are Dark Patterns? Why Make Your Smartphone Less Smart, Who Is Using Dark Patterns?

#46 Now Companies Don’t Need Your Data, Cause of Buyer’s Remorse, Honesty Boxes Encourage Dishonesty

Why You Often Regret What You Buy Are you a 'Satisficer' or a 'Maximiser'. The answer to this question will reveal a lot about your personality. In fact understanding this will help you avoid buying things you later regret - so called buyer's remorse. Alan Coote and Josh Alex help you uncover which of these two types of people you are. Why Companies Now Don't Need Your Personal Information Researchers have discovered that companies don't need vast amounts of data to successfully target adverts at you. In fact, a couple of bits of information is all that's required. This is remarkable because companies are collecting vast amounts of data about us and spending millions doing so. Alan Coote and Josh Alex reveal a new dawn for our personal data. How Honesty Boxes Encourage Us To Be Less Honest Would you pay the right amount for your coffee if the baristas weren't there to check? Instead would you be honest enough to place your money into a box on the counter? It seems an unlikely system...

9 MIN2018 OCT 31
Comments
#46 Now Companies Don’t Need Your Data, Cause of Buyer’s Remorse, Honesty Boxes Encourage Dishonesty

#44 Why We Buy On Impulse, Incentives That Really Work, Why Some People Prefer Dominos Pizza

Why Some People Can't Help Buying On Impulse? Have you caught yourself making an impulse buy at the supermarket? Retailers often put chocolates and snacks at the checkout to tempt us. However, Alan Coote and Josh Alex reveal that a certain type of person is impervious to these tactics; are you one of them? Creating Incentives and Offers That Really Work Incentivising customers can be really difficult. You want them to do one thing but they often do another. Alan Coote and Josh Alex reveal that there is a way to make incentives really work by asking yourself 4 simple questions. Why Some People Prefer Brands Like Dominos, Tesco and Costa? There are a lot of businesses essentially offering the same thing; Dominos and Papa Johns supply pizza, Asda and Tesco are excellent supermarkets and Starbucks and Costa offer great coffee. Alan Coote and Josh Alex uncover why we prefer one brand over another, even when they are essentially the same?

8 MIN2018 OCT 17
Comments
#44 Why We Buy On Impulse, Incentives That Really Work, Why Some People Prefer Dominos Pizza

#42 McDonald's Customer Mind Hack, Getting Heathy, Why Try Before You Buy Boosts Business

How McDonald's Mind Hack Boosted Its Customers In 2015 McDonald's was struggling with sales taking a nosedive. A few years later shares are up 50%. What's amazing is, this dramatic turnaround was helped by adopting psychological tricks in their restaurants. How To Get Heathy By Tricking Your Brain According to a recent study 68% of men and 58% of women are overweight or obese. It's well known being overweight causes health problems, but we just can't seem to resist eating unhealthy food. Alan Coote and Josh Alex show how we can trick ourselves into avoiding the bad food and eating the right amount of the good food. Why Try Before You Buy Is Good For Businesses & Consumers It's been proven that if companies can make you feel like you own their product before you buy it, then you'll value it more when you do make the purchase. This is vital for business for building long-term relationships and getting you coming back time and again. Alan Coote and Josh Alex explore how businesses and ...

10 MIN2018 OCT 3
Comments
#42 McDonald's Customer Mind Hack, Getting Heathy, Why Try Before You Buy Boosts Business

#41 Taxing What's Bad For Us Doesn't Work, Making Businesses Nimble, How To Make The Railways Safer

Why Taxing What's Bad For Us Doesn't Work Alcohol consumption is at a record high with 7.8 million people having 'binged' on alcohol at least once last year. The government's tactic to reduce our alcohol consumption is to increase the tax on it. But is there a simpler idea that might also be much more effective? Josh Alex and Alan Coote may have the answer the government missed. Special Guest: Making Big Businesses More Nimble Large companies are forever trying to be as nimble as small ones. In a race to get their products to market, small companies win every time. Special guest Dr Tendayi Viki is the author of a new book called The Corporate Startup, which aims to solve this problem. A Zero Cost Way To Make The Railways Safer Despite rail travel being one of the safest forms of public transport, hundreds of accidents and fatalities still occur each year. If you were given a pot of money and told to make the railway safer what would you do? Alan Coote and Josh Alex explore an incred...

14 MIN2018 SEP 26
Comments
#41 Taxing What's Bad For Us Doesn't Work, Making Businesses Nimble, How To Make The Railways Safer

#40 What An Asian Cat Can Tell Us About Business, Physical Pain of Paying, Poorly Designed Products

What An Asian Cat Can Tell Us About Business At £200 per 100g Kopi Luwak is the world's most expensive coffee. But why are so many customers willing to pay that huge price tag? Alan Coote and Josh Alex discover that a very unique story and an Asian cat, and not simply the way it tastes, contributes to its enormous price tag. Why Paying Causes Us Actual Pain Research has shown that we feel physiological pain every time we pay for something. This pain can put us off purchasing products entirely and cause businesses to lose out on millions of pounds. Alan Coote and Josh Alex uncover just how some of the world's leading companies are battling this pain and getting us to spend more. Poorly Designed Products Are Everywhere Badly designed products plague us all day long, handles on 'push' doors, lamps that have a switch on the cord not the base and glass condiment bottles to name just a few. Alan Coote and Josh Alex explore how some innovative businesses are redesigning everyday objects t...

9 MIN2018 SEP 19
Comments
#40 What An Asian Cat Can Tell Us About Business, Physical Pain of Paying, Poorly Designed Products

#37 What Have Netflix & Museums In Common? 3 Steps To Sales Guru, Genius Of Making Customers Queue

Netflix & Museums Have More In Common Than You Think We think of companies like Netflix as revolutionary, full of innovative ideas and transforming traditional industries. Of course, some of that is true, but surprisingly Netflix has more in common with museums than you think. Alan Coote and Josh Alex reveal all. Special Guest: The Three Steps To Become A Sales Guru You have a cracking business idea but it’s no good unless someone is going to buy it. As the saying goes, without sales you don’t have a business. Guest Rupert Honywood shows how anyone can achieve super sales with his simple 3-step process. The Genius Upside Of Making Customers Queue No one likes queuing, not even us British. At the coffee shop, on the phone and especially at theme parks. We each wait in a queue of some sort for over 5 hours every month. Alan Coote and Josh Alex uncover ingenious tricks businesses can use to remove the pain of queuing while increasing their income.

10 MIN2018 AUG 29
Comments
#37 What Have Netflix & Museums In Common? 3 Steps To Sales Guru, Genius Of Making Customers Queue

#36 Why Make Products You Don’t Intend To Sell, A New Trend In Clothing, Better Customer Information

Businesses Are Making Products They Don’t Intend You To Buy It’s expensive making and marketing a new product, especially when you don’t expect people to buy it. Alan Coote and Josh Alex reveal why some businesses are going to all that trouble. A New Trend In Clothing: Wear Once And Return Label Intact Over half of us will return at least one item of clothing back to the shop this year. And nearly a third of 18 to 25 year olds admit to wearing an item out, with the label attached, before returning it. Alan Coote talks to consumer psychologist Kate Nightingale to discover more about this growing trend. How Much Exercise Is Needed To Burn Off A Cream Cake? Do you know how much exercise you need to burn off excess calories or how much money you’d save a year by buying a more economical freezer? What about the saving you can make by paying more than the minimum monthly amount off your credit card? The information is available but isn’t easy for us to make sense of. Alan Coote and J...

11 MIN2018 AUG 22
Comments
#36 Why Make Products You Don’t Intend To Sell, A New Trend In Clothing, Better Customer Information

#35 Why We Like Mondays, Is Offering Free Coffee Bad For Business, Restaurants Top Psychology Tricks

Why The Boomtown Rats Were Wrong, We Do Like Mondays It has been discovered that the Boomtown Rats were wrong, we do like Mondays. In fact tasks started on a Monday are more likely to be finished than on any other day of the week. Alan Coote and Josh Alex discover why and, which is the worst day of the week to start something new. Why Offering Customers Free Coffee Is Bad For Business High Street shops are always looking for new ways to keep their customers in the store for longer. In the first of a new series, Alan Coote and Josh Alex go out and about in the search of the shops offering free coffee, then discover why this ploy can be bad for business. Restaurants’ Top Psychology Tricks To Help You Spend More From the moment you walk in to the time you walk out, restaurants are using a plethora of subtle psychological tactics, to ‘help’ you spend and eat more. Alan Coote and Josh Alex reveal restaurants’ top tricks.

9 MIN2018 AUG 15
Comments
#35 Why We Like Mondays, Is Offering Free Coffee Bad For Business, Restaurants Top Psychology Tricks

#34 Making Correct Decisions Quickly, Best Way To Increase Your Prices, White Coats Make Us Smarter

How To Make The Correct Decision Quickly Every day at work or at home we need to make quick decisions. It has been discovered that our brain has evolved to take mental shortcuts when it needs to act quickly and can very easily be influenced. Alan Coote and Josh Alex reveal how businesses are now using this human quirk. How Businesses Can Influence The Price You’re Willing To Pay Many businesses price their products based on what it cost to produce plus what customers are prepared to pay. However, this seemly logical approach doesn’t take into account that us humans are far from logical. Alan Coote and Josh Alex demonstrate how companies could double or triple their profits. Wearing A White Coat Will Make You Smarter We all know that what we wear at work makes other people act differently towards us. However, just the act of wearing some types of clothing actually makes us smarter and has a positive effect on our wellbeing. Alan Coote and Josh Alex uncover how to actually make your...

10 MIN2018 AUG 8
Comments
#34 Making Correct Decisions Quickly, Best Way To Increase Your Prices, White Coats Make Us Smarter
hmly
himalayaプレミアムへようこそ聴き放題のオーディオブックをお楽しみください。