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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles

Kurtis Shipcott & Jon Berezay

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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles

From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles

Kurtis Shipcott & Jon Berezay

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Plays
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About Us

Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kurtis Eyewear from their garage to 65 countries worldwide. From a prototype of tin foil and rubber bands, learn how these 2 guys navigated, patents, trademarks, sourcing, manufacturing, marketing, e-commerce and worldwide sales. Plus learn from their interviews with entrepreneurs, business owners, best selling authors and brand creators so you can avoid the horror and achieve success by learning from their adventures.

Latest Episodes

The Birth of a Brand - Brian Smith Interview - UGG Australia Founder

From Concept to 1 Billion in Sales with Brian Smith Ugg Australia. Jon Berezay and Kurtis Shipcott dive deep and ask about growing pains, raising money, corporate structure, the need for partners, etc. “You Can’t Give Birth to Adults!” Follow Brian Smith at www.UggFounder.com @BrianSmithUgg on Instagram BUY HIS BOOK “Birth of a Brand” Launching Your Entrepreneurial Passion and Soul

54 MIN2017 OCT 31
Comments
The Birth of a Brand - Brian Smith Interview - UGG Australia Founder

SGC EP26 -The 5 Best Online Businesses to Start / ENTREPRENEUR / E-COMMERCE / SURFING / Surf Goggles Chronicles

Traditional Retail is Dying, but E-Commerce is thriving. Jon Berezay and Kurtis Shipcott discuss the top 5 opportunities in E-Commerce as recently suggested in Entrepreneur Magazine on this episode of the Surf Goggles Chronicles. Where to start? - Sell your Knowledge: Webinar, Videos Series, E-book - ETSY - Will do over 700 Million in Sales This Year - Dropping Shipping or Maybe Not - Affiliate Marketing: 6.5 Billion by 2021 - Highly Scalable and Low Cost - Selling DIY, Patterns and Designs - Moonlight to Freedom - Did you enjoy this episode of the Surf Goggles Chronicles? Yes or No hit up Jon Berezay at the www.SurfGogglesChronicles.com . Our goal is to offer up value every episode and we do this by sharing our journey of Kurtis Eyewear from Concept to Market: Patents, Trademarks, Manufacturing, E-commerce, Marketing, Distribution and worldwide sales in over 65 countries with stories of horror and success. / SUBSCRIBE /

29 MIN2017 JUN 27
Comments
SGC EP26 -The 5 Best Online Businesses to Start / ENTREPRENEUR / E-COMMERCE / SURFING / Surf Goggles Chronicles

SGC EP25 - Traditional Retail is Dead! / SURFING / Iconic Stores are Closing: Nordstroms, Staples, Sears, K-Mart, but E-Commerce is Thriving: Amazon, Etsy, Alibaba / CNN Money - Jackie Wattles

Why is traditional brick and mortar retail failing? The worst year on record for retail store closures in the USA was 2008, but early into 2017 we have surpassed that. Did consumers stop buying? Consumer buying habits have changed and physical stores have been eclipsed by e-commerce. Nordstroms, Sears, Staples and K-mart - 2008 was the worst year on Record until 2017 - What’s your downtown look like? Any changes in the last 5 years? - Amazon, Etsy, Alibaba, www.WarbyParker.com - E-Commerce is open 24/7/365 - Reminders: Social Media, Newsletters, 1 Click Away - Riches in the Niches - Grow your tribe - www.SurfGogglesChronicles.com - Opportunities galore for the e-commerce entrepreneur. We hope you enjoyed this episode of SGC. Word of Mouth means everything to us and so if you love this show please talk it up with all your buddies. If you have questions you want answered on the show check out www.SurfGogglesChronicles.com

21 MIN2017 JUN 13
Comments
SGC EP25 - Traditional Retail is Dead! / SURFING / Iconic Stores are Closing: Nordstroms, Staples, Sears, K-Mart, but E-Commerce is Thriving: Amazon, Etsy, Alibaba / CNN Money - Jackie Wattles

SGC EP24 - 5 Psychological Burdens of Growing Your Brand! Long Before Warby Parker, Kurtis was Surfing & Dreaming of Saving Surfers Eyes. Entrepreneur Magazine - Jayson Demers

EIn this episode of The Surf Goggles Chronicles, Kurtis Shipcott reminds us, building your brand is not just kiteboarding with Sir Richard Branson and surfing with world champions. “It’s not often talked about, but being an entrepreneur is lonely.” Jayson Demers. Accountability - If your brand fails it’s your fault! - The Financial Stress & Uncertainty - Reluctant to Trust… It’s your baby after all. - Work Life Balance or Work Life Integration - either way it’s 16 hour days of work. - Loneliness - Yes, not all those hours are social, fun or rewarding. - Now you know why so many entrepreneurs meditate or exercise first thing in the morning. If you’re early in your business you’ll be aware of these pitfalls. If you’re all in and the peddle is to the metal then you’ll be glad to know you’re not crazy. Enjoy the bipolar rollercoaster ofSurf Goggles Chronicles Podcast Titles & descriptions plus show notes.

22 MIN2017 JUN 6
Comments
SGC EP24 - 5 Psychological Burdens of Growing Your Brand! Long Before Warby Parker, Kurtis was Surfing & Dreaming of Saving Surfers Eyes. Entrepreneur Magazine - Jayson Demers

SGC EP23 - OKR vs. SMART Goals? How are You Measuring Your Effectiveness? Don’t Confuse Being Busy with Being Effective. Social Media, Surfing & Entrepreneurship

Why are you doing it? What’s your goal? Jon Berezay talks Goggle and their Objective / Key Results. We discuss Smart Goals and Kurtis talks how to eat an elephant… one bit at a time on this edition of the www.SurfGogglesChronicles.com Jon discusses Co-Hosting a Social Media Event for Multi-Million Dollar E-Commerce Companies. - Does your company, brand or idea have a solid plan? - OKR and why Google has used it for 10 years. - SMART Goals. -Fina Instagram, Twitter, Youtube and Facebook. - Kurtis discusses his early metrics for Kurtis Eyewear - Analysis Paralysis - Google URL Builder: https://ga-dev-tools.appspot.com/campaign-url-builder/ - Being an entrepreneur has you wearing many hats. Which hat should you wear the most? Is it a $200 an hour hat or a $10 an hour hat? What else should you 80/20? What can you actually execute that moves the needle? If you loved this show please share it with your friends and subscribe to SGC on itunes.

41 MIN2017 MAY 23
Comments
SGC EP23 - OKR vs. SMART Goals? How are You Measuring Your Effectiveness? Don’t Confuse Being Busy with Being Effective. Social Media, Surfing & Entrepreneurship

SGC EP 22 - Got Funnels? Marketing Automation? - How Do You Build A Relationship With Prospects and Convert More Customers? Surfing, Quiksilver and Adidas

What is a funnel and how do you use them? Is Your Product Over $100? In this episode Kurtis and Jon share how they use lead magnets, funnels and marketing automation to offer value up front. How do you go from 4% conversions to 8% and beyond? What is a Funnel? - How does Kurtis Eyewear use funnels - What is Marketing Automation? - Campaign Basics - Building a Relationship and Increasing Conversions - The Future of Branding - Lionel Messi and Adidas - Infusionsoft - MailChimp - Constant Contact - Being an Entrepreneur, Brand Creator or Concept to Market Expert is a like riding a bipolar roller coaster of ups and downs. It’s a journey and Kurtis and Jon want to help you navigate to success. To learn more about Surf Goggles Chronicles or to ask a question check out www.SurfGogglesChronicles.com and please share this episode with a friend.

19 MIN2017 MAY 16
Comments
SGC EP 22 - Got Funnels? Marketing Automation? - How Do You Build A Relationship With Prospects and Convert More Customers? Surfing, Quiksilver and Adidas

GC EP21 - Increasing Conversions With Lead Magnets - Want FREE Surfing Sunglasses? Building Value Up Front Before The Purchases - Kiteboarding Entrepreneur And Under Armor

EDo You want to Increase Conversions? Do you have a product that Costs $100, $500 or More? You will need to have at least 7 touches with your customer prior to them making a purchases. How do you do this? Give value up front and build the relationship with lead magnets. What is a lead magnet? - How do they work? - PDF’s, Video Series and E-books - Homer Avila with SixStringsPhotography.com Kurtis shares his examples - 5% Sales is Huge! - Frank Kern And Tony Robbins - The Rock and Under Armor - The Future of Branding - Retaining Customers for Life - Surf Goggles Chronicles offers value by sharing their successes and failures. We do this because we want you to succeed. If you love the show please subscribe to SGC, rate us and leave a comment. To ask a question please check out www.SurfGogglesChonicles.com

26 MIN2017 MAY 6
Comments
GC EP21 - Increasing Conversions With Lead Magnets - Want FREE Surfing Sunglasses? Building Value Up Front Before The Purchases - Kiteboarding Entrepreneur And Under Armor

SGC EP20 - Inbound vs Outbound Marketing - What’s Your Plan? Kiteboarding & Surf Entrepreneurs share their success with KurtisEyewear.com

Based on the feedback from “Virtual Employees - SGC 18” Jon and Kurtis dive deep into Inbound vs Outbound Marketing. When, how and why they use both for Kurtis Eyewear marketing efforts. Inbound marketing defined - Outbound Marketing defined - Facebook, Youtube and Adwords Marketing - Content creation and how it works - Creating articles - Interruption Marketing - Permission Based Marketing - Effective Marketing - Surf Goggles Chronicles the Podcast was inspired by the book called “The Mouse Driver Chronicles”. In MDC Kyle Harrison and John Lusk share their journey of bringing a Mouse Driver to market. Kurtis and Jon share their journey from Concept to Market with Kurtis Eyewear via their weekly podcast found at www.SurfGogglesChronicles.com and via itunes search SGC.

17 MIN2017 APR 25
Comments
SGC EP20 - Inbound vs Outbound Marketing - What’s Your Plan? Kiteboarding & Surf Entrepreneurs share their success with KurtisEyewear.com

SGC EP19 - Hacks, Apps & Tools You Need! - Surfer Entrepreneur - Saving You Time & Money - Surfing Sunglasses - Top 5 Apps

Which tools do we use to save time and money? How does Kurtis make his instagram, facebook and tumblr feeds pop? Implement the Five, Five, One approach or save time and money with these killer apps, hacks and tools used by these two surfing entrepreneurs. The Over App - Using video and creating killer collages - Pic, Play, Post - Effort vs Efficiency - Instagram, Hootsuite and Buffer - Pull don’t Push - Gmail for Business - Tags, Folders and Alias E-Mails - Trello - Thank you for checking out The Surf Goggles Chronicles. If you enjoyed this episode please share it with a friend and subscribe to SGC on itunes. If you have questions for the show please check out www.SurfGogglesChronicles.com and let us know what’s on your mind.

23 MIN2017 APR 18
Comments
SGC EP19 - Hacks, Apps & Tools You Need! - Surfer Entrepreneur - Saving You Time & Money - Surfing Sunglasses - Top 5 Apps

SGC 18 Virtual Employees - How To Hire and Get the Help You Need! The Good, The Bad and The Ugly. Kiteboarding Entrepreneurs - Surfing Brand

Are You Working In Your Business or On Your Business? As an Entrepreneur you will be wearing many hats. Some hats are $10 an hour and others will be worth $200 per hour. Where are you spending your time? Hiring Help - Outsourcing - Independent Contractor and Virtual Assistants - Be Clear and Specific - Kurtis says don’t hire them to be creative - $200 should get you 10 to 20 hours of work - Share A Virtual Assistant - Hire Slowly & Fire Quickly Standard Operating Procedures GetFriday.com MyTasker.com Fiverr.com Upwork.com Tim Ferriss Link on Virtual Assistants http://tim.blog/outsourcing-life/ Bottom line is you will need help. Virtual assistants and Independent Contractors are an excellent way to get help when cash is limited. Thank you for listening to Surf Goggles Chronicles and if you love us please subscribe on itunes and share the SGC podcast with your friends. To ask a question please check out www.SurfGogglesChronicles.com

53 MIN2017 APR 4
Comments
SGC 18 Virtual Employees - How To Hire and Get the Help You Need! The Good, The Bad and The Ugly. Kiteboarding Entrepreneurs - Surfing Brand

Latest Episodes

The Birth of a Brand - Brian Smith Interview - UGG Australia Founder

From Concept to 1 Billion in Sales with Brian Smith Ugg Australia. Jon Berezay and Kurtis Shipcott dive deep and ask about growing pains, raising money, corporate structure, the need for partners, etc. “You Can’t Give Birth to Adults!” Follow Brian Smith at www.UggFounder.com @BrianSmithUgg on Instagram BUY HIS BOOK “Birth of a Brand” Launching Your Entrepreneurial Passion and Soul

54 MIN2017 OCT 31
Comments
The Birth of a Brand - Brian Smith Interview - UGG Australia Founder

SGC EP26 -The 5 Best Online Businesses to Start / ENTREPRENEUR / E-COMMERCE / SURFING / Surf Goggles Chronicles

Traditional Retail is Dying, but E-Commerce is thriving. Jon Berezay and Kurtis Shipcott discuss the top 5 opportunities in E-Commerce as recently suggested in Entrepreneur Magazine on this episode of the Surf Goggles Chronicles. Where to start? - Sell your Knowledge: Webinar, Videos Series, E-book - ETSY - Will do over 700 Million in Sales This Year - Dropping Shipping or Maybe Not - Affiliate Marketing: 6.5 Billion by 2021 - Highly Scalable and Low Cost - Selling DIY, Patterns and Designs - Moonlight to Freedom - Did you enjoy this episode of the Surf Goggles Chronicles? Yes or No hit up Jon Berezay at the www.SurfGogglesChronicles.com . Our goal is to offer up value every episode and we do this by sharing our journey of Kurtis Eyewear from Concept to Market: Patents, Trademarks, Manufacturing, E-commerce, Marketing, Distribution and worldwide sales in over 65 countries with stories of horror and success. / SUBSCRIBE /

29 MIN2017 JUN 27
Comments
SGC EP26 -The 5 Best Online Businesses to Start / ENTREPRENEUR / E-COMMERCE / SURFING / Surf Goggles Chronicles

SGC EP25 - Traditional Retail is Dead! / SURFING / Iconic Stores are Closing: Nordstroms, Staples, Sears, K-Mart, but E-Commerce is Thriving: Amazon, Etsy, Alibaba / CNN Money - Jackie Wattles

Why is traditional brick and mortar retail failing? The worst year on record for retail store closures in the USA was 2008, but early into 2017 we have surpassed that. Did consumers stop buying? Consumer buying habits have changed and physical stores have been eclipsed by e-commerce. Nordstroms, Sears, Staples and K-mart - 2008 was the worst year on Record until 2017 - What’s your downtown look like? Any changes in the last 5 years? - Amazon, Etsy, Alibaba, www.WarbyParker.com - E-Commerce is open 24/7/365 - Reminders: Social Media, Newsletters, 1 Click Away - Riches in the Niches - Grow your tribe - www.SurfGogglesChronicles.com - Opportunities galore for the e-commerce entrepreneur. We hope you enjoyed this episode of SGC. Word of Mouth means everything to us and so if you love this show please talk it up with all your buddies. If you have questions you want answered on the show check out www.SurfGogglesChronicles.com

21 MIN2017 JUN 13
Comments
SGC EP25 - Traditional Retail is Dead! / SURFING / Iconic Stores are Closing: Nordstroms, Staples, Sears, K-Mart, but E-Commerce is Thriving: Amazon, Etsy, Alibaba / CNN Money - Jackie Wattles

SGC EP24 - 5 Psychological Burdens of Growing Your Brand! Long Before Warby Parker, Kurtis was Surfing & Dreaming of Saving Surfers Eyes. Entrepreneur Magazine - Jayson Demers

EIn this episode of The Surf Goggles Chronicles, Kurtis Shipcott reminds us, building your brand is not just kiteboarding with Sir Richard Branson and surfing with world champions. “It’s not often talked about, but being an entrepreneur is lonely.” Jayson Demers. Accountability - If your brand fails it’s your fault! - The Financial Stress & Uncertainty - Reluctant to Trust… It’s your baby after all. - Work Life Balance or Work Life Integration - either way it’s 16 hour days of work. - Loneliness - Yes, not all those hours are social, fun or rewarding. - Now you know why so many entrepreneurs meditate or exercise first thing in the morning. If you’re early in your business you’ll be aware of these pitfalls. If you’re all in and the peddle is to the metal then you’ll be glad to know you’re not crazy. Enjoy the bipolar rollercoaster ofSurf Goggles Chronicles Podcast Titles & descriptions plus show notes.

22 MIN2017 JUN 6
Comments
SGC EP24 - 5 Psychological Burdens of Growing Your Brand! Long Before Warby Parker, Kurtis was Surfing & Dreaming of Saving Surfers Eyes. Entrepreneur Magazine - Jayson Demers

SGC EP23 - OKR vs. SMART Goals? How are You Measuring Your Effectiveness? Don’t Confuse Being Busy with Being Effective. Social Media, Surfing & Entrepreneurship

Why are you doing it? What’s your goal? Jon Berezay talks Goggle and their Objective / Key Results. We discuss Smart Goals and Kurtis talks how to eat an elephant… one bit at a time on this edition of the www.SurfGogglesChronicles.com Jon discusses Co-Hosting a Social Media Event for Multi-Million Dollar E-Commerce Companies. - Does your company, brand or idea have a solid plan? - OKR and why Google has used it for 10 years. - SMART Goals. -Fina Instagram, Twitter, Youtube and Facebook. - Kurtis discusses his early metrics for Kurtis Eyewear - Analysis Paralysis - Google URL Builder: https://ga-dev-tools.appspot.com/campaign-url-builder/ - Being an entrepreneur has you wearing many hats. Which hat should you wear the most? Is it a $200 an hour hat or a $10 an hour hat? What else should you 80/20? What can you actually execute that moves the needle? If you loved this show please share it with your friends and subscribe to SGC on itunes.

41 MIN2017 MAY 23
Comments
SGC EP23 - OKR vs. SMART Goals? How are You Measuring Your Effectiveness? Don’t Confuse Being Busy with Being Effective. Social Media, Surfing & Entrepreneurship

SGC EP 22 - Got Funnels? Marketing Automation? - How Do You Build A Relationship With Prospects and Convert More Customers? Surfing, Quiksilver and Adidas

What is a funnel and how do you use them? Is Your Product Over $100? In this episode Kurtis and Jon share how they use lead magnets, funnels and marketing automation to offer value up front. How do you go from 4% conversions to 8% and beyond? What is a Funnel? - How does Kurtis Eyewear use funnels - What is Marketing Automation? - Campaign Basics - Building a Relationship and Increasing Conversions - The Future of Branding - Lionel Messi and Adidas - Infusionsoft - MailChimp - Constant Contact - Being an Entrepreneur, Brand Creator or Concept to Market Expert is a like riding a bipolar roller coaster of ups and downs. It’s a journey and Kurtis and Jon want to help you navigate to success. To learn more about Surf Goggles Chronicles or to ask a question check out www.SurfGogglesChronicles.com and please share this episode with a friend.

19 MIN2017 MAY 16
Comments
SGC EP 22 - Got Funnels? Marketing Automation? - How Do You Build A Relationship With Prospects and Convert More Customers? Surfing, Quiksilver and Adidas

GC EP21 - Increasing Conversions With Lead Magnets - Want FREE Surfing Sunglasses? Building Value Up Front Before The Purchases - Kiteboarding Entrepreneur And Under Armor

EDo You want to Increase Conversions? Do you have a product that Costs $100, $500 or More? You will need to have at least 7 touches with your customer prior to them making a purchases. How do you do this? Give value up front and build the relationship with lead magnets. What is a lead magnet? - How do they work? - PDF’s, Video Series and E-books - Homer Avila with SixStringsPhotography.com Kurtis shares his examples - 5% Sales is Huge! - Frank Kern And Tony Robbins - The Rock and Under Armor - The Future of Branding - Retaining Customers for Life - Surf Goggles Chronicles offers value by sharing their successes and failures. We do this because we want you to succeed. If you love the show please subscribe to SGC, rate us and leave a comment. To ask a question please check out www.SurfGogglesChonicles.com

26 MIN2017 MAY 6
Comments
GC EP21 - Increasing Conversions With Lead Magnets - Want FREE Surfing Sunglasses? Building Value Up Front Before The Purchases - Kiteboarding Entrepreneur And Under Armor

SGC EP20 - Inbound vs Outbound Marketing - What’s Your Plan? Kiteboarding & Surf Entrepreneurs share their success with KurtisEyewear.com

Based on the feedback from “Virtual Employees - SGC 18” Jon and Kurtis dive deep into Inbound vs Outbound Marketing. When, how and why they use both for Kurtis Eyewear marketing efforts. Inbound marketing defined - Outbound Marketing defined - Facebook, Youtube and Adwords Marketing - Content creation and how it works - Creating articles - Interruption Marketing - Permission Based Marketing - Effective Marketing - Surf Goggles Chronicles the Podcast was inspired by the book called “The Mouse Driver Chronicles”. In MDC Kyle Harrison and John Lusk share their journey of bringing a Mouse Driver to market. Kurtis and Jon share their journey from Concept to Market with Kurtis Eyewear via their weekly podcast found at www.SurfGogglesChronicles.com and via itunes search SGC.

17 MIN2017 APR 25
Comments
SGC EP20 - Inbound vs Outbound Marketing - What’s Your Plan? Kiteboarding & Surf Entrepreneurs share their success with KurtisEyewear.com

SGC EP19 - Hacks, Apps & Tools You Need! - Surfer Entrepreneur - Saving You Time & Money - Surfing Sunglasses - Top 5 Apps

Which tools do we use to save time and money? How does Kurtis make his instagram, facebook and tumblr feeds pop? Implement the Five, Five, One approach or save time and money with these killer apps, hacks and tools used by these two surfing entrepreneurs. The Over App - Using video and creating killer collages - Pic, Play, Post - Effort vs Efficiency - Instagram, Hootsuite and Buffer - Pull don’t Push - Gmail for Business - Tags, Folders and Alias E-Mails - Trello - Thank you for checking out The Surf Goggles Chronicles. If you enjoyed this episode please share it with a friend and subscribe to SGC on itunes. If you have questions for the show please check out www.SurfGogglesChronicles.com and let us know what’s on your mind.

23 MIN2017 APR 18
Comments
SGC EP19 - Hacks, Apps & Tools You Need! - Surfer Entrepreneur - Saving You Time & Money - Surfing Sunglasses - Top 5 Apps

SGC 18 Virtual Employees - How To Hire and Get the Help You Need! The Good, The Bad and The Ugly. Kiteboarding Entrepreneurs - Surfing Brand

Are You Working In Your Business or On Your Business? As an Entrepreneur you will be wearing many hats. Some hats are $10 an hour and others will be worth $200 per hour. Where are you spending your time? Hiring Help - Outsourcing - Independent Contractor and Virtual Assistants - Be Clear and Specific - Kurtis says don’t hire them to be creative - $200 should get you 10 to 20 hours of work - Share A Virtual Assistant - Hire Slowly & Fire Quickly Standard Operating Procedures GetFriday.com MyTasker.com Fiverr.com Upwork.com Tim Ferriss Link on Virtual Assistants http://tim.blog/outsourcing-life/ Bottom line is you will need help. Virtual assistants and Independent Contractors are an excellent way to get help when cash is limited. Thank you for listening to Surf Goggles Chronicles and if you love us please subscribe on itunes and share the SGC podcast with your friends. To ask a question please check out www.SurfGogglesChronicles.com

53 MIN2017 APR 4
Comments
SGC 18 Virtual Employees - How To Hire and Get the Help You Need! The Good, The Bad and The Ugly. Kiteboarding Entrepreneurs - Surfing Brand
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