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Instant X-Pertise: Marketing

XPROMOS Marketing Mastery

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Instant X-Pertise: Marketing

Instant X-Pertise: Marketing

XPROMOS Marketing Mastery

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Followers
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Plays
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About Us

Marketing and business insights from a pair of 30-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.

Latest Episodes

EP 29: Updating the Pivoting Journey

We are working fast and furious to launch our new subscription course focused on helping small business owners accelerate their growth in this new normal. Here's our own list of three ways to thrive: 1. Your resiliency is your greatest asset. Use it. 2. Find your pivot. This is an amazing opportunity to find your way into a new online space. 3. Embrace change. Check out our free webinar on pivoting at thriveinthenewnorm.com --- Send in a voice message: https://anchor.fm/XPROMOS/message

6 MIN3 w ago
Comments
EP 29: Updating the Pivoting Journey

EP 28: Pivoting your business for growth in the new norm

Surviving 31 years in business means pivoting along the way. Hear about our 4 major pivots and what we are doing to help small business owners who need to pivot today. For more details visit thriveinthenewnorm.com --- Send in a voice message: https://anchor.fm/XPROMOS/message

14 MINAPR 17
Comments
EP 28: Pivoting your business for growth in the new norm

EP 27: XPROMOS Instant Marketing Insights #28-30

EP 27: XPROMOS Instant Marketing Insights #28-30 delivered three insights from the retention phase of the customer journey. Insight #28 shows a Rain Bird example of how you can build a short-term loyalty program with the right mix of bucket list rewards and stretch incentives to boost sales 20%. Insight #29 is a seven-figure example of how to revive dead prospects, and insight #30 demonstrates, in a powerful way, how you can collab to go big. To jumpstart your own marketing with ONE BIG IDEA FREE, visit https://ix.xpromos.com/1bi_ts --- Send in a voice message: https://anchor.fm/XPROMOS/message

10 MIN2019 NOV 19
Comments
EP 27: XPROMOS Instant Marketing Insights #28-30

EP 26: XPROMOS Instant Marketing Insights #25-27

EP 26: XPROMOS Instant Marketing Insights #25-27 are the last three insights from the purchase phase of the customer journey. In this episode, we share how you can borrow interest from the buzz of innovation. Plus, an example from Philips Media of how some campaigns are so obvious that you just run with them. Finally, how we embraced a passion of Farmer John's target audience through a highly coveted brand partnership to drive millions in earned media and more. To jumpstart your own marketing with ONE BIG IDEA FREE, visit https://ix.xpromos.com/1bi_ts --- Send in a voice message: https://anchor.fm/XPROMOS/message

13 MIN2019 NOV 17
Comments
EP 26: XPROMOS Instant Marketing Insights #25-27

EP 25: XPROMOS Instant Marketing Insights #21-24

EP 24: XPROMOS Instant Marketing Insights #21-24 features more insights from the all-important purchase phase of the customer journey. Instant insight #22 is two lessons in one, as we discovered with Hot Wheels: First, anticipate the next thing your customer will need after you solve their problem, and make that your up-sell. Secondly, the perfect giveaway has a high perceived value and low cost. Insight #23 reveals how a smart, small incentive delivered 4X quota on a 5-figure consumer purchase. Finally, Insight #24 showcases through Mike's Hard Lemonade the importance of motivating your audience with a reward they COVET. To jumpstart your own marketing with ONE BIG IDEA FREE, visit https://ix.xpromos.com/1bi_ts --- Send in a voice message: https://anchor.fm/XPROMOS/message

13 MIN2019 NOV 15
Comments
EP 25: XPROMOS Instant Marketing Insights #21-24

EP 24: XPROMOS Instant Marketing Insights #19-21

EP 24: XPROMOS Instant Marketing Insights #19-21 features more insights from the purchase phase of the customer journey, including how Coca-Cola drove impulse upgrades at a QSR, how bundling created one of the most successful holiday sales lifts ever for Mattel toys and a regional retailer, and how a value meal reward helped a video game brand maintain shelf space. To jumpstart your own marketing with ONE BIG IDEA FREE, visit https://ix.xpromos.com/1bi_ts --- Send in a voice message: https://anchor.fm/XPROMOS/message

10 MIN2019 NOV 13
Comments
EP 24: XPROMOS Instant Marketing Insights #19-21

EP 23: XPROMOS Instant Marketing Insights #16-18

EP 23: XPROMOS Instant Marketing Insights #16-18 features more success stories from the purchase phase of the customer journey. Listen in to see how a made-up anniversary led to the best sales year ever for a brand that had been around for over 60 years. You'll also hear how we maximized sponsorship value and drove a positive ROI by sharing assets across corporate silos. And finally, hear how we created unique value for Mattel's best retailers to ensure success and support of the Barbie brand. For more information on us, visit our show page at xpromos.expert --- Send in a voice message: https://anchor.fm/XPROMOS/message

18 MIN2019 OCT 30
Comments
EP 23: XPROMOS Instant Marketing Insights #16-18

EP22: XPROMOS Instant Marketing Insights #13-15

EP 22: XPROMOS Instant Marketing Insights #10-12 are all about legacy, from the purchase phase of the customer journey. One story is about a wildly successful toy brand that ran its course. Insight #11 describes the launch of a promotion so successful that the HBA brand continued to run it for over 20 years. And the third discusses an award-winning program that tapped into the most popular Star Trek episode of all time. Tune in as we share the stories and takeaways to inspire you to generate amazing results for your next marketing campaign. For more information on us, visit our show page at xpromos.expert --- Send in a voice message: https://anchor.fm/XPROMOS/message

13 MIN2019 OCT 28
Comments
EP22: XPROMOS Instant Marketing Insights #13-15

EP 21: XPROMOS Instant Marketing Insights #10-12

EP 21: XPROMOS Instant Marketing Insights #10-12 feature success stories from billion-dollar companies like Sage software, Tecate Beer and Farmer John as we explore ways to generate trial in the customer journey. For more information on us, visit our show page at xpromos.expert --- Send in a voice message: https://anchor.fm/XPROMOS/message

11 MIN2019 OCT 24
Comments
EP 21: XPROMOS Instant Marketing Insights #10-12

EP 20: XPROMOS 30 in 30 Marketing Instant Insights #7-9

EP 20: XPROMOS 30 in 30 Marketing Instant Insights #7-9 covers insights and takeaways from major brands like Mattel, Bandai, and Oroweat as we progress from the interest to the trial phase of the customer journey. To learn more about us, visit our show page at xpromos.expert --- Send in a voice message: https://anchor.fm/XPROMOS/message

13 MIN2019 OCT 21
Comments
EP 20: XPROMOS 30 in 30 Marketing Instant Insights #7-9

Latest Episodes

EP 29: Updating the Pivoting Journey

We are working fast and furious to launch our new subscription course focused on helping small business owners accelerate their growth in this new normal. Here's our own list of three ways to thrive: 1. Your resiliency is your greatest asset. Use it. 2. Find your pivot. This is an amazing opportunity to find your way into a new online space. 3. Embrace change. Check out our free webinar on pivoting at thriveinthenewnorm.com --- Send in a voice message: https://anchor.fm/XPROMOS/message

6 MIN3 w ago
Comments
EP 29: Updating the Pivoting Journey

EP 28: Pivoting your business for growth in the new norm

Surviving 31 years in business means pivoting along the way. Hear about our 4 major pivots and what we are doing to help small business owners who need to pivot today. For more details visit thriveinthenewnorm.com --- Send in a voice message: https://anchor.fm/XPROMOS/message

14 MINAPR 17
Comments
EP 28: Pivoting your business for growth in the new norm

EP 27: XPROMOS Instant Marketing Insights #28-30

EP 27: XPROMOS Instant Marketing Insights #28-30 delivered three insights from the retention phase of the customer journey. Insight #28 shows a Rain Bird example of how you can build a short-term loyalty program with the right mix of bucket list rewards and stretch incentives to boost sales 20%. Insight #29 is a seven-figure example of how to revive dead prospects, and insight #30 demonstrates, in a powerful way, how you can collab to go big. To jumpstart your own marketing with ONE BIG IDEA FREE, visit https://ix.xpromos.com/1bi_ts --- Send in a voice message: https://anchor.fm/XPROMOS/message

10 MIN2019 NOV 19
Comments
EP 27: XPROMOS Instant Marketing Insights #28-30

EP 26: XPROMOS Instant Marketing Insights #25-27

EP 26: XPROMOS Instant Marketing Insights #25-27 are the last three insights from the purchase phase of the customer journey. In this episode, we share how you can borrow interest from the buzz of innovation. Plus, an example from Philips Media of how some campaigns are so obvious that you just run with them. Finally, how we embraced a passion of Farmer John's target audience through a highly coveted brand partnership to drive millions in earned media and more. To jumpstart your own marketing with ONE BIG IDEA FREE, visit https://ix.xpromos.com/1bi_ts --- Send in a voice message: https://anchor.fm/XPROMOS/message

13 MIN2019 NOV 17
Comments
EP 26: XPROMOS Instant Marketing Insights #25-27

EP 25: XPROMOS Instant Marketing Insights #21-24

EP 24: XPROMOS Instant Marketing Insights #21-24 features more insights from the all-important purchase phase of the customer journey. Instant insight #22 is two lessons in one, as we discovered with Hot Wheels: First, anticipate the next thing your customer will need after you solve their problem, and make that your up-sell. Secondly, the perfect giveaway has a high perceived value and low cost. Insight #23 reveals how a smart, small incentive delivered 4X quota on a 5-figure consumer purchase. Finally, Insight #24 showcases through Mike's Hard Lemonade the importance of motivating your audience with a reward they COVET. To jumpstart your own marketing with ONE BIG IDEA FREE, visit https://ix.xpromos.com/1bi_ts --- Send in a voice message: https://anchor.fm/XPROMOS/message

13 MIN2019 NOV 15
Comments
EP 25: XPROMOS Instant Marketing Insights #21-24

EP 24: XPROMOS Instant Marketing Insights #19-21

EP 24: XPROMOS Instant Marketing Insights #19-21 features more insights from the purchase phase of the customer journey, including how Coca-Cola drove impulse upgrades at a QSR, how bundling created one of the most successful holiday sales lifts ever for Mattel toys and a regional retailer, and how a value meal reward helped a video game brand maintain shelf space. To jumpstart your own marketing with ONE BIG IDEA FREE, visit https://ix.xpromos.com/1bi_ts --- Send in a voice message: https://anchor.fm/XPROMOS/message

10 MIN2019 NOV 13
Comments
EP 24: XPROMOS Instant Marketing Insights #19-21

EP 23: XPROMOS Instant Marketing Insights #16-18

EP 23: XPROMOS Instant Marketing Insights #16-18 features more success stories from the purchase phase of the customer journey. Listen in to see how a made-up anniversary led to the best sales year ever for a brand that had been around for over 60 years. You'll also hear how we maximized sponsorship value and drove a positive ROI by sharing assets across corporate silos. And finally, hear how we created unique value for Mattel's best retailers to ensure success and support of the Barbie brand. For more information on us, visit our show page at xpromos.expert --- Send in a voice message: https://anchor.fm/XPROMOS/message

18 MIN2019 OCT 30
Comments
EP 23: XPROMOS Instant Marketing Insights #16-18

EP22: XPROMOS Instant Marketing Insights #13-15

EP 22: XPROMOS Instant Marketing Insights #10-12 are all about legacy, from the purchase phase of the customer journey. One story is about a wildly successful toy brand that ran its course. Insight #11 describes the launch of a promotion so successful that the HBA brand continued to run it for over 20 years. And the third discusses an award-winning program that tapped into the most popular Star Trek episode of all time. Tune in as we share the stories and takeaways to inspire you to generate amazing results for your next marketing campaign. For more information on us, visit our show page at xpromos.expert --- Send in a voice message: https://anchor.fm/XPROMOS/message

13 MIN2019 OCT 28
Comments
EP22: XPROMOS Instant Marketing Insights #13-15

EP 21: XPROMOS Instant Marketing Insights #10-12

EP 21: XPROMOS Instant Marketing Insights #10-12 feature success stories from billion-dollar companies like Sage software, Tecate Beer and Farmer John as we explore ways to generate trial in the customer journey. For more information on us, visit our show page at xpromos.expert --- Send in a voice message: https://anchor.fm/XPROMOS/message

11 MIN2019 OCT 24
Comments
EP 21: XPROMOS Instant Marketing Insights #10-12

EP 20: XPROMOS 30 in 30 Marketing Instant Insights #7-9

EP 20: XPROMOS 30 in 30 Marketing Instant Insights #7-9 covers insights and takeaways from major brands like Mattel, Bandai, and Oroweat as we progress from the interest to the trial phase of the customer journey. To learn more about us, visit our show page at xpromos.expert --- Send in a voice message: https://anchor.fm/XPROMOS/message

13 MIN2019 OCT 21
Comments
EP 20: XPROMOS 30 in 30 Marketing Instant Insights #7-9

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