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Joy Joya Jewelry Marketing Podcast

Laryssa Wirstiuk

7
Followers
45
Plays
Joy Joya Jewelry Marketing Podcast

Joy Joya Jewelry Marketing Podcast

Laryssa Wirstiuk

7
Followers
45
Plays
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About Us

Digital marketing tips and insights for jewelry designers and retailers, updated weekly. Hosted by jewelry marketing expert Laryssa Wirstiuk.

Latest Episodes

101 - Jewelry Marketing "Vampires" Drain Time and Money

In celebration of the Halloween holiday, I’m shocking you with something spooky: the worst jewelry marketing vampires of all. They drain you of all your time and money, even when you think you’re doing all the right things with your marketing. These vampires can eventually make you lose faith in marketing, so you think twice before trying new marketing initiatives in the future. Listen to this episode to discover how you can identify and avoid these vampires.

12 min2 d ago
Comments
101 - Jewelry Marketing "Vampires" Drain Time and Money

100 - “Jewelry Marketing Joy” Is Officially Here

Not only have I reached a very important milestone in my podcasting journey, but I’m also officially publishing Jewelry Marketing Joy. I’m excited to celebrate 100 episodes of the Joy Joya Jewelry Marketing Podcast and the launch of my book, which is the first-of-its-kind resource for the industry. Visit JewelryMarketingJoy.com for more information.

17 min2 w ago
Comments
100 - “Jewelry Marketing Joy” Is Officially Here

99 - Interview with Arthur Root, Ecommerce Personalization Expert

We interview Arthur Root, the co-founder and CEO of Nostra, a startup that has created an innovative new ecommerce tool for brands that want to provide their customers with more personalized shopping experiences.

25 min3 w ago
Comments
99 - Interview with Arthur Root, Ecommerce Personalization Expert

98 - What’s the 80-20 Rule in Jewelry Marketing?

Developed by Italian economist Vilfredo Pareto in the early 1900s, the Pareto principle, or "the 80-20 rule", states that approximately 80% of the results come from 20% of the causes or efforts. Did you know that the Pareto principle has a place in jewelry marketing? Listen to this episode to learn more.

14 minSEP 28
Comments
98 - What’s the 80-20 Rule in Jewelry Marketing?

97 - Planning Jewelry Ecommerce for Holiday 2020

This podcast episode will be released around the first day of fall, so you might be drinking your pumpkin spice latte or, if you’re like me, buying all the fall-scented candles from Home Goods. You may not be ready for candy canes and Santa Claus, but I hope this episode will encourage you to think about holiday planning and why it matters now. Keep listening to learn more.

15 minSEP 21
Comments
97 - Planning Jewelry Ecommerce for Holiday 2020

96 - JEWELRY MARKETING JOY Is Now Available for Pre-Order

My full-length book JEWELRY MARKETING JOY is now available for pre-order on Amazon. To learn more about the book and to find out how you can get your paperback copy, visit jewelrymarketingjoy.com.

16 minSEP 14
Comments
96 - JEWELRY MARKETING JOY Is Now Available for Pre-Order

95 - Data Protection and Privacy in Jewelry Marketing

If you collect email addresses on your website or sell anything from your ecommerce storefront, then you have access to sensitive data that your customers would definitely not want exposed. Jewelry businesses of every size - even the small ones - should be actively protecting customer data and addressing their customers' privacy concerns. No business is immune to data breaches and cyber attacks. Listen to this episode for more information.

16 minSEP 7
Comments
95 - Data Protection and Privacy in Jewelry Marketing

94 - How to Improve Your Jewelry Product Descriptions

With my background in creative writing, I personally love writing product descriptions. I find them to be extremely challenging in the best way, not only because the short word count is limiting but also because finding new things to say about jewelry can be difficult (“beautiful” gets old quickly). Listen to this episode to find out how to improve your product descriptions, which will enhance the customer experience and help you tell the story of your products.

19 minAUG 31
Comments
94 - How to Improve Your Jewelry Product Descriptions

93 - How to Optimize Your Jewelry Ecommerce Homepage

What are the best practices for jewelry ecommerce homepages, and which features and elements should your homepage definitely include? In this episode, we’ll share some best practices and tips. As you think about the following features and elements, remember: the goal is to actually get your customers off your homepage, so they can shop products within your site.

18 minAUG 24
Comments
93 - How to Optimize Your Jewelry Ecommerce Homepage

92 - Interview with Liz Kantner, Jewelry Marketer and Advocate

We interview Liz Kantner, a self-described marketer, content creator, jewelry brand advocate, and more. Though not a jewelry designer herself, Liz is passionate about helping independent jewelry artists - especially emerging designers - thrive in the modern marketplace. Liz took her first jewelry industry job as Digital Marketing Manager for Todd Reed in Boulder Colorado. In 2016, she left Todd Reed to launch Stay Gold, which allows her to accept new jewelry clients and work independently.

26 minAUG 17
Comments
92 - Interview with Liz Kantner, Jewelry Marketer and Advocate

Latest Episodes

101 - Jewelry Marketing "Vampires" Drain Time and Money

In celebration of the Halloween holiday, I’m shocking you with something spooky: the worst jewelry marketing vampires of all. They drain you of all your time and money, even when you think you’re doing all the right things with your marketing. These vampires can eventually make you lose faith in marketing, so you think twice before trying new marketing initiatives in the future. Listen to this episode to discover how you can identify and avoid these vampires.

12 min2 d ago
Comments
101 - Jewelry Marketing "Vampires" Drain Time and Money

100 - “Jewelry Marketing Joy” Is Officially Here

Not only have I reached a very important milestone in my podcasting journey, but I’m also officially publishing Jewelry Marketing Joy. I’m excited to celebrate 100 episodes of the Joy Joya Jewelry Marketing Podcast and the launch of my book, which is the first-of-its-kind resource for the industry. Visit JewelryMarketingJoy.com for more information.

17 min2 w ago
Comments
100 - “Jewelry Marketing Joy” Is Officially Here

99 - Interview with Arthur Root, Ecommerce Personalization Expert

We interview Arthur Root, the co-founder and CEO of Nostra, a startup that has created an innovative new ecommerce tool for brands that want to provide their customers with more personalized shopping experiences.

25 min3 w ago
Comments
99 - Interview with Arthur Root, Ecommerce Personalization Expert

98 - What’s the 80-20 Rule in Jewelry Marketing?

Developed by Italian economist Vilfredo Pareto in the early 1900s, the Pareto principle, or "the 80-20 rule", states that approximately 80% of the results come from 20% of the causes or efforts. Did you know that the Pareto principle has a place in jewelry marketing? Listen to this episode to learn more.

14 minSEP 28
Comments
98 - What’s the 80-20 Rule in Jewelry Marketing?

97 - Planning Jewelry Ecommerce for Holiday 2020

This podcast episode will be released around the first day of fall, so you might be drinking your pumpkin spice latte or, if you’re like me, buying all the fall-scented candles from Home Goods. You may not be ready for candy canes and Santa Claus, but I hope this episode will encourage you to think about holiday planning and why it matters now. Keep listening to learn more.

15 minSEP 21
Comments
97 - Planning Jewelry Ecommerce for Holiday 2020

96 - JEWELRY MARKETING JOY Is Now Available for Pre-Order

My full-length book JEWELRY MARKETING JOY is now available for pre-order on Amazon. To learn more about the book and to find out how you can get your paperback copy, visit jewelrymarketingjoy.com.

16 minSEP 14
Comments
96 - JEWELRY MARKETING JOY Is Now Available for Pre-Order

95 - Data Protection and Privacy in Jewelry Marketing

If you collect email addresses on your website or sell anything from your ecommerce storefront, then you have access to sensitive data that your customers would definitely not want exposed. Jewelry businesses of every size - even the small ones - should be actively protecting customer data and addressing their customers' privacy concerns. No business is immune to data breaches and cyber attacks. Listen to this episode for more information.

16 minSEP 7
Comments
95 - Data Protection and Privacy in Jewelry Marketing

94 - How to Improve Your Jewelry Product Descriptions

With my background in creative writing, I personally love writing product descriptions. I find them to be extremely challenging in the best way, not only because the short word count is limiting but also because finding new things to say about jewelry can be difficult (“beautiful” gets old quickly). Listen to this episode to find out how to improve your product descriptions, which will enhance the customer experience and help you tell the story of your products.

19 minAUG 31
Comments
94 - How to Improve Your Jewelry Product Descriptions

93 - How to Optimize Your Jewelry Ecommerce Homepage

What are the best practices for jewelry ecommerce homepages, and which features and elements should your homepage definitely include? In this episode, we’ll share some best practices and tips. As you think about the following features and elements, remember: the goal is to actually get your customers off your homepage, so they can shop products within your site.

18 minAUG 24
Comments
93 - How to Optimize Your Jewelry Ecommerce Homepage

92 - Interview with Liz Kantner, Jewelry Marketer and Advocate

We interview Liz Kantner, a self-described marketer, content creator, jewelry brand advocate, and more. Though not a jewelry designer herself, Liz is passionate about helping independent jewelry artists - especially emerging designers - thrive in the modern marketplace. Liz took her first jewelry industry job as Digital Marketing Manager for Todd Reed in Boulder Colorado. In 2016, she left Todd Reed to launch Stay Gold, which allows her to accept new jewelry clients and work independently.

26 minAUG 17
Comments
92 - Interview with Liz Kantner, Jewelry Marketer and Advocate
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