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Local Domination Podcast - The Ultimate Guide to Attract Local Clients Fast.

Doren Aldana - Local Marketing Expert & Founder of Testimonial Engine

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Local Domination Podcast - The Ultimate Guide to Attract Local Clients Fast.

Local Domination Podcast - The Ultimate Guide to Attract Local Clients Fast.

Doren Aldana - Local Marketing Expert & Founder of Testimonial Engine

1
Followers
0
Plays
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About Us

Featuring interviews with local marketing and lead generation experts who will show you exactly how to attract your ideal local client so you can dominate your market. Past guests include Toby Salgado, Bernice Ross, Pat Hiban, Michael Hellickson, Roger Beaudoin, Bruce Irving and many more!

Latest Episodes

How to Build Your Brand Using Technology, Social Media and Online Assets with Dustin Brohm

So many people shy away from a career in sales because they believe they’re not ‘salespeople’. How can you build your brand without using aggressive sales tactics? Where should you be concentrating your efforts, and which tools should you be using? On this episode, host of the Massive Agent podcast, Dustin Brohm shares how social media and online assets took his brand to the top. By broadening your online content, you’ll get people to know, like and trust you. -Doren Aldana Takeaways Be honest about what you want to do and what you’re good at. If you don’t enjoy aggressive marketing, like direct phone calls, find a different approach. Any kind of sales requires people to know, like and trust you. Video makes this very easy, on a large scale. Branding is about getting people to recognize you. Market yourself to your community- but rather than selling your products, offer advice, reviews and insights for free. Make sure you’re recognizable even before people need your services....

36 MIN2019 JUN 7
Comments
How to Build Your Brand Using Technology, Social Media and Online Assets with Dustin Brohm

How to Stop Being Good and Start Being Remarkable w/Erik Hatch

A lot of the time, we simply go through the motions of what’s expected of us in business, at home, or in our communities. How can you stop doing what’s merely ‘good’, and start being remarkable? What do you need to do to set yourself apart as a phenomenal entrepreneur, parent, spouse, or friend? On this episode, I talk with business coach, consultant, speaker and entrepreneur, Erik Hatch to answer these questions and more. Figure out who you are going to be, and be exceptional. -Erik Hatch Takeaways Look at everything holistically. You can’t be one person at work and a different person at home. Market yourself for who YOU are, in your entirety. Own up to your mistakes and share your failures with others. You can gain trust more easily by being transparent about your brokenness. To be remarkable, you have to be intentional and consistent. Be sure of what you want to do, and keep doing it. At the start of the episode, Erik shared why you need to know who you are, and market the b...

50 MIN2019 MAY 7
Comments
How to Stop Being Good and Start Being Remarkable w/Erik Hatch

Why You Need to Use LinkedIn & How to Maximize Your Reach w/Tracy Enos

Social media is a fantastic tool for business, and LinkedIn is at the top of the list of platforms that can help you generate leads. What type of content should you be posting to your LinkedIn account? How can you start making connections with a wider scope of people? On this episode, marketing expert and international bestselling author of LinkedIn Publishing to Profits, Tracy Enos, shares her advice for using Linkedin as a tool for success. When someone connects with you on Linkedin, remember to tell them you’re honored to be a part of their network. -Tracy Enos Takeaways Make sure your LinkedIn profile is attractive, enticing, and relevant. This goes for entrepreneurs and recruiters alike. If you want people to be interested in what you’re offering, make sure your profile looks genuine. Grow your network. By connecting with high school friends and others you might not see as your ‘ideal’ customer, you can connect with their respective databases. Don’t exclude anyone from you...

51 MIN2019 APR 12
Comments
Why You Need to Use LinkedIn & How to Maximize Your Reach w/Tracy Enos

How Developing Content Can Take Your Business to New Levels w/Justin Zimmerman

Most businesses make the mistake of deploying their marketing on a one-off basis, instead of a long-term campaign. They focus on "selling" instead of incubating using the power of education. But here's the truth: consumers want value content and advice, they don't want a sales pitch. What are the best ways to use online content to engage with your target market? Is it possible to speed up the process without compromising quality? On this episode, I talk with the remarkable Justin Zimmerman of REDX about how we can grow our business by using social media and online content with purpose. Takeaways Offer content on your website and social media platforms. Doing this will help you reach wider audiences and ultimately have a bigger impact on the market. Keeping a consistent pipeline of content doesn’t have to be a hassle. You can repurpose a lot of what you’ve already shared with your audience. Stick to a schedule. By dedicating an hour a day to curating content, for example, you’re s...

49 MIN2019 FEB 22
Comments
How Developing Content Can Take Your Business to New Levels w/Justin Zimmerman

How to Create Habits for Success w/ Karen Briscoe

Entrepreneurs are often told that they can achieve anything they put their minds to. While this may be encouraging, it’s still a matter of execution. How do we know we’re using our time effectively enough to reach the goals we’ve set? Is visualization truly so powerful that we can rely on it to get us to where we want to be? On this episode, acclaimed author of the 5 Minute Success books, Karen Briscoe, shares how to zone in on visualization and habit creation to find lasting success. Vision without action is futile. - Doren Aldana Takeaways If you’re struggling to decide how to do something, consider your ‘why’. Paying attention to your motivation goes a long way in finding solutions. Make sure that your visualizations are supplemented by actions that will help those visions come to fruition. Build from the ground up, rather than diving straight in. You cannot create enduring success without a strong foundation. At the start of the episode, Karen shared that she began her pat...

33 MIN2019 FEB 2
Comments
How to Create Habits for Success w/ Karen Briscoe

How to Build a Successful Business that Can Run Without Us w/ Jeff Cohn

Running a business that runs without us is a rewarding goal, but is not easy without the right steps. How do we scale a business and set ourselves free from the office “ball and chain”? How do we get more without actually having to give more of ourselves? How do we make ourselves unnecessary in our own businesses? On this episode, entrepreneur and founder of Elite Real Estate Systems, Jeff Cohn, shares the secrets to scaling our businesses while freeing up more of our time. Look at every failure as an opportunity to win. You just have to keep failing forward. -Jeff Cohn Takeaways Own your success in advance. Having the right vision determines the results. The level we invest in ourselves is connected directly to the growth of our business. We often think no one else can do what we can do, but we should think about building a business where we’re not necessary. At the beginning of the show, Jeff shared how he got started and how his journey to entrepreneurship began. Next we talke...

32 MIN2018 NOV 30
Comments
How to Build a Successful Business that Can Run Without Us w/ Jeff Cohn

How to Create a Work Routine that Leads to Success w/Candy Miles-Crocker

Success isn’t complicated, but it takes consistent work to achieve. This is where most people fail. How can we get more consistent with our daily routine? What kind of activities should our work routine include? And why does our mindset play such an important role in whether we’ll be consistent with our efforts or not? In this episode, Candy Miles-Crocker talks about the struggles of building a business and how to overcome them. Nobody can motivate you to do anything. They can inspire you, but they can’t motivate you. That comes from within. -Candy Miles-Crocker Takeaways The first step towards success is putting ourselves on a schedule and making a list with all the activities that need to be done that day. This way, we know what we have to do on a daily basis. Our mindset influences not only our self-esteem and energy levels, but also the type of actions we take. The secret to success isn’t to find a way to always be in the mood of doing hard things. It’s doing hard things de...

49 MIN2018 NOV 9
Comments
How to Create a Work Routine that Leads to Success w/Candy Miles-Crocker

The 10 Characteristics of a Top Performer w/Shon Kokoska

Rather than envy high achievers, why not find out what their secrets are, so you can become one of them? What are the success habits of top performers? What activities should we pour the lion's share of our resources into that produce the best results? In this episode, Shon Kokoska talks about the 10 Characteristics of top performers.​ Every dream that you have comes with a price tag. Are you willing to pay the price to obtain the dream? -Shon Kokoska Takeaways In the first phase of growth, every income generation activity is done by us. No matter how productive we are, we have a natural ceiling of achievement. Research shows that around 20% of our activities yield 80% of our results. When it comes to sales, prospecting and lead generation are the activities that are the most important for the growth of our business. We can’t thrive if we live in an environment where nobody believes in us or in the possibility of achieving our goals. Resource + Links Get the Ultimate Testimonial T...

48 MIN2018 OCT 18
Comments
The 10 Characteristics of a Top Performer w/Shon Kokoska

The Reason You're Not Getting Any Clients From Networking Events w/ Jeremy DeMerchant

Networking is often seen as a complete waste of time, and frankly, isn't worth pursuing if you don’t know what your doing. What separates the top networkers, who build a powerful, profitable team of referral partners, from all the rest? What’s the difference between the “hunter” and the “farmer” mindset? How can you turn new acquaintances into quality connections without coming off as sleazy, salesy or uncool? In this episode, Jeremy DeMerchant shares the strategy he used to build a steady stream of income with strategic networking. The key piece is keeping that voice-to-voice or face-to-face conversation going. -Jeremy DeMerchant Resource + Links Get the Ultimate Testimonial Toolkit - 100% Free. Subscribe to the Local Domination Podcast on iTunes. Takeaways People fail at networking because they’re always on the hunt, and they aren’t looking to build meaningful relationships. Networking is a long-term game. We have to put ourselves in the shoes of our leads, and the only wa...

40 MIN2018 OCT 5
Comments
The Reason You're Not Getting Any Clients From Networking Events w/ Jeremy DeMerchant

How to Stop Relying On Zillow and Start Getting Clients Using Social Media w/James Rembert

Buying leads from platforms like Zillow can be expensive and time consuming. In the end, a very small percentage of the leads we pay for actually convert into clients — but what other options do we have? How can social media filter out low-quality leads by using custom audiences? What’s the role of video content in all of this? In this episode, James Rembert, the “Zillow Killer”, shares how effective and cost-efficient Facebook advertising can be.​ The key to Facebook advertising is being a human. -James Rembert Resource + Links Get the Ultimate Testimonial Toolkit - 100% Free. Subscribe to the Local Domination Podcast on iTunes. Takeaways Social media is all about communities and relationships. If we don’t treat it as such, people won’t engage with our content. Video isn’t just an option. It’s an essential part of any paid traffic strategy, and a powerful way to connect with others. The best way to increase our reach on social media is by being helpful without mentioning w...

42 MIN2018 SEP 20
Comments
How to Stop Relying On Zillow and Start Getting Clients Using Social Media w/James Rembert

Latest Episodes

How to Build Your Brand Using Technology, Social Media and Online Assets with Dustin Brohm

So many people shy away from a career in sales because they believe they’re not ‘salespeople’. How can you build your brand without using aggressive sales tactics? Where should you be concentrating your efforts, and which tools should you be using? On this episode, host of the Massive Agent podcast, Dustin Brohm shares how social media and online assets took his brand to the top. By broadening your online content, you’ll get people to know, like and trust you. -Doren Aldana Takeaways Be honest about what you want to do and what you’re good at. If you don’t enjoy aggressive marketing, like direct phone calls, find a different approach. Any kind of sales requires people to know, like and trust you. Video makes this very easy, on a large scale. Branding is about getting people to recognize you. Market yourself to your community- but rather than selling your products, offer advice, reviews and insights for free. Make sure you’re recognizable even before people need your services....

36 MIN2019 JUN 7
Comments
How to Build Your Brand Using Technology, Social Media and Online Assets with Dustin Brohm

How to Stop Being Good and Start Being Remarkable w/Erik Hatch

A lot of the time, we simply go through the motions of what’s expected of us in business, at home, or in our communities. How can you stop doing what’s merely ‘good’, and start being remarkable? What do you need to do to set yourself apart as a phenomenal entrepreneur, parent, spouse, or friend? On this episode, I talk with business coach, consultant, speaker and entrepreneur, Erik Hatch to answer these questions and more. Figure out who you are going to be, and be exceptional. -Erik Hatch Takeaways Look at everything holistically. You can’t be one person at work and a different person at home. Market yourself for who YOU are, in your entirety. Own up to your mistakes and share your failures with others. You can gain trust more easily by being transparent about your brokenness. To be remarkable, you have to be intentional and consistent. Be sure of what you want to do, and keep doing it. At the start of the episode, Erik shared why you need to know who you are, and market the b...

50 MIN2019 MAY 7
Comments
How to Stop Being Good and Start Being Remarkable w/Erik Hatch

Why You Need to Use LinkedIn & How to Maximize Your Reach w/Tracy Enos

Social media is a fantastic tool for business, and LinkedIn is at the top of the list of platforms that can help you generate leads. What type of content should you be posting to your LinkedIn account? How can you start making connections with a wider scope of people? On this episode, marketing expert and international bestselling author of LinkedIn Publishing to Profits, Tracy Enos, shares her advice for using Linkedin as a tool for success. When someone connects with you on Linkedin, remember to tell them you’re honored to be a part of their network. -Tracy Enos Takeaways Make sure your LinkedIn profile is attractive, enticing, and relevant. This goes for entrepreneurs and recruiters alike. If you want people to be interested in what you’re offering, make sure your profile looks genuine. Grow your network. By connecting with high school friends and others you might not see as your ‘ideal’ customer, you can connect with their respective databases. Don’t exclude anyone from you...

51 MIN2019 APR 12
Comments
Why You Need to Use LinkedIn & How to Maximize Your Reach w/Tracy Enos

How Developing Content Can Take Your Business to New Levels w/Justin Zimmerman

Most businesses make the mistake of deploying their marketing on a one-off basis, instead of a long-term campaign. They focus on "selling" instead of incubating using the power of education. But here's the truth: consumers want value content and advice, they don't want a sales pitch. What are the best ways to use online content to engage with your target market? Is it possible to speed up the process without compromising quality? On this episode, I talk with the remarkable Justin Zimmerman of REDX about how we can grow our business by using social media and online content with purpose. Takeaways Offer content on your website and social media platforms. Doing this will help you reach wider audiences and ultimately have a bigger impact on the market. Keeping a consistent pipeline of content doesn’t have to be a hassle. You can repurpose a lot of what you’ve already shared with your audience. Stick to a schedule. By dedicating an hour a day to curating content, for example, you’re s...

49 MIN2019 FEB 22
Comments
How Developing Content Can Take Your Business to New Levels w/Justin Zimmerman

How to Create Habits for Success w/ Karen Briscoe

Entrepreneurs are often told that they can achieve anything they put their minds to. While this may be encouraging, it’s still a matter of execution. How do we know we’re using our time effectively enough to reach the goals we’ve set? Is visualization truly so powerful that we can rely on it to get us to where we want to be? On this episode, acclaimed author of the 5 Minute Success books, Karen Briscoe, shares how to zone in on visualization and habit creation to find lasting success. Vision without action is futile. - Doren Aldana Takeaways If you’re struggling to decide how to do something, consider your ‘why’. Paying attention to your motivation goes a long way in finding solutions. Make sure that your visualizations are supplemented by actions that will help those visions come to fruition. Build from the ground up, rather than diving straight in. You cannot create enduring success without a strong foundation. At the start of the episode, Karen shared that she began her pat...

33 MIN2019 FEB 2
Comments
How to Create Habits for Success w/ Karen Briscoe

How to Build a Successful Business that Can Run Without Us w/ Jeff Cohn

Running a business that runs without us is a rewarding goal, but is not easy without the right steps. How do we scale a business and set ourselves free from the office “ball and chain”? How do we get more without actually having to give more of ourselves? How do we make ourselves unnecessary in our own businesses? On this episode, entrepreneur and founder of Elite Real Estate Systems, Jeff Cohn, shares the secrets to scaling our businesses while freeing up more of our time. Look at every failure as an opportunity to win. You just have to keep failing forward. -Jeff Cohn Takeaways Own your success in advance. Having the right vision determines the results. The level we invest in ourselves is connected directly to the growth of our business. We often think no one else can do what we can do, but we should think about building a business where we’re not necessary. At the beginning of the show, Jeff shared how he got started and how his journey to entrepreneurship began. Next we talke...

32 MIN2018 NOV 30
Comments
How to Build a Successful Business that Can Run Without Us w/ Jeff Cohn

How to Create a Work Routine that Leads to Success w/Candy Miles-Crocker

Success isn’t complicated, but it takes consistent work to achieve. This is where most people fail. How can we get more consistent with our daily routine? What kind of activities should our work routine include? And why does our mindset play such an important role in whether we’ll be consistent with our efforts or not? In this episode, Candy Miles-Crocker talks about the struggles of building a business and how to overcome them. Nobody can motivate you to do anything. They can inspire you, but they can’t motivate you. That comes from within. -Candy Miles-Crocker Takeaways The first step towards success is putting ourselves on a schedule and making a list with all the activities that need to be done that day. This way, we know what we have to do on a daily basis. Our mindset influences not only our self-esteem and energy levels, but also the type of actions we take. The secret to success isn’t to find a way to always be in the mood of doing hard things. It’s doing hard things de...

49 MIN2018 NOV 9
Comments
How to Create a Work Routine that Leads to Success w/Candy Miles-Crocker

The 10 Characteristics of a Top Performer w/Shon Kokoska

Rather than envy high achievers, why not find out what their secrets are, so you can become one of them? What are the success habits of top performers? What activities should we pour the lion's share of our resources into that produce the best results? In this episode, Shon Kokoska talks about the 10 Characteristics of top performers.​ Every dream that you have comes with a price tag. Are you willing to pay the price to obtain the dream? -Shon Kokoska Takeaways In the first phase of growth, every income generation activity is done by us. No matter how productive we are, we have a natural ceiling of achievement. Research shows that around 20% of our activities yield 80% of our results. When it comes to sales, prospecting and lead generation are the activities that are the most important for the growth of our business. We can’t thrive if we live in an environment where nobody believes in us or in the possibility of achieving our goals. Resource + Links Get the Ultimate Testimonial T...

48 MIN2018 OCT 18
Comments
The 10 Characteristics of a Top Performer w/Shon Kokoska

The Reason You're Not Getting Any Clients From Networking Events w/ Jeremy DeMerchant

Networking is often seen as a complete waste of time, and frankly, isn't worth pursuing if you don’t know what your doing. What separates the top networkers, who build a powerful, profitable team of referral partners, from all the rest? What’s the difference between the “hunter” and the “farmer” mindset? How can you turn new acquaintances into quality connections without coming off as sleazy, salesy or uncool? In this episode, Jeremy DeMerchant shares the strategy he used to build a steady stream of income with strategic networking. The key piece is keeping that voice-to-voice or face-to-face conversation going. -Jeremy DeMerchant Resource + Links Get the Ultimate Testimonial Toolkit - 100% Free. Subscribe to the Local Domination Podcast on iTunes. Takeaways People fail at networking because they’re always on the hunt, and they aren’t looking to build meaningful relationships. Networking is a long-term game. We have to put ourselves in the shoes of our leads, and the only wa...

40 MIN2018 OCT 5
Comments
The Reason You're Not Getting Any Clients From Networking Events w/ Jeremy DeMerchant

How to Stop Relying On Zillow and Start Getting Clients Using Social Media w/James Rembert

Buying leads from platforms like Zillow can be expensive and time consuming. In the end, a very small percentage of the leads we pay for actually convert into clients — but what other options do we have? How can social media filter out low-quality leads by using custom audiences? What’s the role of video content in all of this? In this episode, James Rembert, the “Zillow Killer”, shares how effective and cost-efficient Facebook advertising can be.​ The key to Facebook advertising is being a human. -James Rembert Resource + Links Get the Ultimate Testimonial Toolkit - 100% Free. Subscribe to the Local Domination Podcast on iTunes. Takeaways Social media is all about communities and relationships. If we don’t treat it as such, people won’t engage with our content. Video isn’t just an option. It’s an essential part of any paid traffic strategy, and a powerful way to connect with others. The best way to increase our reach on social media is by being helpful without mentioning w...

42 MIN2018 SEP 20
Comments
How to Stop Relying On Zillow and Start Getting Clients Using Social Media w/James Rembert
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