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Media Captain Digital Marketing Podcast

The Media Captain

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Media Captain Digital Marketing Podcast

Media Captain Digital Marketing Podcast

The Media Captain

1
Followers
0
Plays
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About Us

Digital Marketing podcast on SEO/Search Engine Optimization, E-Commerce, Online Advertising Social Media & More.

Latest Episodes

48: The Breakup from Media Captain & Formation of DermWarehouse

Jason and Stefanie started The Media Captain together in 2010. They were partners and growing the business for approximately three years. Then came the date when Stef realized agency life wasn't for her. In podcast episode 48, Stefanie reveals what led to this decision to leave The Media Captain and how because of this decision, DermWarehouse was formed. For anyone in a small, family run business, this podcast will be great for you. This episode also teaches important business lessons pertaining to doubling down on your strengths, working on what you love to do, family run businesses, diversification in business and opennessand communication when working with a business partner. We hope you enjoy!

41 min5 d ago
Comments
48: The Breakup from Media Captain & Formation of DermWarehouse

47: Importance of Writing for Digital Marketing

Jason Parks talks about the importance of writing when it comes to digital marketing. During episode 47, Jason hits on the following areas where writing can help improve your online presence. Improve SEO with better written content throughout your site Drive more long tail search queries through well written blogs Garner more social media engagement by writing compelling copy and content We are fortunate to live in a time where anyone can distribute their content on a blog. It's time to get started!

20 min1 w ago
Comments
47: Importance of Writing for Digital Marketing

46: Jason walks through 1st call w/prospective Client

Jason discusses what goes through his mind during his first call with a prospective client. From gathering preliminary information to devising a strategy, this is a conversation in coming up with a plan of action.

23 min3 w ago
Comments
46: Jason walks through 1st call w/prospective Client

45: Interview w/Noxgear Co-Founder Tom Walters

Tom Walters is the President/Co-Founder of Noxgear, an eCommerce company that creates obsessively engineered active-lifestyle products for runner's, cyclists, and those with pets to keep them safer and enhance their experience. Jason and Stefanie run daily. It' s a part of their morning routine. They recently purchased Noxgear and came to love the product. Jason and Stef reached out to Tom to get him on the podcast and he obliged. On episode 45, Tom talks about how the company was started by himself and a co-worker in Buffalo back in 2008 when they were working a full-time engineering job. He discussed how the idea for the product was brought to life based on a real-life issue pertaining to Frisbee golf. Tom dives into what brought him back to Columbus, how he acquires customers for his eCommerce company, the importance of customer service, his Facebook and social ad strategy and much more! We hope you enjoy episode 45 as much as we enjoyed the interview.

42 min3 w ago
Comments
45: Interview w/Noxgear Co-Founder Tom Walters

44: 10 Rapid Fire Questions

Prior to episode 44, Jason and Stefanie wrote down 5 questions each they wanted to ask each other pertaining to The Media Captain and DermWarehouse. Neither Jason nor Stefanie saw the questions prior to them being asked. Hear what the brother and sister due had to say about business, routine, digital marketing, work ethic, hiring and much more!

29 minSEP 19
Comments
44: 10 Rapid Fire Questions

43: Google Shopping Gold

In episode 43, Jason and Stefanie hit on everything and anything Google Shopping. What differentiates Google Shopping from PPC and other marketing channels. The value of Search Terms within Google Shopping How DermWarehouse leverages Google Shopping How ParkPerfection leverages Google Shopping Understanding your Google Shopping Feed Cleaning up your Google Shopping Feed Critical thinking needed for high-level strategy for Shopping Importance of mobile bid adjustments Different types of bidding (Manual CPC, Max Clicks, Target ROAS, etc)

30 minSEP 10
Comments
43: Google Shopping Gold

42: Interview w/ ShipHero CEO Aaron Rubin

Aaron Rubin, the Founder and CEO at ShipHero is our guest for episode 42. ShipHero offers Flexible fulfillment & software built for ecommerce. They work with eCommerce companieslike DressBarn and the Dallas Mavericks. During episode 42, Aaron talked about how he got into the eCommerce space with his martial arts company,Zengu. He also discusses how the idea for ShipHero came about, the future of eCommerce, his move into a 150,000 square foot warehouse and much more!

40 minAUG 20
Comments
42: Interview w/ ShipHero CEO Aaron Rubin

41: Great PPC Advertising Copy

In episode 40, we talked about driving traffic to your website. A lot of what we hit on was paid ads (Google/Bing and FB/Instagram). In Podcast Episode 41, we’re going to talk about how to make sure your advertising copy is great. Jason and Stefanie discuss how important advertising copy is and how it's helped both of their companies, The Media Captain and DermWarehouse. We first dive into the foundation of a Google PPC advertisement so you understand the structure: What does a Google advertisement look like? 3 headlines (30 characters each) 2 descriptions (90 characters each) Sitelink Callout Location Extension Call Extensions Deal Extensions We then dive into understanding keyword relevance: You bid on keywords. Keywords trigger advertisements There needs to be a correlation between your keywords and your advertisements When you have good keywords that align with good ad copy, you improve your relevance score. A high relevance score will ultimately drop your average cost per click. We discuss the importance of understanding your business and its customers: Understand and create great unique selling propositions Avoid fluff. You need to make your ad copy hard hitting Deals & Promotions: They Work Facebook/Instagram Ads vs. PPC There is correlating media (photo/images) associated with Facebook and Instagram ads. In many instances, the media is equally as important than the ad copy. This is a key difference between social advertisements versus PPC advertisements. PPC ads rely strictly on verbiage.

27 minAUG 13
Comments
41: Great PPC Advertising Copy

40: Driving Traffic To Your Site

Driving traffic to your site is one of the most critical components if you are looking grow your business. The Media Captain helps brands come up with strategies to drive qualified traffic from the right channels. This is how DermWarehouse has grown from 0 customers to nearly 100,000 in less than 5-years. In episode 40, Jason and Stefanie talk about traffic driving tactics to help out your business. We hone in on SEO, PPC, Shopping and Social. We then discuss ways to convert your site visitors after they leave your site without purchasing (email marketing, shopping cart abandonment, retargeting). Enjoy Episode 40!

31 minAUG 8
Comments
40: Driving Traffic To Your Site

39: Email Automation & Shopping Cart Abandonment for eCommerce

In episode 39, Stefanie and Jason discuss the importance of capturing email addresses and why it's critical for eCommerce companies. Below is an outline that we used for our Podcast on email automation and shopping cart abandonment for eCommerce. Important Resources referenced in podcast: Klaviyo MailChimp Constant Contact Sumo Email Capture Email Marketing ROI Stats Importance of Collecting Email Addresses: Being able to capture email addresses on eCommerce site (or any site) is very important With eCommerce, you’re often paying money to get people to your site (Google Ads, Facebook ads, etc). So, you want to get their email so that even if they don’t convert you can try to convert them later. We used SUMO for the past 5 years which is awesome, but recently switched when we switched our email marketing company, since they also had a solution for this. Starting Out: Have been using MailChimp for DW since we launched in 2016 Strategy has always been to send a limited amount of emails (around 2 per month). When we started out, Stef would spend hours putting together emails but we quickly realized that we got the best results when keeping them simple. So, we started sending out about 2 emails per month with a 20% off sale and the results were amazing. We were lucky that we were able to send out sales, as these did extremely well for us. Any other content that we tried (blogs, etc), didn’t yield great results. Money Left on the Table: As we continued growing, we realized that there was a lot of money left on the table from customers that we weren’t capturing, but we never found a great solution to do what we wanted to do. We tried several different plugins for shopping cart abandonment, purchase reminder emails, but none of them functioned properly or looked good. Recently we switched to Klaviyo, which is much more advanced than something like MailChimp. Our Automations: Shopping Cart Abandonment Browse Abandonment → When someone is looking at a product on your site but they never actually make it to the checkout page, can email them about the product they were looking at Anniversary emails → gift for 1 year anniversary with DW Birthday emails → Send gift card on customer birthdays Loyalty Program emails → Letting people know they have points they can use so they make purchases Replenishment Reminders → If someone hasn’t shopped in 3 months, remind them they may be running out of their products Subscription Automations → If someone has shopped for an item multiple times but never signed up for a subscription, you can suggest they sign up

20 minJUL 30
Comments
39: Email Automation & Shopping Cart Abandonment for eCommerce

Latest Episodes

48: The Breakup from Media Captain & Formation of DermWarehouse

Jason and Stefanie started The Media Captain together in 2010. They were partners and growing the business for approximately three years. Then came the date when Stef realized agency life wasn't for her. In podcast episode 48, Stefanie reveals what led to this decision to leave The Media Captain and how because of this decision, DermWarehouse was formed. For anyone in a small, family run business, this podcast will be great for you. This episode also teaches important business lessons pertaining to doubling down on your strengths, working on what you love to do, family run businesses, diversification in business and opennessand communication when working with a business partner. We hope you enjoy!

41 min5 d ago
Comments
48: The Breakup from Media Captain & Formation of DermWarehouse

47: Importance of Writing for Digital Marketing

Jason Parks talks about the importance of writing when it comes to digital marketing. During episode 47, Jason hits on the following areas where writing can help improve your online presence. Improve SEO with better written content throughout your site Drive more long tail search queries through well written blogs Garner more social media engagement by writing compelling copy and content We are fortunate to live in a time where anyone can distribute their content on a blog. It's time to get started!

20 min1 w ago
Comments
47: Importance of Writing for Digital Marketing

46: Jason walks through 1st call w/prospective Client

Jason discusses what goes through his mind during his first call with a prospective client. From gathering preliminary information to devising a strategy, this is a conversation in coming up with a plan of action.

23 min3 w ago
Comments
46: Jason walks through 1st call w/prospective Client

45: Interview w/Noxgear Co-Founder Tom Walters

Tom Walters is the President/Co-Founder of Noxgear, an eCommerce company that creates obsessively engineered active-lifestyle products for runner's, cyclists, and those with pets to keep them safer and enhance their experience. Jason and Stefanie run daily. It' s a part of their morning routine. They recently purchased Noxgear and came to love the product. Jason and Stef reached out to Tom to get him on the podcast and he obliged. On episode 45, Tom talks about how the company was started by himself and a co-worker in Buffalo back in 2008 when they were working a full-time engineering job. He discussed how the idea for the product was brought to life based on a real-life issue pertaining to Frisbee golf. Tom dives into what brought him back to Columbus, how he acquires customers for his eCommerce company, the importance of customer service, his Facebook and social ad strategy and much more! We hope you enjoy episode 45 as much as we enjoyed the interview.

42 min3 w ago
Comments
45: Interview w/Noxgear Co-Founder Tom Walters

44: 10 Rapid Fire Questions

Prior to episode 44, Jason and Stefanie wrote down 5 questions each they wanted to ask each other pertaining to The Media Captain and DermWarehouse. Neither Jason nor Stefanie saw the questions prior to them being asked. Hear what the brother and sister due had to say about business, routine, digital marketing, work ethic, hiring and much more!

29 minSEP 19
Comments
44: 10 Rapid Fire Questions

43: Google Shopping Gold

In episode 43, Jason and Stefanie hit on everything and anything Google Shopping. What differentiates Google Shopping from PPC and other marketing channels. The value of Search Terms within Google Shopping How DermWarehouse leverages Google Shopping How ParkPerfection leverages Google Shopping Understanding your Google Shopping Feed Cleaning up your Google Shopping Feed Critical thinking needed for high-level strategy for Shopping Importance of mobile bid adjustments Different types of bidding (Manual CPC, Max Clicks, Target ROAS, etc)

30 minSEP 10
Comments
43: Google Shopping Gold

42: Interview w/ ShipHero CEO Aaron Rubin

Aaron Rubin, the Founder and CEO at ShipHero is our guest for episode 42. ShipHero offers Flexible fulfillment & software built for ecommerce. They work with eCommerce companieslike DressBarn and the Dallas Mavericks. During episode 42, Aaron talked about how he got into the eCommerce space with his martial arts company,Zengu. He also discusses how the idea for ShipHero came about, the future of eCommerce, his move into a 150,000 square foot warehouse and much more!

40 minAUG 20
Comments
42: Interview w/ ShipHero CEO Aaron Rubin

41: Great PPC Advertising Copy

In episode 40, we talked about driving traffic to your website. A lot of what we hit on was paid ads (Google/Bing and FB/Instagram). In Podcast Episode 41, we’re going to talk about how to make sure your advertising copy is great. Jason and Stefanie discuss how important advertising copy is and how it's helped both of their companies, The Media Captain and DermWarehouse. We first dive into the foundation of a Google PPC advertisement so you understand the structure: What does a Google advertisement look like? 3 headlines (30 characters each) 2 descriptions (90 characters each) Sitelink Callout Location Extension Call Extensions Deal Extensions We then dive into understanding keyword relevance: You bid on keywords. Keywords trigger advertisements There needs to be a correlation between your keywords and your advertisements When you have good keywords that align with good ad copy, you improve your relevance score. A high relevance score will ultimately drop your average cost per click. We discuss the importance of understanding your business and its customers: Understand and create great unique selling propositions Avoid fluff. You need to make your ad copy hard hitting Deals & Promotions: They Work Facebook/Instagram Ads vs. PPC There is correlating media (photo/images) associated with Facebook and Instagram ads. In many instances, the media is equally as important than the ad copy. This is a key difference between social advertisements versus PPC advertisements. PPC ads rely strictly on verbiage.

27 minAUG 13
Comments
41: Great PPC Advertising Copy

40: Driving Traffic To Your Site

Driving traffic to your site is one of the most critical components if you are looking grow your business. The Media Captain helps brands come up with strategies to drive qualified traffic from the right channels. This is how DermWarehouse has grown from 0 customers to nearly 100,000 in less than 5-years. In episode 40, Jason and Stefanie talk about traffic driving tactics to help out your business. We hone in on SEO, PPC, Shopping and Social. We then discuss ways to convert your site visitors after they leave your site without purchasing (email marketing, shopping cart abandonment, retargeting). Enjoy Episode 40!

31 minAUG 8
Comments
40: Driving Traffic To Your Site

39: Email Automation & Shopping Cart Abandonment for eCommerce

In episode 39, Stefanie and Jason discuss the importance of capturing email addresses and why it's critical for eCommerce companies. Below is an outline that we used for our Podcast on email automation and shopping cart abandonment for eCommerce. Important Resources referenced in podcast: Klaviyo MailChimp Constant Contact Sumo Email Capture Email Marketing ROI Stats Importance of Collecting Email Addresses: Being able to capture email addresses on eCommerce site (or any site) is very important With eCommerce, you’re often paying money to get people to your site (Google Ads, Facebook ads, etc). So, you want to get their email so that even if they don’t convert you can try to convert them later. We used SUMO for the past 5 years which is awesome, but recently switched when we switched our email marketing company, since they also had a solution for this. Starting Out: Have been using MailChimp for DW since we launched in 2016 Strategy has always been to send a limited amount of emails (around 2 per month). When we started out, Stef would spend hours putting together emails but we quickly realized that we got the best results when keeping them simple. So, we started sending out about 2 emails per month with a 20% off sale and the results were amazing. We were lucky that we were able to send out sales, as these did extremely well for us. Any other content that we tried (blogs, etc), didn’t yield great results. Money Left on the Table: As we continued growing, we realized that there was a lot of money left on the table from customers that we weren’t capturing, but we never found a great solution to do what we wanted to do. We tried several different plugins for shopping cart abandonment, purchase reminder emails, but none of them functioned properly or looked good. Recently we switched to Klaviyo, which is much more advanced than something like MailChimp. Our Automations: Shopping Cart Abandonment Browse Abandonment → When someone is looking at a product on your site but they never actually make it to the checkout page, can email them about the product they were looking at Anniversary emails → gift for 1 year anniversary with DW Birthday emails → Send gift card on customer birthdays Loyalty Program emails → Letting people know they have points they can use so they make purchases Replenishment Reminders → If someone hasn’t shopped in 3 months, remind them they may be running out of their products Subscription Automations → If someone has shopped for an item multiple times but never signed up for a subscription, you can suggest they sign up

20 minJUL 30
Comments
39: Email Automation & Shopping Cart Abandonment for eCommerce
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