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Navigate the Rapids - Understanding Digital Marketing for Business Owners

Will Hanke

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Navigate the Rapids - Understanding Digital Marketing for Business Owners

Navigate the Rapids - Understanding Digital Marketing for Business Owners

Will Hanke

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Followers
0
Plays
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Facebook ads, search engine optimization, web hosting, what does it all mean? Learn about a different thing each episode!

Latest Episodes

Episode 34 – Cold Calling Tips During Quarantine with John Eyres

Welcome to another episode of Navigate the Rapids. In this episode, find out things like: * What John has learned in the last 2 weeks of calling during the quarantine * What NOW is a good time to call those C-Level people * How you can be positive when doing your cold calling * How to take advantage of John's book and workbook Guest Profile John Eyres is the owner of Business Connections Consulting. They provide outbound telephone calls to potential clients, past clients, or any list you provide to them. Other Notes/Links To learn more about John Eyres visithttps://busconcon.com pssst.... want to be a guest on the show?

15 minAPR 4
Comments
Episode 34 – Cold Calling Tips During Quarantine with John Eyres

Clearly Communicating Your Story

Welcome to another episode of Navigate the Rapids. In this episode, find out things like: * How you can craft a message that generates more leads from highly interested prospects * How applying the 80/20 rule can keep your message on track * The best way to integrate your message into an email campaign Guest Profile Tom Ruwitch is a business growth specialist with more than 20 years’ experience helping businesses and individuals thrive using innovative, interactive marketing. He is the founder and president of StoryUp Marketing, an agency that helps businesses tune up their stories so prospects and customers tune in and act. Prior to establishing StoryUp, Tom founded MarketVolt, a marketing firm that is best known for its powerful, easy-to-use email marketing software. MarketVolt helps businesses implement powerful technology and bright ideas to attract leads, engage prospects, close sales, and maximize retention and referrals. MarketVolt was recently acquired by Benchmark Email wh...

33 minAPR 1
Comments
Clearly Communicating Your Story

Episode 32 – Productivity & Cash Flow During Crisis

Show Notes * The Productivity Experts * Slack * The Four Hour Workweek (book) * Jabber * Teamwork Project Management Show Outline Thanks for joining us today, my name is Will Hanke, and I wanted to bring in a special guest today to help us sort through some things. Since most of us are stuck at home, we’re dealing with different situations than we’re used to. For some, we’ve suddenly got kids or pets or spouses in our work area, demanding attention, distracting us from completing projects. How can we deal with them and still get our work done? In addition, how do we handle the change in cash flow? For many, there are projects that are now sitting waiting to be delivered, with money due. Today’s guest is Cathy Sexton, a productivity expert and business coach with over 17 years of experience helping business owners sort through their situations to make them more productive and profitable. Questions Cathy, tell me a little about your business. For those that typically do not work a...

33 minMAR 26
Comments
Episode 32 – Productivity & Cash Flow During Crisis

Episode 31 – Your COVID-19 Action Plan

On March 24, 2020 we held a special training session to help businesses navigate through the uncertain times and provided tips to help them stay in business. Here are a few things we cover: * We are poised for an increase in demand for many products and services over the next 4-6 weeks. Companies that have their marketing in order are going to see those increases in the form of web form fillouts and phone calls. * Virtual selling is here, and those businesses taking advantage of tools like Facetime and Zoom are going to have an advantage over slower-moving businesses that don't want to do business in non-traditional ways. * Your competitors might be taking their foot off the gas, and this is a grand opportunity to take more market share online.

62 minMAR 25
Comments
Episode 31 – Your COVID-19 Action Plan

NTR 30 – How We Solved the Audience Problem at E4E

Welcome to another episode of Navigate the Rapids - the show where I explain digital marketing trends, strategies, and every day topics that every business owner needs for success - both online and off. This is episode number 30 - How We Solved the Audience Problem for E4E In today’s show we’re going to talk about… * The troubles our "business" was having around membership, video, and our website * How we solved these challenges by taking advantage of websites and systems that already exist * How we went from hiding our assets to giving the world access - and how that grew our brand exposure * Lots more!

19 minFEB 27
Comments
NTR 30 – How We Solved the Audience Problem at E4E

Ntr 29 – Leveraging Social Media for Better Brand Visibility

Welcome to another episode of Navigate the Rapids - the show where I explain digital marketing trends, strategies, and every day topics that every business owner needs for success - both online and off. This is episode number 29 - Leveraging Social Media for Better Brand Visibility In today’s show we’re going to talk about… * Which social media platforms do you need to be on * What are Stories? What are #hashtags? * Does anyone care if you're the owner? * How to get more eyeballs on your posts (ie engagement) * Lots more! Join me and special guest Karen Fox as we talk about social media!

76 min2019 MAY 8
Comments
Ntr 29 – Leveraging Social Media for Better Brand Visibility
the END

Latest Episodes

Episode 34 – Cold Calling Tips During Quarantine with John Eyres

Welcome to another episode of Navigate the Rapids. In this episode, find out things like: * What John has learned in the last 2 weeks of calling during the quarantine * What NOW is a good time to call those C-Level people * How you can be positive when doing your cold calling * How to take advantage of John's book and workbook Guest Profile John Eyres is the owner of Business Connections Consulting. They provide outbound telephone calls to potential clients, past clients, or any list you provide to them. Other Notes/Links To learn more about John Eyres visithttps://busconcon.com pssst.... want to be a guest on the show?

15 minAPR 4
Comments
Episode 34 – Cold Calling Tips During Quarantine with John Eyres

Clearly Communicating Your Story

Welcome to another episode of Navigate the Rapids. In this episode, find out things like: * How you can craft a message that generates more leads from highly interested prospects * How applying the 80/20 rule can keep your message on track * The best way to integrate your message into an email campaign Guest Profile Tom Ruwitch is a business growth specialist with more than 20 years’ experience helping businesses and individuals thrive using innovative, interactive marketing. He is the founder and president of StoryUp Marketing, an agency that helps businesses tune up their stories so prospects and customers tune in and act. Prior to establishing StoryUp, Tom founded MarketVolt, a marketing firm that is best known for its powerful, easy-to-use email marketing software. MarketVolt helps businesses implement powerful technology and bright ideas to attract leads, engage prospects, close sales, and maximize retention and referrals. MarketVolt was recently acquired by Benchmark Email wh...

33 minAPR 1
Comments
Clearly Communicating Your Story

Episode 32 – Productivity & Cash Flow During Crisis

Show Notes * The Productivity Experts * Slack * The Four Hour Workweek (book) * Jabber * Teamwork Project Management Show Outline Thanks for joining us today, my name is Will Hanke, and I wanted to bring in a special guest today to help us sort through some things. Since most of us are stuck at home, we’re dealing with different situations than we’re used to. For some, we’ve suddenly got kids or pets or spouses in our work area, demanding attention, distracting us from completing projects. How can we deal with them and still get our work done? In addition, how do we handle the change in cash flow? For many, there are projects that are now sitting waiting to be delivered, with money due. Today’s guest is Cathy Sexton, a productivity expert and business coach with over 17 years of experience helping business owners sort through their situations to make them more productive and profitable. Questions Cathy, tell me a little about your business. For those that typically do not work a...

33 minMAR 26
Comments
Episode 32 – Productivity & Cash Flow During Crisis

Episode 31 – Your COVID-19 Action Plan

On March 24, 2020 we held a special training session to help businesses navigate through the uncertain times and provided tips to help them stay in business. Here are a few things we cover: * We are poised for an increase in demand for many products and services over the next 4-6 weeks. Companies that have their marketing in order are going to see those increases in the form of web form fillouts and phone calls. * Virtual selling is here, and those businesses taking advantage of tools like Facetime and Zoom are going to have an advantage over slower-moving businesses that don't want to do business in non-traditional ways. * Your competitors might be taking their foot off the gas, and this is a grand opportunity to take more market share online.

62 minMAR 25
Comments
Episode 31 – Your COVID-19 Action Plan

NTR 30 – How We Solved the Audience Problem at E4E

Welcome to another episode of Navigate the Rapids - the show where I explain digital marketing trends, strategies, and every day topics that every business owner needs for success - both online and off. This is episode number 30 - How We Solved the Audience Problem for E4E In today’s show we’re going to talk about… * The troubles our "business" was having around membership, video, and our website * How we solved these challenges by taking advantage of websites and systems that already exist * How we went from hiding our assets to giving the world access - and how that grew our brand exposure * Lots more!

19 minFEB 27
Comments
NTR 30 – How We Solved the Audience Problem at E4E

Ntr 29 – Leveraging Social Media for Better Brand Visibility

Welcome to another episode of Navigate the Rapids - the show where I explain digital marketing trends, strategies, and every day topics that every business owner needs for success - both online and off. This is episode number 29 - Leveraging Social Media for Better Brand Visibility In today’s show we’re going to talk about… * Which social media platforms do you need to be on * What are Stories? What are #hashtags? * Does anyone care if you're the owner? * How to get more eyeballs on your posts (ie engagement) * Lots more! Join me and special guest Karen Fox as we talk about social media!

76 min2019 MAY 8
Comments
Ntr 29 – Leveraging Social Media for Better Brand Visibility
the END
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