Karin Fyhrie: The lost art of connecting with your customers

David Blyth: The key to building a challenger brand

Blake Howard: Matchstic – The value of design in building better businesses

Aaron Draplin: Draplin Design Co. – Having fun and helping underdogs win

Carey Smith: Big Ass Fans — The case for really listening to your customers

Ben Crick: Craft at scale

Adam Morgan: What Tom Ford, Nike, and monsters can teach us about brand building

Scott English: No BS — How an agency of two helped RXBar sell for $600m

Fredrik Öst: If no one hates it, no one loves it. Make enemies

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Matt Brownell: It's not a branding job when it's part of your DNA