Himalaya: Listen. Learn. Grow.

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Pipeline To Profitability

Allan Ferguson

Pipeline To Profitability
16 min2017 APR 10
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Welcome back to Pipeline to Profitability! Host Allan Ferguson addresses: How to Make the Phone Ring- Part 5

Topics covered in this episode include:

41:  Outbound Calls

42: Using review sites True Local, Google etc.

43: Advertise (Display Advertisements) on other people's websites by using Google AdSense/Remarketing

44: Google AdWords campaign on specific terms with customer problems & location e.g. Blocked Toilet Hornsby

45: Live website chat if you have office staff.  Many customers can't speak through the day, but will can message.  The objective is to progress the interaction to a phone call then booking

46: You Tube Videos - Basic DIY jobs videos and problem identification/when to involve a professional.  Giving help before receiving. E.g. How to change a tap washer/stop a leaking tap, you would call us if you don't want to deal with it/if it continues to leaks afterwards

47: You Tube Video Advertising - The 3 Sec advertising that pops up at the start of videos