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Rick & Rick Rule the World

Rick & Rick Rule the World: Rick Mathieson & Rick Wootten Talk Marketing, Media, Tech & Pop Culture

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Rick & Rick Rule the World

Rick & Rick Rule the World

Rick & Rick Rule the World: Rick Mathieson & Rick Wootten Talk Marketing, Media, Tech & Pop Culture

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Rick Mathieson and Rick Wootten bring you the latest in marketing, media, tech and pop culture—with an extra large serving of fun

Latest Episodes

How 'It Is What It Is' Took Silicon Valley by Storm, Dos Equis' Social Distancing Cooler

Dos Equis toasts its new six-foot-long social distancing cooler. The secrets of latent semantic indexing. The secret "Princess Pride" remake. And WTAF is "It Is What It Is"? The Ricks have answers—plus some Loaded Questions of their own. Brought to you by Taskin, the first name in stylish, premium-quality travel gear. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/mIgk30qTO0k IN THIS EPISODE Fourth of July memories (at 1-min, 4-sec) Something to Quibi about: Celebrities stage their own "Prince Bride" fan film (at 2:32) MIT Tech Review: What grown-ups don't get about teens, tech, and social media (at 4:19) Mental Floss unearths cringeworthy commercials from the '80s and '90s (at 6:45) Dos Equis has a new seis-foot ice cooler for a summer of social distancing (at 9:30) 'b' role: The new sci-fi thriller starting an actual AI robot in the leading role (at 11:09) What you need to know about Latent Semantic Indexing (LSI) (at 12:36) "It Is What It Is" wasn't what you thought it was (at 14:00) Approximately 16-minutes, 13-seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

16 MIN1 w ago
Comments
How 'It Is What It Is' Took Silicon Valley by Storm, Dos Equis' Social Distancing Cooler

Don't Go Dark—John Sculley's Advice to Marketers in Perilous Times

In this Rick and Quick episode, the Ricks talk about some new advice from John Sculley, the former CMO of Pepsi and Apple, on brand marketing in an unprecedented business environment. Brought to you by Taskin, the first name in stylish, premium-quality travel gear. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: http://ow.ly/eiQw30qV60c IN THIS EPISODE Rising to the Pepsi Challenge–and shining up a struggling Apple (at :20-seconds) Your brand: Shining Bright–or Getting Eclipsed? (at 1-minute, 11-seconds) Building Brand Loyalty (at 2:15) Out of Sight, Out of Shopping Cart (at 2:53) ♂️Coasting on Famous Old Campaigns…(at 3:36) …Or Getting Crushed by Them…(at 4:09) …Or Getting Ahead of the Curve (at 5:33) Approximately 6-minutes, 15-seconds. For US audiences.

6 MIN1 w ago
Comments
Don't Go Dark—John Sculley's Advice to Marketers in Perilous Times

� How COVID-19 Will Shape VR, Brands You Want to Shelter With Most, R-Rated Justice League

"The Mandalorian" tries on some 501's. The Justice League stars in a gory new R-rated animated movie. ADWEEK asks: What brands would you want to shelter with most? Starbucks switches up its strategy for the time of COVID-19—and more. Brought to you by Taskin, the first name in stylish, premium-quality travel gear. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: http://ow.ly/mIgk30qTO0k IN THIS EPISODE Disney+ hit "The Mandalorian" tries on some of their favorite 501's (at 1-min, 34-sec) The SuperFriends it ain't: The gory new, R-rated "Justice League" animated movie is pure (at 3:38) Virtually House Bound: The impact of COVID-19 on the future of virtual reality (at 5:07) ADWEEK wants to know: With what "house" of brands would you want to shack up with most? (at 9:39) Turns out James T. Kirk may be into little green men, too (at 12:53) The North Face joins brands boycotting Facebook–will more join the party? (at 14:09) ️ Starbucks' plans for a post-"third place" world (at 14:45) Approximately 17-minutes, 3-seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

17 MIN2 w ago
Comments
� How COVID-19 Will Shape VR, Brands You Want to Shelter With Most, R-Rated Justice League

Interview—GiftSuite CEO Sangita Verma on Marketing in a Post-Pandemic World

It's a Rick and Quick episode featuring an interview with GiftSuite CEO Sangita Verma, who is redefining the gift-giving experience in the time of COVID-19. You're going to seriously dig GiftSuite's unique brand of thoughtfully-curated, tech-forward curios from socially-conscious companies. Among our favorites: A water bottle with a UV-C LED bottle cap that sanitizes your water and can do the same for your keyboard and mobile phone at the wave of your hand. It's a timely and insightful conversation with a serial entrepreneur who has made a name for herself by spotting hidden opportunities and capitalizing on them. ️ Brought to you by Taskin, the first name in stylish, premium travel gear: Save 30% on your next purchase using promo code RICK AND RICK TAKE 30 at Taskinsf.com ️ IN THIS EPISODE Plan C: 3 top tips to marketers in a post-pandemic world (at 1 min, 45 sec) Crisis marketing: Working at the speed of the news cycle (at 4:43) The idea behind GiftSuite and its Life 2020 collection (at 5:57) The germicidal bottle cap you didn't know you needed (at 8:04) ️ Finding the off-switch: The little device for calming your Vagus nerve (at 9:10) You're never too young to launch a startup (at 10:36) Approx. 11 minutes, 48 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

11 MIN3 w ago
Comments
Interview—GiftSuite CEO Sangita Verma on Marketing in a Post-Pandemic World

� Coca-Cola Shifts to Real-Time Content Production in Marketing Re-Start

In a Rick and Quick edition of the show, the Ricks talk about Coca-Cola's shift to live, real-time content and what it may portend for brands moving forward. Brought to you by Taskin, the first name in ultra-stylish, premium-quality get-out-and-go gear: Save 30% with promo code RandRTake30 at taskinsf.com: http://ow.ly/R68430qNgt1 IN THIS EPISODE: Ben & Jerry's is first brand with a real plan post-George Floyd( at :29) http://ow.ly/Jpzj30qNgro Coca-Cola shifts into live, real-time content production (1:14) http://ow.ly/LA7E30qNgrL How Coke appears to use rapid iteration and experimentation (4:43) You're move, Burger King (at 5:00) Approximately 5 minutes, 15 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

5 MINJUN 7
Comments
� Coca-Cola Shifts to Real-Time Content Production in Marketing Re-Start

HBO Max, McThankYou Meals, Nationwide's Voices & More

Enter: HBO Max, because there just aren't enough subscription video streaming services out there. Plus: McDonald's gets McThankful, and Nationwide is hearing "Voices," as the Ricks are back with some all-new Loaded Questions. Brought to you by Taskin, the official business and travel gear of bucket lists everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com IN THIS EPISODE Another week, another new subscription video streaming service (at :30 seconds) McDonald's has a message for healthcare workers and first responders (at 1:52) Nationwide Insurance lets you give some advice to your future self (at 2:54) Approximately 5 minutes. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

5 MINMAY 13
Comments
HBO Max, McThankYou Meals, Nationwide's Voices & More

3 Keys to Marketing in a Post-Pandemic World, Non-Essential Worker Barbie, Virtual Barbers & More

The Ricks share some of insights on marketing's new normal. Non-essential worker Barbie makes the most of quarantine. Baby reveals come to Zoom. Plus, are virtual barbers head and shoulders above the real thing? Brought to you by Taskin, the official business and travel gear of bucket lists everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com IN THIS EPISODE ️ Weeks into lockdown, Rick W. is digging for his Flowbee (at 1-min, 11-second) ♂️ Rick M. decides to cut his own hair—so what could go wrong? (at 1:50) Do out-of-work barbers have a future in consulting? (at: 3:00) Sheltering-in-dreamhouse: Meet non-essential worker Barbie (at: 4:10) Just how much has the coronavirus pandemic changed marketing? (at 5:38) The digital world's population boom (at 6:50) BOPIS with a side of pizza: Your business model, revisited (at 9:12) Will the new barbershop experience come with nitrous oxide? (at 11:00) Can VR save trade shows? (at 11:34) Is it time to cut your market...

20 MINMAY 4
Comments
3 Keys to Marketing in a Post-Pandemic World, Non-Essential Worker Barbie, Virtual Barbers & More

️ 5 Brands Millennials Love Most, Gif Peanut Butter & EBooks' Spot in the Marketing Funnel

It's a quick round of Loaded Questions as the Ricks talk Gif Peanut Butter, the 5 most beloved brands to Millennials, and what goes where in the marketing funnel. Brought to you by Taskin, the first name in premium-quality travel gear for ultra-stylish -setting: Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com IN THIS EPISODE Enter: Gif Peanut Butter - but isn't it really a soft "G"? (at :25 seconds) Which 5 brands have Millennials needing a few minutes alone? (at 1:35) … And what about Generation Z? (at 3:05) Ebooks and white papers: Where do they best fit in the marketing funnel (at 3:3) Approx. 5 minutes, 12 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

5 MINMAR 9
Comments
️ 5 Brands Millennials Love Most, Gif Peanut Butter & EBooks' Spot in the Marketing Funnel

Rick & Quick: Top 4 Marketing & Media Predictions for March 2020

March definitely came in like a lion. Will it go out like a lamb? Let's hope so. But either way, the Ricks are here to share 4 big March predictions—for burgers, beer brands, a media streaming original, everybody's favorite cookies, and the power of logo-free advertising. Brought to you by Taskin, the first name in premium-quality travel gear for ultra-stylish -setting Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com IN THIS EPISODE Twitter buzzes about this brand's Gross-Outs (at :29 seconds) Still smarting from an ill-timed campaign, this popular beer contemplates a quick rebrand (at :54) It's decisions, decisions for this Netflix original (at 1:10) An irrefutable observation about the impact of logo-free advertising (at 1:29) Approx. 1 minute, 53 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

1 MINMAR 8
Comments
Rick & Quick: Top 4 Marketing & Media Predictions for March 2020

+ KFC's Chicken & Donut Sandwich, 'Altered Carbon' Season 2 & the Ricks Review 'Birds of Prey'

Netflix gives 'Altered Carbon' a serious upgrade. DC Animation drops 'Superman: Red Son.' KFC serves up its new fried chicken and glazed donut sandwich. Plus the official Rick and Rick review of "Birds of Prey." ️ Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear—save 30% with promo code R&RTAKE30 at TaskinSF.com IN THIS EPISODE: Girl Scout Cookie Season and the 2020 RSA Conference (at :46 seconds) "Altered Carbon" Season 2, by way of The Witcher (at 2 min :12 sec) ☭ "Superman: Red Son"—baby Kal-El crash lands in the Kremlin instead of Kansas (at 7:05) + KFC's Fried Chicken and Glazed Donut Sandwich (at 9:38) "Birds of Prey: The Fantabulous Emancipation of One Harley Quinn" - the good, the bad, and the WTF (at 12:30) Approx. 17 minutes, 43 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

17 MINMAR 6
Comments
+ KFC's Chicken & Donut Sandwich, 'Altered Carbon' Season 2 & the Ricks Review 'Birds of Prey'

Latest Episodes

How 'It Is What It Is' Took Silicon Valley by Storm, Dos Equis' Social Distancing Cooler

Dos Equis toasts its new six-foot-long social distancing cooler. The secrets of latent semantic indexing. The secret "Princess Pride" remake. And WTAF is "It Is What It Is"? The Ricks have answers—plus some Loaded Questions of their own. Brought to you by Taskin, the first name in stylish, premium-quality travel gear. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/mIgk30qTO0k IN THIS EPISODE Fourth of July memories (at 1-min, 4-sec) Something to Quibi about: Celebrities stage their own "Prince Bride" fan film (at 2:32) MIT Tech Review: What grown-ups don't get about teens, tech, and social media (at 4:19) Mental Floss unearths cringeworthy commercials from the '80s and '90s (at 6:45) Dos Equis has a new seis-foot ice cooler for a summer of social distancing (at 9:30) 'b' role: The new sci-fi thriller starting an actual AI robot in the leading role (at 11:09) What you need to know about Latent Semantic Indexing (LSI) (at 12:36) "It Is What It Is" wasn't what you thought it was (at 14:00) Approximately 16-minutes, 13-seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

16 MIN1 w ago
Comments
How 'It Is What It Is' Took Silicon Valley by Storm, Dos Equis' Social Distancing Cooler

Don't Go Dark—John Sculley's Advice to Marketers in Perilous Times

In this Rick and Quick episode, the Ricks talk about some new advice from John Sculley, the former CMO of Pepsi and Apple, on brand marketing in an unprecedented business environment. Brought to you by Taskin, the first name in stylish, premium-quality travel gear. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: http://ow.ly/eiQw30qV60c IN THIS EPISODE Rising to the Pepsi Challenge–and shining up a struggling Apple (at :20-seconds) Your brand: Shining Bright–or Getting Eclipsed? (at 1-minute, 11-seconds) Building Brand Loyalty (at 2:15) Out of Sight, Out of Shopping Cart (at 2:53) ♂️Coasting on Famous Old Campaigns…(at 3:36) …Or Getting Crushed by Them…(at 4:09) …Or Getting Ahead of the Curve (at 5:33) Approximately 6-minutes, 15-seconds. For US audiences.

6 MIN1 w ago
Comments
Don't Go Dark—John Sculley's Advice to Marketers in Perilous Times

� How COVID-19 Will Shape VR, Brands You Want to Shelter With Most, R-Rated Justice League

"The Mandalorian" tries on some 501's. The Justice League stars in a gory new R-rated animated movie. ADWEEK asks: What brands would you want to shelter with most? Starbucks switches up its strategy for the time of COVID-19—and more. Brought to you by Taskin, the first name in stylish, premium-quality travel gear. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: http://ow.ly/mIgk30qTO0k IN THIS EPISODE Disney+ hit "The Mandalorian" tries on some of their favorite 501's (at 1-min, 34-sec) The SuperFriends it ain't: The gory new, R-rated "Justice League" animated movie is pure (at 3:38) Virtually House Bound: The impact of COVID-19 on the future of virtual reality (at 5:07) ADWEEK wants to know: With what "house" of brands would you want to shack up with most? (at 9:39) Turns out James T. Kirk may be into little green men, too (at 12:53) The North Face joins brands boycotting Facebook–will more join the party? (at 14:09) ️ Starbucks' plans for a post-"third place" world (at 14:45) Approximately 17-minutes, 3-seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

17 MIN2 w ago
Comments
� How COVID-19 Will Shape VR, Brands You Want to Shelter With Most, R-Rated Justice League

Interview—GiftSuite CEO Sangita Verma on Marketing in a Post-Pandemic World

It's a Rick and Quick episode featuring an interview with GiftSuite CEO Sangita Verma, who is redefining the gift-giving experience in the time of COVID-19. You're going to seriously dig GiftSuite's unique brand of thoughtfully-curated, tech-forward curios from socially-conscious companies. Among our favorites: A water bottle with a UV-C LED bottle cap that sanitizes your water and can do the same for your keyboard and mobile phone at the wave of your hand. It's a timely and insightful conversation with a serial entrepreneur who has made a name for herself by spotting hidden opportunities and capitalizing on them. ️ Brought to you by Taskin, the first name in stylish, premium travel gear: Save 30% on your next purchase using promo code RICK AND RICK TAKE 30 at Taskinsf.com ️ IN THIS EPISODE Plan C: 3 top tips to marketers in a post-pandemic world (at 1 min, 45 sec) Crisis marketing: Working at the speed of the news cycle (at 4:43) The idea behind GiftSuite and its Life 2020 collection (at 5:57) The germicidal bottle cap you didn't know you needed (at 8:04) ️ Finding the off-switch: The little device for calming your Vagus nerve (at 9:10) You're never too young to launch a startup (at 10:36) Approx. 11 minutes, 48 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

11 MIN3 w ago
Comments
Interview—GiftSuite CEO Sangita Verma on Marketing in a Post-Pandemic World

� Coca-Cola Shifts to Real-Time Content Production in Marketing Re-Start

In a Rick and Quick edition of the show, the Ricks talk about Coca-Cola's shift to live, real-time content and what it may portend for brands moving forward. Brought to you by Taskin, the first name in ultra-stylish, premium-quality get-out-and-go gear: Save 30% with promo code RandRTake30 at taskinsf.com: http://ow.ly/R68430qNgt1 IN THIS EPISODE: Ben & Jerry's is first brand with a real plan post-George Floyd( at :29) http://ow.ly/Jpzj30qNgro Coca-Cola shifts into live, real-time content production (1:14) http://ow.ly/LA7E30qNgrL How Coke appears to use rapid iteration and experimentation (4:43) You're move, Burger King (at 5:00) Approximately 5 minutes, 15 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

5 MINJUN 7
Comments
� Coca-Cola Shifts to Real-Time Content Production in Marketing Re-Start

HBO Max, McThankYou Meals, Nationwide's Voices & More

Enter: HBO Max, because there just aren't enough subscription video streaming services out there. Plus: McDonald's gets McThankful, and Nationwide is hearing "Voices," as the Ricks are back with some all-new Loaded Questions. Brought to you by Taskin, the official business and travel gear of bucket lists everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com IN THIS EPISODE Another week, another new subscription video streaming service (at :30 seconds) McDonald's has a message for healthcare workers and first responders (at 1:52) Nationwide Insurance lets you give some advice to your future self (at 2:54) Approximately 5 minutes. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

5 MINMAY 13
Comments
HBO Max, McThankYou Meals, Nationwide's Voices & More

3 Keys to Marketing in a Post-Pandemic World, Non-Essential Worker Barbie, Virtual Barbers & More

The Ricks share some of insights on marketing's new normal. Non-essential worker Barbie makes the most of quarantine. Baby reveals come to Zoom. Plus, are virtual barbers head and shoulders above the real thing? Brought to you by Taskin, the official business and travel gear of bucket lists everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com IN THIS EPISODE ️ Weeks into lockdown, Rick W. is digging for his Flowbee (at 1-min, 11-second) ♂️ Rick M. decides to cut his own hair—so what could go wrong? (at 1:50) Do out-of-work barbers have a future in consulting? (at: 3:00) Sheltering-in-dreamhouse: Meet non-essential worker Barbie (at: 4:10) Just how much has the coronavirus pandemic changed marketing? (at 5:38) The digital world's population boom (at 6:50) BOPIS with a side of pizza: Your business model, revisited (at 9:12) Will the new barbershop experience come with nitrous oxide? (at 11:00) Can VR save trade shows? (at 11:34) Is it time to cut your market...

20 MINMAY 4
Comments
3 Keys to Marketing in a Post-Pandemic World, Non-Essential Worker Barbie, Virtual Barbers & More

️ 5 Brands Millennials Love Most, Gif Peanut Butter & EBooks' Spot in the Marketing Funnel

It's a quick round of Loaded Questions as the Ricks talk Gif Peanut Butter, the 5 most beloved brands to Millennials, and what goes where in the marketing funnel. Brought to you by Taskin, the first name in premium-quality travel gear for ultra-stylish -setting: Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com IN THIS EPISODE Enter: Gif Peanut Butter - but isn't it really a soft "G"? (at :25 seconds) Which 5 brands have Millennials needing a few minutes alone? (at 1:35) … And what about Generation Z? (at 3:05) Ebooks and white papers: Where do they best fit in the marketing funnel (at 3:3) Approx. 5 minutes, 12 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

5 MINMAR 9
Comments
️ 5 Brands Millennials Love Most, Gif Peanut Butter & EBooks' Spot in the Marketing Funnel

Rick & Quick: Top 4 Marketing & Media Predictions for March 2020

March definitely came in like a lion. Will it go out like a lamb? Let's hope so. But either way, the Ricks are here to share 4 big March predictions—for burgers, beer brands, a media streaming original, everybody's favorite cookies, and the power of logo-free advertising. Brought to you by Taskin, the first name in premium-quality travel gear for ultra-stylish -setting Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com IN THIS EPISODE Twitter buzzes about this brand's Gross-Outs (at :29 seconds) Still smarting from an ill-timed campaign, this popular beer contemplates a quick rebrand (at :54) It's decisions, decisions for this Netflix original (at 1:10) An irrefutable observation about the impact of logo-free advertising (at 1:29) Approx. 1 minute, 53 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

1 MINMAR 8
Comments
Rick & Quick: Top 4 Marketing & Media Predictions for March 2020

+ KFC's Chicken & Donut Sandwich, 'Altered Carbon' Season 2 & the Ricks Review 'Birds of Prey'

Netflix gives 'Altered Carbon' a serious upgrade. DC Animation drops 'Superman: Red Son.' KFC serves up its new fried chicken and glazed donut sandwich. Plus the official Rick and Rick review of "Birds of Prey." ️ Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear—save 30% with promo code R&RTAKE30 at TaskinSF.com IN THIS EPISODE: Girl Scout Cookie Season and the 2020 RSA Conference (at :46 seconds) "Altered Carbon" Season 2, by way of The Witcher (at 2 min :12 sec) ☭ "Superman: Red Son"—baby Kal-El crash lands in the Kremlin instead of Kansas (at 7:05) + KFC's Fried Chicken and Glazed Donut Sandwich (at 9:38) "Birds of Prey: The Fantabulous Emancipation of One Harley Quinn" - the good, the bad, and the WTF (at 12:30) Approx. 17 minutes, 43 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

17 MINMAR 6
Comments
+ KFC's Chicken & Donut Sandwich, 'Altered Carbon' Season 2 & the Ricks Review 'Birds of Prey'

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