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Social Minds - Social Media Marketing Answered

Social Chain

4
Followers
8
Plays
Social Minds - Social Media Marketing Answered

Social Minds - Social Media Marketing Answered

Social Chain

4
Followers
8
Plays
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About Us

Social Minds is the UK’s first-ever dedicated social media marketing podcast, brought to you by Social Chain Agency. Each week we’re joined by leaders - in all sectors - to learn the global impact social media is having on every corner of the business world. We translate the marketing jargon you hear every day, leave buzzwords at the door and speak to social media headlines in a way anyone can understand.Join our Facebook group - Social Minds | Twitter - @TheSocialChain | Instagram - @socialchain | LinkedIn - Social Chain

Latest Episodes

Ep. 103 - SOCIAL IN SIX [017]

Theo and Eve are back with Social in Six - a breakdown of the top social media headlines and what you need to know. This week, we discuss the updates to Messenger that are seeing SMEs and users through lockdown, including livestreams from Messenger Rooms and a new ecommerce and customer service plugin. We also discuss the latest from Twitter’s proposed paid subscription model, and reveal the features you could soon be asked to shell out for. Next we talk Snapchat as its latest feature is the last in a long line of music licensing deals for all the major social media players, but it’s not necessarily the attack on TikTok that most headlines assume. And finally, on TikTok, we discuss the latest in its campaign against Facebook’s monopoly - a pledge to open its algorithm and moderation processes for evaluation. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to social.minds@socialchain.com.

13 MIN2 d ago
Comments
Ep. 103 - SOCIAL IN SIX [017]

Ep. 102 - Disordered Tech: Is Social Media Responsible for Preventing Suicide and Self-Harm? | Dr Ysabel Gerrard - Facebook Advisory Board

Warning, themes of a sensitive nature (suicide, self-harm, eating disorders): Social platforms face enormous pressure to improve their policies on suicide, self-harm and eating disorders. But pointing the finger at Facebook might be the most dangerous move of all. In the same week that the UK government sparked outrage among people recovering from an eating disorder, we spoke to one of Facebook’s advisory board members, Dr Ysabel Gerrard, whose job it is to make sure Facebook isn’t also adding to a problem that pre-dates its existence. In this episode she reveals exactly how policies are implemented at Facebook Inc and what matters to the company right now. We also discuss the other social platforms posing an equally problematic risk. Importantly, Ysabel reveals the issue with governments and press using Facebook as a scapegoat for mental health, and how everyone from parents to fashion brands has a role to play. Ysabel specialises in the psychology of eating disorders and tells u...

44 MIN1 w ago
Comments
Ep. 102 - Disordered Tech: Is Social Media Responsible for Preventing Suicide and Self-Harm? | Dr Ysabel Gerrard - Facebook Advisory Board

Ep. 101 - SOCIAL IN SIX [016]

Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode, we reveal the US launch date for Instagram’s Reels and explain how it differs to TikTok. We also give you a first look into Snapchat’s new brand profiles that are currently in testing among a select group of brands, and are due to roll out at the end of this year. Speaking of Snapchat, it and Twitter have released their Q2 earnings, highlighting the impact that COVID-19 has had on ad revenue - though Twitter’s user growth shows a boost of relevance these last few months. We also cover two updates from Facebook, including a new section for official music videos in Watch and a Pages redesign that removes Likes altogether. Finally we discuss the new advertising formats on offer from YouTube, including spots for livestreams and 3D product displays. Want to be on Social Minds? Every other Monday we’re answering your questions about the social ...

15 MIN2 w ago
Comments
Ep. 101 - SOCIAL IN SIX [016]

Ep. 100 - Influencing the Future: Why We Have to Future Proof Influencer Marketing Now | Rahul Titus - Ogilvy

In a time where consumers have been confined to their homes and social contact has been limited; influence has been pulling to the forefront of our increasingly virtual reality. Where other channels have been on the back foot, unable to activate amongst social distancing, influence has found itself in a unique position. In this episode of Social Minds, we’re joined by head of influence at Ogilvy, Rahul Titus, to find out how brands and agencies can future proof the influencer marketing landscape when it is needed more than ever, and new platforms like TikTok are changing how we interact with and discover talent. Challenges such as brand safety, engagement fraud and consumer mistrust still plague influencer marketing, and Rahul says it’s up to us to address these issues as influencers will become ever more important to their brand partners. In this, expect to hear why the ASA is crucial, the opportunities for influencers now and the measures brands can put in place to ensure real R...

43 MIN3 w ago
Comments
Ep. 100 - Influencing the Future: Why We Have to Future Proof Influencer Marketing Now | Rahul Titus - Ogilvy

Ep. 099 - SOCIAL IN SIX [015]

Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode, expect to hear all about Twitter’s new paid-for feature and what it means for publishers, the leaked code that shows how WhatsApp and Messenger will be integrated (and sooner than you think) and get a first look at TikTok’s new ad platform for brands, which looks suspiciously like Facebook Ads Manager. We also talk about several new features coming to both LinkedIn and Instagram, including a double-tap Like function for the recruitment platform and a dedicated page for Stories on Instagram, as well as the test of a new Shopping tab for users outside of the US. Finally hear why Facebook decided to kill its TikTok clone Lasso, and whether or not your brand should pay attention to the boycott. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to social.minds...

14 MINJUL 13
Comments
Ep. 099 - SOCIAL IN SIX [015]

Ep. 098 - Lockdown Listens: What COVID-19 Quarantines Did to Podcasting | David Hill - Acast, Spotify

A lot of industries have been damaged or made irrelevant by the onset of COVID-19 lockdowns across the world. Podcasting isn’t one of them. Despite a lack of commuting, there has been a significant shift in the creation and consumption of podcasts, in everything from wellness to true crime. In this episode, we’re joined by David Hill, account manager at Acast and previously of Spotify, to lean how people’s behaviour with podcasts has changed in the last three months, which behaviours are here to stay and which will revert back to normal one day in the hopefully not-too-distant future. Acast’s primary data on podcast listeners across all demographics is a crucial resource for creators and brands, which includes insight on sponsored reads versus branded shows and the time of day that people tune in.

39 MINJUL 6
Comments
Ep. 098 - Lockdown Listens: What COVID-19 Quarantines Did to Podcasting | David Hill - Acast, Spotify

Ep. 097 - SOCIAL IN SIX [014]

Theo and Eve are back this week with Social in Six - a breakdown the top social media headlines and what you need to know. In this episode we discuss the arrival of Voice Tweets and TikTok For Business, as well as the news that brands that want to advertise on Instagram will no longer have to have a Facebook Ads account to do so. That news follows the growing advertiser boycott of Facebook - the third in as many years. We also cover everything revealed at Snapchat’s smash-hit Partner Summit event, as well as revealing the reasons that WhatsApp Pay was suspended by Brazil’s government just one week after its launch - paving an uncertain path for Facebook’s Project Libra. Finally we talk about the latest addition to Instagram Shopping - something that small businesses and creators will be very, very happy to hear. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to social.minds@socialchain.com. ...

12 MINJUN 29
Comments
Ep. 097 - SOCIAL IN SIX [014]

Ep. 096 - Post-Milk Marketing: Why Oatly’s Approach to Tone of Voice Works | Michael Lee - Oatly

EMarketing and advertising is saturated with rules for best practice. Swedish plant-based milk brand Oatly has rejected them all. The brand frequently mocks the idea of advertising within its ads, it prints negative feedback on its packaging and once took to Instagram to poke fun at its own CEO. In this episode of Social Minds, we’re joined by Oatly’s creative director Michael Lee, to find out the process behind every self-deprecating billboard or tweet. The impressive part? Oatly has successfully scaled with just three copywriters, no CMO and no TOV guidelines across global markets. In this, Michael explains the importance of TOV and language, why having a marketing director hurts progress, and how a brand can be 100% serious about its cause, without taking itself seriously at all. This episode is a lesson in unapologetic fun, meaningful action and doing things differently.

40 MINJUN 24
Comments
Ep. 096 - Post-Milk Marketing: Why Oatly’s Approach to Tone of Voice Works | Michael Lee - Oatly

Ep. 095 - SOCIAL IN SIX [013]

Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode we cover several new updates from Twitter, including the launch of its Stories product Fleets and the return of the infamous blue ticks; we talk about Instagram’s latest change to Stories, which alters the UI to double the number of Stories on your screen; and we discuss Facebook’s new engagement analytics for measuring the effect of comments on reach, including what that means for refining performance. Also this week, we reveal new research that shows the average usage of TikTok among 4-15 year olds has caught up to YouTube, and what that means for both platforms. Finally, we discuss changes to Reddit’s board as co-founder Alexis Ohanian’s request to replace him with a Black man is honoured in the appointment of Michael Seibel. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send ...

14 MINJUN 15
Comments
Ep. 095 - SOCIAL IN SIX [013]

Ep. 094 - The Cost of Reach: How Paid Social Managers and Platforms are Meeting Demand | Kat Cimetta, Ex-Domino’s

As more and more users join social media, the challenge of reaching those most relevant to your brand gets harder, dialling up the demand for ad space. Knowing this, platforms have to continually find new ways of helping paid social managers and advertisers reach users on their apps. So which of social’s main players should you invest more time in? This week we’re joined by Katrina Cimetta, a paid social media manager for Domino’s at the time of recording, to discuss everything from incrementality testing to the race for more creative solutions in paid social. In this episode, Kat, who’s now working at Great Ormond Street Hospital, discusses the lessons to be learnt from each platform and the future for TikTok as it ramps up its appeal to paid marketers. And finally, with so much uncertainty, is now the time to ramp up your paid social activity or take a step back?

35 MINJUN 8
Comments
Ep. 094 - The Cost of Reach: How Paid Social Managers and Platforms are Meeting Demand | Kat Cimetta, Ex-Domino’s

Latest Episodes

Ep. 103 - SOCIAL IN SIX [017]

Theo and Eve are back with Social in Six - a breakdown of the top social media headlines and what you need to know. This week, we discuss the updates to Messenger that are seeing SMEs and users through lockdown, including livestreams from Messenger Rooms and a new ecommerce and customer service plugin. We also discuss the latest from Twitter’s proposed paid subscription model, and reveal the features you could soon be asked to shell out for. Next we talk Snapchat as its latest feature is the last in a long line of music licensing deals for all the major social media players, but it’s not necessarily the attack on TikTok that most headlines assume. And finally, on TikTok, we discuss the latest in its campaign against Facebook’s monopoly - a pledge to open its algorithm and moderation processes for evaluation. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to social.minds@socialchain.com.

13 MIN2 d ago
Comments
Ep. 103 - SOCIAL IN SIX [017]

Ep. 102 - Disordered Tech: Is Social Media Responsible for Preventing Suicide and Self-Harm? | Dr Ysabel Gerrard - Facebook Advisory Board

Warning, themes of a sensitive nature (suicide, self-harm, eating disorders): Social platforms face enormous pressure to improve their policies on suicide, self-harm and eating disorders. But pointing the finger at Facebook might be the most dangerous move of all. In the same week that the UK government sparked outrage among people recovering from an eating disorder, we spoke to one of Facebook’s advisory board members, Dr Ysabel Gerrard, whose job it is to make sure Facebook isn’t also adding to a problem that pre-dates its existence. In this episode she reveals exactly how policies are implemented at Facebook Inc and what matters to the company right now. We also discuss the other social platforms posing an equally problematic risk. Importantly, Ysabel reveals the issue with governments and press using Facebook as a scapegoat for mental health, and how everyone from parents to fashion brands has a role to play. Ysabel specialises in the psychology of eating disorders and tells u...

44 MIN1 w ago
Comments
Ep. 102 - Disordered Tech: Is Social Media Responsible for Preventing Suicide and Self-Harm? | Dr Ysabel Gerrard - Facebook Advisory Board

Ep. 101 - SOCIAL IN SIX [016]

Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode, we reveal the US launch date for Instagram’s Reels and explain how it differs to TikTok. We also give you a first look into Snapchat’s new brand profiles that are currently in testing among a select group of brands, and are due to roll out at the end of this year. Speaking of Snapchat, it and Twitter have released their Q2 earnings, highlighting the impact that COVID-19 has had on ad revenue - though Twitter’s user growth shows a boost of relevance these last few months. We also cover two updates from Facebook, including a new section for official music videos in Watch and a Pages redesign that removes Likes altogether. Finally we discuss the new advertising formats on offer from YouTube, including spots for livestreams and 3D product displays. Want to be on Social Minds? Every other Monday we’re answering your questions about the social ...

15 MIN2 w ago
Comments
Ep. 101 - SOCIAL IN SIX [016]

Ep. 100 - Influencing the Future: Why We Have to Future Proof Influencer Marketing Now | Rahul Titus - Ogilvy

In a time where consumers have been confined to their homes and social contact has been limited; influence has been pulling to the forefront of our increasingly virtual reality. Where other channels have been on the back foot, unable to activate amongst social distancing, influence has found itself in a unique position. In this episode of Social Minds, we’re joined by head of influence at Ogilvy, Rahul Titus, to find out how brands and agencies can future proof the influencer marketing landscape when it is needed more than ever, and new platforms like TikTok are changing how we interact with and discover talent. Challenges such as brand safety, engagement fraud and consumer mistrust still plague influencer marketing, and Rahul says it’s up to us to address these issues as influencers will become ever more important to their brand partners. In this, expect to hear why the ASA is crucial, the opportunities for influencers now and the measures brands can put in place to ensure real R...

43 MIN3 w ago
Comments
Ep. 100 - Influencing the Future: Why We Have to Future Proof Influencer Marketing Now | Rahul Titus - Ogilvy

Ep. 099 - SOCIAL IN SIX [015]

Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode, expect to hear all about Twitter’s new paid-for feature and what it means for publishers, the leaked code that shows how WhatsApp and Messenger will be integrated (and sooner than you think) and get a first look at TikTok’s new ad platform for brands, which looks suspiciously like Facebook Ads Manager. We also talk about several new features coming to both LinkedIn and Instagram, including a double-tap Like function for the recruitment platform and a dedicated page for Stories on Instagram, as well as the test of a new Shopping tab for users outside of the US. Finally hear why Facebook decided to kill its TikTok clone Lasso, and whether or not your brand should pay attention to the boycott. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to social.minds...

14 MINJUL 13
Comments
Ep. 099 - SOCIAL IN SIX [015]

Ep. 098 - Lockdown Listens: What COVID-19 Quarantines Did to Podcasting | David Hill - Acast, Spotify

A lot of industries have been damaged or made irrelevant by the onset of COVID-19 lockdowns across the world. Podcasting isn’t one of them. Despite a lack of commuting, there has been a significant shift in the creation and consumption of podcasts, in everything from wellness to true crime. In this episode, we’re joined by David Hill, account manager at Acast and previously of Spotify, to lean how people’s behaviour with podcasts has changed in the last three months, which behaviours are here to stay and which will revert back to normal one day in the hopefully not-too-distant future. Acast’s primary data on podcast listeners across all demographics is a crucial resource for creators and brands, which includes insight on sponsored reads versus branded shows and the time of day that people tune in.

39 MINJUL 6
Comments
Ep. 098 - Lockdown Listens: What COVID-19 Quarantines Did to Podcasting | David Hill - Acast, Spotify

Ep. 097 - SOCIAL IN SIX [014]

Theo and Eve are back this week with Social in Six - a breakdown the top social media headlines and what you need to know. In this episode we discuss the arrival of Voice Tweets and TikTok For Business, as well as the news that brands that want to advertise on Instagram will no longer have to have a Facebook Ads account to do so. That news follows the growing advertiser boycott of Facebook - the third in as many years. We also cover everything revealed at Snapchat’s smash-hit Partner Summit event, as well as revealing the reasons that WhatsApp Pay was suspended by Brazil’s government just one week after its launch - paving an uncertain path for Facebook’s Project Libra. Finally we talk about the latest addition to Instagram Shopping - something that small businesses and creators will be very, very happy to hear. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to social.minds@socialchain.com. ...

12 MINJUN 29
Comments
Ep. 097 - SOCIAL IN SIX [014]

Ep. 096 - Post-Milk Marketing: Why Oatly’s Approach to Tone of Voice Works | Michael Lee - Oatly

EMarketing and advertising is saturated with rules for best practice. Swedish plant-based milk brand Oatly has rejected them all. The brand frequently mocks the idea of advertising within its ads, it prints negative feedback on its packaging and once took to Instagram to poke fun at its own CEO. In this episode of Social Minds, we’re joined by Oatly’s creative director Michael Lee, to find out the process behind every self-deprecating billboard or tweet. The impressive part? Oatly has successfully scaled with just three copywriters, no CMO and no TOV guidelines across global markets. In this, Michael explains the importance of TOV and language, why having a marketing director hurts progress, and how a brand can be 100% serious about its cause, without taking itself seriously at all. This episode is a lesson in unapologetic fun, meaningful action and doing things differently.

40 MINJUN 24
Comments
Ep. 096 - Post-Milk Marketing: Why Oatly’s Approach to Tone of Voice Works | Michael Lee - Oatly

Ep. 095 - SOCIAL IN SIX [013]

Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode we cover several new updates from Twitter, including the launch of its Stories product Fleets and the return of the infamous blue ticks; we talk about Instagram’s latest change to Stories, which alters the UI to double the number of Stories on your screen; and we discuss Facebook’s new engagement analytics for measuring the effect of comments on reach, including what that means for refining performance. Also this week, we reveal new research that shows the average usage of TikTok among 4-15 year olds has caught up to YouTube, and what that means for both platforms. Finally, we discuss changes to Reddit’s board as co-founder Alexis Ohanian’s request to replace him with a Black man is honoured in the appointment of Michael Seibel. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send ...

14 MINJUN 15
Comments
Ep. 095 - SOCIAL IN SIX [013]

Ep. 094 - The Cost of Reach: How Paid Social Managers and Platforms are Meeting Demand | Kat Cimetta, Ex-Domino’s

As more and more users join social media, the challenge of reaching those most relevant to your brand gets harder, dialling up the demand for ad space. Knowing this, platforms have to continually find new ways of helping paid social managers and advertisers reach users on their apps. So which of social’s main players should you invest more time in? This week we’re joined by Katrina Cimetta, a paid social media manager for Domino’s at the time of recording, to discuss everything from incrementality testing to the race for more creative solutions in paid social. In this episode, Kat, who’s now working at Great Ormond Street Hospital, discusses the lessons to be learnt from each platform and the future for TikTok as it ramps up its appeal to paid marketers. And finally, with so much uncertainty, is now the time to ramp up your paid social activity or take a step back?

35 MINJUN 8
Comments
Ep. 094 - The Cost of Reach: How Paid Social Managers and Platforms are Meeting Demand | Kat Cimetta, Ex-Domino’s
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