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The CMO Podcast

Gallery Media Group Originals

22
Followers
79
Plays
The CMO Podcast

The CMO Podcast

Gallery Media Group Originals

22
Followers
79
Plays
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About Us

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

Latest Episodes

Mark Hans Richer (Fortune Brands) | A 2,000-Year-Old Rebrand

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. Fortune Brands is home to some of the bestselling kitchen and bath brands in the US including Moen, Rohl, Shaws, and more! In this conversation, Mark-Hans talks about the big shift in plumbing, and how internet-connected faucets and showers are going to help save the planet. Mark-Hans and Jim also discuss the exciting challenge of becoming a category maker and helping discover a brand's purpose.

57 MIN3 d ago
Comments
Mark Hans Richer (Fortune Brands) | A 2,000-Year-Old Rebrand

Linda Boff (GE) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his interview with,Linda Boff. Linda is the Chief Marking and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE creates products in healthcare technology, renewable energy, and more. In this conversation, Linda talks about how she and her team are rising up to the challenge of COVID-19 and doing their best to help during this crisis. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

20 MIN5 d ago
Comments
Linda Boff (GE) | Leadership During Crisis

Fiona Carter (AT&T) | Strength In Career Diversity

Fiona Carterwas just recently named the first ever CMO of Goldman Sachs. However, this interview was recorded two weeks prior to this announcement, when she held the role of Chief Brand Officer at AT&T. Fiona was responsible for AT&T’s image and promise. In this role, she oversaw AT&T consumer advertising and analytics, brand and marketing strategy, creative and design, media and sponsorships, marketing analytics, social media marketing—as well as support for business unit marketing programs like AT&T Business, FirstNet built with AT&T and others. In this conversation, Fiona talks to Jim about her view of brand marketing and the future of brand purpose. Fiona also shares why her previous jobs at advertising agencies made her a better marketing executive. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

56 MIN1 w ago
Comments
Fiona Carter (AT&T) | Strength In Career Diversity

Michelle Harmon - Madsen (AccuWeather) | Leadership During Crisis

On this episode of Leadership During Crisis we revisit Jim's conversation withMichelle Harmon - Madsen, Chief Marketing Officer for AccuWeather. Michelle talks about starting her job as CMO of AccuWeather during a pandemic, and how she views AccuWeather's purpose during COVID-19. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

16 MIN1 w ago
Comments
Michelle Harmon - Madsen (AccuWeather) | Leadership During Crisis

Cannes Lions - Young Marketer Hot Shots

The Young Marketer Hot Shots panel is one of the most beloved panels from the annual CMO Accelerator Programme at Cannes Lions International Festival of Creativity. Jim moderates this panel which consists of some of the most creative and up-and-coming marketers in the world.

77 MIN2 w ago
Comments
Cannes Lions - Young Marketer Hot Shots

Matthew Anderson (Roku) | Leadership During Crisis

On this episode of Leadership During Crisis we revisit Jim's conversation withMatthew Anderson, Chief Marketing Officer at Roku. In their conversation, Matthew tellsJimhow his team has address the COVID-19 crisis. He explains that aside from changing their ad campaigns, the team has shifted gears in many other ways, like taking user data and serving content that their users would find helpful and informative. Matthew also talks about how Roku is making sure that the biggest screen in the house is inclusive to everyone in the family, especially during COVID-19. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

15 MIN2 w ago
Comments
Matthew Anderson (Roku) | Leadership During Crisis

Jon Hall (Whirlpool) | Leaders Must Create Forward Momentum

Jon Hallis the Brand and Product Marketing Director of the Whirlpool Corporation. Their brands include KitchenAid, JennAir, Maytag, Hotpoint, Amana, Whirlpool and many more! Along with being a marketer, Jon is an adjunct professor at Notre Dame, and a lecturer at the Jones Graduate School of Business at Rice University, where he teaches the executives and marketers of the future. In this conversation, Jon shares how Whirlpool and his team are handling the COVID-19 pandemic, and shares his take on how the long-term effects will shape how people design their homes. Jon also talks about how he discovered marketing when he was serving in the US Army, and how his armed forces experience shaped him as a leader. This is a great conversation about how leading with brand purpose will help shape your entire organization, from sales to workforce and morale. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Del...

62 MIN3 w ago
Comments
Jon Hall (Whirlpool) | Leaders Must Create Forward Momentum

Jenny Avallon Lewis (UBER) | Leadership During Crisis

On thisepisode of Leadership During Crisis we revisit Jim's conversation withJenny Avallon Lewis, the Head of Marketing, US & Canada at Uber. In this conversation, Jenny talks about how Uber's core principals are on full display during the COVID-19 pandemic. Jenny shares how her team is constantly analyzing every interaction from ride-sharing to customer service chats to figure out the best strategy to help their customers. Is there a guest you want to hear on our Leadership During Crisis series? Let us know at, Info@GalleryPodcasts.com Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

11 MIN3 w ago
Comments
Jenny Avallon Lewis (UBER) | Leadership During Crisis

Suzanne Fanning (Wisconsin Cheese) | Got Creativity

Suzanne Fanningis the CMO and Senior Vice President of theDairy Farmers of Wisconsin / Wisconsin Cheese. Wisconsin makes more than just cheddar these days, they actually create half of the specialty cheese in the entire country. So what does the CMO of regional cheese do? Suzanne talks toJimabout how she is educating the consumer about Wisconsin's award-winning cheeses. She also talks about how her team is interacting with consumers and how COVID-19 is making them more agile to best serve their customers. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

56 MINJUN 10
Comments
Suzanne Fanning (Wisconsin Cheese) | Got Creativity

Kate Huyett (Bombas) | Leadership During Crisis

Kate Huyett is the Chief Marketing Officer at Bombas, an apparel brand best known for their socks. This episode Kate talks about how Bombas is working through and how her team is making sure Bomba's mission statement is louder than ever during this pandemic. Last week Kate created, Paying It Forward which is a service that helps connect entrepreneurs and business owners of color with experts in their field for 30 min coaching and mentoring session. The list contains some of the best and brightest people in marketing, brand strategy, consumer insights, growth, and more! Sign Up To Donate Time: https://docs.google.com/forms/d/e/1FAIpQLSdG5pOYPhwMpLqD66N10CSeYKsOtDTTeZBML3b_dY680AgMaQ/viewform Sign Up For Free Counseling& Advice: https://docs.google.com/spreadsheets/d/1KG8DYK1_V5rYE0QGLm5F_r-87HGKeeBTKr31DZgftp0/edit?usp=sharing

15 MINJUN 8
Comments
Kate Huyett (Bombas) | Leadership During Crisis

Latest Episodes

Mark Hans Richer (Fortune Brands) | A 2,000-Year-Old Rebrand

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. Fortune Brands is home to some of the bestselling kitchen and bath brands in the US including Moen, Rohl, Shaws, and more! In this conversation, Mark-Hans talks about the big shift in plumbing, and how internet-connected faucets and showers are going to help save the planet. Mark-Hans and Jim also discuss the exciting challenge of becoming a category maker and helping discover a brand's purpose.

57 MIN3 d ago
Comments
Mark Hans Richer (Fortune Brands) | A 2,000-Year-Old Rebrand

Linda Boff (GE) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his interview with,Linda Boff. Linda is the Chief Marking and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE creates products in healthcare technology, renewable energy, and more. In this conversation, Linda talks about how she and her team are rising up to the challenge of COVID-19 and doing their best to help during this crisis. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

20 MIN5 d ago
Comments
Linda Boff (GE) | Leadership During Crisis

Fiona Carter (AT&T) | Strength In Career Diversity

Fiona Carterwas just recently named the first ever CMO of Goldman Sachs. However, this interview was recorded two weeks prior to this announcement, when she held the role of Chief Brand Officer at AT&T. Fiona was responsible for AT&T’s image and promise. In this role, she oversaw AT&T consumer advertising and analytics, brand and marketing strategy, creative and design, media and sponsorships, marketing analytics, social media marketing—as well as support for business unit marketing programs like AT&T Business, FirstNet built with AT&T and others. In this conversation, Fiona talks to Jim about her view of brand marketing and the future of brand purpose. Fiona also shares why her previous jobs at advertising agencies made her a better marketing executive. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

56 MIN1 w ago
Comments
Fiona Carter (AT&T) | Strength In Career Diversity

Michelle Harmon - Madsen (AccuWeather) | Leadership During Crisis

On this episode of Leadership During Crisis we revisit Jim's conversation withMichelle Harmon - Madsen, Chief Marketing Officer for AccuWeather. Michelle talks about starting her job as CMO of AccuWeather during a pandemic, and how she views AccuWeather's purpose during COVID-19. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

16 MIN1 w ago
Comments
Michelle Harmon - Madsen (AccuWeather) | Leadership During Crisis

Cannes Lions - Young Marketer Hot Shots

The Young Marketer Hot Shots panel is one of the most beloved panels from the annual CMO Accelerator Programme at Cannes Lions International Festival of Creativity. Jim moderates this panel which consists of some of the most creative and up-and-coming marketers in the world.

77 MIN2 w ago
Comments
Cannes Lions - Young Marketer Hot Shots

Matthew Anderson (Roku) | Leadership During Crisis

On this episode of Leadership During Crisis we revisit Jim's conversation withMatthew Anderson, Chief Marketing Officer at Roku. In their conversation, Matthew tellsJimhow his team has address the COVID-19 crisis. He explains that aside from changing their ad campaigns, the team has shifted gears in many other ways, like taking user data and serving content that their users would find helpful and informative. Matthew also talks about how Roku is making sure that the biggest screen in the house is inclusive to everyone in the family, especially during COVID-19. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

15 MIN2 w ago
Comments
Matthew Anderson (Roku) | Leadership During Crisis

Jon Hall (Whirlpool) | Leaders Must Create Forward Momentum

Jon Hallis the Brand and Product Marketing Director of the Whirlpool Corporation. Their brands include KitchenAid, JennAir, Maytag, Hotpoint, Amana, Whirlpool and many more! Along with being a marketer, Jon is an adjunct professor at Notre Dame, and a lecturer at the Jones Graduate School of Business at Rice University, where he teaches the executives and marketers of the future. In this conversation, Jon shares how Whirlpool and his team are handling the COVID-19 pandemic, and shares his take on how the long-term effects will shape how people design their homes. Jon also talks about how he discovered marketing when he was serving in the US Army, and how his armed forces experience shaped him as a leader. This is a great conversation about how leading with brand purpose will help shape your entire organization, from sales to workforce and morale. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Del...

62 MIN3 w ago
Comments
Jon Hall (Whirlpool) | Leaders Must Create Forward Momentum

Jenny Avallon Lewis (UBER) | Leadership During Crisis

On thisepisode of Leadership During Crisis we revisit Jim's conversation withJenny Avallon Lewis, the Head of Marketing, US & Canada at Uber. In this conversation, Jenny talks about how Uber's core principals are on full display during the COVID-19 pandemic. Jenny shares how her team is constantly analyzing every interaction from ride-sharing to customer service chats to figure out the best strategy to help their customers. Is there a guest you want to hear on our Leadership During Crisis series? Let us know at, Info@GalleryPodcasts.com Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

11 MIN3 w ago
Comments
Jenny Avallon Lewis (UBER) | Leadership During Crisis

Suzanne Fanning (Wisconsin Cheese) | Got Creativity

Suzanne Fanningis the CMO and Senior Vice President of theDairy Farmers of Wisconsin / Wisconsin Cheese. Wisconsin makes more than just cheddar these days, they actually create half of the specialty cheese in the entire country. So what does the CMO of regional cheese do? Suzanne talks toJimabout how she is educating the consumer about Wisconsin's award-winning cheeses. She also talks about how her team is interacting with consumers and how COVID-19 is making them more agile to best serve their customers. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

56 MINJUN 10
Comments
Suzanne Fanning (Wisconsin Cheese) | Got Creativity

Kate Huyett (Bombas) | Leadership During Crisis

Kate Huyett is the Chief Marketing Officer at Bombas, an apparel brand best known for their socks. This episode Kate talks about how Bombas is working through and how her team is making sure Bomba's mission statement is louder than ever during this pandemic. Last week Kate created, Paying It Forward which is a service that helps connect entrepreneurs and business owners of color with experts in their field for 30 min coaching and mentoring session. The list contains some of the best and brightest people in marketing, brand strategy, consumer insights, growth, and more! Sign Up To Donate Time: https://docs.google.com/forms/d/e/1FAIpQLSdG5pOYPhwMpLqD66N10CSeYKsOtDTTeZBML3b_dY680AgMaQ/viewform Sign Up For Free Counseling& Advice: https://docs.google.com/spreadsheets/d/1KG8DYK1_V5rYE0QGLm5F_r-87HGKeeBTKr31DZgftp0/edit?usp=sharing

15 MINJUN 8
Comments
Kate Huyett (Bombas) | Leadership During Crisis
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