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The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

Austin Brawner & Andrew Foxwell: Ecommerce Marketing Experts

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The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

Austin Brawner & Andrew Foxwell: Ecommerce Marketing Experts

9
Followers
46
Plays
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About Us

Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more.

Latest Episodes

264: How to Grow and Sell a 7-Figure Business

When I met Greg Williams in the Coalition, he told me he wanted to sell his business and be a millionaire by age 40. A year later, he’s done just that. Greg started Autoimmune Institute in 2017 with the intention to sell, and in just three years, he went from $50,000 to $2,000,000 in sales. In this episode of the Ecommerce Influence podcast, Greg shares the levers he pulled to fast-track business growth, what it actually looks like to sell a 7-figure business, and how to maximize your business’ valuation. If you’re interested in building a business with the intention to sell, this episode is a must-listen. Enjoy!

46 MIN3 d ago
Comments
264: How to Grow and Sell a 7-Figure Business

263: From Burnout to Freedom: Austin’s Entrepreneurial Journey

The “crush-it” culture of entrepreneurship almost led to me giving up the business I have today. After two years at a fast-growing startup, I was pushed to the edge mentally and physically. I knew I had to walk away and form a vision for what I wanted my future to look like. It took eight years for me to go from burnout to freedom by building my business into what it is today, and creating that vision involved a lot of trial and error and reinvention. In this episode I talk about some of the lowest points I’ve experienced as an entrepreneur, what it was like to close down a successful marketing agency, the trials of breaking up with a business partner, and the importance of defining success so you know what you’re actually working towards. Episode Highlights 5:22 The early foundation of Austin’s journey as an entrepreneur 8:17 Invaluable experience gained from startup life and lessons learned from burnout 10:58 Making sales while you sleep: Austin’s introduction to ecommerce and email marketing 12:49 How the Ecommerce Influence podcast was born 14:04 The unexpected rise and intentional fall of Austin’s marketing agency 18:30 The most important thing to consider when forming a business partnership 20:32 Austin’s lowest point in his entrepreneurship journey 22:38 The lightbulb moment at a mastermind that led to the creation of a new business model 24:47 Crush it culture resurfaces: how a second round of burn out changed the direction of Austin’s business 28:50 Hiring a business coach and building a membership site 31:23 The three current revenue-drivers for Austin’s business 32:42 Austin’s huge mindset shift that led to steady and consistent growth 36:07 How to create more freedom in your life as an entrepreneur 40:20 Austin’s definition of success in business and life today 44:22 An unpopular opinion Austin has about business that many other entrepreneurs won’t agree with Links and Resources: The Doing it Different Podcast Make a Difference Asia Conference Traffic and Conversion Summit James Schramko The Coalition Brand Guild Profit Summit @a_brawn on Twitter Brand Growth Experts Review or subscribe on iTunes

48 MIN1 w ago
Comments
263: From Burnout to Freedom: Austin’s Entrepreneurial Journey

262: Behind the Potter’s Wheel: How East Fork Successfully Grew an Unconventional Business

Growing a team is challenging for any company. But going from two people to 90 in just 10 years with a non-traditional business model? That’s an almost unbelievable feat. Connie Matisse, cofounder and CMO of East Fork, joins us today to talk about how she built a successful business with a 90+ person team without following the path of many traditional businesses. Tune in to learn how East Fork created a memorable marketing engine with a self-described “laughable” budget, what they’ve found to be one of the most critical business functions that’s often ignored, and how they’ve kept their store running through the challenges of COVID-19. Episode Highlights 4:44 How the 2008 economic recession introduced Connie to the world of craft pottery 7:00 Reinventing pottery to reach the modern household 11:16 Connie’s organic approach to content marketing and building a holistic brand 13:35 The challenge of being the voice of the brand for a fast-growing business 16:41 What East Fork leadership spends 90% of their time on to ensure successful growth 19:23 Moving from WordPress to Shopify and the effect it had on demand 21:27 How East Fork is managing production and customer expectations in a COVID-19 world 23:36 Analyzing profitability and venture capital funding for a capital intensive business 26:21 How East Fork’s leadership style has evolved during COVID-19 27:59 The many hats Connie wears as a cofounder 30:30 Connie’s process for creating honest and authentic brand collaborations 33:05 How to stop following the herd and create space for radical thinking

36 MIN2 w ago
Comments
262: Behind the Potter’s Wheel: How East Fork Successfully Grew an Unconventional Business

261: Q4 Predictions For Online Retailers: The Case For (And Against) A Massive Quarter

There are only 130 days until Black Friday. With the global economy in so much flux because of COVID-19, what are your Q4 predictions? Are you preparing for a massive Q4 or wondering if your business is going to just get by? In this episode, I go over a few Q4 predictions with cases in favor of and against Q4 being a thriving quarter for ecommerce, factors to consider that are in and out of your control, and most importantly, how you can prepare. Episode Highlights 3:39 Why the ecommerce industry is primed to have a massive Q4 5:59 COVID-19 effects on spending and your consumer’s potential psychological shift during Q4 8:01 How to manage your ecommerce inventory to get a leg up against your competition 9:12 If your target audience includes these people you might have a difficult Q4 10:39 The biggest case against a successful Q4 13:17 Large corporations marketing budgets and how they could impact small business’ ability to compete 14:27 Austin’s Q4 predictions and his 3 step plan for preparing for the type of quarter in store Links and Resources: @a_brawn on Twitter Brand Growth Experts Review or subscribe on iTunes

20 MIN3 w ago
Comments
261: Q4 Predictions For Online Retailers: The Case For (And Against) A Massive Quarter

260: Ecommerce SEO in 2020: What Actually Moves The Needle

With Facebook boycotts, changing advertising policies, and channel unpredictability, it’s more important now than ever to invest in what you can control The approach to search engine optimization (SEO) has changed over the last several years, but it still remains an incredibly important component of your marketing strategy. This week’s guest is SEO consultant and expert Dan Shure. Dan’s been working in SEO for more than 12 years, and he joins us to talk about what’s changed over time when it comes to SEO strategy, the two different types of core content to focus on, what’s working in ecommerce SEO in 2020 and the tools you should be using to be successful. This episode has some great actionable tips you can start using today, and I hope you enjoy! Episode Highlights 5:16 How Dan fell into SEO while working as a professional musician 7:50 What is SEO really? Is it a channel, a traffic source, links, or something else? 13:30 The #1 thing business owners need to think about when it comes to ecommerce SEO in 2020 15:49 Informational intent vs. purchase intent content and how you should be using each in your SEO strategy 18:53 Letting the keywords be your guide as you’re thinking about creating content with informational or purchase intent content 22:40 Breaking down seed keywords and how to identify them for your brand 26:04 Why Dan shifted from an agency business model to a consulting and training model 31:35 The technical pieces of SEO you need to watch out for in ecommerce 33:55 Should you have a developer on your team to help you with technical SEO? 35:34 Shopify blog or Wordpress blog: which is better for SEO? 37:20 What’s working right now with content: remember the keywords are king. 42:56 Backlinks: do you need them and how to build them proactively 46:30 Must-have tools for ecommerce SEO in 2020 Links and Resources: Evolving SEO Experts On The Wire Podcast Evolving SEO on Youtube Evolving SEO Interview with PR Expert Dmitry Dragilev Dan's Seven Beliefs About SEO @Dan_Shure on Twitter @EvolvingDan on Linkedin Strengths Finder Google’s Guidelines on SEO Google’s Developer guidelines Brian Dean’s Skyscraper Technique Backlinko.com JournoRequest HARO Dan’s SEO Toolkit Keyword Keg Keywordtool.io Screaming Frog SEO spider SEM Rush Keywords Everywhere plugin SEO Minion Ask.com Google Natural Language 5 Ways To Use Google's Natural Language Tool for SEO (Dan's YouTube Walkthrough) Tf-idf @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

50 MINJUL 14
Comments
260: Ecommerce SEO in 2020: What Actually Moves The Needle

259: Traeger Grills’ 10-Figure Smoking Gun: A Holistic Growth Strategy

Holistic marketing can make your brand more consistent and unified across all your marketing channels so that it stands out from the competition. Jesse Semchuck, Director of Acquisition for Traeger Grills, joins us to share what he has learned from viewing channels holistically. He shares what the makeup of his marketing team looks like, how internal teams and third party agencies interact, and how a holistic growth approach can create more synergy across all marketing initiatives and the organization. Tune in and find out if holistic marketing is something you should use in your business. Episode Highlights: 5:59 Jesse Semchuck’s role at Traeger Grills and what he’s been excited to build over the last year 7:55 The difference between selling mattresses and selling smoker grills 9:18 What’s working well for Traeger Grills right now 11:14 The makeup of Jesse’s marketing team 12:37 Questions Jesse asks when thinking about strategic scaling and how he decides which marketing channels to focus on 17:06 Why low ROAS isn’t always a bad thing and the importance of understanding how different channels impact one another 20:13 When is the right time to invest in a full funnel holistic approach to your marketing 22:42 What most people do wrong when hiring an agency, and a better way to approach it 26:58 How internal team interaction with agencies is structured at Traeger Grills 29:00 Questions to ask a potential agency partner 30:57 When to outsource to an agency versus keeping things in house 32:31 Agency red flags to watch out for Links and Resources: Subscribe to the Brand Growth Experts Newsletter Subscribe to the Foxwell Digital Newsletter Jesse Semchuck Traeger Grills Purple Mattress @jessesem on Twitter @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

35 MINJUL 7
Comments
259: Traeger Grills’ 10-Figure Smoking Gun: A Holistic Growth Strategy

258: THROWBACK: What It Takes To Build & Scale A $100M Lifestyle Brand With Jake Kassan

This Week We’re Bringing You A Throwback To One Of Our Most Popular Episodes Of All Time. In May 2018 we interviewed Jake Kassan about what it really takes to build a $100 million business. This episode has been incredibly popular, and it still extremely relevant today. Jake Kassan, founder and CEO of MVMT Watches, was one of my first clients when he was just launching the brand back in 2013. He talks about how things have changed since then, and how MVMT has grown to what it is today. MVMT strives to be a best in class brand and best in class in all-around marketing, and Jake shares the strategic approach to marketing MVMT uses to achieve those goals. He also talks about how having a strong team is essential to scaling your business and shares his experience hiring a CMO and supporting team, and what you need to know to do it. Enjoy! Episode Highlights 9:05 How building relationships with customers through direct sales online helped MVMT scale. 12:04 The best success comes in stages and this is what each stage of growth has looked like for MVMT over the last 5 years. 13:12 Jake’s #1 tip for successfully scaling a business (hint: it’s not email or Facebook ads). 15:07 What MVMT would do differently if they had to do it all over again. 19:05 As an entrepreneur, Jake believes it’s important to always be testing and working through those results to find success. 21:13 The basic math MVMT used to scale in the beginning and how they look at “spending-money-to-make-money” now. 24:18 Where MVMT is testing for acquisition and where they’re seeing success. 28:28 What you need to know when growing your team so you can successfully scale your business. 32:15 How MVMT solidified their appeal with customers through user-generated content. 35:09 What Jake loves most about building a lifestyle brand. 38:11 Every business goes through low times, here’s a few MVMT went through in order to grow. 43:09 Why Jake feels it’s so important to network with and learn from other founders. Links And Resources: MVMT Watches Hims Jake Kassan Instagram.com/JakeKassan Twitter.com/JakeKassan @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

48 MINJUN 30
Comments
258: THROWBACK: What It Takes To Build & Scale A $100M Lifestyle Brand With Jake Kassan

257: How Ashley Merrill Reinvented Sleepwear and Built Two Successful Brands

Most companies add a second product line when they want to grow. This week’s guest decided to build a second brand instead. Ashley Merrill founded women’s sleepwear line Lunya in 2014 because she was tired of wearing her husband’s clothes around the house. Five years later, she decided to expand into menswear, but just adding a men’s line didn’t sit right with her. Tune in to find out why Ashley decided to start a second brand, how she grew her company from a startup to an established business, and lessons she’s learned about building a team. Episode Highlights: 5:16 How an ambition to solve a problem resulted in launching Lunya 8:00 How business has evolved since its unconventional 2014 launch 10:42 Why having major funding in the beginning isn’t always best, and the spending that eventually moved the needle for Lunya 13:05 The value of identifying your brand muse. 15:28 One company value that’s contributed to Lunya’s success 16:30 Hiring lessons learned growing from a start-up into an established business 21:00 How Lahgo started and why Ashley built a second brand, rather than simply adding the men’s line to Lunya 25:44 The biggest trap entrepreneurs can get stuck in 28:48 The High 5 Test and the lessons Ashley learned from getting her MBA 33:20 How non-traditional methods of getting in front of people help the brand 39:36 Ashley’s key piece of advice for business owners Links and Resources: Lunya Lahgo Kinfolk Article featuring Ashley The High 5 Test Episode 159: The $100 Million Dollar Blueprint W/Mike Danner of Ancient Nutrition @ashley__merrill on Instagram @lunya on Instagram @lahgo on Instagram @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

44 MINJUN 23
Comments
257: How Ashley Merrill Reinvented Sleepwear and Built Two Successful Brands

256: Profit Series Part 3: How to Increase Customer Lifetime Value

One of the most challenging parts of growing a business is acquiring valuable customers who will purchase from you regularly. Part 3 of our Profit Series gets into the nitty-gritty details of how to increase customer lifetime value. We dive straight into customer-centric versus product-centric businesses and talk about different ways to acquire more high-value customers and share proven tactics that will help you increase customer lifetime value. Episode Highlights: 3:36 The first strategic decision you must make when thinking about customer lifetime value 6:38 The best lever to focus on to increase customer lifetime value 8:03 The revolutionary changes with Facebook advertising that help you reach your best customers 10:05 The importance of product and service offerings that tailor to high-value customers 11:49 Are loyalty programs a good way to increase customer lifetime value? 13:20 The strategy that led Best Buy to boom while their competitors got wiped out 15:15 The value of subscriptions and talking to your best customers 17:58 How to build a solid referral strategy 20:10 Additional tactics to increase customer lifetime value Links and Resources: Episode 254: Profit Series Part 2: How to Increase Your Average Order Value Episode 252: Profit Series Part 1: A Roadmap to a More Profitable and Fulfilling Company Episode 178: You Are Treating Your Customers Equally and It’s Costing You Money Episode 062: Peter Fader, Wharton School - How to Calculate Customer Lifetime Value & What Customer Centricity Really looks like Book: The Customer Centricity Playbook by Dr. Peter Fader Talkable @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

24 MINJUN 16
Comments
256: Profit Series Part 3: How to Increase Customer Lifetime Value

255: Cannabis Marketing: How to Make $40MM Without Paid Advertising

Is it possible to build a large, successful business with close to $40 million in revenue without using any paid social? Our guest, Nate Lipton of GrowersHouse, shows us how it can be done. And, in addition to not using paid ads, he’s been able to get his customer acquisition costs to zero. Nate shares the different approach to marketing that has helped him build several incredibly successful companies in the cannabis and hemp industries. He talks about exactly how you can use YouTube to establish yourself as a trusted brand and drive ad-free sales. If you're looking for some refreshing ideas for how you can drive more revenue, this is a great episode to jog your imagination about what's possible. Episode Highlights: 5:54 Nate’s involvement in the cannabis and hemp industries via multiple different businesses 9:44 Fixing a gap in the cannabis industry: the creation of the Grower’s Network 12:18 The YouTube channel that lifted the veil on growing operations 16:37 How Nate got started in ecommerce and his number one piece of advice for beginners 20:28 What Nate would do differently if he were building his website today 22:31 The future role of video in ecommerce and common YouTube misconceptions 24:58 Using video to provide clarity around what a product actually does 30:42 One factor that will help you win more customers in the long term 32:37 How connecting with your competitors and being radically transparent can benefit your business in a major way 35:40 Other non-traditional advertising channels that Nate’s using that have resulted in zero customer acquisition costs 41:05 The questions you need to ask yourself to reframe your approach to acquiring customers 45:37 What you can do right now to increase your revenue Links and Resources: GrowersHouse Growers Network Canna Cribs TruPotency.com nate@growershouse.com Instagram: @nate.j.lipton Magento Shopify Boredwalk Tshirts James Schramko @a_brawn on Twitter @andrewfoxwell on Twitter The Coalition Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

50 MINJUN 9
Comments
255: Cannabis Marketing: How to Make $40MM Without Paid Advertising

Latest Episodes

264: How to Grow and Sell a 7-Figure Business

When I met Greg Williams in the Coalition, he told me he wanted to sell his business and be a millionaire by age 40. A year later, he’s done just that. Greg started Autoimmune Institute in 2017 with the intention to sell, and in just three years, he went from $50,000 to $2,000,000 in sales. In this episode of the Ecommerce Influence podcast, Greg shares the levers he pulled to fast-track business growth, what it actually looks like to sell a 7-figure business, and how to maximize your business’ valuation. If you’re interested in building a business with the intention to sell, this episode is a must-listen. Enjoy!

46 MIN3 d ago
Comments
264: How to Grow and Sell a 7-Figure Business

263: From Burnout to Freedom: Austin’s Entrepreneurial Journey

The “crush-it” culture of entrepreneurship almost led to me giving up the business I have today. After two years at a fast-growing startup, I was pushed to the edge mentally and physically. I knew I had to walk away and form a vision for what I wanted my future to look like. It took eight years for me to go from burnout to freedom by building my business into what it is today, and creating that vision involved a lot of trial and error and reinvention. In this episode I talk about some of the lowest points I’ve experienced as an entrepreneur, what it was like to close down a successful marketing agency, the trials of breaking up with a business partner, and the importance of defining success so you know what you’re actually working towards. Episode Highlights 5:22 The early foundation of Austin’s journey as an entrepreneur 8:17 Invaluable experience gained from startup life and lessons learned from burnout 10:58 Making sales while you sleep: Austin’s introduction to ecommerce and email marketing 12:49 How the Ecommerce Influence podcast was born 14:04 The unexpected rise and intentional fall of Austin’s marketing agency 18:30 The most important thing to consider when forming a business partnership 20:32 Austin’s lowest point in his entrepreneurship journey 22:38 The lightbulb moment at a mastermind that led to the creation of a new business model 24:47 Crush it culture resurfaces: how a second round of burn out changed the direction of Austin’s business 28:50 Hiring a business coach and building a membership site 31:23 The three current revenue-drivers for Austin’s business 32:42 Austin’s huge mindset shift that led to steady and consistent growth 36:07 How to create more freedom in your life as an entrepreneur 40:20 Austin’s definition of success in business and life today 44:22 An unpopular opinion Austin has about business that many other entrepreneurs won’t agree with Links and Resources: The Doing it Different Podcast Make a Difference Asia Conference Traffic and Conversion Summit James Schramko The Coalition Brand Guild Profit Summit @a_brawn on Twitter Brand Growth Experts Review or subscribe on iTunes

48 MIN1 w ago
Comments
263: From Burnout to Freedom: Austin’s Entrepreneurial Journey

262: Behind the Potter’s Wheel: How East Fork Successfully Grew an Unconventional Business

Growing a team is challenging for any company. But going from two people to 90 in just 10 years with a non-traditional business model? That’s an almost unbelievable feat. Connie Matisse, cofounder and CMO of East Fork, joins us today to talk about how she built a successful business with a 90+ person team without following the path of many traditional businesses. Tune in to learn how East Fork created a memorable marketing engine with a self-described “laughable” budget, what they’ve found to be one of the most critical business functions that’s often ignored, and how they’ve kept their store running through the challenges of COVID-19. Episode Highlights 4:44 How the 2008 economic recession introduced Connie to the world of craft pottery 7:00 Reinventing pottery to reach the modern household 11:16 Connie’s organic approach to content marketing and building a holistic brand 13:35 The challenge of being the voice of the brand for a fast-growing business 16:41 What East Fork leadership spends 90% of their time on to ensure successful growth 19:23 Moving from WordPress to Shopify and the effect it had on demand 21:27 How East Fork is managing production and customer expectations in a COVID-19 world 23:36 Analyzing profitability and venture capital funding for a capital intensive business 26:21 How East Fork’s leadership style has evolved during COVID-19 27:59 The many hats Connie wears as a cofounder 30:30 Connie’s process for creating honest and authentic brand collaborations 33:05 How to stop following the herd and create space for radical thinking

36 MIN2 w ago
Comments
262: Behind the Potter’s Wheel: How East Fork Successfully Grew an Unconventional Business

261: Q4 Predictions For Online Retailers: The Case For (And Against) A Massive Quarter

There are only 130 days until Black Friday. With the global economy in so much flux because of COVID-19, what are your Q4 predictions? Are you preparing for a massive Q4 or wondering if your business is going to just get by? In this episode, I go over a few Q4 predictions with cases in favor of and against Q4 being a thriving quarter for ecommerce, factors to consider that are in and out of your control, and most importantly, how you can prepare. Episode Highlights 3:39 Why the ecommerce industry is primed to have a massive Q4 5:59 COVID-19 effects on spending and your consumer’s potential psychological shift during Q4 8:01 How to manage your ecommerce inventory to get a leg up against your competition 9:12 If your target audience includes these people you might have a difficult Q4 10:39 The biggest case against a successful Q4 13:17 Large corporations marketing budgets and how they could impact small business’ ability to compete 14:27 Austin’s Q4 predictions and his 3 step plan for preparing for the type of quarter in store Links and Resources: @a_brawn on Twitter Brand Growth Experts Review or subscribe on iTunes

20 MIN3 w ago
Comments
261: Q4 Predictions For Online Retailers: The Case For (And Against) A Massive Quarter

260: Ecommerce SEO in 2020: What Actually Moves The Needle

With Facebook boycotts, changing advertising policies, and channel unpredictability, it’s more important now than ever to invest in what you can control The approach to search engine optimization (SEO) has changed over the last several years, but it still remains an incredibly important component of your marketing strategy. This week’s guest is SEO consultant and expert Dan Shure. Dan’s been working in SEO for more than 12 years, and he joins us to talk about what’s changed over time when it comes to SEO strategy, the two different types of core content to focus on, what’s working in ecommerce SEO in 2020 and the tools you should be using to be successful. This episode has some great actionable tips you can start using today, and I hope you enjoy! Episode Highlights 5:16 How Dan fell into SEO while working as a professional musician 7:50 What is SEO really? Is it a channel, a traffic source, links, or something else? 13:30 The #1 thing business owners need to think about when it comes to ecommerce SEO in 2020 15:49 Informational intent vs. purchase intent content and how you should be using each in your SEO strategy 18:53 Letting the keywords be your guide as you’re thinking about creating content with informational or purchase intent content 22:40 Breaking down seed keywords and how to identify them for your brand 26:04 Why Dan shifted from an agency business model to a consulting and training model 31:35 The technical pieces of SEO you need to watch out for in ecommerce 33:55 Should you have a developer on your team to help you with technical SEO? 35:34 Shopify blog or Wordpress blog: which is better for SEO? 37:20 What’s working right now with content: remember the keywords are king. 42:56 Backlinks: do you need them and how to build them proactively 46:30 Must-have tools for ecommerce SEO in 2020 Links and Resources: Evolving SEO Experts On The Wire Podcast Evolving SEO on Youtube Evolving SEO Interview with PR Expert Dmitry Dragilev Dan's Seven Beliefs About SEO @Dan_Shure on Twitter @EvolvingDan on Linkedin Strengths Finder Google’s Guidelines on SEO Google’s Developer guidelines Brian Dean’s Skyscraper Technique Backlinko.com JournoRequest HARO Dan’s SEO Toolkit Keyword Keg Keywordtool.io Screaming Frog SEO spider SEM Rush Keywords Everywhere plugin SEO Minion Ask.com Google Natural Language 5 Ways To Use Google's Natural Language Tool for SEO (Dan's YouTube Walkthrough) Tf-idf @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

50 MINJUL 14
Comments
260: Ecommerce SEO in 2020: What Actually Moves The Needle

259: Traeger Grills’ 10-Figure Smoking Gun: A Holistic Growth Strategy

Holistic marketing can make your brand more consistent and unified across all your marketing channels so that it stands out from the competition. Jesse Semchuck, Director of Acquisition for Traeger Grills, joins us to share what he has learned from viewing channels holistically. He shares what the makeup of his marketing team looks like, how internal teams and third party agencies interact, and how a holistic growth approach can create more synergy across all marketing initiatives and the organization. Tune in and find out if holistic marketing is something you should use in your business. Episode Highlights: 5:59 Jesse Semchuck’s role at Traeger Grills and what he’s been excited to build over the last year 7:55 The difference between selling mattresses and selling smoker grills 9:18 What’s working well for Traeger Grills right now 11:14 The makeup of Jesse’s marketing team 12:37 Questions Jesse asks when thinking about strategic scaling and how he decides which marketing channels to focus on 17:06 Why low ROAS isn’t always a bad thing and the importance of understanding how different channels impact one another 20:13 When is the right time to invest in a full funnel holistic approach to your marketing 22:42 What most people do wrong when hiring an agency, and a better way to approach it 26:58 How internal team interaction with agencies is structured at Traeger Grills 29:00 Questions to ask a potential agency partner 30:57 When to outsource to an agency versus keeping things in house 32:31 Agency red flags to watch out for Links and Resources: Subscribe to the Brand Growth Experts Newsletter Subscribe to the Foxwell Digital Newsletter Jesse Semchuck Traeger Grills Purple Mattress @jessesem on Twitter @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

35 MINJUL 7
Comments
259: Traeger Grills’ 10-Figure Smoking Gun: A Holistic Growth Strategy

258: THROWBACK: What It Takes To Build & Scale A $100M Lifestyle Brand With Jake Kassan

This Week We’re Bringing You A Throwback To One Of Our Most Popular Episodes Of All Time. In May 2018 we interviewed Jake Kassan about what it really takes to build a $100 million business. This episode has been incredibly popular, and it still extremely relevant today. Jake Kassan, founder and CEO of MVMT Watches, was one of my first clients when he was just launching the brand back in 2013. He talks about how things have changed since then, and how MVMT has grown to what it is today. MVMT strives to be a best in class brand and best in class in all-around marketing, and Jake shares the strategic approach to marketing MVMT uses to achieve those goals. He also talks about how having a strong team is essential to scaling your business and shares his experience hiring a CMO and supporting team, and what you need to know to do it. Enjoy! Episode Highlights 9:05 How building relationships with customers through direct sales online helped MVMT scale. 12:04 The best success comes in stages and this is what each stage of growth has looked like for MVMT over the last 5 years. 13:12 Jake’s #1 tip for successfully scaling a business (hint: it’s not email or Facebook ads). 15:07 What MVMT would do differently if they had to do it all over again. 19:05 As an entrepreneur, Jake believes it’s important to always be testing and working through those results to find success. 21:13 The basic math MVMT used to scale in the beginning and how they look at “spending-money-to-make-money” now. 24:18 Where MVMT is testing for acquisition and where they’re seeing success. 28:28 What you need to know when growing your team so you can successfully scale your business. 32:15 How MVMT solidified their appeal with customers through user-generated content. 35:09 What Jake loves most about building a lifestyle brand. 38:11 Every business goes through low times, here’s a few MVMT went through in order to grow. 43:09 Why Jake feels it’s so important to network with and learn from other founders. Links And Resources: MVMT Watches Hims Jake Kassan Instagram.com/JakeKassan Twitter.com/JakeKassan @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

48 MINJUN 30
Comments
258: THROWBACK: What It Takes To Build & Scale A $100M Lifestyle Brand With Jake Kassan

257: How Ashley Merrill Reinvented Sleepwear and Built Two Successful Brands

Most companies add a second product line when they want to grow. This week’s guest decided to build a second brand instead. Ashley Merrill founded women’s sleepwear line Lunya in 2014 because she was tired of wearing her husband’s clothes around the house. Five years later, she decided to expand into menswear, but just adding a men’s line didn’t sit right with her. Tune in to find out why Ashley decided to start a second brand, how she grew her company from a startup to an established business, and lessons she’s learned about building a team. Episode Highlights: 5:16 How an ambition to solve a problem resulted in launching Lunya 8:00 How business has evolved since its unconventional 2014 launch 10:42 Why having major funding in the beginning isn’t always best, and the spending that eventually moved the needle for Lunya 13:05 The value of identifying your brand muse. 15:28 One company value that’s contributed to Lunya’s success 16:30 Hiring lessons learned growing from a start-up into an established business 21:00 How Lahgo started and why Ashley built a second brand, rather than simply adding the men’s line to Lunya 25:44 The biggest trap entrepreneurs can get stuck in 28:48 The High 5 Test and the lessons Ashley learned from getting her MBA 33:20 How non-traditional methods of getting in front of people help the brand 39:36 Ashley’s key piece of advice for business owners Links and Resources: Lunya Lahgo Kinfolk Article featuring Ashley The High 5 Test Episode 159: The $100 Million Dollar Blueprint W/Mike Danner of Ancient Nutrition @ashley__merrill on Instagram @lunya on Instagram @lahgo on Instagram @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

44 MINJUN 23
Comments
257: How Ashley Merrill Reinvented Sleepwear and Built Two Successful Brands

256: Profit Series Part 3: How to Increase Customer Lifetime Value

One of the most challenging parts of growing a business is acquiring valuable customers who will purchase from you regularly. Part 3 of our Profit Series gets into the nitty-gritty details of how to increase customer lifetime value. We dive straight into customer-centric versus product-centric businesses and talk about different ways to acquire more high-value customers and share proven tactics that will help you increase customer lifetime value. Episode Highlights: 3:36 The first strategic decision you must make when thinking about customer lifetime value 6:38 The best lever to focus on to increase customer lifetime value 8:03 The revolutionary changes with Facebook advertising that help you reach your best customers 10:05 The importance of product and service offerings that tailor to high-value customers 11:49 Are loyalty programs a good way to increase customer lifetime value? 13:20 The strategy that led Best Buy to boom while their competitors got wiped out 15:15 The value of subscriptions and talking to your best customers 17:58 How to build a solid referral strategy 20:10 Additional tactics to increase customer lifetime value Links and Resources: Episode 254: Profit Series Part 2: How to Increase Your Average Order Value Episode 252: Profit Series Part 1: A Roadmap to a More Profitable and Fulfilling Company Episode 178: You Are Treating Your Customers Equally and It’s Costing You Money Episode 062: Peter Fader, Wharton School - How to Calculate Customer Lifetime Value & What Customer Centricity Really looks like Book: The Customer Centricity Playbook by Dr. Peter Fader Talkable @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

24 MINJUN 16
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256: Profit Series Part 3: How to Increase Customer Lifetime Value

255: Cannabis Marketing: How to Make $40MM Without Paid Advertising

Is it possible to build a large, successful business with close to $40 million in revenue without using any paid social? Our guest, Nate Lipton of GrowersHouse, shows us how it can be done. And, in addition to not using paid ads, he’s been able to get his customer acquisition costs to zero. Nate shares the different approach to marketing that has helped him build several incredibly successful companies in the cannabis and hemp industries. He talks about exactly how you can use YouTube to establish yourself as a trusted brand and drive ad-free sales. If you're looking for some refreshing ideas for how you can drive more revenue, this is a great episode to jog your imagination about what's possible. Episode Highlights: 5:54 Nate’s involvement in the cannabis and hemp industries via multiple different businesses 9:44 Fixing a gap in the cannabis industry: the creation of the Grower’s Network 12:18 The YouTube channel that lifted the veil on growing operations 16:37 How Nate got started in ecommerce and his number one piece of advice for beginners 20:28 What Nate would do differently if he were building his website today 22:31 The future role of video in ecommerce and common YouTube misconceptions 24:58 Using video to provide clarity around what a product actually does 30:42 One factor that will help you win more customers in the long term 32:37 How connecting with your competitors and being radically transparent can benefit your business in a major way 35:40 Other non-traditional advertising channels that Nate’s using that have resulted in zero customer acquisition costs 41:05 The questions you need to ask yourself to reframe your approach to acquiring customers 45:37 What you can do right now to increase your revenue Links and Resources: GrowersHouse Growers Network Canna Cribs TruPotency.com nate@growershouse.com Instagram: @nate.j.lipton Magento Shopify Boredwalk Tshirts James Schramko @a_brawn on Twitter @andrewfoxwell on Twitter The Coalition Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

50 MINJUN 9
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255: Cannabis Marketing: How to Make $40MM Without Paid Advertising
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