title

Tower After Hours - Internet Marketing Podcast

Tower After Hours

0
Followers
0
Plays
Tower After Hours - Internet Marketing Podcast

Tower After Hours - Internet Marketing Podcast

Tower After Hours

0
Followers
0
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

Details

About Us

Tower After Hours is a digital marketing podcast from the team at Tower Marketing in Lancaster, PA. We discuss a variety of digital marketing topics including SEO, web design, social media, branding, content, and more. Our podcast is a reflection of our culture and personality – the good, the bad, and the ugly. Listen in!

Latest Episodes

Episode 42: We All Want to Be Nicki Minaj

In our latest episode, Kate, Nora, and Amanda discuss why Nicki Minaj should be your next brand specialist, the powerful rise of hard seltzer in the beverage industry, and Mad Men's marketing advice. Buckle in! This one is a bit of a rollercoaster.

29 MIN2019 AUG 23
Comments
Episode 42: We All Want to Be Nicki Minaj

Episode 41: It's Utterly Crazy!

In this episode of Tower After Hours, Pete, Kaitlin, and Kelly discuss how to get free stuff from big brands, how Blue Bell is handling the ice cream licking crisis, and how to properly communicate in a digital age. We feel confident in saying, it's utterly crazy!

34 MIN2019 JUL 12
Comments
Episode 41: It's Utterly Crazy!

Episode 40: Are We Living In A Black Mirror Episode?

In this episode of Tower After Hours, Mike Shaw, Ashleigh, Dustyn, and Amanda discuss the latest hierarchy of website needs, Corona's environmental campaign, and China's all-knowing WeChat app. It's a rollercoaster of emotions as they cover technical website factors, the exchange of plastic for beer, and how the Chinese government is tracking their citizens' every move. Listen in!

40 MIN2019 JUN 14
Comments
Episode 40: Are We Living In A Black Mirror Episode?

Episode 39: Crunchyroll - Sushi Special or Streaming Platform?

In our newest episode of Tower After Hours, Kelly, Tim, Meg, and Ashleigh tackle topics including upheaval in streaming TV, a recap of Leadercast, changes in Moz Local, and creating video content. Listen in to discover more and find out what exactly Crunchyroll is.

41 MIN2019 MAY 15
Comments
Episode 39: Crunchyroll - Sushi Special or Streaming Platform?

Episode 38: We're Coming At You LIVE!

In this special edition of Tower After Hours, Pete, Kaitlin, Paige, Alyssa, and Amanda answer the audience's burning questions about design, SEO, content marketing, social media marketing, and conflict resolution. This podcast episode was recorded on Instagram LIVE for viewers to watch, interact, and ask additional questions! Listen in to discover more about the world of digital marketing. Responsive Website Design -- 1:05 - 9:30 Our wonderful developer (and previous designer), Pete, gives us the low-down on: - Why you need a responsive website design. - How Google can penalize you for having a website that isn't responsive. - Why Internet Explorer is a dinosaur. Content & Blog Optimization -- 9:31 - 21:23 SEO Specialist, Kaitlin, talks about: - How content optimization can increase your Google ranking. - The best tools to use for content optimization and keyword research. - The ideal blog length. Finding Fresh Content Ideas -- 21:24 - 28:05 Amanda, a Content Marketing Specialist, discusses: - Six great ways to find new content ideas. - Tools that are perfect for researching and discovering industry topics. - How to gain leverage against your competition. Advertising on Social Media -- 28:06 - 36:24 Paige, our Social Media Specialist, dives into the following topics: - The best social platforms to use for your individual business. - Various components to consider when creating an ad. - How to set a budget for social media advertising. Conflict Resolution -- 36:25 - 42:13 Our Account Executive, Alyssa, talks about: - Positive and negative conflicts and how to address them. - Examples of how conflicts can be resolved. - How to obtain conflict resolution skills. Need more Tower After Hours? Find past episodes on ourApple Podcasts feed!

43 MIN2019 APR 25
Comments
Episode 38: We're Coming At You LIVE!

Episode 37: Interview with Katie Harlin & Bill Coder of the American Heart Association

Tower After Hours, Digital Marketing Podcast, Episode 37: Interview with Katie Harlin and Bill Coder of the American Heart Association In this episode, Kelly, Amanda, Alyssa, and Ashleigh sit down with Katie Harlin and Bill Coder of the Lancaster Division of the American Heart Association's (AHA) Lancaster, PA division. Katie is the Executive Director and Bill is the Special Events Director. We discuss everything from what it's like working in the non-profit industry to how to throw fundraising events that are both fun and engaging year after year. We also review a few interesting facts about our guests and even discuss some conspiracy theories. You won't want to miss this!

65 MIN2019 MAR 12
Comments
Episode 37: Interview with Katie Harlin & Bill Coder of the American Heart Association

Episode 36: Swiping Left On The Jolly Green Giant

Tower After Hours, Digital Marketing Podcast, Episode 36: Swiping Left On The Jolly Green Giant In this episode, Haley, Shaw, Kaitlin, and Amanda discuss how click-thru rates (CTRs) may impact how your site and ads rank in search engines. They also analyze the brand collaboration between Green Giant and FarmersOnly.com, the new foldable smartphone, and how the world of marketing may be changing with virtual-reality merchandising. There may or may not be some conspiracy theories thrown in there. You won't want to miss this episode! What We Talked About: - https://searchengineland.com/google-doc-rekindles-myth-that-click-through-rate-affects-rankings-312802 - https://www.marketingdive.com/news/jolly-green-giant-matches-with-dating-site-to-help-farmers-find-love/548199/ - https://uxdesign.cc/the-phone-with-a-foldable-display-is-here-a-ux-perspective-ebc0201c5e03?ref=webdesignernews.com - https://www.marketingdive.com/news/kellogg-sees-18-sales-bump-through-pilot-for-vr-merchandising-to...

51 MIN2019 FEB 25
Comments
Episode 36: Swiping Left On The Jolly Green Giant

Episode 35: Our Post-Super Bowl Wrap-Up

Tower After Hours Digital Marketing Podcast, Episode 35: Our Post-Super Bowl Wrap-Up In this episode, Kelly, Amanda, Alyssa, and Meg talk about brands like Dominos, Amazon, Skittles, and Gilette approached marketing for the Big Game (before, after, and during). We also touch on how brands have found a home on Instagram. What We Talked About: - https://www.marketingdive.com/news/dominos-doles-out-loyalty-points-for-all-pizza-including-competitors/547229/ - https://medium.com/s/story/super-bowl-liii-and-the-great-deflation-e80408290303 - https://searchenginewatch.com/2019/01/31/gillette-video-search-traffic/ - https://www.socialmediatoday.com/news/facebook-publishes-new-report-on-what-instagram-users-expect-from-brands/547351/

40 MIN2019 FEB 6
Comments
Episode 35: Our Post-Super Bowl Wrap-Up

Episode 34: Hackvertising & Interactive Marketing

Tower After Hours Digital Marketing Podcast, Episode 34: Hackvertising & Interactive Marketing In this episode, Pete, Kaitlin, Amanda, and Paige discuss how the Mondelez Cadbury company will be employing hackvertising in their latest marketing stunt. We also dive into Burger King's latest geolocation marketing strategy, how Netflix's Black Mirror Bandersnatch has us shook, and the new personalized "Discover Weekly" playlist ads that Spotify will be using. Buckle in -- it's a wild ride! What We Talked About: - https://www.marketingdive.com/news/cadbury-challenges-fans-to-find-creme-eggs-hidden-in-other-brands-ads/545263/ - https://www.adweek.com/brand-marketing/what-marketers-can-learn-from-burger-kings-geo-conquesting-strategy-against-mcdonalds/ - https://www.marketingdive.com/news/netflixs-hit-bandersnatch-takes-interactive-marketing-to-new-level/545202/ - https://marketingland.com/spotify-opens-personalized-discover-weekly-playlists-to-brand-sponsorships-254882

36 MIN2019 JAN 8
Comments
Episode 34: Hackvertising & Interactive Marketing

Episode 33: And Happy Holidays!

Tower After Hours Digital Marketing Podcast, Episode 33: And Happy Holidays! In this episode, Kelly, Meg, Mike Matus, and Ashleigh discuss the start of the holiday shopping season. We're talking about when and where customers shop, when the online shopping bubble will burst, the future of shopping in stores, and what will become of abandoned shopping malls. Listen in! You won't want to miss this. What We Talked About: - https://www.axios.com/future-of-malls-retail-columbus-5a46a516-a907-4119-bd97-0d2bd1dab5ae.html - http://www.bbbs.org/bigpotential/ - https://www.thinkwithgoogle.com/consumer-insights/four-types-holiday-shoppers

51 MIN2018 NOV 29
Comments
Episode 33: And Happy Holidays!

Latest Episodes

Episode 42: We All Want to Be Nicki Minaj

In our latest episode, Kate, Nora, and Amanda discuss why Nicki Minaj should be your next brand specialist, the powerful rise of hard seltzer in the beverage industry, and Mad Men's marketing advice. Buckle in! This one is a bit of a rollercoaster.

29 MIN2019 AUG 23
Comments
Episode 42: We All Want to Be Nicki Minaj

Episode 41: It's Utterly Crazy!

In this episode of Tower After Hours, Pete, Kaitlin, and Kelly discuss how to get free stuff from big brands, how Blue Bell is handling the ice cream licking crisis, and how to properly communicate in a digital age. We feel confident in saying, it's utterly crazy!

34 MIN2019 JUL 12
Comments
Episode 41: It's Utterly Crazy!

Episode 40: Are We Living In A Black Mirror Episode?

In this episode of Tower After Hours, Mike Shaw, Ashleigh, Dustyn, and Amanda discuss the latest hierarchy of website needs, Corona's environmental campaign, and China's all-knowing WeChat app. It's a rollercoaster of emotions as they cover technical website factors, the exchange of plastic for beer, and how the Chinese government is tracking their citizens' every move. Listen in!

40 MIN2019 JUN 14
Comments
Episode 40: Are We Living In A Black Mirror Episode?

Episode 39: Crunchyroll - Sushi Special or Streaming Platform?

In our newest episode of Tower After Hours, Kelly, Tim, Meg, and Ashleigh tackle topics including upheaval in streaming TV, a recap of Leadercast, changes in Moz Local, and creating video content. Listen in to discover more and find out what exactly Crunchyroll is.

41 MIN2019 MAY 15
Comments
Episode 39: Crunchyroll - Sushi Special or Streaming Platform?

Episode 38: We're Coming At You LIVE!

In this special edition of Tower After Hours, Pete, Kaitlin, Paige, Alyssa, and Amanda answer the audience's burning questions about design, SEO, content marketing, social media marketing, and conflict resolution. This podcast episode was recorded on Instagram LIVE for viewers to watch, interact, and ask additional questions! Listen in to discover more about the world of digital marketing. Responsive Website Design -- 1:05 - 9:30 Our wonderful developer (and previous designer), Pete, gives us the low-down on: - Why you need a responsive website design. - How Google can penalize you for having a website that isn't responsive. - Why Internet Explorer is a dinosaur. Content & Blog Optimization -- 9:31 - 21:23 SEO Specialist, Kaitlin, talks about: - How content optimization can increase your Google ranking. - The best tools to use for content optimization and keyword research. - The ideal blog length. Finding Fresh Content Ideas -- 21:24 - 28:05 Amanda, a Content Marketing Specialist, discusses: - Six great ways to find new content ideas. - Tools that are perfect for researching and discovering industry topics. - How to gain leverage against your competition. Advertising on Social Media -- 28:06 - 36:24 Paige, our Social Media Specialist, dives into the following topics: - The best social platforms to use for your individual business. - Various components to consider when creating an ad. - How to set a budget for social media advertising. Conflict Resolution -- 36:25 - 42:13 Our Account Executive, Alyssa, talks about: - Positive and negative conflicts and how to address them. - Examples of how conflicts can be resolved. - How to obtain conflict resolution skills. Need more Tower After Hours? Find past episodes on ourApple Podcasts feed!

43 MIN2019 APR 25
Comments
Episode 38: We're Coming At You LIVE!

Episode 37: Interview with Katie Harlin & Bill Coder of the American Heart Association

Tower After Hours, Digital Marketing Podcast, Episode 37: Interview with Katie Harlin and Bill Coder of the American Heart Association In this episode, Kelly, Amanda, Alyssa, and Ashleigh sit down with Katie Harlin and Bill Coder of the Lancaster Division of the American Heart Association's (AHA) Lancaster, PA division. Katie is the Executive Director and Bill is the Special Events Director. We discuss everything from what it's like working in the non-profit industry to how to throw fundraising events that are both fun and engaging year after year. We also review a few interesting facts about our guests and even discuss some conspiracy theories. You won't want to miss this!

65 MIN2019 MAR 12
Comments
Episode 37: Interview with Katie Harlin & Bill Coder of the American Heart Association

Episode 36: Swiping Left On The Jolly Green Giant

Tower After Hours, Digital Marketing Podcast, Episode 36: Swiping Left On The Jolly Green Giant In this episode, Haley, Shaw, Kaitlin, and Amanda discuss how click-thru rates (CTRs) may impact how your site and ads rank in search engines. They also analyze the brand collaboration between Green Giant and FarmersOnly.com, the new foldable smartphone, and how the world of marketing may be changing with virtual-reality merchandising. There may or may not be some conspiracy theories thrown in there. You won't want to miss this episode! What We Talked About: - https://searchengineland.com/google-doc-rekindles-myth-that-click-through-rate-affects-rankings-312802 - https://www.marketingdive.com/news/jolly-green-giant-matches-with-dating-site-to-help-farmers-find-love/548199/ - https://uxdesign.cc/the-phone-with-a-foldable-display-is-here-a-ux-perspective-ebc0201c5e03?ref=webdesignernews.com - https://www.marketingdive.com/news/kellogg-sees-18-sales-bump-through-pilot-for-vr-merchandising-to...

51 MIN2019 FEB 25
Comments
Episode 36: Swiping Left On The Jolly Green Giant

Episode 35: Our Post-Super Bowl Wrap-Up

Tower After Hours Digital Marketing Podcast, Episode 35: Our Post-Super Bowl Wrap-Up In this episode, Kelly, Amanda, Alyssa, and Meg talk about brands like Dominos, Amazon, Skittles, and Gilette approached marketing for the Big Game (before, after, and during). We also touch on how brands have found a home on Instagram. What We Talked About: - https://www.marketingdive.com/news/dominos-doles-out-loyalty-points-for-all-pizza-including-competitors/547229/ - https://medium.com/s/story/super-bowl-liii-and-the-great-deflation-e80408290303 - https://searchenginewatch.com/2019/01/31/gillette-video-search-traffic/ - https://www.socialmediatoday.com/news/facebook-publishes-new-report-on-what-instagram-users-expect-from-brands/547351/

40 MIN2019 FEB 6
Comments
Episode 35: Our Post-Super Bowl Wrap-Up

Episode 34: Hackvertising & Interactive Marketing

Tower After Hours Digital Marketing Podcast, Episode 34: Hackvertising & Interactive Marketing In this episode, Pete, Kaitlin, Amanda, and Paige discuss how the Mondelez Cadbury company will be employing hackvertising in their latest marketing stunt. We also dive into Burger King's latest geolocation marketing strategy, how Netflix's Black Mirror Bandersnatch has us shook, and the new personalized "Discover Weekly" playlist ads that Spotify will be using. Buckle in -- it's a wild ride! What We Talked About: - https://www.marketingdive.com/news/cadbury-challenges-fans-to-find-creme-eggs-hidden-in-other-brands-ads/545263/ - https://www.adweek.com/brand-marketing/what-marketers-can-learn-from-burger-kings-geo-conquesting-strategy-against-mcdonalds/ - https://www.marketingdive.com/news/netflixs-hit-bandersnatch-takes-interactive-marketing-to-new-level/545202/ - https://marketingland.com/spotify-opens-personalized-discover-weekly-playlists-to-brand-sponsorships-254882

36 MIN2019 JAN 8
Comments
Episode 34: Hackvertising & Interactive Marketing

Episode 33: And Happy Holidays!

Tower After Hours Digital Marketing Podcast, Episode 33: And Happy Holidays! In this episode, Kelly, Meg, Mike Matus, and Ashleigh discuss the start of the holiday shopping season. We're talking about when and where customers shop, when the online shopping bubble will burst, the future of shopping in stores, and what will become of abandoned shopping malls. Listen in! You won't want to miss this. What We Talked About: - https://www.axios.com/future-of-malls-retail-columbus-5a46a516-a907-4119-bd97-0d2bd1dab5ae.html - http://www.bbbs.org/bigpotential/ - https://www.thinkwithgoogle.com/consumer-insights/four-types-holiday-shoppers

51 MIN2018 NOV 29
Comments
Episode 33: And Happy Holidays!
hmly
himalayaプレミアムへようこそ聴き放題のオーディオブックをお楽しみください。